scholarly journals Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi” Using Multimodal Discourse Theory

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 88-97
Author(s):  
Yohana Yohana ◽  
Samuel Gunawan
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Brand Image ◽  
Discourse Theory ◽  
Verbal Expression ◽  
Multimodal Discourse ◽  
The People ◽  
Semiotic Resources ◽  
Social Media Platforms

In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources such as visual, audio, oral, spatial, linguistic, and gesture. Those elements help the audience to understand particular messages. In this thesis, the researcher aims to reflect the message of fun traveling moment in Traveloka video advertisements by looking at the elements of semiotic resources which are divided into two parts, they are verbal and non-verbal expression and find out the brand image of Traveloka video advertisement by looking at interrelatedness of the some semiotic resources. The researcher used two videos of Traveloka advertisements as the object of analysis, then the writer found out the verbal and non-verbal expressions which convey the message using the theories of Multimodal discourse and the writer interpreted the message using a descriptive qualitative research method. According to the researcher's analysis, she finds that both two videos of Traveloka advertisements reflect fun traveling moments which can be seen through the combination of some semiotic resources and find two brand images of Traveloka such as having quality time and seeking meaning of life. Keywords: Advertisement, Verbal, Non Verbal, Semiotic, Traveloka, Multimodal

Exiting Alcoholics Anonymous disappointed: A qualitative analyses of the experiences of ex-members of AA

2020 ◽  
pp. 136345932096143
Author(s):  
Hannah Sally Glassman ◽  
Paul Rhodes ◽  
Niels Buus
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Alcoholics Anonymous ◽  
Peer To Peer ◽  
Drinking Alcohol ◽  
Structured Interviews ◽  
The People ◽  
Social Media Platforms ◽  
Positive Experiences ◽  
Qualitative Analyses

Alcoholics Anonymous (AA) is an NGO designed to support anyone who identifies as alcoholic to stop drinking alcohol. Existing qualitative research in this field has primarily reflected the experiences of those who have conformed to AA ideology and had positive experiences in AA. To address this, the current study aimed to explore the perspectives and experiences of individuals who have left AA with some degree of disappointment. The study involved semi-structured interviews with 11 ex-members of AA from America, Australia, and England, who were recruited from several private social media platforms. The study used an interactionist conception of social career involving conversion and deconversion, and data were analyzed thematically. Findings included that while participants experienced some genuinely positive aspects of AA, they retrospectively believed that they remained in AA because they had been indoctrinated into a particular way of understanding themselves. Moreover, findings highlighted participants’ concerns with the people, ideology and practices within AA that ultimately led to their dissociation from the community. Our findings demonstrate a disparity between the idealistic principles in AA and the actual experiences of participants, and this is discussed in relation to the breadth of possible experiences across varying groups and AA’s unregulated peer-to-peer framework.

scholarly journals Narrative of politics in the era of social media: a multimodal analysis of president Joko Widodo’s video blog

2018 ◽  
Vol 74 ◽  
pp. 10012
Author(s):  
Fransiskus Surdiasis ◽  
Eriyanto Eriyanto
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Legitimacy ◽  
Multimodal Analysis ◽  
Multimodal Discourse ◽  
The People ◽  
Political Narratives ◽  
Political Narrative ◽  
Semiotic Resources ◽  
Use Of Social Media

This research aims to investigate the use of social media in constructing political narrative by examining the video blogs (vlogs) of Indonesian President, Jokowi, on Youtube as a case study. How does President Jokowi use his vlogs to construct political narratives about his personal life and presidency? What kind of semiotic resources deployed in his vlogs? This research uses the method of Systemic Functional Multimodal Discourse Analysis and concludes that President Jokowi has used his vlogs to build his political narrative with the underlying themes of progress and reformation, stating that his presidency will lead Indonesia to a better situation. The political narrative championed in his vlogs strengthens his political legitimacy as a leader who is humble, modest, and close to the people. In building his political narrative, President Jokowi has used a variety of semiotic resources, including participants, process or kinesics action, locative circumstance, visual collocation, speech, and text. This research confirms the change of political communication in content dimension and shows the importance of applying multimodal analysis in understanding contemporary political communication. This research recommends politicians to use vlogs as a platform to build their political narratives in this new political environment.

scholarly journals Manajemen Konflik Pemerintah Kota Bogor Antara Forum Muslim Bogor Dengan Masyarakat Tionghoa (Studi Kasus: Perayaan Cap Go Meh 2019)

ijd-demos ◽  
2021 ◽  
Vol 3 (3) ◽  
Author(s):  
Deliya Gustiani
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Conflict Resolution ◽  
Conflict Management ◽  
Research Method ◽  
City Government ◽  
Chinese Community ◽  
Muslim Community ◽  
Critical System ◽  
The People

Abstract This study describes the conflict management carried out by the Bogor City Government over the conflicts that occurred between the Forum Muslim Bogor and the Chinese Community. In this conflict, it was found that there was intolerance that occurred in the people of Bogor City ahead of the Cap Go Meh celebration in 2019. Where the case of intolerance was carried out by issuing a circular issued by the Forum Muslim Bogor through social media. The letter was circulated very widely which contained an appeal to the Bogor City Government not to facilitate the Cap Go Meh/Bogor Street Festival celebration and called for the Muslim community not to participate in the event because it was considered to damage the faith. In this study, the focus will be on conflict resolution efforts carried out by the Bogor City Government using the theory of Conflict Management and Critical System Heuristics. The research method used is descriptive qualitative research method. Therefore, this study will look at how the conflict resolution carried out by the Bogor City Government towards the conflict. Keywords: conflict resolution, bogor city government, cap go meh.     Abstrak Penelitian ini menjelaskan mengenai manajemen konflik yang dilakukan oleh Pemerintah Kota Bogor atas konflik yang terjadi antara Forum Muslim Bogor dengan Masyarakat Tionghoa. Dalam konflik ini ditemukan adanya intoleransi yang terjadi dimasyarakat Kota Bogor menjelang perayaan Cap Go Meh tahun 2019. Dimana kasus intoleransi tersebut dilakukan dengan cara mengeluarkan surat edaran yang dilakukan oleh Forum Muslim Bogor melalui media sosial. Surat tersebut beredar sangat luas yang mana berisikan mengenai seruan kepada Pemerintah Kota Bogor agar tidak memfasilitasi Perayaan Cap Go Meh/Bogor Street Festival dan menyerukan agar masyarakat muslim tidak berpartisipasi dalam acara tersebut karena dinilai dapat merusak akidah. Dalam penelitian ini akan lebih fokus terhadap upaya resolusi konflik yang dilakukan  oleh Pemeritah Kota Bogor dengan menggunakan teori Manajemen Konflik dan Critical System Heuristic. Adapun metode penelitian yang digunakan adalah metode penelitian deskriptif kualitatif. Penelitian ini akan melihat bagaimana resolusi konflik yang dilakukan Pemerintah Kota Bogor terhadap konflik tersebut. Kata Kunci: resolusi konflik, pemerintah kota bogor, cap go meh. 

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

Seni Dalam Persfektif Hadist (Kajian Ma`ani Persfektif Muhammadiyah)

Bayani ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 129-142
Author(s):  
Ahmad Rifai
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Art And Design ◽  
Art Program ◽  
Design Program ◽  
The Law ◽  
The University

The law of art in Islam is hotly told on social media, Calls for the illegality of art echo on social media. Muhammadiyah began to pursue art by opening an art and design program at the muhammadiyah university, including at the University of Muhammadiyah Bandung. This is interesting to study, to find out the purpose of Muhammadiyah in opening an art program when the call for illegal art to go viral on social media. The purpose of this study is to find out the principles and laws of art in Muhammadiyah. This research method uses qualitative research by examining hadith about art. The hadith approach used is the science of riwayah hadith and the science of ma'ani hadith. In conclusion, there is a hadith that forbids images and statues, there is a hadith that allows making dolls for toys, draw clothes, and draw lifeless creatures. The law of art in Muhammadiyah is allowed if it is closer to monotheism and benefit. the law of art is forbidden if it leads to polytheism.

scholarly journals PUBLIC PERCEPTION OF IMMIGRATION CONTENT ON SOCIAL MEDIA INSTAGRAM AT THE TPI EAST JAKARTA CLASS I IMMIGRATION OFFICE

2019 ◽  
Vol 1 (2) ◽  
pp. 81-92
Author(s):  
Muhammad Aditya Majdi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Public Perception ◽  
Public Perceptions ◽  
Class I ◽  
Learning Material ◽  
Quality Of Information ◽  
The Public

Public perception of immigration content at the TPI East Jakarta Class I Immigration Office is very important in determining the quality of information and understanding of immigration provided to the public by focusing on social media Instagram. With some literacy regarding public perceptions it can produce a public view of immigration content that has been disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. This can be used as study and learning material in seeing some of the shortcomings that must be addressed by the TPI East Jakarta Class I Immigration Office regarding public perceptions of immigration content. With the descriptive qualitative research method, it explains that there are still gaps or shortcomings of immigration content disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. So it is very necessary to make several further research studies related to public perceptions of immigration content so as to harmonize understanding between the information provider and the recipient of the information.  

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

scholarly journals SOCIAL MEDIA VS TRADITIONAL MEDIA AND THEIR IMPACT ON BRAND IMAGE COMMUNICATION ON INDIAN MILLENNIALS

2021 ◽  
Vol 9 (1) ◽  
pp. 1359-1373
Author(s):  
Ajit Jain
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Media Marketing ◽  
Young Generation ◽  
Age Group ◽  
Traditional Media ◽  
Image Communication ◽  
Generation Z ◽  
Social Media Platforms ◽  
Marketing Methods

The study focuses on examining which form of marketing out of the age-old Traditional Media or the latest Social Media Marketing has a greater impact on the consumer and which form, can communicate the brand image in a better way. The study focuses on finding answers to questions like what are the new platforms to reach out to targeted consumers, Reasons for which customers follow a brand on social media? etc. Concepts related to the brand image, traditional media, social media marketing, and lastly branding on social media platforms are introduced and examined in the paper. The experimental part of the study consists of a quantitative survey on Indian millennials and generation Z customers, i.e. in the age group of 15-30 years. The results imply that in general social media marketing methods are more effective and can communicate brand image in a better way than that of traditional media. Also, today’s young generation is more attracted to the brands having a strong social media presence.

Strong Value Proposition through Social Media Tools

2014 ◽  
pp. 223-252
Author(s):  
Avinash Kapoor ◽  
Chinmaya Kulshrestha
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Value Proposition ◽  
Brand Building ◽  
American Express ◽  
Social Media Platforms ◽  
Social Media Tools

This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness, sustainability, and reliability of social media tools in the context of the brand image of American Express. In the last two years, American Express has launched numerous touch points on various social media platforms, which include Facebook, LinkedIn, and FourSquare. The chapter concludes that social media tools do impact the brand building exercise of an organisation to offer strong value proposition, and therefore, American Express should also invest such effort to stay a leader in the payment industry. However, in order to target younger customers there is a need for revamping and rejuvenation the value proposition so as to remain young, meaningful, and contemporary.

Sign in / Sign up

Export Citation Format

Share Document