Case Research in Marketing: Opportunities, Problems, and a Process

1985 ◽  
Vol 22 (2) ◽  
pp. 199-208 ◽  
Author(s):  
Thomas V. Bonoma
Keyword(s):  
Marketing Research ◽  
Research Problem ◽  
Research Process ◽  
Case Research ◽  
General Utility ◽  
Inductive Research ◽  
Research Problems ◽  
Alternative Research ◽  
Good Research ◽  
Made In

The author discusses methods used in other social sciences and in marketing in terms of two key criteria defining “good research.” It is argued that the simultaneous research desiderata of data integrity and high currency or generalizability often place conflicting operational demands on researchers. Thus, tradeoffs must be made in employing any method to investigate a research problem. As a consequence of these inevitable tradeoffs, a broader rather than narrower method set becomes appropriate for marketing investigations. Case research is explored as one useful alternative research method for marketers. The nature of case research in contrast to case teaching or prescientific case culling is discussed, the appropriateness of case-based versus more conventional deductive methods is considered by researcher objective and type of problem investigated, and a four-stage case research process is described. General guidelines and caveats for the conduct of marketing case research are given. The author concludes that case research may be viewed as a metaphor for the general utility of the varied inductive research methods in expanding our perspectives on marketing research problems.

Research Methodology

2017 ◽  
pp. 45-73
Author(s):  
Naresh A. Babariya ◽  
Alka V. Gohel
Keyword(s):  
Literature Review ◽  
Research Methodology ◽  
Research Work ◽  
Problem Formulation ◽  
Research Problem ◽  
Research Process ◽  
Subject Area ◽  
Sample Population ◽  
Broad Subject ◽  
Good Research

The most important of research methodology in research study it is necessary for a researcher to design a methodology for the problem chosen and systematically solves the problem. Formulation of the research problem is to decide on a broad subject area on which has thorough knowledge and second important responsibility in research is to compare findings, it is literature review plays an extremely important role. The literature review is part of the research process and makes a valuable contribution to almost every operational step. A good research design provides information concerning with the selection of the sample population treatments and controls to be imposed and research work cannot be undertaken without sampling. Collecting the data and create data structure as a organizing the data, analysing the data help of different statistical method, summarizing the analysis and using these results for making judgements, decisions and predictions.

Perceived Social Support and Resilience among Orphans: A Systematic Review

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Syed Najmah Jameel ◽  
Shawkat Ahmad Shah ◽  
Showkat Ahmad Ganaie
Keyword(s):  
Social Support ◽  
Systematic Review ◽  
Perceived Social Support ◽  
Research Problem ◽  
Research Process ◽  
Research Review ◽  
Systematic Research ◽  
Review Of Literature ◽  
Major Objective ◽  
Systematic Identification

The present study is based on a systematic research review. The review of literature is an important component of the research process and should be carried out in an orderly manner. It is also known as the back bone of research study. It involves a systematic identification, location and analysis of documents containing information related to the research problem. The purpose of reviewing literature is to determine what has already done by the scientific community related to the research problem and to gain an impression regarding different aspects of the topic understudy. The major objective of the current study is to conduct a systematic review on Perceived social support and resilience among orphans. To go ahead with this goal, it was very important to collect the literature on; (A). Orphans (B). Perceived social support among orphans. (C). Resilience among orphans.

The marketing research curriculum: Closing the practitioner–academic gaps

2019 ◽  
Vol 61 (5) ◽  
pp. 492-501
Author(s):  
Marco Vriens ◽  
Stephen Brokaw ◽  
Douwe Rademaker ◽  
Rogier Verhulst
Keyword(s):  
New Product Development ◽  
Marketing Research ◽  
New Product ◽  
Research Problem ◽  
Development Research ◽  
Research Curriculum ◽  
Return On Marketing ◽  
Research Investments ◽  
Us University ◽  
Analyze Data

As an industry, marketing research has enjoyed decades of systemic growth. Unfortunately, dissatisfaction with the return on marketing research investments has also been consistently voiced. Part of this complaint may be due to the inadequate way marketing research is being taught. In this article, we review what practitioner–academic gaps have been found in the literature and also present the results of a survey among alumni of a US university. We identify several key gaps including (1) understanding of business issues, (2) ability to define a marketing research problem, (3) ability to design marketing research, (4) ability to analyze data, (5) ability to interpret the results, (6) ability to translate results into actions, (7) ability to effectively interact with clients, and (8) expertise on specific research studies such as customer satisfaction research, branding, and new product development research.

scholarly journals Methodology for Determining the Location of River Ports on a Modernized Waterway Based on Non-Cost Criteria: A Case Study of the Odra River Waterway

2021 ◽  
Vol 13 (6) ◽  
pp. 3571
Author(s):  
Bogusz Wiśnicki ◽  
Dorota Dybkowska-Stefek ◽  
Justyna Relisko-Rybak ◽  
Łukasz Kolanda
Keyword(s):  
Large Scale ◽  
Multicriteria Decision Making ◽  
Research Process ◽  
Optimal Selection ◽  
Investment Projects ◽  
Odra River ◽  
Research Problems ◽  
Selection Of ◽  
Construction Works

The paper responds to research problems related to the implementation of large-scale investment projects in waterways in Europe. As part of design and construction works, it is necessary to indicate river ports that play a major role within the European transport network as intermodal nodes. This entails a number of challenges, the cardinal one being the optimal selection of port locations, taking into account the new transport, economic, and geopolitical situation that will be brought about by modernized waterways. The aim of the paper was to present an original methodology for determining port locations for modernized waterways based on non-cost criteria, as an extended multicriteria decision-making method (MCDM) and employing GIS (Geographic Information System)-based tools for spatial analysis. The methodology was designed to be applicable to the varying conditions of a river’s hydroengineering structures (free-flowing river, canalized river, and canals) and adjustable to the requirements posed by intermodal supply chains. The method was applied to study the Odra River Waterway, which allowed the formulation of recommendations regarding the application of the method in the case of different river sections at every stage of the research process.

Identification of Values Shaping Inter-Organizational Relations on the Example of the Project The Metropolitan Theatres Night

2021 ◽  
Vol 5 (2) ◽  
pp. 127-144
Author(s):  
Joanna Kurowska-Pysz ◽  
Dominika Wienchor ◽  
Jacek Woźnikowski
Keyword(s):  
Research Problem ◽  
Research Process ◽  
Secondary Importance ◽  
Joint Project ◽  
Financial Benefits ◽  
Organizational Relations ◽  
Cultural Sphere ◽  
Organizational Cooperation ◽  
Depth Interviews

Inter-organizational cooperation is based on the development of relationships between partners who have attractive tangible or intangible values which may be the subject of exchange. In inter-organizatio-nal cooperation, at least two key stages of relationship development can be distinguished. The first con-cern is initiating ties between potential partners; the second, strengthening, expanding and deepening these ties. The authors attempted to identify the values that affect the relations between organizations cooperating on a joint project in the cultural sphere. The research process was based on the assump-tions of grounded theory. The incomplete induction method was used. In order to solve this research problem, the authors analysed a case study of a network project led by the Górnośląsko-Zagłębiowska Metropolis, entitled Metropolitan Theatres Night, and in addition, conducted qualitative research (in-dividual in-depth interviews and written surveys), amongst organizations cooperating on this project. The research proved that the assessment of key values to project partners at the stage of initiating and developing cooperation is varied. At the stage of initiating relations, the financial benefits of coopera-tion and the prestige associated with it are most important. In contrast, at the stage of cooperation development financial benefits come first, while other elements are of secondary importance. The rese-arch results show that the partnership does not use many opportunities resulting from the synergy of resources or joint learning during the long period of cooperation. In connection with the above, the authors defined recommendations that may serve to improve inter-organizational cooperation in this type of project and in other partnerships.

scholarly journals Inovasi Produk terhadap Keputusan Pembelian dan dampaknya terhadap loyalitas pelanggan : Studi Pengguna Mobil Toyota Calya di Kota Bogor dan Bekasi

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anugerah Dachi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Product Innovation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Made In

Abstract The formulation of the research problem is whether product innovation effects purchase decisions, whether product innovation and purchase decisions affect customer loyalty. This study aims to examine the effect of product innovation on the purchase decision of Toyota Calya, and examines the effect of product innovation and purchasing decisions on customer loyalty. The population is the Toyota Calya’s customers in Bogor and Bekasi. The population is not known with certainty, therefore the sampling technique is done by accidental sampling technique in determining the number of samples. A total of 203 questionnaires were collected. Therefore, the sample in this study was 203 respondents. The data analysis method is Structural Equation Modeling. The results showed a significant influence on product innovation on purchasing decisions. Product innovation and purchasing decision also significantly influence customer loyalty. Purchasing decisions significantly mediate the effect of product innovation on customer loyalty. Innovations must still be made in order to maintain the loyalty of Toyota Calya car users in Bogor and Bekasi. Keywords: Product innovation, purchasing decisions, and loyalty AbstrakRumusan masalah penelitian ini adalah apakah inovasi produk mempengaruhi keputusan pembelian,  dan apakah inovasi produk dan keputusan pembelian mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh inovasi produk terhadap keputusan pembelian toyota Calya, dan menguji pengaruh inovasi produk dan keputusan pembelian terhadap loyalitas pelanggan. Populasi penelitian adalah pengguna mobil merek Toyota Calya di Kota Bogor dan Bekasi. Populasi tidak diketahui secara pasti,oleh karena itu teknik pengambilan sampel dilakukan dengan teknik accidental sampling dalam menentukan jumlah sampel. Kuisioner yang berhasil dikumpulkan sebanyak 203 kuisioner. Oleh karena itu, sampel dalam penelitian ini adalah berjumlah sebanyak 203 responden. Metode analisis data yang dipergunakan adalah Structural Equation Modeling.  Hasil penelitian menunjukkan adanya pengaruh secara signfikan inovasi produk dengan keputusan pembelian. Variabel Inovasi produk dan keputusan pembelian juga secara signifikan mempengaruhi  loyalitas pelanggan. Keputusan pembelian secara signifikan memediasi pengaruh inovasi produk terhadap loyalitas pelanggan. Inovasi harus tetap dilakukan demi untuk mempertahankan loyalitas pengguna mobil Toyota Calya di Kota Bogor dan Bekasi.

scholarly journals Peningkatan Kompetensi Profesional Calon Konselor dalam Menulis Proposal Penelitian

2017 ◽  
Vol 1 (1) ◽  
pp. 63
Author(s):  
Ardimen Ardimen
Keyword(s):  
Action Research ◽  
Problem Based Learning ◽  
Research Problem ◽  
Research Proposal ◽  
Learning Method ◽  
Research Subjects ◽  
Research Problems ◽  
Usability Research ◽  
Concept Theory ◽  
Increased Activity

The purpose of this research is to improve the ability of prospective counselor in writing a research proposal through Problem Based Learning method/ Inquiry (PBL/I) and in particular its purpose is to (1) determine the increased activity of the prospective counselor in writing a research proposal with PBL/I method, and (2) the increase in the ability of prospective counselors in writing a research proposal. This study uses classroom action research with the research subjects were VII semester student majoring BK IAIN Batusangkar. The results of the study in the first cycle showed an increase in activity and the ability of prospective counselors in writing a research proposal. This increase is very varied in accordance with the capability and experience of the students. The results of the second cycle study showed mastery of each indicator, but the indicators are controlled and enhanced by the prospective counselor in the research proposal is; select and formulate the title of the actual and straightforward, choosing and using the concept/ theory/ reference that is current and relevant to support the research problem, enter the empirical facts in the background of the problem, restrict and define problems, formulate objectives in line with the formulation of research problems, formulating usability research, select and use the theory / concept of the actual, choose the appropriate method to the problem and research objectives, and the ability to follow the format of the research proposal.

scholarly journals Role of Research Methodology in Civil Engineering

2021 ◽  
Vol 9 (8) ◽  
pp. 1114-1117
Author(s):  
Shubhra Upadhyay
Keyword(s):  
Research Methodology ◽  
Structural Engineering ◽  
Civil Engineering ◽  
Geotechnical Engineering ◽  
Pushover Analysis ◽  
Research Problem ◽  
Research Field ◽  
Research Methodologies ◽  
Research Problems

Abstract: Research methodology is a method to consistently resolve the research problem. Research methodology may be termed as knowledge of science for studying how research is done empirically and theoretically. In this paper we have studied different steps that are usually taken by a researcher in studying his research problem of civil engineering along with the logic behind them. It is utmost important for the researcher to have the knowledge of the research techniques/method along with its methodology. Researchers also need to understand the presumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. All this means that it is necessary for the researcher to design his methodology for his problem as the same may differ from problem to problem. Research methodologies are the need of hour due to modernization in research field of civil engineering. Nowadays only innovative research methods are adopted in branch of civil engineering like geotechnical engineering, geoenvironmental engineering, structural engineering, geo-mechanics etc so that best results are obtained from these methodologies. In this paper we are going to discuss role of some of the research methodologies used for research purposes in geotechnical engineering for respective research problems. Keywords: Research methodology, geotechnical engineering, pushover analysis, FLAC method, numerical method,

scholarly journals AN EFFECT OF PSYCHOLOGICAL CONFLICT TO ELSA PERSONALITY DEVELOPMENT IN FROZEN: PSYCHOLOGICAL APPROACH

JURNAL BASIS ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 163
Author(s):  
Marson Goh ◽  
Tomi Arianto
Keyword(s):  
Qualitative Method ◽  
Character Development ◽  
Personality Development ◽  
Research Problem ◽  
Psychological Approach ◽  
Research Problems ◽  
Kurt Lewin ◽  
Psychological Conflict ◽  
Approach Avoidance ◽  
Descriptive Qualitative

In this research, the researcher was focusing on the psychological conflict and the character development in which it could be found in the character of Elsa in Frozen. There were two theories that the researcher used for the research problems in this research. The first theory that the researcher used to answer the first research problem was about the psychological conflict that was proposed by Kurt Lewin to find variety of psychological conflict that was expressed by the character of Elsa in the story itself. As for the second theory that the researcher used to answer the second research problem was about the personality development which was proposed by Elizabeth B. Hurlock to explain the effect of psychological conflict to Elsa personality development. In this research, the researcher used descriptive qualitative method. The result of this analysis showed that there were two kinds of psychological conflict which was shown in Elsa character which were approach-avoidance conflict and avoidance-avoidance conflict and those two conflicts which gave a huge effect to Elsa personality development in which the researcher found that there are five determinants they are emotional, aspiration and achievement, intellectual, social, and family. 

scholarly journals Akibat Hukum Terhadap Pelaksanaan Arisan Online Berdasarkan Undang-Undang Nomor 19 Tahun 2016

2021 ◽  
Vol 2 (2) ◽  
pp. 296-302
Author(s):  
Erlin Kusnia Dewi ◽  
Anak Agung Sagung Laksmi Dewi ◽  
I Made Minggu Widyantara
Keyword(s):  
Legal Protection ◽  
Research Problem ◽  
Scientific Article ◽  
Literature Study ◽  
Legal Research ◽  
Online Transactions ◽  
Criminal Sanctions ◽  
Research Problems ◽  
Social Gathering ◽  
Legal Subjects

The 2008 ITE Law regulates fraudulent acts that are applied online. The researcher wrote a scientific article with the title Legal Impacts on the Implementation of Online Arisan Based on Law No. 19 of 2016. There are two formulations of this research problem How is the Legal Protection for Parties Conducting Online Arisan based on Law Number 19 of 2016? and What are the Criminal Sanctions Against BandarArisanOnlinein the event of Default? Normative legal research is a method applied by the author in this scientific article. The author carries out a literature study by collecting legal material to answer the formulation of research problems. The author carries out a literature study by collecting legal material to answer the formulation of research problems. This study's findings explain that there are legal protections for parties who carry out online social gathering criminal sanctions against online social gathering based on ITE Law No. 19 of 2016 against online social gathering fraud perpetrators focused on individual legal subjects. This finding is supported by Article 28 paragraph (1), which explains that consumers who get losses due to online transactions can obtain legal protection.

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