scholarly journals Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Suraya Mansur ◽  
Sari Anggaraini Harsono
Keyword(s):  
Public Relations ◽  
News Coverage ◽  
Online News ◽  
Press Release ◽  
Community Empowerment ◽  
Point Of View ◽  
Case Study Method ◽  
The Public ◽  
A Company

<em>The study aims to analyze the public relations work suitability of PT Medco E&amp;P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&amp;P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.</em>

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN

INFORMASI ◽  
2017 ◽  
Vol 47 (1) ◽  
pp. 97
Author(s):  
Choirul Fajri
Keyword(s):  
Focus Group ◽  
Public Relations ◽  
Research Result ◽  
Communication Pattern ◽  
Case Study Method ◽  
The Public ◽  
Organization Communication

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison tooutsiders (spokesman). With the UAD’s Public Relations, expected various publicinterest and the interests of the organization can run together. Programs and strategyhas been conducted by UAD’s Public Relations to have good relations with stakeholdersof UAD. This research own, intended to see how the role of public relations UAD tobolster loyalty of stakeholders. By using the case study method, with data collectionmethod using focus group disscussion, it is hoped the result of research is could becomebasic to improving UAD’s Public Relations. This research result indicates that publicrelations are expected to draw up strategies appropriate to enhance loyalty stakeholders,both in terms of the management of its own organization, communication pattern, andmanagement of media connection.AbstrakUniversitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagaipenghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut,diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalanbersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untukmenjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri,dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkanloyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metodepengumpulan data dengan menggunakan focus group disscussion, diharapkan hasildari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itusendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusunstrategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baikdari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaanmedia komunikasinya.

scholarly journals Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
New Normal ◽  
The Public ◽  
A Company ◽  
Case Study Methods

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.

scholarly journals role of media and public relations departments in effective tourism marketing in sharjah

2021 ◽  
Vol 5 (S3) ◽  
pp. 133-143
Author(s):  
Wafa Khalfan Obaid Alghoul Alsalami ◽  
Qamar Al-Zaman
Keyword(s):  
Public Relations ◽  
Tourism Industry ◽  
Case Study Method ◽  
The Public ◽  
Tourism Marketing

The purpose of this paper is demonstrating the value of the public relations and media role in the industry of tourism and to justify its position. The research is survey depending and adopting a Sharjah case-study method by quantities approaches. It shows the growth of media activities and public relations within the tourism industry.

scholarly journals Cyber Public Relations for Building Image Restoration of President of Indonesia Joko Widodo Based on Blasphemy Case of Jakarta Governor Candidate Basuki Tjahaja Purnama (Ahok)

2020 ◽  
Vol 5 (SI1) ◽  
pp. 41-46
Author(s):  
Umaimah Wahid ◽  
Arif Budiwinarto
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Publishing House ◽  
Case Study Method ◽  
Media Audiences ◽  
The Public ◽  
Negative Comments ◽  
International Publishing ◽  
Open Access Article

The report aimed to investigate activities of the Public Relations Bureau of Press, Media, and Information of the Indonesia State Secretariat Ministry through social media to overcome the crisis and restore the image of President Joko Widodo after Islamic Action 212. The case study method was used to reveal and explain the disrupted image of President Joko Widodo. The study result showed two-way communication could not develop and receive negative comments from social media audiences of the State Secretariat Facebook. It disrupted the image of the President. The bureau activities are limited to upload press releases on websites and not  yet communicating with the cyber communities.    Keywords:  Cyber public relations, Peaceful action 212, Blasphemy-Ahok, President Joko Widodo’s, Image Restorations eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.2295

scholarly journals The Power of Reputation: A Case Study on Artistic Directors of Austria's Music Festivals

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Martina Kalser-Gruber
Keyword(s):  
Point Of View ◽  
Public Image ◽  
Music Festivals ◽  
The Public ◽  
Public Consciousness ◽  
Artistic Directors ◽  
The Impact ◽  
The Relationship ◽  
A Company

Abstract Reputation represents the standing of a person or organisation in the public field and illustrates/marks their contribution towards the implementation of collectively shared values and goals. From a business point of view, reputation belongs to the intangible assets of a company and is therefore part of the goodwill. Especially, the leader of an organisation—particularly in a cultural enterprise—shapes the external public image of the organisation, studies the impact of the image on the public consciousness by assessing public opinion about the organisation's achievements and consequently also gauges the economic and/or artistic success of the organisation. Based on the statements of experts about music festivals of high culture in Austria alongside the big players such as Salzburg or Bregenz Festival, the aim of this paper is to investigate the relationship between reputation of artistic directors (ADs) and the performance of cultural enterprises. It will also be demonstrated how the reputation of these individuals has an impact on tourism, hospitality and trade in the vicinity of cultural enterprises.

Strategi Membangun Citra Melalui Program Edu Wisata Batik

2020 ◽  
Vol 2 (2) ◽  
pp. 121-140
Author(s):  
Anjar Martiana ◽  
Imron Rosyidi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Identity Recognition ◽  
The Public ◽  
The Social ◽  
Tourism Activity ◽  
Research Show

Penelitian ini bertujuan untuk mengetahui dan menggambarkan tentang Strategi Membangun Citra Melalui Program Edu Wisata Batik, yang terdiri dari tiga rangkaian kegiatan yang menjadi strategi membangun citra perusahaan. Penelitian ini menggunakan paradigma konstruktivisme. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Teknik pengumpulan datanya melalui observasi, wawancara, dan analisis dokumen.Hasil penelitian ini menunjukkan bahwa Strategi Membangun Citra yang dilakukan oleh Rumah Batik Komar adalah melalui program Edu Wisata Batik yang terbagi menjadi tiga rangkaian kegiatan. Yang pertama, pengenalan identitas perusahaan, yang mana Public RelationsOfficer Rumah Batik Komar menjelaskan sejarah singkat, visi misi, struktur organisasi, sumber daya manusia, dan prestasi yang pernah diraih. Kegiatan pengenalan identitas perusahaan ini dapat dikategorikan menjadi pengenalan identitas fisik dan pengenalan identitas non-fisik. Kedua, kegiatan edukasi sebagai upaya dalam menanamkan nilai-nilai falsafah batik dan melatih kesabaran melalui pelatihan membatik. Ketiga, kegiatan wisata yang terdiri dari tour ke tempat produksi dan tour showroom Rumah Batik Komar. Strategi Membangun Citra Melalui Program Edu Wisata Batik ini dirasakan cukup efektif dalam mengenalkan perusahaan kepada masyarakat, sehingga cukup efektif dalam membangun citra Rumah Batik Komar. This research aims to find out and describe about strategy to build its image Through Edu Wisata Batik. This research uses a paradigm of Constructivism. The approach used is a qualitative approach. The methods used in this research is a case study method. This study raised the uniqueness of the program a different company with other companies. On the research of it only exposes the social symptoms of an existing course. The results of this research show that the strategy of building up the image of Batik Home performed by Komar is through Edu Wisata Batik is divided into three series of activities. First, the introduction of corporate identity, which is the Public Relations Officer of Rumah Batik Komar describes a brief history, vision and mission, organizational structure, human resources, and achievement ever earned. This corporate identity introduction activities can be categorized into the introduction of the identity of physical and non-physical identity recognition. Second, educational activities as an effort in instilling the values the philosophy of batik and batik training through patience to train. Third, the tourism activity consists of production to the place of the tour and tour the showroom Rumah Batik Komar.

scholarly journals Strategi Public Relations SmartSpin PR dalam Membangun Brand Image Klien (Studi Pada Re:ON comics)

Prologia ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 320
Author(s):  
Anastasia Stefany Susanto ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Community Involvement ◽  
Brand Image ◽  
Image Data ◽  
Case Study Method ◽  
Literature Study ◽  
Strategic Goals ◽  
And Function ◽  
A Company

Public relations has a position and a very important role to support success of a company. However, not all companies know the application and function of public relations should be done to build the company's image. Therefore, a PR consultant appeared to help build the companies or brand image handled by presenting various creative communication strategies. Smartspin is one of the relatively new and expanding PR consultants that spreading its wings. The innovative PR strategy used by SmartSpin aims to help clients achieve their company's strategic goals. This research was conducted for explain the PR strategy used by SmartSpin in Re: ON comics as clients in building and enhancing their brand image. That approach used in this research is descriptive qualitative and with case study method. The research subject in this study is SmartSpin PR. While the object of research on this research is public relations strategy used by SmartSpin  to build brand client company image. Data is collected by doing interviews, documentation, and literature study. The conclusion of this research is SmartSpin uses the PR strategy in the form of events, publications, news, community involvement to build  the image of Re: ON comics. PR mempunyai posisi dan peran yang sangat penting untuk menunjang keberhasilan dan kesuksesan suatu perusahaan. Namun, tidak semua perusahaan mengetahui penerapan dan fungsi PR yang seharusnya dilakukan untuk membangun citra perusahaan tersebut. Oleh sebab itu, hadirlah konsultan PR untuk membantu membangun citra perusahaan yang ditangani dengan menghadirkan berbagai strategi komunikasi kreatif. Smartspin merupakan salah satu konsultan PR yang terbilang baru dan tengah melebarkan sayapnya. Strategi PR inovatif yang digunakan oleh SmartSpin bertujuan untuk membantu klien mencapai tujuan strategis perusahaan mereka. Penelitian ini dilakukan untuk menjelaskan strategi PR yang digunakan oleh SmartSpin pada Re:ON comics sebagai kliennya dalam membangun dan membangun brand image mereknya. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif deskriptif dan dengan metode studi kasus. Subjek penelitian pada penelitian ini adalah SmartSpin PR. Sedangkan objek penelitian pada penelitian ini adalah strategi PR yang digunakan oleh SmartSpin dalam membangun brand image perusahaan klien. Data dikumpulkan dengan melakukan wawancara, dokumentasi, dan studi pustaka. Kesimpulan dari penelitian ini adalah SmartSpin menggunakan strategi PR berupa events, publications, news, community involvement untuk membangun citra Re:ON comics.

Digital Storytelling and Public Relations

2021 ◽  
pp. 217-233 ◽  
Author(s):  
Beris Artan Özoran
Keyword(s):  
Public Relations ◽  
Digital Storytelling ◽  
Multiple Case Study ◽  
Human Experience ◽  
Soap Opera ◽  
Case Study Method ◽  
The Public ◽  
Multiple Case ◽  
Similarities And Differences

The human experience consists of stories. We tell and listen to millions of stories throughout our lives. Not only humans but also organization use stories to explain their values and create meanings for their constituents. With the increased competition, stories became inevitable in order for organizations to form and to maintain relations. The main purpose of this chapter is to explain through cases analysis what “digital storytelling” means and why it has become essential in the public relations field. Firstly, the concept of “digital storytelling” will be discussed. Secondly, the reason why storytelling has become vital for organizations will be emphasized. Finally, three digital storytelling campaigns (Airbnb's “Breaking Down Walls,” Land Rover's “The Vanishing Game,” and UNICEF's “The Worst Soap Opera”) will be analyzed through multiple case study method. The aim is to examine how different companies are using storytelling for different purposes, and to find out the similarities and differences between the campaigns.

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