Masspersonal communication: A model bridging the mass-interpersonal divide

2017 ◽  
Vol 20 (3) ◽  
pp. 1161-1180 ◽  
Author(s):  
Patrick B O’Sullivan ◽  
Caleb T Carr
Keyword(s):  
Interpersonal Communication ◽  
Mass Communication ◽  
Digital Communication ◽  
Communication Technologies ◽  
Two Dimensions ◽  
Communication Model ◽  
Communication Tools ◽  
False Dichotomy

Theoretical discussions about the false dichotomy between interpersonal and mass communication scholarship continue while the emergence of powerful and flexible digital communication tools have made the old distinctions more permeable than ever. Individuals are using communication technologies in ways that expand the intersection of interpersonal communication and mass communication, calling for new frameworks. We introduce masspersonal communication as a concept at the intersections of mass and interpersonal communication, with examples from older and newer communication technologies and practices. The masspersonal communication model is introduced incorporating two dimensions—perceived message accessibility and message personalization—that link mass communication and interpersonal communication and redefine each independent of channel.

Development of Digital Communication Technologies and the New Media

2019 ◽  
pp. 164-175
Author(s):  
Elif Ulker-Demirel
Keyword(s):  
New Media ◽  
Essential Role ◽  
Digital Communication ◽  
Focal Point ◽  
Communication Technologies ◽  
Location Based Services ◽  
The Internet ◽  
Communication Tools ◽  
Web 3.0 ◽  
Technological Structure

From day to day, an ever-changing and differentiated technological structure has played an essential role in the change of relations between businesses, people, and society in general. Along with the technological innovations being a part of everyday life, besides the traditional communication tools used, many different mechanisms have become a necessity in our lives. However, this change has become a focal point for brands in the way of communicating with their target consumers. In addition to the use of traditional communication tools such as television, radio, and print media, many different aspects of advertising, along with the power of the internet and social media, exist in various forms such as mobile advertising, location-based services, advergames, blogs, online content, viral advertising, and virtual reality. At this point, it is aimed to examine the transformation of communication tools from Web 1.0 to Web 3.0 and to focus new media tools.

Communicating in the Information Society

2008 ◽  
pp. 26-44 ◽  
Author(s):  
Lorenzo Cantoni ◽  
Stefano Tardini
Keyword(s):  
Information And Communication Technologies ◽  
Digital Communication ◽  
Knowledge Society ◽  
Communication Technologies ◽  
Social Practices ◽  
Ecological Approach ◽  
Communication Tools ◽  
Broad Perspective ◽  
The Social ◽  
Information And Communication

The present chapter provides a conceptual framework for the newest digital communication tools and for the practices they encourage, stressing the communication opportunities they offer and the limitations they impose. In this chapter, Internetbased communication technologies are regarded as the most recent step in the development of communication technologies. This approach helps have a broad perspective on the changes information and communication technologies (ICT) are bringing along in the social practices of so called knowledge society. As a matter of fact, these changes need to be considered within an “ecological” approach, that is, an approach that provides a very wide overview on the whole context (both in synchronic terms and in diachronic ones) where ICT are spreading. In the second part of the chapter, the authors present two examples of relevant social practices that are challenged by the most recent ICT, namely journalism (news market) and Internet search engines.

scholarly journals Research of digital communications models within organizations and at the state level in the countries-leaders in the use of digital communication technologies

E-Management ◽  
2020 ◽  
Vol 2 (4) ◽  
pp. 41-50 ◽  
Author(s):  
G. E. Yakunina
Keyword(s):  
Public Administration ◽  
Interpersonal Communication ◽  
Digital Communication ◽  
Digital Communications ◽  
State Level ◽  
Communication Technologies ◽  
Digital Transformation ◽  
The State ◽  
Successful Implementation ◽  
National Program

The problems of digital transformation of public administration in Russia in the application to the sphere of communication relations between government structures and business have been considered in the article. The experience of the leading countries in the use of digital communication technologies at the state level in the creation of E-Government in the United States, Great Britain and France has been investigated. At the same time, first, an analysis of the models of internal interpersonal communication in the organizations of these countries has been made, and then the national programs has been adopted in these countries for the digital transformation of public administration have been studied, and the experience of these countries in their implementation is examined. The main goal of the research is to analyze the foreign experience of implementing projects of digitalization in the national economy in order to adapt solutions to the sphere of digital communications in government structures and entrepreneurship in Russia.Based on the conducted research, the conclusions have been made and recommendations for the successful implementation of the national program of digital transformation of public administration in Russia have been given. In particular, the study has noted that the ground for digital transformation of public administration processes in the leading countries was prepared by previously established traditions and models of interpersonal communication in society. Experience of widespread introduction and use of information and communication technologies for internal communications in organizations, development of e-сommerce and e-advertising have served as the basis in these countries for the development of digital communication channels of government structures and the population. It has been shown, that during the creation of E-Government state reforms were simultaneously carried out to reorganize state structures, training civil servants in the basics of working on a computer and on the Internet.Based on the results of the research, the recommendations for the successful implementation of the program of digital transformation of the Russian economy have been given. It has been noted, that the main one is the need to reorganize radically the work of state structures in Russia. Without this, the gap between Russia and the leading countries in the field of digital transformation of communication between government structures and business is not possible to overcome, and this may cast doubt on the success of the national program.

scholarly journals DIGITAL PRESENTATION AND COMMUNICATION OF CULTURAL HERITAGE IN THE POST-PANDEMIC ERA

2021 ◽  
Vol VIII-M-1-2021 ◽  
pp. 187-192
Author(s):  
F. F. Wang ◽  
J. Du
Keyword(s):  
Cultural Heritage ◽  
Digital Communication ◽  
Physical Space ◽  
Communication Technologies ◽  
Internet Technology ◽  
Digital Data ◽  
Communication Model ◽  
Communication Ecology ◽  
Virtual Interaction ◽  
The Times

Abstract. In the post-pandemic era, coronaviruses will forge a long-term coexistence with humanity, and the fight against the pandemic will become the normal. With international social isolation and limited physical space for communication during the COVID-19 pandemic, the digital communication of cultural heritage based on internet technology has not only proven the importance and necessity of cultural heritage digitalization, but will also greatly accelerate the digital transformation that has already begun. In the post-pandemic era, the accumulation of rich digital data on cultural heritage will form the basis for further cultural communication. However, the collection of digital data is not the final link in this digital chain. Effectively leveraging the advantages of the digital technology – which spreads rapidly and has a broad audience as well as vivid information presentation – to integrate and digitally process the existing and emerging cultural heritage data will continuously combine the cultural heritage with new communication technologies. We should use diversified media platforms to achieve further breakthroughs in the communication model, present the digital communication content of the cultural heritage showing the characteristics of the times, and form real and virtual interaction of cultural heritage in a converged media environment, in order to further ease interpersonal isolation and even space-time constraints brought about by the pandemic, reconstruct the communication ecology of cultural heritage, and inherit and utilize the precious wealth left to humanity by history.

Fans' Narrations

2019 ◽  
pp. 292-309
Author(s):  
Ersin Diker ◽  
Birgül Taşdelen
Keyword(s):  
Social Media ◽  
Digital Communication ◽  
Communication Technologies ◽  
Strategic Communication ◽  
Participatory Culture ◽  
Competitive Environment ◽  
Communication Tools ◽  
Important Place ◽  
Transmedia Storytelling ◽  
Tools And Methods

In today's world, with the development of technology, brands have turned to new communication means and methods apart from traditional communication tools like television, newspapers, magazines, cinemas, etc. in order to differentiate and escape from their competitors in an increasingly competitive environment. Storytelling and social media are the leading ones among these tools and methods. Thus, brands aim to create branding process and brand loyalty through the strategic communication they have established in social media with consumers. The concept of participatory culture has expanded thanks to digital communication technologies and social media. Fans who have an important place in the storytelling of transmedia reshape a story, associate it with their own lives, and recreate it by producing it again through various media, especially social media. Thus, in this study, it is aimed to reveal how the transmedia storytelling which has been awarded with fan comments in the context of participant culture contributes to brand communication, image, reputation, and marketing.

Communicating in the Information Society

2009 ◽  
pp. 176-190
Author(s):  
Lorenzo Cantoni ◽  
Stefano Tardini
Keyword(s):  
Information And Communication Technologies ◽  
Digital Communication ◽  
Knowledge Society ◽  
Communication Technologies ◽  
Social Practices ◽  
Ecological Approach ◽  
Communication Tools ◽  
Broad Perspective ◽  
The Social ◽  
Information And Communication

The present chapter provides a conceptual framework for the newest digital communication tools and for the practices they encourage, stressing the communication opportunities they offer and the limitations they impose. In this chapter, Internetbased communication technologies are regarded as the most recent step in the development of communication technologies. This approach helps have a broad perspective on the changes information and communication technologies (ICT) are bringing along in the social practices of so called knowledge society. As a matter of fact, these changes need to be considered within an “ecological” approach, that is, an approach that provides a very wide overview on the whole context (both in synchronic terms and in diachronic ones) where ICT are spreading. In the second part of the chapter, the authors present two examples of relevant social practices that are challenged by the most recent ICT, namely journalism (news market) and Internet search engines.

scholarly journals Dasar-Dasar Perencanaan Interior Museum

Humaniora ◽  
2014 ◽  
Vol 5 (1) ◽  
pp. 246
Author(s):  
Anak Agung Ayu Wulandari
Keyword(s):  
Interpersonal Communication ◽  
Interior Design ◽  
Mass Communication ◽  
Design Principles ◽  
Lighting Design ◽  
Communication Model ◽  
Basic Design ◽  
The People

Old, haunted, dark and poorly maintained are the impressions of Indonesian museums. Unlike foreign museums which are always crowded with visitors, Indonesian museums are always quiet and deserted. The biggest challenge for museums today is recognise that museums are for people and that their future depends on developing themselves to meet the needs of the people. Thus, Indonesian museums need to develop and apply mass communication model combined with the interpersonal communication model where in this type of communication visitors are allowed to participate in the exhibition and become part of the exhibition since this is what nowadays visitors desired to do. With a better planned exhibition interior design, following the basic design principles such as transforming space with harmony, creating room atmosfer, pacing and circulation, suitable lighting design and display as well as using appropriate presetantion technique combined with technology and multimedia, an exhibition will become a more interactive and attractive that will meet visitor’s expectation 

Interpersonal Communication

1988 ◽  
Vol 5 (2) ◽  
pp. 239-246
Author(s):  
Mohammad A. Siddiqui
Keyword(s):  
Interpersonal Communication ◽  
Mass Communication ◽  
Social Process ◽  
Political Scientist ◽  
Human Beings ◽  
Common Object ◽  
The Face ◽  
The Common ◽  
The Voice ◽  
Basic Social Process

IntroductionCommunication today is increasingly seen as a process through whichthe exchange and sharing of meaning is made possible. Commtinication asa subject of scientific inquiry is not unique to the field of mass communication.Mathematicians, engineers, sociologists, psychologists, political scientists,anthropologists, and speech communicators have been taking an interest inthe study of communication. This is not surprising because communicationis the basic social process of human beings. Although communication hasgrown into a well developed field of study, Muslim scholars have rdrely hcusedon the study of communication. Thus, a brief introduction to the widely usedcommunication concepts and a framework for the study of communicationwithin the context of this paper is provided.In 1909, Charles Cooley defined communication from a sociologicalperspective as:The mechanism through which human relations exist and develop -all the symbols of mind, together with the means of conveyingthem through space and preserving them in time. It includes theexpression of the face, attitude and gesture, the tones of the voice,words, writing, printing, railways, telegraph, and whatever elsemay be the latest achievement in the conquest of space and time.In 1949, two engineers, Claude Shannon and Warren Weaver, definedcommunication in a broader sense to include all procedures:By which one mind may affect another. This, of course, involvesnot only written and oral speeches, but also music, the pictorialarts, the theater, the ballet, and, in kct, all human behavior.Harold Lasswell, a political scientist, defines communication simply as:A convenient way to describe the act of communication is to answerthe following question: Who, says what, in which channel, towhom, with what effect?S.S. Stevens, a behavioral psychologist, defines the act of communication as:Communication occurs when some environmental disturbance (thestimulus) impinges on an organism and the organism doessomething about it (makes a discriminatory response) . . . Themessage that gets no response is not a commnication.Social psychologist Theodore Newcomb assumes that:In any communication situation, at least two persons will becommunicating about a common object or topic. A major functionof communication is to enable them to maintain simultaneousorientation toward one another and toward the common object ofcommunication.Wilbur Schramm, a pioneer in American mass communication research,provides this definition:When we communicate we are trying to share information, anidea, or an attitude. Communication always requires threeelements-the source, the message, and the destination (thereceiver).

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