scholarly journals By any memes necessary? Small political acts, incidental exposure and memes during the 2017 UK general election

2020 ◽  
pp. 136914812093059
Author(s):  
Liam McLoughlin ◽  
Rosalynd Southern
Keyword(s):  
Content Analysis ◽  
Political Participation ◽  
Political Knowledge ◽  
Political Campaigns ◽  
General Election ◽  
Political Information ◽  
Incidental Exposure ◽  
Policy Information ◽  
High Level

Following the 2017 UK general election, there was much debate about the so-called ‘youthquake’, or increase in youth turnout (YouGov). Some journalists claimed it was the ‘. . . memes wot won it’. This article seeks to understand the role of memes during political campaigns. Combining meta-data and content analysis, this article aims to answer three questions. First, who creates political memes? Second, what is the level of engagement with political memes and who engages with them? Finally, can any meaningful political information be derived from memes? The findings here suggest that by far the most common producers of memes were citizens suggesting that memes may be a form of citizen-initiated political participation. There was a high level of engagement with memes with almost half a million shares in our sample. However, the level of policy information in memes was low suggesting they are unlikely to increase political knowledge.

Politieke kennis van laatste-jaars-humanioraleerlingen

Res Publica ◽  
1970 ◽  
Vol 28 (2) ◽  
pp. 325-349
Author(s):  
Hilde Pattyn
Keyword(s):  
Mass Media ◽  
Secondary School ◽  
Political Participation ◽  
Sample Size ◽  
Prime Minister ◽  
Political Knowledge ◽  
Political Information ◽  
Independent Variables ◽  
High Level ◽  
Better Than

Our research concerns political knowledge among eighteen-year-old pupils (last year secondary school) in Belgium ( sample size : 600) and the variables that may cause a differential level of political knowledge.The results point out that the average level of political knowledge is really low (54 %), though some elementary items (like the prime minister, Mitterrand and Greenpeace) score up to 98 %. The studyreveals as the most significant independent variables : the sex (boys score better than girls), political  participation of the parents, mass media, and (in a negative way) school. Mass media are most  frequently mentioned as the most important sources of political information. Moreover, respondents with a high level of newsmedia exposure do indeed score best. Political education at school shows to have low impact, on the contrary, respondents that mention school as their most important source of political information tend to score worst.

scholarly journals Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses

2019 ◽  
Vol 44 (1) ◽  
pp. 17-35
Author(s):  
Seerat Sohal ◽  
Harsandaldeep Kaur
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Developed Countries ◽  
Political Campaigns ◽  
Marketing Strategies ◽  
Political Marketing ◽  
Political Advertisements ◽  
Use Of Social Media ◽  
The Relationship

The present study is an endeavour to broaden the research on the use of social media websites in political campaigns beyond the ambit of developed countries. This article focuses on scrutinizing the role of YouTube during 2014 Indian Parliamentary elections—the first ‘social media’-based elections in India. The methodology of data collection incorporates the content analysis of 147 YouTube-based audio–visual political advertisements, associating the message characteristics (natures, types and appeals) with message reach (number of views) and viewer engagement (types of comments). The results reveal the failure of the viewers to recognize the association between message reach and viewers’ engagement with message characteristics, confirming the ‘marginal’ use of YouTube. However, the study recommends the incorporation of contemporary, Internet-based social media advertising tools along with the traditional tools in the future political marketing campaigns. This article is instrumental for political marketers and consultants in devising political marketing strategies.

The Content of Political Participation: Letters to the Editor and the People Who Write Them

2009 ◽  
Vol 42 (01) ◽  
pp. 131-137 ◽  
Author(s):  
Christopher Cooper ◽  
H. Gibbs Knotts ◽  
Moshe Haspel
Keyword(s):  
Content Analysis ◽  
Political Participation ◽  
Political Information ◽  
Letters To The Editor ◽  
The People

ABSTRACTLetters to the editor are an important but poorly understood form of voluntary political participation. To learn more about the content of letters to the editor and the characteristics of the people who write them we conducted a content analysis of 1,415 randomly selected printed letters from eight newspapers from 2002 to 2005. We also matched the letter writers from our sample to demographic and political information contained in a state voterfile.

Rethinking the Concept of Negativity: An Empirical Approach

2017 ◽  
Vol 70 (3) ◽  
pp. 577-589 ◽  
Author(s):  
Keena Lipsitz ◽  
John G. Geer
Keyword(s):  
Political Participation ◽  
American Politics ◽  
Online Survey ◽  
Political Campaigns ◽  
Empirical Approach ◽  
General Election ◽  
Tremendous Amount ◽  
Nationally Representative ◽  
Citizen Perceptions ◽  
Definition Of

Over the last twenty years, there has been a tremendous amount written on “negativity” in political campaigns. Yet, there is a conceptual disconnect between the definition of negativity used by researchers and how citizens define negativity. In this article, we show how large this disparity is and what its consequences are. Using a nationally representative online survey of 17,400 Americans and nearly 100 scholars of American politics who viewed presidential ads from the 2012 general election, we show that citizen perceptions of negativity are much stronger predictors of political participation than scholar codings of negativity. This means researchers need to give serious thought to how they operationalize negativity in their work. If we have any interest in understanding how voters are affected by campaign information that they perceive as being negative, then we must collect data consistent with the public’s understanding of negativity. Otherwise, we risk the continuation of this conceptual disconnect.

scholarly journals The Role of Katara Cultural Village in Enhancing and Marketing the Image of Qatar: Evidence From TripAdvisor

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110227
Author(s):  
Khalid Hamad Abaalzamat ◽  
Khalid Ibrahim Al-Sulaiti ◽  
Nidal Mohammed Alzboun ◽  
Hamzah Ali Khawaldah
Keyword(s):  
Content Analysis ◽  
Focus Group ◽  
Thematic Analysis ◽  
Swot Analysis ◽  
Frequency Count ◽  
Cultural Experience ◽  
Policy Makers ◽  
Group Meetings ◽  
High Level

The aim of this study was to examine the extent to which Katara Cultural Village enhances the image of Qatar, based on reviewers’ posts on TripAdvisor. It also sought to analyze the current situation of Katara from the managers’ perspective. A total of 2,342 comments about Katara on the TripAdvisor website were analyzed using content analysis. Three focus group meetings with eight divisional managers in Katara were also conducted and analyzed using thematic analysis. The results show a high level of overall satisfaction among TripAdvisor reviewers from different nationalities and backgrounds. A word frequency count presents Katara positively as a good destination for cultural experience, with amazing and attractive features. According to the comments, Katara contributes to enhancing the image of Qatar and Qatari culture worldwide. The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis based on the focus group meetings with managers provided a clear and in-depth understanding of Katara’s current strengths, weaknesses, opportunities, and threats. This analysis can be important to planners and policy makers in Katara in developing and adopting suitable policies and strategies.

scholarly journals The role of higher education institutions in the development of intellectual capital

2021 ◽  
Vol 116 ◽  
pp. 00068
Author(s):  
Grigory Akopov ◽  
Vazgen Tiratsuyan ◽  
Yulia Kurysheva
Keyword(s):  
Higher Education ◽  
Content Analysis ◽  
Intellectual Capital ◽  
Civil Aviation ◽  
State Technical ◽  
Higher Education System ◽  
Leading Position ◽  
High Level ◽  
Capital Development

This article deals with the questions of intellectual capital, summarizes the results of content analysis of the notion “intellectual capital”, its essential characteristics and basic elements. Authors show the role of higher education system in generating and developing of intellectual capital of future professionals. A high level of intellectual capital is a key element of organization competitiveness and productivity and can be seen as a basis for a leading position in a particular industry. The study focuses on the development of intellectual capital of civil aviation professionals. It summarizes the results of analysis of Rostov branch of Moscow State Technical University of Civil Aviation’s experience in the field of intellectual capital development during the education of future civil aviation engineers.

scholarly journals The role of social media in promoting political participation: The Lebanon experience

2020 ◽  
Vol 33 (3) ◽  
pp. 248
Author(s):  
Muhammad Saud ◽  
Dima Bassam El Hariri ◽  
Asia Ashfaq
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Knowledge ◽  
Survey Method ◽  
The Political ◽  
Political Talk ◽  
Social Media Platforms ◽  
Political Sector ◽  
Expression Rate

Social media, as part of the political experience, is an emerging trend in the sociology of youths and politics. The present study aimed to investigate the dynamic role of social media in the context of promoting political participation in Lebanese society. A quantitative survey method was used to collect the data from the field, and a total number of 260 questionnaires were filled in throughout the study. The study suggests that people are openly sharing their political opinions on social media platforms and that their expression rate in terms of sharing and learning political knowledge is increasing.  The majority of respondents are using Facebook, Twitter, and Instagram for political purposes. The creation of social media has brought about an innovative advancement when it comes to individuals participating freely for political reasoning. Additionally, with exciting features and the freedom to share videos, pictures, and status updates, social media applications increasingly allow them to participate in political discussions. Where social media is providing opportunities for the public to participate in politics, electronic media is also facilitating a generation in terms of them gaining political knowledge from political talk shows. Social media’s appropriateness for spreading something broad has triggered a contagious phenomenon that allows every notice polled to be accessed by everyone. It is possible to conclude that social media is suitable for use as an online political platform, and it provides an opportunity for the respondents to participate in the political sector of their country.

scholarly journals The role of content marketing in the promotion of medical goods and services

2021 ◽  
Vol 2 (1) ◽  
pp. 23-29
Author(s):  
Yuriy Prudnikov ◽  
Anastasiya Nazarenko
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Public And Private ◽  
Goods And Services ◽  
Medical Institutions ◽  
Logical Sequence ◽  
Relevant Topic ◽  
High Level ◽  
Content Marketing

The main purpose of the research is highlighting the role of quality medical content marketing, the main problems that arise in the implementation of content strategies on the example of modern Sumy medical institutions, providing recommendations for its improvement. Systematization literary sources and approaches for solving the problem indicates that the search for new marketing tools to inform and stimulate the purchase of customers about medical goods and services (passive demand) in the online sphere remains a very relevant topic. This is evidenced by the search for modern trends in the use of marketing in medicine, a comprehensive study of marketing technologies for managing activities in the health care system. At the same time, content marketing is considered as a tool for indirectly persuading the audience to make the decision necessary for the distributor, to choose his service. Investigation of the topic research on the role of marketing content in the promotion of medical goods and services in the paper is carried out in the following logical sequence: description of the benefits of using content marketing, the importance of compliance with legal requirements when advertising and filling sites and pages on social networks, presenting the results of content analysis of selected clinics, development of proposals to improve their content strategies. Methodological tools of the research methods included systematization of information based on the content analysis of official sites, social networks of selected medical institutions. The object of research is the chosen medical companies (public and private medical centers, dental clinics and medical pharmaceutical institutions), because namely they they are the most visited in the city, have a high level of competition, which means they should be interested in online promotion of services (especially during a pandemic). The research theoretically proves that content marketing is today an integral part of the promotion of medical institutions in the network, reveals the problem of insufficient understanding in the correct use of this tool by Sumy clinics.

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