scholarly journals Determinants of Marketing Performance on Durian Product for Exporting: Study in South of Thailand

2020 ◽  
Vol 11 (6) ◽  
pp. 164
Author(s):  
Waleerak Sittisom ◽  
Paristha Thanomvech ◽  
Witthaya Mekhum ◽  
Napasri Suwanajote
Keyword(s):  
Survey Method ◽  
The South ◽  
Major Objective ◽  
Marketing Performance ◽  
Performance Determinants ◽  
The Relationship ◽  
Positive Effect

Thailand is the major exporter of durian products worldwide. Durian is the most important fruit and it’s called the king of fruits in Thailand. The economy of Thailand majorly bases on the exporting of durian to other related countries. The major objective of this study to find out the determinants of marketing performance that affect the durian product exporting in the south of Thailand. Respondents of this study are employees working in exporting companies working in the south of Thailand. Data is collected through a drop-down survey method and a questionnaire is used. After it, Smart PLS used for analysis. Results revealed that determinants of marketing performance like (Product capability, Promotion, and Distribution capability) have a positive, significant impact on exporting of durian. Two mediators including attitude towards exporting have a positive effect but the second motivation to export has no effect on durian export. Attitude towards exporting mediates the relationship between distribution capability and exporting of durian. Motivation to export has no mediation between promotion capability and export of durian. The study recommends to exporters that for increasing export to other countries they should focus on marketing performance determinants.

scholarly journals Determinants of Marketing Performance on Durian Product for Exporting: Study in South of Thailand

2020 ◽  
Vol 11 (6) ◽  
pp. 25
Author(s):  
Waleerak Sittisom ◽  
Paristha Thanomvech ◽  
Witthaya Mekhum ◽  
Napasri Suwanajote
Keyword(s):  
Survey Method ◽  
The South ◽  
Major Objective ◽  
Marketing Performance ◽  
Performance Determinants ◽  
The Relationship ◽  
Positive Effect

Thailand is the major exporter of durian products worldwide. Durian is the most important fruit and it’s called the king of fruits in Thailand. The economy of Thailand majorly bases on the exporting of durian to other related countries. The major objective of this study to find out the determinants of marketing performance that affect the durian product exporting in the south of Thailand. Respondents of this study are employees working in exporting companies working in the south of Thailand. Data is collected through a drop-down survey method and a questionnaire is used. After it, Smart PLS used for analysis. Results revealed that determinants of marketing performance like (Product capability, Promotion, and Distribution capability) have a positive, significant impact on exporting of durian. Two mediators including attitude towards exporting have a positive effect but the second motivation to export has no effect on durian export. Attitude towards exporting mediates the relationship between distribution capability and exporting of durian. Motivation to export has no mediation between promotion capability and export of durian. The study recommends to exporters that for increasing export to other countries they should focus on marketing performance determinants.

Religio-centric product strategy on marketing performance

2020 ◽  
Vol 22 (2) ◽  
pp. 181-203
Author(s):  
Hendar Hendar ◽  
Moch. Zulfa ◽  
Alifah Ratnawati ◽  
Mulyana Mulyana
Keyword(s):  
Brand Management ◽  
Customer Relationship ◽  
Marketing Capability ◽  
Product Strategy ◽  
Content Type ◽  
Marketing Performance ◽  
Management Capability ◽  
The Relationship ◽  
Positive Effect

Purpose The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market sensing capability (MSC), customer relationship management capability (CRMC) and brand management capability (BMC) with marketing performance (MP) in a religious-based industry. This is in accordance with the conditions of Indonesian religious people and the increasing demand for Muslim fashion products. Design/methodology/approach This paper selected 330 small fashion businesses in Indonesia and tested the regressive relations of the 6 constructs. Findings The findings showed that MI, MSC, CRMC and BMC have a positive effect on RPS and RPS also has a positive effect on MP, so that RPS acts as mediation in the relationship among MI, MSC, CRMC and BMC with MP. Research limitations/implications In-depth research on other dimensions of the role of antecedent variable of RPS, such as NPD capability, specialized marketing capability, resource reconfiguration marketing capability, architectural marketing capability and marketing resources that are interesting to discuss (Morgan, 2012), has not been done in research. Originality/value By examining the literature on dynamic capability, marketing strategy, entrepreneurship and business performance, this paper offers a unique analysis of dynamic marketing capability and its impact on product strategy and MP in religious-based industries.

scholarly journals Gender Sebagai Pemoderasi Pengaruh Orientasi Tujuan dan Self-Efficacy pada Audit Judgment

2021 ◽  
Vol 31 (10) ◽  
pp. 2429
Author(s):  
I Gusti Agung Rama Sidhimantra ◽  
Ida Bagus Putra Astika
Keyword(s):  
Goal Orientation ◽  
Self Efficacy ◽  
Sampling Technique ◽  
Survey Method ◽  
Audit Judgment ◽  
Analysis Technique ◽  
Independent Variable ◽  
The Relationship ◽  
Positive Effect ◽  
Public Accountant

The results of the study of goal orientation and self-efficacy on audit judgment found inconsistencies that are suspected because there are other factors that influence the relationship between the independent variable and the dependent variable. The gender variable as a moderating variable is expected to explain the inconsistency. This study aims to test gender to moderate the effect of goal orientation and self-efficacy on audit judgment. The population of this study were all auditors who worked at public accountant office in the Bali region who were registered in Indonesian Institute of Public Accountant 2020 as many as 110 people. The method of determining the sample is non-probability sampling method with purposive sampling technique, while the method of data collection uses survey method with questionnaire technique. The analysis technique used is moderated regression analysis. The results showed that goal orientation and self-efficacy had a positive effect on audit judgment. Gender strengthens the effect of goal orientation on audit judgment while Gender weakens the effect of self-efficacy on audit judgment. Keywords: Goal Orientation; Self-Efficacy; Gender; Audit Judgment.

scholarly journals Do Workplace Spirituality and Emotional Intelligence Have A Role in Enhancing Affective Commitment for Millenials?

2021 ◽  
Vol 3 (2) ◽  
pp. 29-57
Author(s):  
Wahyu Saripudin
Keyword(s):  
Emotional Intelligence ◽  
Quantitative Method ◽  
Affective Commitment ◽  
Workplace Spirituality ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Industrial Sectors ◽  
The Relationship ◽  
Positive Effect

This study aims to examine the role of workplace spirituality in enhancing affective commitment with emotional intelligence as a moderating variable. The respondents in this research are the millennial generation who work in various industrial sectors in west Java. This study applies a quantitative method and the survey method is used for collecting data.. The number of respondents obtained as many as 203 respondents who have worked for at least 1 year and were born in the range of 1980-2000. Methods of data analysis using simple linear regression and moderated regression analysis (MRA). The results reveal that workplace spirituality had a significant positive effect on affective commitment and emotional intelligence did not moderate the relationship between them.

PENERAPAN STRATEGI PEMASARAN, INOVASI PRODUK KREATIF DAN ORIENTASI PASAR UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM

2019 ◽  
Vol 4 (2) ◽  
pp. 277-286
Author(s):  
Elwisam Elwisam ◽  
Rahayu Lestari
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Business Development ◽  
Marketing Strategies ◽  
Analysis Tool ◽  
The South ◽  
Marketing Performance ◽  
Product Innovations ◽  
Positive Effect

This research discusses issues concerning with the performance of marketing of micro and small entrepreneurs at the South Tangerang - Banten. Data were collected from 65 respondents, and PLS-SEM was used as an analysis tool. The results show that creative product innovation, market orientation, and marketing strategies have a positive effect on marketing performance. In addition, business development also proved to have an effect on marketing performance. Implications and suggestions are described in this paper. Keywords: marketing strategies, creative product innovations, market orientation

DETERMINANT FACTORS AFFECTING ON ACCURACY OF AUDITOR’S OPINION: MULTIGROUP ANALYSIS

2020 ◽  
Vol 2 (1) ◽  
pp. 36-43
Author(s):  
Briyan Efflin Syahputra ◽  
Anggit Esti Irawati ◽  
Akhmad Afnan ◽  
Btari Bunga Ceisari
Keyword(s):  
Research Result ◽  
Financial Statements ◽  
Positive Influence ◽  
Survey Method ◽  
Accounting Firms ◽  
Factors Affecting ◽  
Professional Skepticism ◽  
The Public ◽  
The Relationship ◽  
Positive Effect

The increasing number of cases of manipulation of financial statements that often occur to date has made the public increasingly question the performance of the auditor profession. This is because, most cases of manipulation can occur due to the negligence of auditors who are unable to detect the fraud. So the opinion published is not correct, and then the information presented in the auditor's report becomes misleading. Therefore, it is necessary to conduct research to determine the various factors that can increase the accuracy of auditor's opinion. This research was conducted with the aim of analyzing the relationship between auditor competence, experience, and professional skepticism on accuracy of auditor's opinion. In addition, this research was also conducted to analyze the moderating effect of the gender variable on the respective relationship between auditor competence, experience, and professional skepticism on accuracy of auditor's opinion. This research was conducted using a quantitative approach with a survey method through distributing questionnaires to 142 auditors who work in public accounting firms in Yogyakarta, Solo and Semarang. This research was tested statistically using simultaneous equations assisted by the SmartPLS application. This research result has found that auditor competence, experience and professional skepticism gives positive influence on accuracy of auditor's opinion. In addition, gender has also been shown to have a positive effect on accuracy of auditor’s opinion as moderating variable.

scholarly journals Kompensasi Memoderasi Pengaruh Partisipasi Penganggaran Pada Budgetary Slack

2019 ◽  
pp. 2460
Author(s):  
I Putu Widhi Nugraha Putra Suherman ◽  
Luh Gede Krisna Dewi
Keyword(s):  
Organizational Performance ◽  
Sampling Method ◽  
Good Governance ◽  
Survey Method ◽  
Budgetary Slack ◽  
Analysis Technique ◽  
Budgetary Participation ◽  
The Relationship ◽  
Positive Effect

This study aims to determine the effect of budgeting participation on budgetary slack in the Regional Organization of Badung Regency with moderated variable compensation. The population in this study were authorized officials in budgeting, namely 38 Badung District OPD. Determination of samples in this study using purposive sampling method. Total number of respondents was 143 respondents. The data collection method used is the survey method. The data analysis technique used is moderation regression analysis. The results of this study indicate that budgetary participation has a positive effect on budgetary slack, and compensation can weaken the relationship between budgetary participation and budgetary slack. The results of this study are expected to be able to provide a view for the parties involved in budgeting in the Badung District OPD so that decision making and policy determination in the future can minimize budgetary slack, improve organizational performance, and create good governance. Keywords: Budgeting participation, compensation, budgetary slack

scholarly journals Use of Google Classroom in Facial Skin Care Courses with Technology

Radiant ◽  
2022 ◽  
Vol 2 (3) ◽  
pp. 207-219
Author(s):  
Hasri Mutiara Putri ◽  
Aniesa Puspa Arum ◽  
Neneng Siti Silfi Ambarwati
Keyword(s):  
Learning Outcomes ◽  
Quantitative Research ◽  
Assessment Tool ◽  
Skin Care ◽  
Survey Method ◽  
Student Interest ◽  
Facial Skin ◽  
Study Program ◽  
The Relationship ◽  
Positive Effect

Learning outcomes are a learning carried out by someone after  going through the process of learning activities, which uses an assessment tool prepared by the teacher, such as an evaluation test that includes cognitive, affective and psychomotor aspects. This study aims to determine the relationship between student interest in the use of Google Classroom with learning outcomes of facial skin care with technology. This research is a quantitative research with a survey method with a sample of 65 students of the Cosmetology Education study program batch 2020. The data for the X variable (student interest in using Google Classroom) was obtained by distributing questionnaires with a Likert scale. Meanwhile, the Y variable data (Learning Results of Facial Skin Care with Technology) was obtained from Form 06. The results of the analysis with product moment correlation showed that there was no positive and significant relationship between students' interest in learning outcomes of facial skin care with technology. Based on the calculations obtained a significance value of 0.274 which means it is greater than 0.05. So it can be concluded that Ho which reads: "Students' Interest in Using Google Classroom does not have a positive effect on Learning Outcomes of Facial Skin Care with Technology" is accepted. On the other hand, "Students' Interest in Using Google Classroom has a positive effect on Learning Outcomes of Facial Skin Care with Technology" is rejected. The effective contribution was obtained by 1.9% and the remaining 98.1% was not examined in this study.

scholarly journals MIMICRY MARKETING STRATEGY (MMS) ON MARKETING PERFORMANCE: THE ROLE OF BUSINESS ENVIRONMENT AND TYPES OF INDUSTRY

TRIKONOMIKA ◽  
2019 ◽  
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Manufacturing Industry ◽  
Service Industry ◽  
Business Environment ◽  
Marketing Performance ◽  
Intense Competition ◽  
The Relationship ◽  
Positive Effect

Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense business environment. Respondents in this study were 100 MSMEs in Banyumas Regency, taken using Random Sampling method. The analytical tool used in this study is multiple regression analysis and regression analysis moderating sub-groups with a Chow-test. The results of this study indicate that mimicry towards consumers, mimicry towards competitors, and mimicry toward suppliers have positive effect on marketing performance, while mimicry on intermediaries does not have a positive effect on marketing performance, business environment and types of industry moderate the relationship between MMS and marketing performance.

scholarly journals Pengaruh Usaha Koordinasi, Integrasi Strategis, Orientasi Pasar, Dan Inovasi Produk Terhadap Kinerja Pemasaran Pada Toko Bombay Textile Indonesia

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Patrick Wangsa Dan Rina Adi Kristianti
Keyword(s):  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Research Method ◽  
Survey Method ◽  
Strategic Integration ◽  
Marketing Performance ◽  
Research Survey ◽  
Analysis Technique ◽  
Positive Effect

Every monthly sales value in Stores Bombay Textile Indonesia in the year continued to increase in 2016, although in the sector that data showed sales decline. The purpose of this research is to know the effect of coordination effort, strategic integration, market orientation, and product innovation simultaneously on marketing performance At Bombay Textile Indonesia Store. The research method used in this research using explanotory reseach type or research form through associative research, survey method is data collection conducted on the object in the field by taking samples from a population by using questionnaires. The number of samples in the study amounted to 105 respondents. Data analysis technique used multiple linear regression analysis.The results showed that partially coordination efforts have a positive effect on marketing performance. Strategic integration positively affects marketing performance. Product innovation has a positive effect on marketing performance Market orientation has a positive effect on marketing performance. Simultaneously coordination efforts, strategic integration, market orientation, and product innovation simultaneously affect the marketing performance At Bombay Textile Indonesia

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