Search for New PR Instructors Getting Tougher

1980 ◽  
Vol 35 (4) ◽  
pp. 10-12 ◽  
Author(s):  
Bob Hoskins

WANTED: Full-time public relations teacher to carry 9 to 12 hours a semester and serve as liaison to the local public relations community, as a general adviser to public relations majors, as adviser for the PRSSA chapter and as coordinator of public relations internship program. Terminal degree in journalism/mass communications and 5 or more years of professional public relations experience required. Salary negotiable, but around $20,000 for nine months.

2020 ◽  
Vol 75 (3) ◽  
pp. 335-347
Author(s):  
James C. Foust ◽  
Katherine A. Bradshaw

A census of Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)–accredited journalism programs reveals that less than a quarter require students to learn code. Despite industry desires for journalists with coding skills, nearly 40% of the units offer no coding classes. Among programs that require code, most rely on a course or courses taught by full-time faculty in the accredited unit. About one third of units that do not require code currently have plans to add it in the future.


1982 ◽  
Vol 23 (1) ◽  
pp. 94-103
Author(s):  
John A Lent

To produce a selected bibliography on Third World mass communications has become rather difficult in recent years, because of an abundance of materials. The controversy that led to and nourished the New World and International Information Order augmented the literature by many fold and in some cases impressively — though not always differently, as catch phrases and arguments on all sides of the debate were repeated almost slavishly in packaged articles and books reminiscent of the works of a public relations practitioner. The growth of journalism training, research and educational institutions — and a corresponding increase in teachers, researchers and writers — in Third World nations also produced a glut of information. Because of these factors and a space limitation, this bibliography is devoted almost entirely to books and monographs published between 1971 and 1981. A list of periodicals which carry Third World mass communications articles is added, with notations on special issues devoted to the topic. To do more than this concerning periodical literature is prohibitive in this article. Categories used are bibliographies; mass communications, broken down into general, advertising and public relations, broadcasting, film and press; communication and development in the Third World (including media's role in social change, national development and integration, rural development and revolutionary movements); communications, politics and governments in the Third World (including law of the press, political processes and ideologies, right to communicate and press freedom); and the New World and International Information Order and the Third World (including media imperialism, flow of news and information and national sovereignty). This listing in no way is meant to be exhaustive; instead, it is designed to serve as a basic bibliography of the most recent books and monographs written by researchers and scholars throughout the world, but mainly from the United States.


Author(s):  
Malorie Novak ◽  
Dawn Brown-Cross ◽  
John Echternach

Background and Purpose. There is a paucity of published literature regarding the correlation between faculty attributes and education program pass rates on the National Physical Therapy Examination (NPTE) particularly regarding the physical therapist assistant (PTA). The purpose of this study was to 1) determine if there is a relationship between faculty attributes in PTA educational programs and program outcomes on the NPTE for Physical Therapist Assistants (NPTE-PTA) and 2) construct a prediction model for PTA program outcomes based on faculty attributes. Subjects. The 233United States’ PTA programs accredited by the Commission on Accreditation in Physical Therapy Education (CAPTE) in 2006 were studied. Methods. Using a retrospective design, data were obtained regarding the PTA programs from the dataset of CAPTE’s PTA annual accreditation report and the Federation of State Boards of Physical Therapy’s pass rate database. Selected faculty attributes (designation of highest degree conferred, years of teaching experience, employment status, license designation [physical therapist or physical therapist assistant] and clinical specialization) were correlated to first time program pass rates. Backward deletion regression was used to predict the first time pass rate on the NPTE-PTA.Results. Based on data from 190/233 PTA programs, seven attributes had a statistically significant relationship to the outcomes on the NPTE-PTA. They were the number of: 1) full-time faculty; 2) adjunct faculty with an associate’s degree; 3) full-time faculty with a terminal degree; 4) core faculty with a terminal degree; 5) all faculty with a terminal degree 6) years of teaching experience of the full-time faculty; 7) years of teaching experience of the core faculty. Backward deletion regression analyses demonstrated an overall model of two combined predictor factors (full-time faculty years of teaching and full-time faculty terminal degree) that significantly predicted the first time pass rate on the NPTE-PTAaccounting for 6.5% of the variance. Discussion and Conclusion. Faculty attributes of the institutions providing PTAprograms are associated with first time pass rates of their graduates. This study provides a foundation for future studies by identifying some of the faculty attributes that relate to NPTE-PTA outcomes.


2020 ◽  
Vol 12 (20) ◽  
pp. 8438 ◽  
Author(s):  
Aleksander Aristovnik ◽  
Damijana Keržič ◽  
Dejan Ravšelj ◽  
Nina Tomaževič ◽  
Lan Umek

The paper presents the most comprehensive and large-scale study to date on how students perceive the impacts of the first wave of COVID-19 crisis in early 2020 on various aspects of their lives on a global level. With a sample of 30,383 students from 62 countries, the study reveals that amid the worldwide lockdown and transition to online learning students were most satisfied with the support provided by teaching staff and their universities’ public relations. Still, deficient computer skills and the perception of a higher workload prevented them from perceiving their own improved performance in the new teaching environment. Students were mainly concerned about issues to do with their future professional career and studies, and experienced boredom, anxiety, and frustration. The pandemic has led to the adoption of particular hygienic behaviours (e.g., wearing masks, washing hands) and discouraged certain daily practices (e.g., leaving home, shaking hands). Students were also more satisfied with the role played by hospitals and universities during the epidemic compared to the governments and banks. The findings also show that students with certain socio-demographic characteristics (male, part-time, first-level, applied sciences, a lower living standard, from Africa or Asia) were significantly less satisfied with their academic work/life during the crisis, whereas female, full-time, first-level students and students faced with financial problems were generally affected more by the pandemic in terms of their emotional life and personal circumstances. Key factors influencing students’ satisfaction with the role of their university are also identified. Policymakers and higher education institutions around the world may benefit from these findings while formulating policy recommendations and strategies to support students during this and any future pandemics.


2017 ◽  
Vol 22 (4) ◽  
pp. 542-555 ◽  
Author(s):  
Yeunjae Lee

Purpose The purpose of this paper is to examine different communicative behaviors employees engage in according to their position level and the impacts of relationship they perceive. By comparing the behaviors and perceptions of low-, middle-, and high-level employees, the study investigates when and why employees become active in communicative behaviors about an organizational issue. Design/methodology/approach A quantitative online survey was conducted with 412 full-time employees in medium- and large-sized corporations with more than 300 employees in the USA. Findings Results show that those who are the most likely to be active not only in expressing ideas (i.e. voice) to solve an issue but also in forwarding positive information about their organization (i.e. megaphoning) are high-level employees. The findings also reveal distinct impacts of two types of relationship – communal and exchange relationship – on behaviors of employees in different positions. Research limitations/implications The study extended the understanding of relational approach by exploring the consequences of two types of relationship in the context of employee relations, and filled the research gap on relationships and issue management studies in public relations from an internal perspective. Practical implications To encourage employees to engage actively in positive megaphoning and voice during issue periods and to minimize the threats by reducing employees’ negative megaphoning behavior, the study suggested different relationship-building strategies based on employees’ position levels. Originality/value The current work examined the distinct impacts of organization-employee relationships on employees’ internal and external communicative behaviors based on their position level within an organization, especially focusing on employees’ role as potential advocates or adversaries for an organization during periods of an organizational crisis.


Author(s):  
O. K. Ilyina

Department of English Language № 3 was established in 1976 and leads the teaching of English language at the Faculty of International Journalism. The Department trains future international journalists, PR-professionals as well as experts in the field of sociology of mass communications. Since early 2010 the department has been headed by Olga K. Ilyina, PhD in Philology, Associate Professor. Since the opening of the specialty "Public Relations" at the Faculty of International Journalism the Department staff has done a great job providing educational materials for the teaching process, which include textbooks and manuals that contribute significantly to the education of highly qualified specialists. Since the early1990s in the department has created 32 textbooks and teaching materials.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yeunjae Lee ◽  
Jarim Kim

PurposeThis study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.Design/methodology/approachAn online survey was conducted with 417 full-time employees working in various industries in the United States.FindingsThe results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.Originality/valueThis study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.


2019 ◽  
Vol 24 (3) ◽  
pp. 553-568
Author(s):  
Yeunjae Lee ◽  
Katie Haejung Kim ◽  
Jeong-Nam Kim

Purpose The purpose of this paper is to examine the impact of different types of corporate issues and employee–organization relationships (EORs) on employees’ perceptions of the issues and on their communicative actions. Specifically, this study investigates how employees who have experienced an internal or an external issue within their organizations differently perceive the organizational issue and engage in positive and/or negative communicative behaviors. Design/methodology/approach An online survey was conducted with 363 full-time employees in large-sized companies in the USA who have experienced any internal or external issues within the past six months. Findings Employees are more cognitively aware of and feel more involved and less constrained in solving an internal company issue than an external one. Experiencing internal issues has led employees to share negative information about their organization externally. The quality of EORs pre-issue significantly increases employees’ involvement and positive communication behavior and decreases constraint levels and negative communication behaviors regarding an issue. Practical implications Corporate communication and public relations practitioners should incorporate strategic internal communication strategies to preemptively manage internal issues and to avoid them from evolving into internal crises. Originality/value This study is among the first to distinguish internal and external issues perceived by internal stakeholders and to examine their impacts on employees’ issue-specific perceptions and communicative behaviors. This study also provides significant practical guidelines for corporate communication practitioners and leaders by explicating the strategic role of issue type and employee behaviors in issue management.


2019 ◽  
Vol 4 (4) ◽  
pp. 305-314
Author(s):  
Alexander V Laskin

Propaganda is a centuries-old term, and yet scholars and practitioners are still having a hard time defining it and pinpointing what makes propaganda unique. Many existing definitions fail to distinguish between propaganda and marketing, public relations, advertising, or even mass communications, in general. This essay proposes to define propaganda through psychoanalytical research pioneered by Erich Fromm on symbiotic relations. Symbiotic relations, when transferred from biology to psychology and sociology, describe a process of allowing a person to merge with something big and important, therefore creating meaning beyond an individual’s life. As a result, following its religious roots, propaganda acts similar to religion—asking for a sacrifice of individualism in the name of something bigger—god, country, society, or political party. In the end, people willingly engage in propaganda because, although sacrificing something, they receive unity with the bigger powers of other people, organizations, political parties, countries, and so on. As a result, such persons are not alone against the world; they are now a part of a bigger and stronger union.


Author(s):  
Konstantin Kiuru ◽  
Aleksei Krivonosov

Changes in the media environment always lead to changes in the media system, which reflects a different quality of communication. The nature of actors, channels, effects becomes an object of attention of researchers of mass communications. The article deals with the problem of the transformation of the mass communication system, which includes both cinematography and fiction, which can be freely broadcast through various channels, including digital channels. The article considers a new concept, i.e. "communication product". It is understood as a result of professional activity in the field of public and mass communications for the production of a media product, an event product, an advertising and PR product. The media environment is currently characterized by its own messages. They can be built both in traditional newsmaking models (both in journalism and public relations), and in storytelling, narrative (both in advertising and media communications). The article considers such trends in the media environment as the use of hype content, memes and various fakes. The reasons for the emergence of media communications are revealed. There are technological reasons, as modern communication technologies can open access to information to all comers. There are social ones, as new media allows Internet users to actively participate in communications and selectively treat messages they receive. The characteristics of the phenomenon of media communications are distinguished, separating it from journalism, advertising and public relations. The notion of media communications as a process of creation, processing and broadcasting, as well as information exchange in individual, group, mass format through various channels of mass communication (mainly online) is being introduced into scientific circulation through various communication tools - verbal / non-verbal; auditory, audiovisual, visual.


Sign in / Sign up

Export Citation Format

Share Document