The Effect of Engagement in Online Social Network on Susceptibility to Influence

2015 ◽  
Vol 42 (2) ◽  
pp. 201-223 ◽  
Author(s):  
S P. Tussyadiah ◽  
Devi Roza Kausar ◽  
Primidya K. M. Soesilo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Peer Influence ◽  
Social Networking Sites ◽  
Positive Relationship ◽  
Online Social Network ◽  
Consumer Participation ◽  
Social Prestige ◽  
Tourism And Hospitality

The effect of consumer participation in online social networking activities on their susceptibility to influence is investigated in a context of restaurant consumption. This research identified a positive relationship between consumers engagement in social networking sites (SNS) on their susceptibility to global consumption influence, which is a multidimensional factor consisting of conformity to trend, social prestige, and quality perception. Furthermore, consumer engagement in SNS and susceptibility to global consumption influence positively affect social influence on SNS. That is, consumers with higher participation in SNS are more prone to global consumer convergence and peer influence on SNS. As implications for tourism and hospitality businesses, strategies to manage consumer-to-consumer communication on social media are suggested.

scholarly journals Online social networks as formal learning environments: Learner experiences and activities

2012 ◽  
Vol 13 (1) ◽  
pp. 144 ◽  
Author(s):  
George Veletsianos ◽  
Cesar Navarrete
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Learning Experience ◽  
Online Social Network ◽  
Online Course ◽  
Formal Learning ◽  
The Social

<p>While the potential of social networking sites to contribute to educational endeavors is highlighted by researchers and practitioners alike, empirical evidence on the use of such sites for formal online learning is scant. To fill this gap in the literature, we present a case study of learners’ perspectives and experiences in an online course taught using the Elgg online social network. Findings from this study indicate that learners enjoyed and appreciated both the social learning experience afforded by the online social network and supported one another in their learning, enhancing their own and other students’ experiences. Conversely, results also indicate that students limited their participation to course-related and graded activities, exhibiting little use of social networking and sharing. Additionally, learners needed support in managing the expanded amount of information available to them and devised strategies and “workarounds” to manage their time and participation.<br /><strong></strong></p>

Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption

2018 ◽  
Vol 58 (3) ◽  
pp. 355-369 ◽  
Author(s):  
Hongbo Liu ◽  
Laurie Wu ◽  
Xiang (Robert) Li
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Peer Influence ◽  
Social Networking Sites ◽  
Self Esteem ◽  
Comparison Theory ◽  
Travel Experience ◽  
Influence Mechanism ◽  
Benign Envy ◽  
Managerial Implications

The sharing of travel experiences has become ubiquitous in today’s era. This study focuses on a pervasive trend among Millennial consumers: the experience of benign envy toward others’ positive travel experience sharing on social networking sites. Drawing on social comparison theory, the current study reveals why and under what conditions others’ positive experience sharing may trigger Millennial consumers’ destination visit intention. Using a mixed experimental design, this study finds that, among consumers with low trait self-esteem, luxury travel experiences shared by similar others stimulate focal consumers’ own intentions to visit the same destination. In addition, destination visit intention is triggered by benign envy toward the experience sharer. Important theoretical insights are provided regarding peer influence mechanism on social networking sites and travel consumption. Finally, managerial implications for destination marketers are presented with a focus on how to improve the effectiveness of social media marketing in targeting Millennials.

Role of Social Media in Tourism

2015 ◽  
pp. 142-162
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

scholarly journals Television as a Moderator Between Narcissism and Self-Promoting Behavior on Facebook

2017 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Asghar Ali Shah ◽  
Mujeem M Bhatti ◽  
Ahmad A Ansari ◽  
Basharat Hussain ◽  
Gulshan Tara
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Relationship ◽  
Self Regulation ◽  
Not Given ◽  
Significant Positive Relationship ◽  
Context Of Learning ◽  
The Relationship

There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on Facebook was conducted with 151 undergraduate and post graduate students. Our finding indicates that narcissism and time spent on TV has significant positive relationship with self-promoting behavior on Facebook. The relationship between narcissism and self- promoting behavior is found to be significantly moderated by time spent on TV. The findings are discussed in the context of learning self-enhancing through exposure to TV programs and imitating that behavior for self-regulation by narcissistic individuals through social media.

scholarly journals Public Trolling Detection on Twitter Using Machine Learning

2021 ◽  
Vol 9 (VII) ◽  
pp. 3097-3100
Author(s):  
Miss. Pooja Dilip Dhotre
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Machine Learning Algorithms ◽  
The People ◽  
The World ◽  
Added Benefit ◽  
Current Popularity

Social media websites are among the internet's most far-reaching digital sites. Billions of social network users exist Users' frequent interactions with social networking sites, like Twitter, have a widespread and sometimes unfortunate effect on day-to-day life. Social networking sites make it easy for large amounts of unwanted and unrelated information to spread around the world. Twitter is a popular micro blogging service where users connect with others with similar interests. Because of the current popularity of Twitter, it is vulnerable to public shaming. Recently, Twitter has emerged as a rich source of human-generated information, with the added benefit of connecting you with customers and enabling two-way communication. It is generally accepted that when someone posts a comment in an occurrence, it is likely to humiliate the victim. The fact that shaming users' follower counts increase faster than that of the people who don't use shame is interesting. Using machine learning algorithms, users will be able to identify disrespectful words, as well as the overall negativity of those words, which is displayed in a percentage.

Role of Social Media in Tourism

2018 ◽  
pp. 1318-1339
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

scholarly journals SCIENTIFIC WAY TO IDENTIFY DUPLICATE PROFILE IN SOCIAL NETWORKING WEBSITES

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
PANKAJ PANKAJ
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Social Network ◽  
Security Attacks ◽  
The Real ◽  
Individual User ◽  
Active User ◽  
On Line ◽  
Privacy Violation

In present scenario an Individual user will have multiple social network accounts to stay involved with friends in several social networking sites. Online social network users aren’t attentive to the varied security attacks like privacy violation, fraud, etc. Different on-line social users can assume it as real users and that they could be capable them that aren’t truly the real user.It is estimated 1.96 billion user are active on social networking sites. Only Facebook have 1.87 billion active user in a month.. During this research paper, I had tried to analyze social network knowledge supported attributes similarity. The planned system will cite as several similar social network profiles as a potential and analyze them so as to seek out whether or not it belongs to same or totally different persons. It makes different user straightforward to speak with one another during a safe and secure manner.

scholarly journals Perception of Social Media as a Source of Relevant Information

2019 ◽  
Vol 22 (1) ◽  
pp. 133-144
Author(s):  
Tihomir Vranešević ◽  
Nenad Perić ◽  
Tajana Marušić
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Relevant Information ◽  
Global Community

Abstract Social media today represent a global community of different nationalities - the size of China in terms of population, and social networking sites are online venues where users can create and post content. Social networks have also become one of the most popular ways for people to socialize, connect with friends and family, purchase items and gather relevant information about current and political topics and views. The most popular and biggest social network is Facebook and its influence in every pore of our society is evident, e.g. potential misuse of its user’s data in different purpose including manipulation in political purposes. This paper will also cover the findings of a survey conducted in Croatia and Serbia about the perception of social media and social networks as a source of gathering relevant information.

scholarly journals A Evaluation on the Impact of Social Media in Human Resource Management

2019 ◽  
Vol 8 (2S8) ◽  
pp. 777-789
Keyword(s):  
Social Media ◽  
Social Network ◽  
Human Resources ◽  
Human Resource Management ◽  
Social Networking ◽  
Human Resource ◽  
Social Networking Sites ◽  
Wide Spread ◽  
The Social ◽  
The Impact

Social media became the wide spread in every aspect of business and thus in the area of Management of human resources. The aim of this research is to assess the impact of social media on HR tasks. The study of social media in HR is enabled to find the ways of using the social networking sites in HR field. This study mainly concentrates on studying the usage strategy of social network in Human Resource functions.

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