Comment on a Standard Definition of Response Rates
1984 ◽
Vol 21
(3)
◽
pp. 336-338
◽
Keyword(s):
The lack of a standard definition of response rates in surveys has resulted in problems in the marketing research community, including ambiguity in pricing and evaluating research proposals and in assessing the quality of data used in industry reports and journal articles. This comment highlights the work of an industry task force which has considered the implications of different definitions and proposed an industry standard.
1974 ◽
Vol 11
(4)
◽
pp. 357-368
◽
Keyword(s):
2008 ◽
Vol 14
(4)
◽
pp. 432-438
◽
Keyword(s):
2003 ◽
Vol 26
(1)
◽
pp. 23-42
◽
1996 ◽
Vol 54
◽
pp. 454-455
Keyword(s):