scholarly journals Methods of marketing investigations in the system of environmental marketing

2019 ◽  
pp. 95-101
Author(s):  
Vladislav Lazarenko
Keyword(s):  
Consumer Behavior ◽  
Marketing Research ◽  
Primary Data ◽  
Special Importance ◽  
Managerial Decisions ◽  
Analysis And Synthesis ◽  
Definition Of ◽  
Effective Use ◽  
Goals And Objectives

Introduction. The effective use and analysis of market information about the market, its market conditions, consumer behavior becomes of special importance in the process of development of ecological marketing as a fundamental and applied discipline. And it is precisely on the quality of the results of marketing research that will depend on further strategy and competitiveness of the enterprise. That is why the question of marketing research and the methods of their conduct is relevant. Methods. Such methods as analysis and synthesis, comparison, formalization are used when writing the article. Results. Taking into account the definition of various scientists, as well as the fact that in our opinion, ecological marketing and marketing as a whole is part of the management process, marketing research should be regarded as “the process of systematic collection and analysis of data necessary to make managerial decisions to achieve the goals and objectives of the enterprise”. Discussion. Further research will focus on identifying the most effective and optimal market research methods, collecting primary data, assessing consumer behavior and optimizing business development strategies. Keywords: methodology, marketing research, ecological marketing, agrarian sector.

Comment on a Standard Definition of Response Rates

1984 ◽  
Vol 21 (3) ◽  
pp. 336-338 ◽  
Author(s):  
Frederick Wiseman ◽  
Maryann Billington
Keyword(s):  
Task Force ◽  
Marketing Research ◽  
Response Rates ◽  
Research Community ◽  
Journal Articles ◽  
Quality Of Data ◽  
Standard Definition ◽  
Industry Standard ◽  
Definition Of

The lack of a standard definition of response rates in surveys has resulted in problems in the marketing research community, including ambiguity in pricing and evaluating research proposals and in assessing the quality of data used in industry reports and journal articles. This comment highlights the work of an industry task force which has considered the implications of different definitions and proposed an industry standard.

scholarly journals Efficiency in Teaching English As a Foreign Language

2017 ◽  
Vol 14 (1) ◽  
pp. 132-140
Author(s):  
Július Rozenfeld
Keyword(s):  
Teacher Quality ◽  
Teaching Profession ◽  
Use Of Time ◽  
Classroom Processes ◽  
To Come ◽  
Definition Of ◽  
Teaching Learning ◽  
Effective Use ◽  
Objective Marker

Abstract The objective of this paper is to formulate an acceptable definition of teacher quality based on effective use of time during the teaching process. Assessing teacher quality is hampered by the complexity of intersecting criteria in teaching profession. Quality is often defined broadly and in general concepts isolated from the actual classroom processes. Society, politicians, parents, educators proclaim that the quality of teachers matters, but it is difficult to come to a consensus, which markers of teacher quality can be measured reliably and which of these elements do have crucial impact on teaching. The major goal of this paper is to clarify what efficiency means in the teaching-learning process if time is taken as the main criterion; how knowledge can be defined and how teacher efficiency can be used as an objective marker of quality in teaching profession.

scholarly journals Evaluating the Efficiency of Financing the Innovation Potential of the Enterprise’s Staff

2020 ◽  
Vol 11 (514) ◽  
pp. 212-220
Author(s):  
M. V. Adamenko ◽  
◽  
R. V. Korolenko ◽  
Keyword(s):  
Threshold Value ◽  
Financial Resources ◽  
Logical Scheme ◽  
Managerial Decisions ◽  
Innovation Potential ◽  
Methodical Approach ◽  
Innovative Potential ◽  
Methodological Approaches ◽  
Definition Of ◽  
Goals And Objectives

The article summarizes approaches and defines the concept of «financing the innovation potential of the enterprise’s staff». The methodological approaches most often used to analyze the efficiency of financing objects are reviewed. On the basis of the review, the authors proposed their own methodical approach to evaluating the efficiency of financing the innovation potential of the enterprise’s staff, which includes: formation of structural-logical scheme, definition of stages, instrumentarium, development of the appropriate system of general and partial indicators, as well as criteria for such evaluation. The peculiarity of the improved methodical approach to evaluating the efficiency of financing the innovation potential of the enterprise’s staff is the association into the overall system of the following: indicators of sufficiency and timeliness of financing; the degree of use of financial resources, their profitability, worth, achievement of goals in the process of attracting financial resources to finance the innovative abilities and capabilities of the enterprise’s employees; criteria for conformity of financing to the threshold value, optimization of financing; criteria for comparability of «profitability – worth», «use of financial capabilities – achievement of goals of using the innovative potential of staff». Implementation of all stages of evaluation of the efficiency of financing the innovative potential of the enterprise’s staff allows to set the level of this efficiency in accordance with the set goals and objectives, as well as is the basis for substantiation of managerial decisions.

Possibilities design and implementation of quality improvement of self-realization and individual cooperation in the sports and educational environment

2019 ◽  
pp. 91-101
Author(s):  
Natalya Logacheva ◽  
Nikolay Kozyrev ◽  
Olga Kozyreva
Keyword(s):  
Quality Improvement ◽  
Educational Environment ◽  
Environment Design ◽  
Design And Implementation ◽  
Basic Concepts ◽  
Definition Of ◽  
The Individual ◽  
Goals And Objectives ◽  
Productive Solution

We identify features of the design and implementation of opportunities to improve the quality of self-realization and cooperation of the individual in the sports and educational environment. The sports and educational environment is determined by the model of realization of the productive solution of the tasks of development, self-realization and cooperation of the individual through “sports”, “education”, and “science”. We define the basic concepts and models that are connected with the functioning of the sports and educational environment, i. e. definition of the concepts of “sports educational environment”, “design and implementation of opportunities for quality improvement of self-realization and individual cooperation in the sports educational envi-ronment”, “models for quality improvement of self-realization and individual cooperation in the sports educational environment”, “functions for quality improvement of self-realization and indi-vidual cooperation in the sports and educational environment”, “principles of quality improvement of self-realization and individual cooperation in the sports and educational environment”, “technology to quality improve of self-realization and cooperation of the individual in the sports and educational environment”, “pedagogical conditions for quality improvement of self-realization and cooperation of the person in the sports and educational environment”; the models, functions, principles, goals and objectives of quality improvement of self-realization and individual cooperation in the sports and educational environment. We detail the practice of theorizing the quality improvement of self-realization and individual cooperation in the sports and educational environment. We highlight the pedagogical conditions for improvement the quality of self-realization and individual cooperation in the sports and educational environment. We prove the perspectives of studying and measuring the quality of the theorization of self-realization and individual cooperation in the sports and educational environment.

scholarly journals SUBSIDIES AND THEIR IMPACT ON THE COMPETITIVENESS OF THE AGRICULTURAL SECTOR IN MOLDOVA

2015 ◽  
Author(s):  
Liliana CIMPOIES
Keyword(s):  
Agricultural Sector ◽  
Scientific Literature ◽  
Secondary Data ◽  
Primary Data ◽  
National Bureau ◽  
Agricultural Subsidies ◽  
Analysis And Synthesis ◽  
Corporate Farms ◽  
The Given

State support is a major determinant for efficient farm activity that contributes to an increase in the efficiency and quality of production, and contributes to the increase of competitiveness and modernization of agricultural sector. In this paper, the distribution of agricultural subsidies by directions and regions is analyzed. In order to reach the goal and conclude the research tasks the analysis and synthesis of scientific literature, systematization of information, comparative analysis and summarizing methods were used and farm technical efficiency (TE) was calculated. The analyzed period in the given research were 2010–2014, based on primary data collected from corporate farms and secondary data provided by the National Bureau of Statistics, and Agency for Interventions and Payments in Agriculture. During the analyzed period, the amount of allocated subsidies to farmers increased, but still are present inequalities in the distributed funds, difficulties in obtaining the payments and lack of transparency. As well, a clear and consistent policy that could be implemented through the allocation of subsides aimed at developing the agricultural sector is missing.

scholarly journals JUSTIFICATION OF PARTNERSHIP LEVEL EVALUATION ALGORITHM FOR PHARMACEUTICAL COMPANIES

2020 ◽  
Author(s):  
Oksana Shut ◽  
◽  
Karina Svitlychna ◽  
Keyword(s):  
Expert Assessment ◽  
Pharmaceutical Companies ◽  
Social Significance ◽  
Strategic Development ◽  
Managerial Decisions ◽  
Evaluation Algorithm ◽  
Partner Relations ◽  
Definition Of ◽  
Pharmaceutical Production

In a market economy, companies are forced to constantly look for ways to improve their market position, strengthen competitive positions, strengthen com-petitive advantages and maximize financial results. The specificity of pharmaceutical production, its social significance and increased responsibility require the use of partner management. Because only through the formation and development of transparent, strategically coordinated and clearly regulated relations it is possible to create, ensure and maintain the quality of medicines for the end user. One of the promising tools in this direction is the management of partnership. The relevance of the development of partnerships is justified in the article. A partner management is especially important for pharmaceutical companies. It is related to the features of medicines as a commodity. Preserving the quality of drugs at all stages of the supply chain guarantees a profitable partnership. The achievement of competitiveness on the protracted prospect is possible due to a partner management. A management necessity is reasonable partner relations in the article. Definition of a partnership in the pharmaceutical industry proposed. Pre-conditions over for development of partnership are brought. The generalized cycle of management is worked out partner relations. The algorithm of estimation of partnership is reasonable in the article. The contents of the main stages are described in the article. Areas and indicators of partnership evaluation are proposed and substantiated. Within the framework of each direction, criteria are highlighted according to which expert assessment of the level of partner management is carried out for each of the partners. The directions of the assessment of partner management are grounded. Such as quality management, strategic development, financial results, threats and risks, costs. The importance of directions is determined. Formula for calculating the integral indicator of the level of partnerships is proposed. Conducting an assessment according to the proposed algorithm allows you to quickly make managerial decisions on managing partnerships.

scholarly journals ANALYSIS OF THE EFFICIENCY OF USING INVESTMENTS FOR INCREASE OF CONTINUITY OF ELECTRICITY SUPPLY

2021 ◽  
pp. 23-29
Author(s):  
Iryna Trunova ◽  
Oleksandr Miroshnyk ◽  
Oleksandr Moroz ◽  
Anatolii Sereda ◽  
Volodymyr Pazii
Keyword(s):  
Economic Incentives ◽  
Target System ◽  
Electricity Supply ◽  
Maintenance Service ◽  
Electric Equipment ◽  
Technical Operation ◽  
Definition Of ◽  
Effective Use ◽  
Modern Technologies

The method of the analysis of efficiency of use of investments for increase of continuity of electricity supply for customers is offered. The use of coefficients which are identical to product of average specific financing of investment programs with taking into account of standard units of electric equipment and a target System Average Interruption Duration Index in a method of the comparative analysis of efficiency of use of investments is offered. The calculation of factors of an inefficiency of use of investments for increase of continuity of electricity supply of customers which are in rural and city areas is offered. It is offered optimization model of efficiency of use of investments for increase of continuity of electricity supply of customers. The example of practical application of the offered method for definition of companies with inefficient use of investments for increase of continuity of electricity supply of customers in rural and city areas is given. The rank of companies which are chosen for research, by efficiency of use of investments for increase of continuity of electricity supply for customers is determined. Application of this method for the analysis of efficiency of use of investments in the sub-units of the companies and for the use of the calculated coefficients as Key Performance Indicators and corresponding stimulation of sub-units of the regulated companies to more effective use of investments is offered. Conclusion that in sub-units of the regulated companies which are certain as such where inefficiently use investments, on the basis of the analysis of the organization of technical operation and quality of performance of works, uses of modern technologies of repair and maintenance service of an electric equipment, improvement of professional skill of the personnel, and, using corresponding provision of economic incentives, probably to reach increase of continuity of electricity supply of customers is given.

scholarly journals THEORETICAL AND METHODOLOGICAL BACKGROUND TO STATISTICAL ASSESSMENT OF EMPLOYMENT QUALITY IN LOCAL UNITS

2018 ◽  
pp. 47-55
Author(s):  
Iuliia Lazebnyk
Keyword(s):  
Information And Communication Technologies ◽  
Working Conditions ◽  
Remote Work ◽  
Eu Member States ◽  
Managerial Decisions ◽  
The World ◽  
Definition Of ◽  
Employment Quality ◽  
The Impact

Introduction. The article is devoted to the research of topical issues of statistical study of the impact of information and communication technologies on changes in the labor market and the quality of employment. Purpose. The purpose of the study is to analyze the trends in changing working conditions and employment quality associated with the widespread use of ICT. The need to understand the consequences of such changes for regional labor markets in Ukraine encourages the development of the theoretical and methodological foundations of statistical provision of managerial decisions on improving the quality of employment and working conditions. Method (methodology). To achieve this goal, the article discusses the world approaches to defining concepts such as telework or ICT-mobile work, T / ICTM. The peculiarities of practical application of T / ICTM and its structure according to the selected categories in the 28 EU member states are analyzed. Operationalization of T / ICTM categories in accordance with the "use of ICTs" and "workplaces". Results. According to the results of the study, the main problems identified are the proliferation of such a phenomenon as "telework" or "remote work". One of them is that, despite the growing consensus, there is still no generally accepted definition of these concepts. Another is the limited availability of T / ICTM frequency and intensity data in many countries around the world.

scholarly journals Transportation preferences and travel behaviour of senior citizens in Gdynia in the light of marketing research

2018 ◽  
Vol 76 ◽  
pp. 167-177
Author(s):  
Katarzyna Hebel ◽  
Olgierd Wyszomirski
Keyword(s):  
Senior Citizens ◽  
Marketing Research ◽  
Senior Citizen ◽  
Travel Behaviour ◽  
Average Life Expectancy ◽  
Senior Stage ◽  
Definition Of ◽  
The City

With the increasing role of senior citizens in modern societies it is important to know, inter alia, their transportation preferences and travel behaviour. The article presents the definition of a senior citizen taking account of different age of a person defining the beginning of this stage in life. Afterwards, various stages of seniors’ lives were distinguished as regards changes in lifestyle. The average life expectancy was also specified, defining the beginning of senior stage of life. The main part of this article was dedicated to the specificity of transportation preferences and travel behaviour of seniors as a specific group of the inhabitants of Gdynia, located within Gdańsk Metropolis. To this end, the data gathered during representative research conducted in 2015 was used. By analysing the data it was possible to determine the specificity of seniors’ urban travel purposes and their demands taking particular account of the comfort of travel. The article presents the modes of travel of seniors against all inhabitants considered collectively searching for determinants of choosing a particular mode of travel. Moreover, the article presents differences in assessing the quality of public transport by seniors and all inhabitants of the city. The final part provides conclusions drawn from the conducted research.

scholarly journals FEATURES OF ORGANIZATION MEDICAL TOURS

2020 ◽  
pp. 14-21
Author(s):  
Svitlana Batychenko ◽  
Sergey Uliganets ◽  
Lyudmila Melnik
Keyword(s):  
Medical Tourism ◽  
Marketing Research ◽  
Medical Product ◽  
Tourism Industry ◽  
Practical Significance ◽  
Analysis And Synthesis ◽  
Principles And Standards ◽  
Specific Material ◽  
Definition Of ◽  
And Control

Goal. Disclosure of theoretical aspects of technology and organization of medical tours. Method. The study is based on general scientific methods, namely, analysis and synthesis, descriptive. Results. The definition of the concepts "medical tourism" and "health tourism" is revealed, according to which the structure of the medical tourism industry is given. Signs of medical tourism are defined. Elements of the market of medical tourism are defined. It is established that the list of works on creation of a medical tour (product, program) includes: research of the market of potential demand; search for partners; checking the availability of services and establishing the adequacy of previously received information; preparation of agreements (contracts) on cooperation with suppliers / sellers of tourism products and negotiations; information and methodological support of the tour; realization of medical rounds to consumers; registration of documents for travel; direct service of tourists and control over the provision of a certain quantity and quality of services; other types of work. The main stages of development of a medical round are offered. The generalized actions at concrete stages of process of the organization and realization of a medical round are resulted. Scientific novelty. Generalized measures at specific stages of the process of organization and implementation of the treatment tour. Development of a medical product, includes: marketing research; analysis of market segments and competitors; proposed consumer demand; resort locations; market conditions of tourist services; estimation of real costs for development, advertising and promotion of services. Practical significance. Based on the study of international experience of spa resorts, in order for sanatoriums of Ukraine to more actively implement progressive international principles and standards of medical tourism, we have developed the following generalized recommendations for the management of domestic sanatoriums: to develop variable season tickets for complex medical services; pay attention to the formation of individual training programs with the subsequent control of the instructor; to improve the system of medical service with new programs for a specific material and technical base; to intensify the organization of short-distance tourism in the conditions of sanatorium treatment; systematically improve the network and develop new tourist routes of hiking, cycling, equestrian tourism, terrain routes, Nordic walking; to develop walking medical tourism, hippotherapy.

Sign in / Sign up

Export Citation Format

Share Document