Perceptual mapping based on web search queries and consumer forum comments

2018 ◽  
Vol 60 (4) ◽  
pp. 394-407 ◽  
Author(s):  
Eugene J. S. Won ◽  
Yun Kyung Oh ◽  
Joon Yeon Choeh
Keyword(s):  
Market Structure ◽  
Web Search ◽  
Keyword Search ◽  
Survey Method ◽  
Online Data ◽  
Keyword Searching ◽  
Perceptual Changes ◽  
Brand Similarity ◽  
Positive Effect ◽  
Utility Vehicle

Consumers’ online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market. This study proposes ways to analyze market structure and draw a perceptual map from the following two types of online data: keyword search and online consumer forum data. We apply our methodology to the imported car brands in South Korea automobile market. The multidimensional scaling (MDS) results provide different consumer insights depending on the nature of data. The inter-brand similarity values derived from the proposed two metrics are shown to be correlated. Especially, using consumer forum data, we apply our metric to analyzing the market structure of two sub-markets: midsize sedan and compact crossover sport utility vehicle (SUV). Furthermore, utilizing the proposed measures, we calculate the prototypicality of a brand and demonstrate its positive effect on sales. Marketing managers can apply our technique to understand the market structure and perform longitudinal studies to monitor consumers’ perceptual changes without conducting a time-consuming, traditional survey method.

scholarly journals Mendorong Loyalitas Melalui Kualitas Pelayanan dan Kepercayaan

2021 ◽  
Vol 2 (01) ◽  
pp. 79-88
Author(s):  
Irwan Kurniawan ◽  
Rr Maidarti ◽  
Ris Handayani
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Technique ◽  
Primary Data ◽  
Survey Method ◽  
Online Data ◽  
Independent Variables ◽  
Independent Variable ◽  
Positive Effect

Penelitian untuk mengetahui pengaruh kualitas layanan sebagai variabel independen pertama dan kepercayaan sebagai variabel independen kedua terhadap loyalitas pelanggan produk UMKM sebagai variabel dependen. Metode Survey melibatkan responden melalui teknik pengambilan sampel yang purposive non random sampling sejumlah 40 konsumen yang pernah menggunakan layanan pembelian UMKM Kuliner di wilayah Cileungsi secara online. Data primer diperoleh dengan  menyebarkan kuesioner. Beberapa uji diterapkan berupa instrumen kuesioner, normalitas, dan regresi berganda. Beberapa temuan dalam penelitian adalah kedua variabel independen yaitu kualitas layanan sebagai independen pertama dan kepercayaan sebagai variabel independen kedua berpegaruh positif terhadap loyalitas sebagai variabel dependen.   Abstract Research to determine the effect of service quality as the first independent variable and trust as the second independent variable on customer loyalty of MSME products as the dependent variable. The survey method involved respondents through a purposive non-random sampling technique of 40 consumers who had used online MSME culinary purchasing services in the Cileungsi area. Primary data obtained by distributing questionnaires. Several tests were applied in the form of a questionnaire instrument, normality, and multiple regression. Some of the findings in the study are that the two independent variables, namely service quality as the first independent and trust as the second independent variable, have a positive effect on loyalty as the dependent variable.

DETERMINAN NILAI PELANGGAN & IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN DI BANK SYARIAH WILAYAH DKI JAKARTA

2019 ◽  
Vol 3 (2) ◽  
pp. 144-165
Author(s):  
Hanan Wihasto
Keyword(s):  
Product Quality ◽  
Customer Value ◽  
Distribution Channels ◽  
Marketing Communications ◽  
Survey Method ◽  
Marketing Communication ◽  
Consumer Loyalty ◽  
Significant Positive Effect ◽  
Dominant Contribution ◽  
Positive Effect

The purpose of this study was to determine and analyze the effect of Marketing Communications on Customer Value. To know and analyze the influence of product quality on Customer Value. To know and analyze the influence of Distribution Channels for Customer Value. To know and analyze the effect of Marketing Communications, Product Quality and Distribution Channels together on Customer Value. To know and analyze the impact of the Consumer LoyaltyMarketing Communications. To know and analyze the influence of product quality on Consumer Loyalty. To know and analyze the influence of Distribution Channels for Consumer Loyalty. To know and analyze the effect on the Customer Value Customer Loyalty. To know and analyze the effect of Marketing Communications, Product Quality, Distribution Channels andCustomer Value jointly against Consumer Loyalty. The method used is survey method descriptive and explanatory survey with asample size of 435 respondents, as well as data analysis method used is SEM (Structural Equation Modelling) with LISREL 8.80. Based on the results of the study, then obtained the following findings: Marketing Communications positive and significant impact on Customer Value. Product quality and significant positive effect on Customer Value. Distribution Channels positive and significant impact on Customer Value. Marketing Communication, Product Quality and Distribution Channels simultaneously positive and significant impact on Customer Value. Partially Marketing Communications dominant contribution in influencing the Customer Value. Marketing Communications positive and significant impact on consumer loyalty. Product quality and significant positive effect on consumer loyalty. Distribution Channels positive and significant impact on consumer loyalty. Customer Value positive and significant impact on consumer loyalty. Marketing Communication, Product Quality, Distribution Channels and Customer Value simultaneously positive and significant impact on consumer loyalty. Partially Marketing Communications dominant contribution in influencing consumer loyalty.  

scholarly journals Pengaruh Intensitas Bimbingan Orang Tua dan Sarana Prasarana Terhadap Motivasi Belajar Siswa Serta Implikasinya Pada Prestasi Belajar Siswa (Survei Pada Mata Pelajaran Kewirausahaan di Smk Ulil Albab Depok Kabupaten Cirebon)

2018 ◽  
Author(s):  
Mokhammad Wahyudin
Keyword(s):  
Student Achievement ◽  
Student Motivation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Learning Motivation ◽  
Survey Method ◽  
Motivation To Learn ◽  
Learning Achievement ◽  
Parental Guidance ◽  
Positive Effect

The purpose of this study was to determine the effect of the intensity of parental guidance and infrastructure to the students' motivation and their implications for student achievement Smk Ulil Albab Cirebon Depok. The purpose of this study are: 1) To find a picture of student achievement, the intensity of parental guidance, facilities and students' motivation to learn; 2) To determine the effect intensity of parental guidance and infrastructure to student motivation and its implications on learning achievement. The method used is descriptive survey method verification. Data collected through questionnaires. In this study were used as the student population is Smk Ulil Albab Cirebon Depok many as 1556 people. The sample was 318 people. By using a sampling technique that is proportional random sampling. Based on the calculation and analysis of data, it can be concluded that: 1) Overview of learning achievement Students medium category, the intensity of parental guidance category is, the infrastructure category is, and student motivation sedang.2 category) there is a positive influence on the intensity of parental guidance and infrastructure on the students motivation. 3) There is no positive effect of the intensity of parental guidance on motivation to learn. 4) There is a positive effect of infrastructure study on motivation to learn. 5) There is no positive effect of the intensity of parental guidance, infrastructure and learning motivation on learning achievement. 6) There is no positive effect of the intensity of parental guidance on learning achievement. 7) There is no positive effect of infrastructure on student achievement. 8) There is no positive effect of learning motivation on student achievement.

scholarly journals PERBANDINGAN FAKTOR YANG MEMPENGARUHI PENGGUNAAN INFORMASI AKUNTANSI PADA USAHA UKM DI DESA DAN DI KOTA (STUDI KASUS USAHA UKM KABUPATEN REMBANG)

2019 ◽  
Vol 14 (1) ◽  
pp. 151-169
Author(s):  
Rikah Rikah
Keyword(s):  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Survey Method ◽  
Cluster Sampling ◽  
Firm Age ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Positive Effect ◽  
Education Business

This research aims to examine the effect of owner education, business scale, company age and accounting training on the use of accounting information. This research use survey method by using sample of Small Medium Enterprises (UKM) which is in Rembang Regency, sampling in this research is using cluster sampling with obtained research sample counted 120 UKM. 60 UKM from district around Rembang city, and 60 UKM others from district far from Rembang city. The analysis in this study used multiple linear regression analysis. The result of hypothesis show that owner education have positive effect to accounting information, business scale have no significant effect to accounting information, firm age have positive effect to accounting information, accountancy training have positive effect to accounting information.

scholarly journals The Effect Of Transformational Leadership, Intrinsic Motivation On Employee Performance With Work Facility As A Mediation Variable

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
DESTY KHOIRUNNISA
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Regression Analysis ◽  
Intrinsic Motivation ◽  
Leadership Style ◽  
Employee Performance ◽  
Analytical Tool ◽  
Survey Method ◽  
Transformational Leadership Style ◽  
Positive Effect

The purpose of this study was to analyze the effect of transformational leadership style,intrinisk motivation on the performance of employees train company with job satisfaction asa mediating variable. The number of respondents taken in this study were 52 respondentsusing probability sampling. This study uses a survey method using a quantitative approach.The analytical tool used in this study is multiple regression analysis with SPSS software.Based on the conclusion that transformational leadership style and intrinsic motivation havea positive effect on employee performance with job satisfaction as a mediating variable.

scholarly journals PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH E-SERVICE QUALITY, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN

2020 ◽  
Vol 10 (2) ◽  
pp. 249
Author(s):  
Risa Septiani ◽  
Nurhadi Nurhadi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Survey Method ◽  
Validity And Reliability ◽  
Online Questionnaire ◽  
Price Perception ◽  
Positive Effect

This study aim was to determine the effect of e-service quality, price perception, and sales promotion on customer loyalty through customer satisfaction on Gojek customers in Yogyakarta. This research is a quantitative study with survey method. The population in this study were Gojek customers in Yogyakarta. The sampling technique used was purposive sampling, with a total sample of 235 respondents. The technique of collecting data used an online questionnaire that has been tested for validity and reliability. The data analysis technique used to test the hypothesis was bootstrapping method using macro PROCESS by Andrew F. Hayes. The results of this study show that there is a positive effect of e-service quality on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of price perception on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of customer satisfaction on the loyalty of Gojek Yogyakarta customers, there is a positive effect of e-service quality on the loyalty of Gojek Yogyakarta customers, there is a positive effect of price perception on the loyalty of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the loyalty of Gojek Yogyakarta customers, and there is the effect of e service quality, price perception, and sales promotion on customer loyalty through Gojek Yogyakarta customer satisfaction, as evidenced by the e-service quality variable mediation coefficient of 0,0442; the mediation coefficient of price perception variable is 0,0404; and the mediation coefficient of sales promotion variable is 0.0676.

Determinants of Customer Loyalty Dimensions

2021 ◽  
Vol 19 (1) ◽  
pp. 1-23
Author(s):  
Doddahulugappa Goutam ◽  
Gopalakrishna B. V. ◽  
Shirshendu Ganguli
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Survey Method ◽  
Substantial Impact ◽  
Factors Influencing ◽  
Positive Effect ◽  
Email Survey

This study aims to explore the factors influencing attitudinal, affective, as well as cognitive loyalties. Theoretical framework was developed by integrating the e-service quality, e-satisfaction, e-loyalty (the three dimensions), e-commitment, and e-trust. Nine hundred thirty-seven valid replies were collected from internet shoppers through using email survey method. Exploratory factor analysis as well as Structural equation modeling was accomplished to examine the anticipated model by using SPSS-V23 and AMOS-V23. Results confirm that e-service quality has an influence on satisfaction, trust, and commitment. The authors have considered e-satisfaction, e-trust, and e-commitment as mediating variables between e-service quality and e-loyalty dimensions and tested for it as well. E-satisfaction has a substantial impact on e-trust and trust acts as a mediator between satisfaction and attitudinal, affective, and cognitive loyalty. Further, e-trust has an influence on commitment and commitment acts as a mediator between trust and attitudinal, affective, and cognitive loyalty. Moreover, commitment has a positive effect on attitudinal and cognitive loyalty but does not have any impact on affective loyalty.

scholarly journals Determinants of Marketing Performance on Durian Product for Exporting: Study in South of Thailand

2020 ◽  
Vol 11 (6) ◽  
pp. 164
Author(s):  
Waleerak Sittisom ◽  
Paristha Thanomvech ◽  
Witthaya Mekhum ◽  
Napasri Suwanajote
Keyword(s):  
Survey Method ◽  
The South ◽  
Major Objective ◽  
Marketing Performance ◽  
Performance Determinants ◽  
The Relationship ◽  
Positive Effect

Thailand is the major exporter of durian products worldwide. Durian is the most important fruit and it’s called the king of fruits in Thailand. The economy of Thailand majorly bases on the exporting of durian to other related countries. The major objective of this study to find out the determinants of marketing performance that affect the durian product exporting in the south of Thailand. Respondents of this study are employees working in exporting companies working in the south of Thailand. Data is collected through a drop-down survey method and a questionnaire is used. After it, Smart PLS used for analysis. Results revealed that determinants of marketing performance like (Product capability, Promotion, and Distribution capability) have a positive, significant impact on exporting of durian. Two mediators including attitude towards exporting have a positive effect but the second motivation to export has no effect on durian export. Attitude towards exporting mediates the relationship between distribution capability and exporting of durian. Motivation to export has no mediation between promotion capability and export of durian. The study recommends to exporters that for increasing export to other countries they should focus on marketing performance determinants.

scholarly journals Moderating Effect of Dynamic Environment in the Relationship between Guanxi, Trust, and Repurchase Intention of Agricultural Materials

2019 ◽  
Vol 16 (19) ◽  
pp. 3773 ◽  
Author(s):  
Lan Li ◽  
Gang Li ◽  
Xiaoling Feng ◽  
Zhigao Liu ◽  
Fu-Sheng Tsai
Keyword(s):  
Rural Areas ◽  
Demand Uncertainty ◽  
Food System ◽  
Dynamic Environment ◽  
Purchase Intentions ◽  
Survey Method ◽  
General Context ◽  
Data Set ◽  
Agricultural Materials ◽  
Positive Effect

Repurchasing intention of agricultural materials is a key to a sustainable food business system. The novel contribution of this study is that we go beyond technical aspect and look into human capital dynamics in a general context, by examining how different dimensions of ‘guanxi’ (i.e., personal relations and instrumentality) between farmers and agricultural retailers affect trust between the two and, in turn, repeated purchase intention of agricultural materials by farmers in China. To further generate implications for food system as a whole, we also examined how dynamic environment moderates the effects mentioned above. Adopting survey method and multivariate analyses, this study tests the hypotheses with a collected data set of 578 farmers from representative rural areas of China. The results show that guanxi between farmers and agricultural retailers has a positive effect on trust between them and on repeated purchase intentions of farmers. While instrumentality has a negative effect on trust between them and on repeated purchase intentions of farmers. The trust between farmers and agricultural retailers promotes farmers’ repeated purchase intentions. The intensity of competition negatively moderates the positive relation between trust and repeated purchases. Demand uncertainty does not moderate the positive effect of trust on repeated purchases. The results and discussion shed light on agricultural food system sustainability from a dynamic environment embedded business relationship perspective.

scholarly journals Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?

2020 ◽  
Vol 9 (1) ◽  
pp. 56-71
Author(s):  
Jalal Rajeh Hanaysha
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Survey Method ◽  
Store Image ◽  
Significant Positive Effect ◽  
Corporate Social ◽  
The Impact ◽  
Positive Effect

This purpose of this article is to examine the impact of corporate social responsibility (CSR) and marketing mix elements on store image in Malaysian retail sector. The data were collected through a quantitative survey method from 278 customers of retail stores in eastern Malaysia. All of the returned questionnaires were inserted into SPSS and analyzed based on the structural equation modeling (SEM) technique using AMOS 18. The findings showed that CSR has a significant positive effect on store image. Furthermore, the outcomes revealed that advertising and price have significant positive effects on store image. However, the effect of sales promotion on store image is insignificant and negative. Finally, the results confirmed that store location and store environment have a significant positive effect on store image. The findings of this study contribute to our understanding with regard to the importance of these factors in influencing store image in the retail context.

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