scholarly journals Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal

2021 ◽  
Author(s):  
Lisa Poirier ◽  
Lucia Flores ◽  
Ivonne Rivera ◽  
Christine St. Pierre ◽  
Julia Wolfson ◽  
...  
Keyword(s):  
Social Media ◽  
Feasibility Study ◽  
Fast Food ◽  
Food Sources ◽  
Washington Dc ◽  
Metro Area ◽  
The Us ◽  
Fast Food Restaurants ◽  
Quick Service ◽  
Prepared Food

Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, community, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it).  Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data.

scholarly journals Understanding customer satisfaction in the UK quick service restaurant industry

2018 ◽  
Vol 120 (6) ◽  
pp. 1207-1222 ◽  
Author(s):  
Quang Nguyen ◽  
Tahir M. Nisar ◽  
Dan Knox ◽  
Guru Prakash Prabhakar
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Fast Food ◽  
Content Type ◽  
Five Dimensions ◽  
Fast Food Restaurants ◽  
Food Market ◽  
The Uk ◽  
Quick Service ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of the five dimensions of service quality on customer satisfaction in the UK fast food market and to indicate which factors among the five dimensions have a main role in driving overall customer satisfaction. Design/methodology/approach Primary data in the form of 147 questionnaire responses were been collected from a variety of quick service fast food restaurants in the UK. Likert seven-point rating scales were used to structure the questionnaire. Data were collected from the customers at two KFC restaurants, two McDonald’s restaurants, and one Burger King Restaurant. Findings The results of the analysis indicate that tangibles, responsiveness and assurance play the most important role in driving customer satisfaction in the UK fast food industry, followed by reliability and empathy. Results of correlation and regression analysis show that physical attributes (tangible) of service quality are key to customer satisfaction. In a nutshell, the tangibles variable is the most important factor driving customer satisfaction in the context of the UK fast food market. Originality/value This research incorporates unique and original insights in relation to the British fast food restaurants market and the results constitute novel findings pertaining to the importance of physical facilities and attributes. This account of the relative importance of service quality dimensions in fast food restaurants in the UK adds value to the field. The findings of this research have contributed to a better understanding of the main factors that influence service quality and customer satisfaction and have implications from a managerial point of view in the highly competitive UK fast food and wider foodservice industry.

Glocalization of Subway in India: How a US Giant Has Adapted in the Asian Subcontinent

2015 ◽  
Vol 52 (5) ◽  
pp. 573-585 ◽  
Author(s):  
Demi Simi ◽  
Jonathan Matusitz
Keyword(s):  
Social Media ◽  
Fast Food ◽  
Local Culture ◽  
Fast Food Restaurant ◽  
Indian Culture ◽  
Important Conclusion ◽  
The Us ◽  
Use Of Social Media ◽  
And Function

This paper examines how Subway, the US fast food restaurant franchise, has adapted to Indian culture. Glocalization theory will be the guiding framework used in this analysis. Glocalization rests on the premise that a universal concept must change to fit and function in a local culture. Blending the local and the global, it provides a passage to empowerment where modifications to a particular commodity can make it prosper in various traditions. Four important themes of glocalization emerged from this analysis: (1) adjustment of restaurant ambience; (2) adoption of Jain values; (3) adjustment of advertising practices; and (4) adjustment of the use of social media. An important conclusion is that, although India is embracing modernity, Subway has honoured many religious and cultural views in that nation.

scholarly journals Social Media, Networked Protest, and the March for Science

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511879340 ◽  
Author(s):  
Barbara L. Ley ◽  
Paul R. Brewer
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Washington Dc ◽  
Face To Face ◽  
The Us ◽  
The World ◽  
Do So

Recent studies have explored how the US public responded to the March for Science protests that took place around the world on April 22, 2017, as well as why individuals participated in these protests. Yet, little research has examined how participants used social media and other channels to learn, communicate, and form behavioral intentions regarding the movement. In addressing these questions, the present study conceptualizes the March for Science as a “networked protest.” It then analyzes data from two surveys: one distributed through social media in the month preceding the March for Science events, and one conducted at the Washington, DC event. The results suggest that social media—particularly Facebook—played key roles in how respondents learned and communicated about the protest. At the same time, respondents also learned and communicated about it through other channels, including texting, email, and face-to-face conversations. Both social media respondents and in-person respondents reported that their experiences with the March had increased their likelihood of undertaking future online and offline actions. Furthermore, communicating through Facebook and Twitter predicted a range of self-reported effects of March experiences on intentions to undertake future actions, whereas learning through social media largely failed to do so. Thus, some—but not all—social media uses may have encouraged participants to sustain both online and offline engagement. Taken together, the findings carry potential implications for how the March for Science and other networked protests can use social media and other communication forms to mobilize supporters and facilitate long-term engagement.

scholarly journals Analisis Dampak Perubahan Media Promosi Pada Restoran Siap Saji

2021 ◽  
Vol 4 (2) ◽  
pp. 552-566
Author(s):  
Aviza Dwi Amalia
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Fast Food ◽  
Cost Savings ◽  
Digital Marketing ◽  
Business People ◽  
Fast Food Restaurants ◽  
The Impact ◽  
To Receive ◽  
Day By Day

Utilizing digital media, especially the YouTube platform in advertising, provides convenience and cost savings incurred by business people, including fast-food restaurants such as Pizza Hut, which use the YouTube platform to promote their products, especially in the current Covid-19 pandemic era. The short duration and interesting and unique presentations make it easier for audiences to receive message information conveyed through advertisements. Digital marketing strategy is used because it is easier for producers to influence consumers. With the various conveniences provided by digital media, it certainly makes business people turn to digital media in promoting their products. This paper aims to find out how the impact of the existence of digital media which has experienced a shift from using television is now turning to digital media, especially the YouTube platform as a tool for promotion. Using qualitative methods and literature review. The results of the study with the presence of digital media for shopping advertisements experienced a significant increase in the presence of elements that make it easier for consumers to remember the messages conveyed through advertisements with the repetition of words in each advertisement. With digital media through the YouTube platform, of course, it is very easy considering that the growth of social media users is getting higher day by day

scholarly journals Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya.

2018 ◽  
Vol 6 (5) ◽  
Author(s):  
Musyimi Peris Mueni ◽  
Wambui E Ng’ang’a ◽  
Julie Makomere ◽  
Robert Onyango
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Factors ◽  
Fast Food ◽  
Sales Promotion ◽  
Integrated Marketing ◽  
Social Media Networks ◽  
Fast Food Restaurants ◽  
Moderating Role

Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study was designed to assess the moderating role of social factors on the effect of integrated marketing communications on the performance of fast food restaurants in Nairobi central business district. The study was guided by the following specific objectives; to examine the role of public relations, social media networks, sales promotion and advertising on the performance of fast food restaurants in Nairobi CBD. To determine the moderating role of social factors on the effect of intergraded marketing and communication on the performance of fast food restaurants in Nairobi CBD. The study adopted an explanatory research design. The target population was 144 key informants which included 48 managers and 96 heads of departments sampled from all the 48 fast food restaurants in Nairobi CBD. In this study census sampling technique was adopted to arrive at the sample size which is 144 key informants. Data was collected by use of structured and unstructured questionnaires from the key informants. Collected data analyzed by use of both inferential and descriptive statistics using SPSS version 20. Result of multiple regressions revealed that social factors moderates the relationship between integrated marketing communication and the performance of fast food restaurants with F=60.279 at P=.000. Jointly the four constructs namely public relations, social media networks, sales promotion and advertisement with a moderator jointly explained 73.6 % (R2 = 0.736) variation in performance of fast food restaurants. The β value for public relations (.233), social media networks (.232), sales promotion (.340), advertising (.295), were positive. Correlations between public relations, social media networks, sales promotion, and advertising r=.677** r= . 579** , r =.693**andr =.411**respectively. They were also positively and significantly related to performance of fast food restaurants where P lesstahn 0.01. All these together led to the rejection of the null hypothesis. This implies that the management of fast food restaurants should pay high premiums in strategically formulating and implementing IMCs which can effectively galvanize high performance of fast food restaurants.

scholarly journals Factors Affecting the Consumption of Away-from-Home Foods in Hawai`i Residents

2007 ◽  
Vol 5 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Angelina M. Ahedo ◽  
Taryn W. Lee ◽  
Joan Pan ◽  
Katie M. Heinrich ◽  
Stefan Keller ◽  
...  
Keyword(s):  
Fast Food ◽  
Overweight And Obesity ◽  
Native Hawaiians ◽  
Food Sources ◽  
Future Research ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Bivariate Correlation ◽  
Home Food ◽  
Fast Food Restaurants

Higher frequencies of consuming away-from-home foods has been associated with greater Body Mass Index (BMI), weight gain, and obesity, affecting people of different genders, ethnicities, and socioeconomic status (SES) groups differently. The purpose of this study was to determine how SES, ethnicity, gender, and the frequency of away-from-home food consumption at fast food and sit-down restaurants affected BMI levels and dieting practices for Hawai`i residents. Data were from a cross-sectional randomdigit dial telephone survey of the state of Hawai`i in the spring of 2006. Data were analyzed using a oneway ANOVA, Pearson's bivariate correlation analysis, a linear regression model, and direct logistic regression. Native Hawaiians reported eating at fast food restaurants most often (58.5%), while Japanese participants reported eating at sit-down restaurants most often (48.6%). Native Hawaiians had the highest rates of overweight and obesity (69.1%), but they were most likely to report being on a diet (50.1%), followed by Chinese participants (49.5%). A higher frequency of eating at fast food restaurants was related to higher BMI, male gender and less education (p < .05), while a higher frequency of eating at sitdown restaurants was related to higher income and more education (p < .05). Higher BMI and lower income were related to dieting to lose weight (p < .05). Over 6% of the variance in BMI was accounted for by gender, income, eating at fast food and sit-down restaurants, and dieting to lose weight, F(59, 1440) = 18.63, p < .05. The frequency of eating at fast food and sit-down restaurants as predictors for dieting to lose weight were not statistically significant (p > .05). Future research should investigate what types of food are available at fast food, sit-down restaurants, or other away-from-home food sources and which types of foods at these locations consumers are more likely to select based on their SES, BMI, or dieting practices.

scholarly journals Dining satisfaction with quick service restaurants among college students

2021 ◽  
Vol 4 (1) ◽  
pp. 14-29
Author(s):  
Siriporn McDowall ◽  
Weijia Jia
Keyword(s):  
College Students ◽  
Social Media ◽  
Fast Food ◽  
Quick Service ◽  
Source Of Information

The purposes of this research were to investigate the reasons why college students enjoy fast food and why fast food is popular among college students.  There were 313 respondents participating in this study. The majority of them were male, between 18-24 years of age, single, and they were freshmen and sophomores. On average, they visited the restaurant 3 times a week. Friends and family were their major source of information, followed by drive-by, the restaurant sign, social media, and billboard.  Respondents were most satisfied with billing was accurate, operation hours were convenient, received food as ordered, menu was easy to read and order, and seat availability. Those who were satisfied with the restaurant would come back and recommend their friends and relatives to patron the restaurant.  

scholarly journals McDonaldisasi Melalui Praktik Jurnalisme Hibrida di Kompasiana

2015 ◽  
Vol 11 (2) ◽  
Author(s):  
Formas Juitan Lase
Keyword(s):  
Social Media ◽  
New Media ◽  
Fast Food ◽  
Complete Picture ◽  
Online Media ◽  
Fast Food Restaurants

Abstract: This article discusses the development of new media jurnalistic in Indonesia that seem to mix online media and social media as a practise of hybrid jurnalism. Hybrid jurnalism gives a complete picture of how media business is currently runned by the logic of Mcdonaldization as the principle of fast food restaurants. Consequently, it generates the homogenization of content, decreases the quality of jurnalism and misuses the concept of citizen journalism.Abstrak: Artikel ini membahas perkembangan jurnalistik pada media baru di Indonesia yang kini membaurkan media online dengan media sosial dalam praktik jurnalisme hibrida. Praktik jurnalisme hibrida memberikan gambaran utuh bagaimana bisnis media saat ini dikelola berdasarkan logika Mcdonaldisasi, yang merupakan prinsip dasar restoran cepat saji. Konsekuensinya, jurnalisme media baru di Indonesia dipenuhi oleh homogenisasi konten, penurunan kualitas jurnalistik, dan penyalahgunaan konsep jurnalisme warga.

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