scholarly journals Agenda Building Agenda Media Atribut Politik melalui Press Release dan Pemberitaan Koran

2021 ◽  
Vol 5 (1) ◽  
pp. 183
Author(s):  
Birgitta Femylia E. Parinussa ◽  
Theresia Intan Hartiana ◽  
Yuli Nugraheni
Keyword(s):  
Content Analysis ◽  
Public Relations ◽  
Quantitative Research ◽  
Press Release ◽  
The Political ◽  
Agenda Building ◽  
Press Releases ◽  
Presidential Candidates ◽  
Analysis Methods ◽  
Political Public Relations

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.

Framing the Candidates in Presidential Primaries: Issues and Images in Press Releases and News Coverage

1998 ◽  
Vol 75 (2) ◽  
pp. 312-324 ◽  
Author(s):  
M. Mark Miller ◽  
Julie L. Andsager ◽  
Bonnie P. Riechert
Keyword(s):  
Content Analysis ◽  
News Media ◽  
Media Coverage ◽  
News Coverage ◽  
Press Releases ◽  
Presidential Candidates ◽  
News Stories ◽  
Presidential Primaries ◽  
Computerized Content Analysis ◽  
Elite Newspapers

Media coverage of presidential primaries is crucial to voters, and candidates often complain that news coverage fails to present their positions. This study used computerized content analysis to examine how the 1996 GOP presidential candidates framed themselves in press releases and how elite newspapers covered them. The analysis reveals that (1) candidate images were distinct in press releases and news stories; (2) candidate positions were represented differently in both; and (3) candidates were differentially successful in getting news media to reflect their positions. News media covered substantive concerns that were not included in candidate press releases.

Advancing agenda building

2018 ◽  
Vol 2 (1) ◽  
pp. 84-102
Author(s):  
Tiffany L. Mohr ◽  
Lauren D. Furey
Keyword(s):  
Experimental Design ◽  
Public Relations ◽  
Strong Support ◽  
Agenda Building ◽  
Causal Relationships ◽  
Issue Salience ◽  
Public Relations Practitioners ◽  
The Public ◽  
Attribute Salience ◽  
Political Public Relations

Abstract This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash

2019 ◽  
pp. 174804851985376 ◽  
Author(s):  
Barbara Myslik ◽  
Liudmila Khalitova ◽  
Tianduo Zhang ◽  
Sophia Tarasevich ◽  
Spiro Kiousis ◽  
...  
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Practical Knowledge ◽  
Future Research ◽  
Agenda Building ◽  
Russian Government ◽  
Plane Crash ◽  
Building Process ◽  
Political Public Relations ◽  
The Media

This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smolensk plane crash on media coverage in both counties. Newspapers were categorized by political profile representing pro-government, mainstream, or opposition profile. Nearly all of the hypotheses were fully supported for the first, second, and third level of agenda building. Results of this study demonstrate that political public relations’ success and agenda indexing can be affected by a medium’s political profile, particularly in the case of opposition media. Theoretical and practical implications are discussed along with areas of future research.

scholarly journals News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1397-1414 ◽  
Author(s):  
Juliane A Lischka ◽  
Julian Stressig ◽  
Fabienne Bünzli
Keyword(s):  
Public Relations ◽  
Church And State ◽  
News Coverage ◽  
Value Theory ◽  
Press Release ◽  
Press Releases ◽  
News Values ◽  
Corporate Advertising ◽  
News Source ◽  
News Value

News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.

scholarly journals Press releases — the new trend in science communication

2014 ◽  
Vol 13 (03) ◽  
pp. C02 ◽  
Author(s):  
Charlotte Autzen
Keyword(s):  
Public Relations ◽  
Science Communication ◽  
Press Release ◽  
Press Releases ◽  
Scientific Institutions ◽  
The Press ◽  
Long Time ◽  
The Media ◽  
The University

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

A good company gone bad

2019 ◽  
Vol 23 (1) ◽  
pp. 31-51 ◽  
Author(s):  
Young Eun Park ◽  
Hyunsang Son ◽  
Sung-Un Yang ◽  
Jae Kook Lee
Keyword(s):  
Machine Learning ◽  
Public Relations ◽  
News Media ◽  
Machine Learning Techniques ◽  
Agenda Building ◽  
Press Releases ◽  
Content Type ◽  
Corporate Social ◽  
Corporate Crisis ◽  
Crisis Situations

PurposeThe purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.Design/methodology/approachThe study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.FindingsResults indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.Practical implicationsCorporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.Originality/valueThe study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

Down, Set, Frame: Second-Level Agenda Building and the NFL Network Carriage Dispute

2009 ◽  
Vol 2 (3) ◽  
pp. 340-359 ◽  
Author(s):  
Trent Seltzer ◽  
Stephen W. Dittmore
Keyword(s):  
Public Relations ◽  
Agenda Setting ◽  
Media Coverage ◽  
Media Framing ◽  
Agenda Building ◽  
Press Releases ◽  
The Media ◽  
Over Time

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

scholarly journals Informacje prasowe jako element składowy procesu komunikacji pomiędzy dziennikarzami a przedstawicielami branży public relations

2021 ◽  
Vol 64 (3 (247)) ◽  
pp. 29-49
Author(s):  
Dariusz Tworzydło
Keyword(s):  
Public Relations ◽  
Information Society ◽  
Research Method ◽  
Quantitative Research ◽  
Communication Process ◽  
Computer Assisted ◽  
Web Portals ◽  
Press Releases ◽  
Research Activities ◽  
E Mail

Press releases as a component of the communication process between journalists and public relations representatives The article is based entirely on the results of research carried out by a research team composed of experts of the Polish Press Agency and the Institute for Development of Information Society under the scientific direction of the author of the publication. The researchers aimed to examine the role that press releases play in the relations between media representatives and public relations specialists, the extent to which they are used, and the attitude of journalists to this type of material. The research activities were carried out at the turn of August and September 2020 among journalists, including in particular people listed in the Polish Press Agency databases. The research was carried out using a quantitative research method – CAWI technique (Computer Assisted Web Interview). While creating their materials, media representatives seek inspiration in various sources, however, when writing articles they most frequently use press releases sent by e-mail. Such a position was taken by respondents, who work mainly for Web portals. Artykuł opiera się w całości na wynikach badań zrealizowanych przez zespół badawczy złożony z ekspertów Polskiej Agencji Prasowej oraz Instytutu Rozwoju Społeczeństwa Informacyjnego pod kierownictwem naukowym autora publikacji. Celem było zbadanie, jaką rolę informacja prasowa odgrywa w relacjach pomiędzy przedstawicielami mediów a specjalistami do spraw public relations, w jakim zakresie wykorzystuje się ją i jaki jest stosunek dziennikarzy do tego typu materiałów. Działania badawcze zrealizowano na przełomie sierpnia i września 2020 roku wśród dziennikarzy, w tym przede wszystkim osób znajdujących się w zasobach baz Polskiej Agencji Prasowej. Badania zostały wykonane za pomocą ilościowej metody badawczej przy użyciu techniki CAWI (Computer Assisted Web Interview). Na bazie badań wykazano m.in., że przedstawiciele mediów, tworząc swoje materiały, poszukują inspiracji w różnych źródłach, jednak przy pisaniu artykułów prasowych najczęściej korzystają z informacji prasowych przesyłanych drogą mailową, przy czym istotnie częściej taką deklarację składali ankietowani, którzy pracują głównie w portalach internetowych.

scholarly journals Disarmament of ETA: the era of the Basque terrorism comes to an end

2017 ◽  
pp. 7-14
Author(s):  
A. A. Orlov
Keyword(s):  
Political Parties ◽  
Public Relations ◽  
Basque Country ◽  
The Political ◽  
Important Condition ◽  
People's Party ◽  
Theatrical Performance ◽  
Political Forces ◽  
Political Public Relations ◽  
The Government

Basque radical nationalist organization, which used methods of terror and violence for achievement of the political goals consisting in creation of the independent Basque state, has declared its disarmament. Though ETA didn’t declare self-dissolution and intends to continue the activity in new conditions, its disarmament gives the grounds to hope that the era of the Basque nationalist terrorism in Spain proceeding half a century, has come to an end. Process of disarmament of ETA has been organized in the style,inherent for this group, combining elements of political public relations and a theatrical performance. Coordinates of the last eight caches which were in the French territory, where ETA stored weapons and explosives, have been transferred to the French authorities through intermediary volunteers. All political parties of the Basque Country, except for the People’s party ruling in Spain, have signed the manifesto in support of disarmament of ETA. The government of Spain has declared that the disarmament of ETA is a victory of the Spanish democracy and has urged this radical organization to dissolve itself. The future of ETA, however, remains not clear. It is declared «the internal discussion» about further prospects of the group. The vast majority of political forces of Spain of di erent orientation supports self-dissolution of ETA, considering it as an important condition of restoration of the peace and stability in the Basque Country.

scholarly journals Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber

2017 ◽  
Vol 14 (2) ◽  
pp. 239-258
Author(s):  
Andika Sanjaya ◽  
Irwansyah ◽  
Hardi Alunaza
Keyword(s):  
Content Analysis ◽  
Public Relations ◽  
Direct Communication ◽  
The Public ◽  
Analysis Methods ◽  
The Right ◽  
Comparative Content ◽  
The Relationship

In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism. 

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