Exiting Alcoholics Anonymous disappointed: A qualitative analyses of the experiences of ex-members of AA

Alcoholics Anonymous (AA) is an NGO designed to support anyone who identifies as alcoholic to stop drinking alcohol. Existing qualitative research in this field has primarily reflected the experiences of those who have conformed to AA ideology and had positive experiences in AA. To address this, the current study aimed to explore the perspectives and experiences of individuals who have left AA with some degree of disappointment. The study involved semi-structured interviews with 11 ex-members of AA from America, Australia, and England, who were recruited from several private social media platforms. The study used an interactionist conception of social career involving conversion and deconversion, and data were analyzed thematically. Findings included that while participants experienced some genuinely positive aspects of AA, they retrospectively believed that they remained in AA because they had been indoctrinated into a particular way of understanding themselves. Moreover, findings highlighted participants’ concerns with the people, ideology and practices within AA that ultimately led to their dissociation from the community. Our findings demonstrate a disparity between the idealistic principles in AA and the actual experiences of participants, and this is discussed in relation to the breadth of possible experiences across varying groups and AA’s unregulated peer-to-peer framework.

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Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi” Using Multimodal Discourse Theory

K ta Kita ◽

10.9744/katakita.9.1.88-97 ◽

2021 ◽

Vol 9 (1) ◽

pp. 88-97

Author(s):

Yohana Yohana ◽

Samuel Gunawan

Keyword(s):

Qualitative Research ◽

Social Media ◽

Research Method ◽

Brand Image ◽

Discourse Theory ◽

Verbal Expression ◽

Multimodal Discourse ◽

The People ◽

Semiotic Resources ◽

Social Media Platforms

In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources such as visual, audio, oral, spatial, linguistic, and gesture. Those elements help the audience to understand particular messages. In this thesis, the researcher aims to reflect the message of fun traveling moment in Traveloka video advertisements by looking at the elements of semiotic resources which are divided into two parts, they are verbal and non-verbal expression and find out the brand image of Traveloka video advertisement by looking at interrelatedness of the some semiotic resources. The researcher used two videos of Traveloka advertisements as the object of analysis, then the writer found out the verbal and non-verbal expressions which convey the message using the theories of Multimodal discourse and the writer interpreted the message using a descriptive qualitative research method. According to the researcher's analysis, she finds that both two videos of Traveloka advertisements reflect fun traveling moments which can be seen through the combination of some semiotic resources and find two brand images of Traveloka such as having quality time and seeking meaning of life. Keywords: Advertisement, Verbal, Non Verbal, Semiotic, Traveloka, Multimodal

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Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽

10.24912/kn.v4i2.8170 ◽

2020 ◽

Vol 4 (2) ◽

pp. 338

Author(s):

Faiz Zulia Maharany ◽

Ahmad Junaidi

Keyword(s):

Qualitative Research ◽

Social Media ◽

Data Collection ◽

Mass Communication ◽

Video Clip ◽

Charles Sanders Peirce ◽

Patriarchal Culture ◽

The Social ◽

Social Media Platforms ◽

Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

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Positive Organisational Arts-Based Youth Scholarship: Redressing Discourse on Danger, Disquiet, and Distress during COVID-19

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18115655 ◽

2021 ◽

Vol 18 (11) ◽

pp. 5655

Author(s):

Ann Dadich ◽

Katherine M. Boydell ◽

Stephanie Habak ◽

Chloe Watfern

Keyword(s):

Social Media ◽

Social Change ◽

Young People ◽

Health And Wellbeing ◽

Social Media Platforms ◽

Positive Experiences ◽

Difficult Times

This methodological article argues for the potential of positive organisational arts-based youth scholarship as a methodology to understand and promote positive experiences among young people. With reference to COVID-19, exemplars sourced from social media platforms and relevant organisations demonstrate the remarkable creative brilliance of young people. During these difficult times, young people used song, dance, storytelling, and art to express themselves, (re)connect with others, champion social change, and promote health and wellbeing. This article demonstrates the power of positive organisational arts-based youth scholarship to understand how young people use art to redress negativity via a positive lens of agency, peace, collectedness, and calm.

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Consumer engagement in online brand communities: a social media perspective

Journal of Product & Brand Management ◽

10.1108/jpbm-06-2014-0635 ◽

2015 ◽

Vol 24 (1) ◽

pp. 28-42 ◽

Cited By ~ 338

Author(s):

Laurence Dessart ◽

Cleopatra Veloutsou ◽

Anna Morgan-Thomas

Keyword(s):

Social Media ◽

Holistic Approach ◽

Structured Interviews ◽

Consumer Engagement ◽

Content Type ◽

Brand Communities ◽

Online Brand Communities ◽

Social Media Platforms ◽

Online Brand Community ◽

Conceptual Relationships

Purpose – This paper aims to delineate the meaning, conceptual boundaries and dimensions of consumer engagement within the context of online brand communities both in term of the engagement with the brand and the other members of the online brand communities. It also explores the relationships of consumer engagement with other concepts, suggesting antecedents of engagement. Design/methodology/approach – Data are collected through semi-structured interviews with 21 international online brand community members, covering a variety of brand categories and social media platforms. Findings – This paper suggests that individuals are engaging in online communities in social network platforms both with other individuals and with brands. The study also identifies three key engagement dimensions (cognition, affect and behaviours). Their meaning and sub-dimensions are investigated. The paper further suggests key drivers, one outcome and objects of consumer engagement in online brand communities. These findings are integrated in a conceptual framework. Research limitations/implications – Further research should aim at comparing consumer engagement on different social media and across brand categories, as this study takes a holistic approach and does not focus on any particular category of brands or social media. Consumers’ views should also be evaluated against and compared with marketing managers’ understanding of consumer engagement. Originality/value – This paper contributes to the fast-growing and fragmented consumer engagement literature by refining the understanding of its dimensions and situating it in a network of conceptual relationships. It focusses on online brand communities in rich social media contexts to tap into the core social and interactive characteristics of engagement.

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Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan

PERSPEKTIF ◽

10.31289/perspektif.v8i1.2541 ◽

2019 ◽

Vol 8 (1) ◽

pp. 20

Author(s):

Muhammad Wahyu Effendi ◽

Yan Hendra ◽

Armansyah Matondang

Keyword(s):

Social Media ◽

Data Collection ◽

Public Perception ◽

Theoretical Description ◽

City Government ◽

Structured Interviews ◽

News Reports ◽

The People ◽

New Information ◽

Qualitative Descriptive

<h1>This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection techniques were conducted by semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.</h1>

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“Power to the People!”: Social Media Discourse on Regional Energy Issues in Australia

Australasian Journal of Information Systems ◽

10.3127/ajis.v22i0.1678 ◽

2018 ◽

Vol 22 ◽

Cited By ~ 2

Author(s):

Kerri Morgan ◽

Marc Cheong ◽

Susan Bedingfield

Keyword(s):

Social Media ◽

Economic Sectors ◽

Regional Energy ◽

Power Stations ◽

The People ◽

Novel Approach ◽

Social Media Platforms ◽

The Voice ◽

Energy Issues

Social media provides people from all socio-economic sectors with the opportunity to voice their opinions. Platforms such as Twitter provide the means to share one’s opinion with little effort and cost. But do these media empower everyday people to make their voice heard? In this research, we introduce a novel approach for investigating the voice of different Twitter groups on social media platforms, by combining text clustering and an analysis of cliques in the resulting network. We focus on a case study using Twitter interactions with respect to energy issues, in particular the closure of coal-fired power stations such as Hazelwood. Implications from this study will benefit stakeholders from governments to industry to the ‘common man’, in understanding how discourse on social media reflects public consumer sentiment.

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“It Got Likes, But I Don’t Think People Understood”: A Qualitative Study of Adolescent Experiences Discussing Type 1 Diabetes on Social Media

Journal of Diabetes Science and Technology ◽

10.1177/1932296820965588 ◽

2020 ◽

pp. 193229682096558

Author(s):

Kristen Chalmers ◽

Mia Smith ◽

Megan Moreno ◽

Faisal Malik

Keyword(s):

Social Media ◽

Type 1 Diabetes ◽

Diabetes Management ◽

Social Consequences ◽

Structured Interviews ◽

Daily Lives ◽

Social Media Engagement ◽

Social Media Platforms ◽

Management Advice

Background: The majority of adolescents with type 1 diabetes (T1D) integrate social media engagement into their daily lives. The aim of this study was to explore adolescents’ experiences and perspectives discussing their T1D on social media. Methods: Semi-structured interviews with adolescents with T1D were conducted in person and via telephone. Questions focused on the participant’s experiences utilizing social media to discuss T1D and factors that informed the nature of T1D-related social media engagement. Open coding and thematic content analysis were used to identify emergent themes that aligned with accepted domains of social media affordances. Results: Participants included 35 adolescents with T1D. Adolescents’ experiences related to discussing T1D on social media aligned with four affordances of social media: identity, cognitive, emotional, and social. The identity affordances of social media platforms allowed adolescents to curate online personas that selectively included their diagnosis of T1D, while managing the potential negative emotional and social implications linked to the stigma of T1D. Adolescents who decided to discuss T1D on social media leveraged cognitive affordances by providing and receiving diabetes management advice, emotional affordances by obtaining affirmation from peers, and social affordances by extending their network to include other individuals with T1D. Conclusions: Adolescents with T1D flexibly leverage the affordances offered by social media to access emotional support, information, and identity affirmation resources while navigating stigma-based social consequences. Our findings highlight the value of developing tools to support adolescents with T1D in comfortably discussing and receiving appropriate support about T1D on social media.

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Role of Social Media in Shaping Local Youth Tourists' Behaviour Across the Sri Lankan Tourism Industry

Asian Journal of Education and Social Studies ◽

10.9734/ajess/2020/v8i130211 ◽

2020 ◽

pp. 15-22

Author(s):

H. Shamini

Keyword(s):

Social Media ◽

Sri Lanka ◽

Online Survey ◽

New Technologies ◽

Online Reviews ◽

Tourism Industry ◽

Sri Lankan ◽

The People ◽

Social Media Platforms ◽

The Mind

The integration of social networking and new technologies has changed the way of communication and information sharing among the people, especially of young people is a fact. As well as, the development of Social Media (SM) has conveyed important changes in the behavioural pattern of tourists. Therefore, it is very essential to understand this new influential trending among the youth tourists, in order to accelerate the tourists’ arrival and contribute to the development of Sri Lanka tourism. Therefore, this research aims at providing an insight to the Tourism Industry in Sri Lanka with regards to how social media platforms influence youth tourists’ behavior. A sample of 103 youth tourists’ response attained through online. The data obtained from the online survey were analyzed with descriptive, reliability test, mean and regression analysis. Results from the survey have identified that Social Media does influence in the youth tourists’ behaviour. In detail, eWOM and Online reviews/comments significantly influence in the behavior of youth tourists. And also the study confirmed that in order to attract tourists to a destination mainly revolves in the ability to convey the information to create positive images in the mind of youth tourists via social media. Thereby this study has recommended many suggestions for the Tourism and authorities. Including tourist authority should make its social media pages more interesting, appealing, informative and interactive so the customers can enjoy their social media experiences and they could spread eWOM and online reviews. And also they need to focus on how to create a positive and satisfactory image to their social media users in many other ways.

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CUKA AREN (Arenga pinnata): KAJIAN PEMANFAATAN OLEH INDIGENOUS PEOPLE KAMPUNG ADAT KUTA BERDASARKAN FLOK KNOWLEGDE

Florea Jurnal Biologi dan Pembelajarannya ◽

10.25273/florea.v8i1.8913 ◽

2021 ◽

Vol 8 (1) ◽

pp. 1

Author(s):

Reza Fauzi Dwisandi ◽

Diana Hernawati ◽

Egi Nuryadin

Keyword(s):

Qualitative Research ◽

Data Collection ◽

Traditional Medicine ◽

Indigenous People ◽

Structured Interviews ◽

Folk Knowledge ◽

The People ◽

Stomach Acid ◽

Data Collection Technique ◽

Processed Products

Palm vinegar is one of the processed products from a type of plant from the Arecaceae family, namely Arenga pinnata. Arenga vinegar is used by the people of the Kuta traditional village as a traditional medicine to treat a disease or prevent disease, this is based on folk knowledge, experience and ancestral traditions passed down from generation to generation in using plants as medicine. However, their utilization practices have not been published, identified and documented. Therefore, this study aims to describe the stages of making arenga vinegar and the practice of using it as a traditional medicine in Kuta Traditional Village. This research was conducted in Kuta Traditional Village, Tambak Sari District, Karangpaninggal Village, Ciamis Regency, in January-February 2021. This research is qualitative research study using the phenomenological method, the data collection technique used in this study are passive participation and active participation observation, semi-structured interviews with 4 people, namely 3 men and 1 woman, and document studies were carried out. The results showed that the arenga vinegar making stages in Kuta Traditional Village includes the process of lodong sterilizer, tapping arenga juice, filtering arenga juice, storing and fermenting arenga juice. As for its use, arenga vinegar is believed to be a traditional medicine such as types of fever, aches, liver, diabetes, stomach acid and external wounds.

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Critical simulation as hybrid digital method for exploring the data operations and vernacular cultures of visual social media platforms

10.31235/osf.io/2cwsu ◽

2021 ◽

Author(s):

Jean Burgess ◽

Daniel Angus ◽

Nicholas Carah ◽

Mark Andrejevic ◽

Kiah Hawker ◽

...

Keyword(s):

Qualitative Research ◽

Social Media ◽

Mixed Methods ◽

Machine Vision ◽

Visual Culture ◽

Digital Method ◽

Simulation Approach ◽

Research Projects ◽

Social Media Platforms

In this paper we outline and demonstrate the critical simulation approach to understanding the data operations of visual social media platforms. We situate this approach within the field of platform studies and position it as a ‘hybrid digital method’, before describing its application for descriptive, forensic and speculative purposes in two current research projects: one that uses machine vision combined with mixed-methods qualitative research to explore Instagram’s algorithmic visual culture; and one that combines automated data donation and machine vision to explore Facebook’s ad targeting practices.

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