An Extension of the Theory of Planned Behavior Model for Tourists

2010 ◽  
Vol 36 (3) ◽  
pp. 390-417 ◽  
Author(s):  
Cathy H. C. Hsu ◽  
Songshan (Sam) Huang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Predictive Power ◽  
Actual Behavior ◽  
Tourist Behavior ◽  
Comprehensive Literature Review ◽  
Wide Range ◽  
Tpb Model ◽  
Stage 1

The sufficiency of theory of planned behavior (TPB) is still being questioned although the model was validated in predicting a wide range of intentions and behaviors. Based on a comprehensive literature review, an extended TPB model of tourists was proposed to investigate relations among constructs of the model with the addition of motivation and actual behavior. An instrument was developed based on previous tourism and marketing studies as well as focus groups. A two-wave data collection was implemented, with data collected from 1,524 Beijing, Shanghai, and Guangzhou residents in Stage 1 and 311 respondents from the same cohort in Stage 2. Results of the study demonstrated that the extended TPB model with tourist motivation fit the data relatively well, explaining 5% more of the variation in behavioral intention in comparison with a base model without motivation. However, the model with both tourist motivation and actual behavior was not tenable, despite a marginal relationship found between behavioral intention and actual tourist behavior using regression analysis. The findings warrant further research examining the predictive power of behavioral intention on actual behavior.

Using the Theory of Planned Behavior to Explore Pediatric Heart Transplant Recipients’ Dietary Behavior

2018 ◽  
Vol 25 (2) ◽  
pp. 43-52
Author(s):  
Jo Wray ◽  
Claire Orrells ◽  
Helen Latch ◽  
Michael Burch
Keyword(s):  
Theory Of Planned Behavior ◽  
Heart Transplantation ◽  
Planned Behavior ◽  
Vegetable Consumption ◽  
Graft Loss ◽  
Dietary Behaviors ◽  
Food Groups ◽  
Tpb Model ◽  
Eating Fruit ◽  
End Stage

Abstract. Heart transplantation is the treatment of choice for children with end-stage heart disease. Coronary artery vasculopathy is, however, a significant morbidity and leading cause of late graft loss, and hyperlipidemia a risk factor for its development. Improving diet in this population could have important benefits for patients. We wanted to understand what influences decisions about food intake in this patient group. Dietary intentions and behavior were examined using a questionnaire based on the Theory of Planned Behavior (TPB) with 67 children who had undergone heart transplantation at least 12 months previously. The TPB model was significant for both healthy and unhealthy dietary behaviors, explaining 55% and 38% of the variance, respectively. Ten percent of children reported not eating any fruit and/or vegetables in the previous week and only 29% reported eating fruit and/or vegetables every day. The Theory of Planned Behavior provides a framework for explaining some specific dietary behaviors related to individual food groups in children who have undergone heart transplantation. These preliminary data support using this approach to inform the development of interventions to improve fruit and vegetable consumption but the approach may be less useful for explaining and developing interventions to reduce the consumption of unhealthy foods.

Assessing Preschoolers’ Beverage Consumption Using the Theory of Planned Behavior

2017 ◽  
Vol 57 (6) ◽  
pp. 711-721
Author(s):  
Cherry Choy ◽  
Inyang A. Isong
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Parental Attitudes ◽  
Future Health ◽  
Sugar Sweetened Beverage ◽  
Beverage Consumption ◽  
Self Image

Childhood obesity and caries are linked to sugar-sweetened beverage (SSB) and excessive juice consumption. We assessed psychosocial factors influencing children’s beverage consumption and strategies to promote healthier choices. Using a quantitative and qualitative approach guided by the theory of planned behavior, we surveyed and interviewed 37 parents of preschool-aged children on barriers and facilitators of children’s beverage consumption. Most children (83.8%) consumed SSBs, 67.6% drank >4 to 6 oz of juice per day. Parent’s self-efficacy was the strongest correlate of parent’s behavioral intention to limit SSB (0.72, standard error 0.08, P = .03). Parents’ motivations to limit their child’s SSB intake extended beyond simply preventing caries and obesity; they also considered the implications of these conditions on children’s self-image, future health, and quality of life. Yet, the influence of multidimensional barriers made it difficult to reduce children’s SSB consumption. Interventions that address parental attitudes, values, and self-efficacy to address external factors could help reduce children’s SSB consumption.

Lessons from the Departed: A Planned Behavior Approach to Understand Travelers’ Actual Physician-Assisted Suicide Behavior

2021 ◽  
pp. 109634802098762
Author(s):  
Edmund Goh ◽  
Jun Wen ◽  
Chung-En Yu
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Assisted Suicide ◽  
Social Groups ◽  
Actual Behavior ◽  
Physician Assisted Suicide ◽  
Reference Groups ◽  
Suicide Behavior ◽  
Research Gap ◽  
Perceived Constraints

Traveling to die in another country is a morbid, but pertinent, topic that remains underresearched in tourism. This project aims to address this research gap by examining the underlying motivations of actual individual travelers who have travelled to Switzerland as their final life destination to commit physician-assisted suicide (PAS). Using documentaries from major news channels, content analysis was conducted to systematically examine interviews conducted with actual PAS travelers ( n = 26) before they ended their life legally through PAS in Switzerland. An extension of the theory of planned behavior with anticipated guilt was commissioned as the theoretical lens to investigate the actual behavior of travelers who have committed PAS. A total of three key attitudes, three social groups, and four perceived constraints were identified. Results identified putting an end to suffering and to die with dignity as key attitudinal items influencing PAS behavior. The reference groups of family and relatives emerged as key salient normative groups. With regard to perceived difficulties, lack of access to facilities and high financial costs were key constraints in the decision to commit PAS. A key contribution of this research found evidence of anticipated guilt as an additional theory of planned behavior variable in actual PAS behavior.

Red tape and change-supportive intention: an extension of the theory of planned behavior

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hemin Ali Hassan ◽  
Xiaodong Zhang ◽  
Ahmad Bayiz Ahmad
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Actual Behavior ◽  
Cross Sectional ◽  
Content Type ◽  
Red Tape ◽  
Related Attitude ◽  
The Relationship

PurposeThis paper builds on and extends the theory of planned behavior (TPB) by examining empirically the underlying mechanism through which red tape is associated with employee change-supportive intention (CSI). It investigates red tape as an antecedent of CSI and examines the mediation role of change-related attitude, subjective norm and perceived behavioral control (PBC) in the relationship between red tape and CSI.Design/methodology/approachTo test the study's hypotheses, cross-sectional data were collected from 183 employees working at a public organization in the Kurdistan Region of Iraq that was going through a major change. Regression analyses and the PROCESS macro for SPSS were used.FindingsConsistent with our expectations, the results indicate that red tape negatively predicts CSI. Red tape also predicts change-related attitude, subjective norm and PBC, which consequently predict CSI. The results also reveal that the relationship between red tape and CSI is mediated by change-related attitude and subjective norm.Research limitations/implicationsThe study is limited in using cross-sectional data at a point in time and in investigating intention only, rather than actual behavior.Originality/valueWhile prior work shows that red tape is a relevant factor that may affect employee responses to change in public sector, the psychological processes on which this relationship is based are still not fully explained. Therefore, this is the first study that aims to shed some light on this relationship.

scholarly journals Why Do College Students Cheat? A Structural Equation Modeling Validation of the Theory of Planned Behavior

2017 ◽  
Vol 10 (8) ◽  
pp. 40 ◽  
Author(s):  
Saeed Abdullah AL-Dossary
Keyword(s):  
High School ◽  
Structural Equation Modeling ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cheating Behavior ◽  
Tpb Model ◽  
Explained Variance

Cheating on tests is a serious problem in education. The purpose of this study was to test the efficacy of a modified form of the theory of planned behavior (TPB) to predict cheating behavior among a sample of Saudi university students. This study also sought to test the influence of cheating in high school on cheating in college within the framework of the TPB. Analyses were conducted on a sample of 322 undergraduate students using structural equation modeling. The results were consistent with the TPB model’s predictions. The TPB model explained a modest variance in cheating in college. When cheating in high school added to the model, the proportion of explained variance increased and cheating in high school was the best predictor of cheating in college. Although not hypothesized by the TPB, subjective norm had a direct effect on attitude.

scholarly journals Generation XYZ’s Perception on Zakat Mal and Tax: The Planned Behavior Perspective

2019 ◽  
Vol 3 (3) ◽  
Author(s):  
Arfah Habib Saragih
Keyword(s):  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Deep Understanding ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Descriptive Statistics ◽  
Actual Behavior ◽  
Descriptive Research

The research aims to apply the theory of planned behavior to predict respondents’ intention of offering zakat mal (wealth) and tax payment. The research brings questionnaires, aiming to generate a descriptive research. Technique of analysis being applied is the Partial Least Square (PLS) with SmartPLS software. The descriptive statistics shows that respondents have deep understanding between zakat mal and tax. In addition, the analysis using PLS reveals that attitude, subjective norm, and behavioral control influence one’s intention to pay zakat mal and tax, while behavioral intention affects actual behavior in paying the two. Keywords: zakat mal, tax, planned behavior 

scholarly journals A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java

2018 ◽  
Vol 14 (2) ◽  
pp. 113-125
Author(s):  
Mariatul Ulfa Mansyur ◽  
Bambang Hariadi ◽  
Wuryan Andayani
Keyword(s):  
Information Technology ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Innovation Diffusion ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
Acceptance Model

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Innovation Diffusion Theory (IDT). The data of this study were collected through a survey and samples were selected by using convenience sampling technique with SEM-PLS requirement as many as ten times the number of paths. The data were analyzed using Partial Least Square (PLS). The results of this study show that perceived usefulness, perceived ease of use, social influence, and personal innovativeness affecs behavioral intention. Furthermore, behavioral intention affects actual user, i.e. consumers, to use and adopt m-commerce information technology. This study implies that vendors of m-commerce information technology and management should pay more attention to and reconsider perceived usefulness, perceived ease of use, social influence, personal innovativeness, behavioral intention, and consumers as actual users, when they make decision regarding adoption and appliance of m-commerce.Keywords: m-commerce information technology adoption, consumer behavior, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion TheoryAbstrak: Studi Keperilakuan Konsumen Kelas Menengah dalam Pengadopsian M-Commerce di Jawa Timur. Studi ini bertujuan untuk menguji faktor-faktor yang memengaruhi minat perilaku konsumen dalam menggunakan maupun mengadopsi m-commerce. Studi ini merupakan penggabungan model Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), dan Innovation Diffusion Theory (IDT). Studi ini menggunakan metode survey, sampel dipilih dengan menggunakan teknik convenience sampling, dan teknik analisis yang digunakan adalah SEM-PLS. Studi ini menemukan bahwa konstruk persepsi kegunaan, persepsi kemudahan penggunaan, pengaruh sosial dan keinovatifan pribadi berpengaruh terhadap minat perilaku. Selanjutnya, studi ini juga menemukan bahwa minat perilaku berpengaruh terhadap pengguna yang sesungguhnya, yaitu konsumen, terkait dengan penggunaan maupun adopsi m-commerce. Implikasi studi ini adalah vendor layanan teknologi informasi m-commerce dan manajemen harus memperhatikan dan mempertimbangkan lagi persepsi kegunaan, persepsi kemudahan, pengaruh sosial, keinovatifan pribadi, minat perilaku dan konsumen sebagai pengguna sesungguhnya dalam mengambil keputusan terkait dengan pengenalan dan adopsi m-commerce.Kata kunci: Adopsi Teknologi Informasi M-commerce, Perilaku Konsumen, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion Theory

Behavioral Intention of Traveling in the period of COVID-19: An application of the Theory of Planned Behavior (TPB) and Perceived Risk

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sujood - ◽  
Sheeba Hamid ◽  
Naseem Bano
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Aviation Industry ◽  
Perceived Behavioral Control ◽  
Essential Information ◽  
Content Type

Purpose This paper aims to examine travelers` behavioral intention of traveling in the period of coronavirus by employing the theory of planned behavior. The framework incorporates attitude, subjective norms, perceived behavioral control and a very crucial construct, i.e. perceived risk, as per the current critical scenario of COVID-19. Design/methodology/approach Data was collected using a survey instrument on the internet by posting the questionnaire link over social network web pages of online traveling websites. The data was analyzed using structural equations modeling with AMOS 22.0 and SPSS software, and the proposed hypotheses were statistically tested. The sample under consideration constitutes 417 responses. Findings Empirical findings suggest that attitude, perceived behavioral control and perceived risk are significant for predicting behavioral intention while subjective norms do not. And these variables explained about 35 percent of the variance in behavioral intention of traveling in the period of coronavirus. Research limitations/implications This study can benefit travelers, tourism and hospitality industry, governments, aviation industry and other relevant organizations as this paper offers the latest updates and essential information regarding traveler`s intention of traveling in the period of coronavirus. The study mainly focuses on India, so the generalizations of results to other countries are unwanted. Originality/value The primary value of this paper is that it tested the theory of planned behavior by incorporating perceived risk in the context of COVID-19. To the best of authors’ knowledge, in Indian context, there is no study which has tested the TPB by adding perceived risk in explaining the Indian citizens’ behavioral intention of traveling in the period of Coronavirus.

scholarly journals The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model

2020 ◽  
Vol 12 (10) ◽  
pp. 4095 ◽  
Author(s):  
Yeajin Joo ◽  
Hwayoon Seok ◽  
Yoonjae Nam
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Subjective Norm ◽  
Equation Model ◽  
Rural Tourism ◽  
Social Networking Service ◽  
Tpb Model ◽  
Perceived Behavior Control ◽  
The Relationship

Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a partial least squares-structural equation model (PLS-SEM) was used. The results revealed that tourists were influenced by subjective norm and perceived behavior control, of which the effect of subjective norm was greater. Consumers’ use of SNS played a notable role in contributing to the strength of the relationship between intention to visit and subjective norm. Promoters and marketers of sustainable tourism can use the results to make more effective decisions in their businesses.

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