Corporate Culture in the Academic Marketing Department

1988 ◽  
Vol 10 (1) ◽  
pp. 39-43 ◽  
Author(s):  
Alvin J. Williams ◽  
Richard C. Vreeland
Keyword(s):  
Corporate Culture ◽  
Marketing Department ◽  
Case Examples ◽  
Academic Marketing ◽  
Improved Performance ◽  
Viable Culture ◽  
Insight Into

The purpose of this article is to provide insight into the efficacy of the corporate culture idea to improved performance in academic marketing departments. All departments have a culture. The challenge is to formulate a healthy and viable culture. Abbreviated case examples are included to demonstrate contrasting cultures.

scholarly journals Investigating the user experience of customer service chatbot interaction: a framework for qualitative analysis of chatbot dialogues

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Asbjørn Følstad ◽  
Cameron Taylor
Keyword(s):  
Qualitative Analysis ◽  
Customer Service ◽  
User Experience ◽  
Practical Relevance ◽  
Interaction Patterns ◽  
Case Examples ◽  
Key Drivers ◽  
Future Work ◽  
Practical Implications ◽  
Insight Into

AbstractThe uptake of chatbots for customer service depends on the user experience. For such chatbots, user experience in particular concerns whether the user is provided relevant answers to their queries and the chatbot interaction brings them closer to resolving their problem. Dialogue data from interactions between users and chatbots represents a potentially valuable source of insight into user experience. However, there is a need for knowledge of how to make use of these data. Motivated by this, we present a framework for qualitative analysis of chatbot dialogues in the customer service domain. The framework has been developed across several studies involving two chatbots for customer service, in collaboration with the chatbot hosts. We present the framework and illustrate its application with insights from three case examples. Through the case findings, we show how the framework may provide insight into key drivers of user experience, including response relevance and dialogue helpfulness (Case 1), insight to drive chatbot improvement in practice (Case 2), and insight of theoretical and practical relevance for understanding chatbot user types and interaction patterns (Case 3). On the basis of the findings, we discuss the strengths and limitations of the framework, its theoretical and practical implications, and directions for future work.

Realising Value from Absorptive Capacity

2018 ◽  
Vol 17 (01) ◽  
pp. 1850011
Author(s):  
Ronald Eastburn
Keyword(s):  
Absorptive Capacity ◽  
Dimensional Structure ◽  
Community Banks ◽  
Innovative Performance ◽  
Future Studies ◽  
Community Bank ◽  
Knowledge Based ◽  
Formal Mechanism ◽  
Improved Performance ◽  
Insight Into

To gain insight into how successful community banks are continuously “adaptive” to environmental challenges, we examined the role absorptive capacity (ACAP) plays in effecting improved performance. ACAP is the formal mechanism used for sensing and experimentation of knowledge — and as such is adopted to acquire, assimilate, transform and exploit knowledge so as to positively influence performance. Data obtained from a survey of 151 community bank CEOs confirmed that ACAP does indeed enhance performance. We also demonstrated the multi-dimensional structure of ACAP, the consequence of cultivating an active learning orientation and the relevance of potential cultural inhibitors on decision behaviour for innovative performance. Several directions for future studies utilising knowledge-based responses are proposed.

Talking Technologically in Preschool and School: Three Case Examples

1996 ◽  
Vol 21 (2) ◽  
pp. 1-6 ◽  
Author(s):  
Marilyn Fleer
Keyword(s):  
Early Childhood ◽  
Young Children ◽  
Technology Education ◽  
Early Childhood Teacher ◽  
Case Examples ◽  
The Third ◽  
Very Young Children ◽  
First Case ◽  
Insight Into

This paper details three examples of technology education in process. The first case study highlights how an early childhood teacher comes to think about and plan for technology education. A series of diary entries are included to show the progression in thinking. In the second case study, a preschool teacher shows how very young children can participate in technology education. In the third case study a Year 3 teacher reveals how young children can become investigators in a simulated architects studio. The focus is on following the children's technological questions. All three case studies provide some insight into the sort of technological language that can be fostered in early childhood.

scholarly journals Design and Analysis of a Chinese Medicine Based Humanoid Robotic Arm Massage System

2019 ◽  
Vol 9 (20) ◽  
pp. 4294 ◽  
Author(s):  
Pang ◽  
Zhang ◽  
Yu ◽  
Sun ◽  
Gong
Keyword(s):  
Pid Controller ◽  
Robotic Arm ◽  
Valuable Insight ◽  
Compact Structure ◽  
Depth Analysis ◽  
Lumbar Muscle ◽  
Modular Method ◽  
Improved Performance ◽  
Bottom To Top ◽  
Insight Into

This paper presents a humanoid robotic arm massage system with an aim toward satisfying the clinical requirements of pain relief on the waist and legs of older patients during Chinese medicinal massage. On the basis of an in-depth analysis regarding the characteristics of arm joints of the human body and Chinese medicinal massage theory, a humanoid robotic arm massage system was designed by adapting a bottom to top modular method. The combined finite element and kinematic analysis led to an improved performance according to repeated positioning accuracy, massage strength accuracy, and massage effect. The developed humanoid robotic arm was characterized by a compact structure, high precision, light quality, and good stiffness, achieving a good bearing capacity. Due to the PID controller, the numerical simulations and experimental results provided valuable insight into the development of Chinese medicinal massage robots and massage treatments for patients who suffer from lumbar muscle strain.

scholarly journals What national governance codes say about corporate culture

2020 ◽  
Vol 20 (5) ◽  
pp. 903-917
Author(s):  
Marie-Fleur Lobrij ◽  
Muel Kaptein ◽  
Mijntje Lückerath-Rovers
Keyword(s):  
Corporate Governance ◽  
Corporate Culture ◽  
Text Analysis ◽  
Design Methodology ◽  
Three Dimensions ◽  
Analysis Program ◽  
Content Type ◽  
Corporate Governance Codes ◽  
Computer Aided ◽  
Insight Into

Purpose This study aims to provide insight into the current incorporation of corporate culture in national corporate governance codes. The authors identify three levels of incorporation for each of the following three dimensions: layers of corporate culture (the “what”), the alignment of corporate culture in the organization (the “for whom”) and the board’s roles regarding corporate culture (the “how”). Design/methodology/approach To assess the extent to which national codes have incorporated corporate culture, the authors used a sample of 88 national corporate governance codes. The authors performed a content analysis of these codes using a computer-aided text analysis program. The first step involved the identification of dimensions of corporate culture per national code. These dimensions were then assessed based on three levels of incorporation. Finally, the authors ranked national codes with similar levels of incorporation per dimension and aggregated the dimensions. Findings The data show that five of the 88 national corporate governance codes that the authors analysed scored the highest level in all three dimensions of corporate culture. Originality/value This is the first study to provide an overview of what national corporate governance codes say about corporate culture. The authors address two gaps in the existing literature. First, the authors develop and use a richer conceptualization of how corporate culture can be addressed in national corporate governance codes. Second, the authors analyse these corporate governance codes worldwide.

scholarly journals Exogenous attention generalizes perceptual learning in adults with amblyopia

2021 ◽  
Author(s):  
Mariel Roberts ◽  
Marisa Carrasco
Keyword(s):  
Perceptual Learning ◽  
Brain Plasticity ◽  
Visual Development ◽  
Adult Brain ◽  
Exogenous Attention ◽  
Visual Perceptual Learning ◽  
Behavioral Manifestation ◽  
Improved Performance ◽  
Spatial Locations ◽  
Insight Into

SUMMARYVisual perceptual learning (VPL), or improved performance after practicing the same visual task, is a behavioral manifestation of the impressive neuroplasticity in the adult brain. However, its practical effectiveness is limited because improvements are often specific to the trained conditions and require significant time and effort. Thus, it is critical to understand the conditions that promote learning and its transfer. Covert spatial attention helps overcome VPL location and feature specificity in neurotypical adults, but whether it can for people with atypical visual development is unknown. Here we show that involuntary attention helps generalize learning beyond trained spatial locations in adults with amblyopia, an ideal population for investigation given their asymmetrically developed, but highly plastic, visual cortex. Our findings provide insight into the mechanisms underlying changes in neuro(a)typical brain plasticity after practice. Further, they reveal that attention can enhance the effectiveness of perceptual learning during rehabilitation of visual disorders.

scholarly journals Olympus Corporation Financial Statement Fraud Case Study: The Role That National Culture Plays On Detecting And Deterring Fraud

2014 ◽  
Vol 10 (2) ◽  
pp. 175-184 ◽  
Author(s):  
Anita R. Morgan ◽  
Cori Burnside
Keyword(s):  
Corporate Governance ◽  
National Culture ◽  
Corporate Culture ◽  
Fraud Detection ◽  
Financial Statement ◽  
Japanese Culture ◽  
Financial Statement Fraud ◽  
The Impact ◽  
Insight Into

Recent cases provide insight into the role that an unethical corporate culture plays in financial statement fraud. The case of financial statement fraud in Olympus Corporation, a Japanese firm, provides the opportunity to examine how national culture plays a role in corporate governance and fraud detection. This case study focuses on the impact of Japanese culture on the corporate culture of The Olympus Corporation, and how that corporate culture resulted in financial statement fraud.

Mather work incentive posters and the rhetoric of scientific management in the 1920s

2020 ◽  
Vol 6 (1) ◽  
pp. 9-35 ◽  
Author(s):  
Ernest A. Hakanen ◽  
Alison Novak
Keyword(s):  
Corporate Culture ◽  
Scientific Management ◽  
Us Congress ◽  
Work Incentive ◽  
Social Belonging ◽  
The Us ◽  
History Of ◽  
Great Sense ◽  
Self Protection ◽  
Insight Into

The Charles Mather work incentive posters of the 1920s promoted the philosophy of scientific management that just ten years earlier the US Congress deemed reductionist and dehumanizing. In a time where the rise of middle management and the growing faith in the powers of capitalism were omnipresent, the posters and rhetoric of scientific management made great sense to those in control of big business. Mather’s 78 work posters hung in offices and factories all over the country, and describe what it meant to be efficient, productive and a good member of business society in the 1920s. As a medium, Mather’s posters served to create and reinforce workplace practices of managers and leaders that would advance 1920s corporation and society. As propaganda, the posters appealed to worker’s attitudes, behaviours, emotions and sense of social belonging. This study evaluates the rhetoric and themes of Mather’s 71 posters in the 1926‐27 catalogue (the most popular year for the posters). It finds that in a propaganda-like manner, the posters encourage and discourage workplace behaviours that support management at the expense of workers’ thoughts and self-protection in the form of unionism. Further, as Mather worked to create posters that would influence the workplace ecology, his posters dissolved into the environment. The rhetoric used within the posters became adopted by organization leaders and employees, thus facilitating the linguistic transition of 1920s corporate society. An evaluation of these posters lends insight into the history of motivational posters and signs within organizational culture. Today, newer motivational posters are hung in offices around the world, with similar intentions to those of Mather. Because Mather’s posters signify the beginning of motivational posters in the modern western organization, studying the originals could help describe transitions in corporate culture.

Intentional music use to reduce psychological distress in adolescents accessing primary mental health care

2018 ◽  
Vol 23 (4) ◽  
pp. 567-581 ◽  
Author(s):  
Katrina Skewes McFerran ◽  
Cherry Hense ◽  
Asami Koike ◽  
Debra Rickwood
Keyword(s):  
Mental Health ◽  
Young People ◽  
Feasibility Study ◽  
Well Being ◽  
Small Sample ◽  
Self Report ◽  
Music Preferences ◽  
Mixed Methods Approach ◽  
Case Examples ◽  
Insight Into

Rationale: Many young people turn to music as a way of exploring and managing their moods and emotions. The literature is replete with studies that correlate music preferences and mental health, as well as a small but increasing interest in uses of music to promote well-being. Recent studies have shown that music use is often unconscious, thus difficult to influence without therapeutic conversations. No study has yet tested whether it is feasible to increase awareness of music use in young people who tend to ruminate with music, and test whether increased awareness can reduce distress. Design: This feasibility study aimed to determine whether involvement in a brief music-based intervention was engaging and acceptable to a small sample of young people, and whether their levels of distress decreased and insight into music uses increased. A mixed methods approach was adopted, merging scores of distress and self-reported experience of the intervention to foster interpretation. Results: Convergent analysis of the different data forms suggests that at least some of the measurable decreases in distress captured for all of the participants were related to participation in the sessions, according to the self-report of a number of the young people in interviews. This is demonstrated through descriptive data compiled under two key themes (Agency and Changed Uses) and illustrated through three case examples that were drawn largely from the words of the young people. Conclusion: This feasibility study suggests that young people’s relationship with music provides a powerful platform for leveraging engagement in services and improvements in distress, when well timed and carefully scaffolded.

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