Fans' Narrations

2019 ◽  
pp. 292-309
Author(s):  
Ersin Diker ◽  
Birgül Taşdelen
Keyword(s):  
Social Media ◽  
Digital Communication ◽  
Communication Technologies ◽  
Strategic Communication ◽  
Participatory Culture ◽  
Competitive Environment ◽  
Communication Tools ◽  
Important Place ◽  
Transmedia Storytelling ◽  
Tools And Methods

In today's world, with the development of technology, brands have turned to new communication means and methods apart from traditional communication tools like television, newspapers, magazines, cinemas, etc. in order to differentiate and escape from their competitors in an increasingly competitive environment. Storytelling and social media are the leading ones among these tools and methods. Thus, brands aim to create branding process and brand loyalty through the strategic communication they have established in social media with consumers. The concept of participatory culture has expanded thanks to digital communication technologies and social media. Fans who have an important place in the storytelling of transmedia reshape a story, associate it with their own lives, and recreate it by producing it again through various media, especially social media. Thus, in this study, it is aimed to reveal how the transmedia storytelling which has been awarded with fan comments in the context of participant culture contributes to brand communication, image, reputation, and marketing.

Development of Digital Communication Technologies and the New Media

2019 ◽  
pp. 164-175
Author(s):  
Elif Ulker-Demirel
Keyword(s):  
New Media ◽  
Essential Role ◽  
Digital Communication ◽  
Focal Point ◽  
Communication Technologies ◽  
Location Based Services ◽  
The Internet ◽  
Communication Tools ◽  
Web 3.0 ◽  
Technological Structure

From day to day, an ever-changing and differentiated technological structure has played an essential role in the change of relations between businesses, people, and society in general. Along with the technological innovations being a part of everyday life, besides the traditional communication tools used, many different mechanisms have become a necessity in our lives. However, this change has become a focal point for brands in the way of communicating with their target consumers. In addition to the use of traditional communication tools such as television, radio, and print media, many different aspects of advertising, along with the power of the internet and social media, exist in various forms such as mobile advertising, location-based services, advergames, blogs, online content, viral advertising, and virtual reality. At this point, it is aimed to examine the transformation of communication tools from Web 1.0 to Web 3.0 and to focus new media tools.

Megatrends in Engineering and Technology Education

2012 ◽  
pp. 1-8 ◽  
Author(s):  
Arun Patil ◽  
Henk Eijkman
Keyword(s):  
Social Media ◽  
Technology Education ◽  
Digital Communication ◽  
Communication Technologies ◽  
Fully Integrated ◽  
Engineering And Technology Education ◽  
Doing Business ◽  
Engineering And Technology ◽  
The World ◽  
Communication Practices

Engineers and technologists increasingly have to confront socio-scientific issues and evolving communication technologies. Digital communication technologies, such as social media, are important drivers for growth and for changes in learning and in professions as well as and doing business. In the 21st century, to be a scientifically literate engineer and technologist means also to possess the communicative imagination. Thus, moving toward a future with more fully integrated social media into the world of knowledge and communication practices will be a challenging process of resolving tensions and dilemmas. This chapter presents an overview of current megatrends in communicative imagination and advanced approaches of various communication technologies in engineering and technology education. The chapter also reflects on the transformative nature of social media.

Communicating in the Information Society

2008 ◽  
pp. 26-44 ◽  
Author(s):  
Lorenzo Cantoni ◽  
Stefano Tardini
Keyword(s):  
Information And Communication Technologies ◽  
Digital Communication ◽  
Knowledge Society ◽  
Communication Technologies ◽  
Social Practices ◽  
Ecological Approach ◽  
Communication Tools ◽  
Broad Perspective ◽  
The Social ◽  
Information And Communication

The present chapter provides a conceptual framework for the newest digital communication tools and for the practices they encourage, stressing the communication opportunities they offer and the limitations they impose. In this chapter, Internetbased communication technologies are regarded as the most recent step in the development of communication technologies. This approach helps have a broad perspective on the changes information and communication technologies (ICT) are bringing along in the social practices of so called knowledge society. As a matter of fact, these changes need to be considered within an “ecological” approach, that is, an approach that provides a very wide overview on the whole context (both in synchronic terms and in diachronic ones) where ICT are spreading. In the second part of the chapter, the authors present two examples of relevant social practices that are challenged by the most recent ICT, namely journalism (news market) and Internet search engines.

Using Twitter for Student Learning & Connecting with Scientists

2016 ◽  
Vol 78 (7) ◽  
pp. 599-602
Author(s):  
Adam Taylor ◽  
Emily G. Weigel
Keyword(s):  
Biological Sciences ◽  
Social Media ◽  
Student Learning ◽  
Digital Communication ◽  
Discussion Groups ◽  
Class Discussion ◽  
Educational Standards ◽  
Communication Tools ◽  
The Core

Class discussion can be a valuable way to meet educational standards and make student ideas visible. Tools like Twitter can be used to encourage discussion both in and outside of class. In this article, we provide (1) a concise explanation of Twitter and its use (including a comparison to similar digital communication tools); (2) a brief overview of educational gains and experiences in using Twitter; and (3) a step-by-step introduction to conducting Twitter discussions using hashtags. We conclude with an introduction to #scistuchat, a monthly Twitter discussion between scientists and students that addresses many of the core ideas in the biological sciences. We invite instructors to join this ongoing discussion series or use the ideas within this paper to begin their own discussion groups on social media.

Antecedents and Consequences of the Growing Popularity of Digital Consumption

2021 ◽  
pp. 1066-1084
Author(s):  
Ritu Narang ◽  
Sonal Tiwari
Keyword(s):  
Social Media ◽  
Growth Rate ◽  
Conceptual Model ◽  
Digital Communication ◽  
New Technology ◽  
Communication Technologies ◽  
The Internet ◽  
Significant Area ◽  
Antecedents And Consequences ◽  
Length Of The Day

Billions of people throughout the length of the day are continuously engrossed in the consumption of the internet, social media, mobile applications, and other digital communication technologies. Therefore, seeing the growth rate in the new technology and consumption of the internet, the current chapter takes into account 'internet television' a significant area under digital consumption. The chapter seeks to identify the antecedents of the growing popularity of internet television and also the consequences of this trend. This chapter has proposed a conceptual model to extend knowledge about antecedents and consequences of internet television consumption. The model has significant implications for individuals as well as society. The chapter concludes with some directions about future scope and conclusion.

Return of Fandom in the Digital Age With the Rise of Social Media

2020 ◽  
pp. 193-210
Author(s):  
Shuojia Guo
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Digital Communication ◽  
Digital Age ◽  
Dynamic Interaction ◽  
Participatory Culture ◽  
Fan Culture ◽  
Profound Impact ◽  
Fan Communities

In the digital age, the rise of social media has enabled the fan culture transitioning from “static” consumption to “dynamic” interaction. This is not only a result of the advancement of ICTs, but also a shift in digital communication driven by participatory culture. This chapter explores why social media in digital age have such a profound impact upon fandom. In particular, what is new with these fan communities that social media has done so much to enable. There is a blurring in the lines between fandom producers and consumers in the participatory fandom. Given the new forms of cultural production, fan culture has been enabled by social media and is more powerful than it was ever before. Finally, how the changing relationships between fans and producers have redefined the fandom economy.

Masspersonal communication: A model bridging the mass-interpersonal divide

2017 ◽  
Vol 20 (3) ◽  
pp. 1161-1180 ◽  
Author(s):  
Patrick B O’Sullivan ◽  
Caleb T Carr
Keyword(s):  
Interpersonal Communication ◽  
Mass Communication ◽  
Digital Communication ◽  
Communication Technologies ◽  
Two Dimensions ◽  
Communication Model ◽  
Communication Tools ◽  
False Dichotomy

Theoretical discussions about the false dichotomy between interpersonal and mass communication scholarship continue while the emergence of powerful and flexible digital communication tools have made the old distinctions more permeable than ever. Individuals are using communication technologies in ways that expand the intersection of interpersonal communication and mass communication, calling for new frameworks. We introduce masspersonal communication as a concept at the intersections of mass and interpersonal communication, with examples from older and newer communication technologies and practices. The masspersonal communication model is introduced incorporating two dimensions—perceived message accessibility and message personalization—that link mass communication and interpersonal communication and redefine each independent of channel.

scholarly journals Internet – the First Source of (dis)Information

2020 ◽  
Vol 25 (2) ◽  
pp. 97-116
Author(s):  
Danuta Smołucha
Keyword(s):  
Digital Communication ◽  
Participatory Culture ◽  
The Internet ◽  
Communication Tools ◽  
Media Messages ◽  
Internet Users ◽  
Private And Public ◽  
Information Manipulation ◽  
Media Corporations ◽  
Instantaneous Distribution

The Internet is the first medium in which controlling the content has become difficult or even impossible. One of its reasons is the fact that the Internet users – who so far were only passive recipients of media messages – have gained the possibility to create and distribute their own messages. Thus, they have become active participants of the participatory culture, in which it is difficult to distinguish between professional and amateur content. The boundaries between private and public domains have become blurred. The distribution of forces shaping public opinion has changed, because the content comes from large media corporations and nonprofessional creators alike. The Internet message is characterized by instantaneous distribution, the ease of editing and modifying its content, and vagueness of authorship. These features make the Internet particularly susceptible to disinformation purposefully aimed at manipulating its users. The fact that every activity undertaken by the Internet users is recorded and analysed is also conducive to manipulation attempts, as the data obtained this way are used to shape their opinions and influence their decisions. The aim of the article is to undertake a discourse on information and disinformation on the Internet in the context of the development of new digital communication tools. The article provides the examples of information manipulation, which could happen only in such an interactive and multimedia medium as the Internet.

Social Media and Cultural Tourism

2022 ◽  
pp. 363-384
Author(s):  
Murat Koçyiğit ◽  
Büşra Küçükcivil
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Digital Communication ◽  
Communication Technologies ◽  
Cultural Tourism ◽  
Digital Platforms ◽  
Tourism Management ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

The development of digital communication technologies and the increase in the use of digital platforms by individuals have increased the tendency towards touristic activities. Cultural tourism, which is carried out for certain purposes within the diversity of tourism, is one of the rising tourism activities of recent times. In this context, tourism management benefits from social media platforms as a tool in marketing their products and services related to cultural tourism. Social media platforms are important here for two aspects. The first of these is the use of social media by tourism management in the marketing of products and services by organizing individual and mass cultural tours and communicating with target audiences. The second is that individuals benefit from social media platforms in participating in cultural tourism and decision making. In this direction, it is important to evaluate conceptually the relationship between social media platforms, one of the most important digital communication technologies, and cultural tourism.

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