Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe

2021 ◽  
pp. 147078532199374
Author(s):  
Aurore Bardey ◽  
Madison Booth ◽  
Giuliana Heger ◽  
Jonas Larsson

Fashion overconsumerism and overproduction have placed the fashion industry one of the world’s most polluting industries. In addition to its environmental impact, research has shown that materialism leads to lower life satisfaction and decision fatigue. Recently, studies have highlighted an increased interest in sustainable fashion consumption and ethical lifestyle. The capsule wardrobe phenomenon, that is, defined by limited clothing pieces that focus on quality, longevity, and minimal or classic design, has gained exposure as a road map for consumers to remain fashionable while consuming less. Until today, no research has evaluated the impact of minimalist wardrobe on consumers. Using a phenomenological approach, the present study method to understand 10 female participants’ lived experiences with a capsule wardrobe. Our results showed a positive impact of a 3-week capsule wardrobe on our participants who felt less stressed, detached from fashion trends, have found joy in their fashion style, and enhanced their awareness of conscious consumption. Our findings highlight the richness of minimalism, sustainable consumption, and self-expression through an innovative and relevant phenomenon.

2018 ◽  
Vol 59 (2) ◽  
pp. 10-14
Author(s):  
Minou Kremer ◽  
Sandra Meister

Nachhaltigkeit spielt in der Gesellschaft eine zunehmend bedeutendere Rolle. Ausgehend von den LOHAS haben sich zahlreiche Konsumententypen herausgebildet, denen nachhaltiger Konsum von Bedeutung ist. Die Modeindustrie nutzt diese Entwicklung und versucht, ihr in unterschiedlichen Bemühungen Rechnung zu tragen. Doch beim Modekonsum zeigt sich ein recht widersprüchliches Verhalten, das von traditionellen Kaufkriterien geprägt ist. Auf Nachhaltigkeit wird von jungen Konsumenten wenig geachtet – trotz einem hohen generellen Interesse. Zudem wird eine schlechte Verfügbarkeit bemängelt. Hier bieten sich Chancen für Modeindustrie und -handel. Sustainability is playing an increasingly important role in society. Starting with the group of LOHAS, numerous types of consumers have emerged, to whom sustainable consumption is important. The fashion industry uses this development and tries to accommodate it in different efforts. But looking at fashion consumption a very contradictory behavior can be identified that is characterized by traditional purchase criteria. Young consumers are not conscious about sustainability during purchase – despite a high level of general interest. In addition, a poor distribution of sustainable fashion is criticized. This offers opportunities for the fashion industry and commerce. Keywords: trendfollower, scuppies, screen generation, lovos, lohas, konsumtypen


Author(s):  
Daniel Augustinus ◽  
Agnes Agnes

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.  


2020 ◽  
Vol 24 (1) ◽  
pp. 99-120 ◽  
Author(s):  
Tara Stringer ◽  
Gary Mortimer ◽  
Alice Ruth Payne

PurposeThe rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and fast fashion's unsustainable business practices. Specifically, mounting concerns surround the impact on environmental, worker and animal welfare. Accordingly, the aim of this current work is to understand the influence of consumer's values on ethical consumption in a fast-fashion context.Design/methodology/approachAn online survey was designed to collect responses relating to personal values and ethical concerns towards animal and worker welfare issues, as well as environmental concerns. A total of 350 US-based fast-fashion consumers completed the survey via Amazon MTurk. Factor analyses and structural equation modelling were used to analyse and test a theoretically hypothesised model.FindingsThis study found that self-transcendence values and openness to change values have a positive impact on consumers' levels of ethical concern towards animal welfare, the environment and worker welfare concerns within the fashion industry. Furthermore, a consumer's level of concern towards animal welfare and the environment positively influences a consumer's likeliness to purchase ethically marketed fast fashion.Originality/valueThis is the first study to investigate the role of consumer values and their influence on ethical concerns within the fashion industry and the impact of these concerns on intentions to purchase ethically marketed fast fashion. Responding to calls for further research into ethical consumption of apparel, this study includes all elements of ethical consumption identified, including animal welfare. This study identifies ethical areas of concern salient amongst fast-fashion consumers and provides a deeper understanding of the values impacting the level of ethical concerns surrounding animal welfare, the environment and worker welfare.


Author(s):  
Hakan Karaosman ◽  
Alessandro Brun ◽  
Gustavo Morales-Alonso

The fashion industry is contributing to today's sustainability challenge in a number of ways. Despite all the advantages of modernization, the pace of life is getting frantic and societal behaviour is in conflict with natural resources. Thus, an urgent need arises to ensure quality in production and improve social and environmental conditions. In this vein, slow fashion emerges as a revolutionary process, which is sensitive to the impact that production and distribution have on society and ecosystems. This chapter contributes an original discussion by exploring how luxury fashion could be valuable for long-term sustainability. While luxury fashion is growing fast, it is interesting to ask to what extent luxury fashion could have a positive impact on sustainability due to quality, heritage and artisan skills. This chapter looks deeply into (i) how luxury fashion could enhance sustainability through sustainable sourcing and local manufacturing, and (ii) how the slow fashion concept could be further endorsed through luxury.


2021 ◽  
Author(s):  
Qian Huang

This study aims to examine how study abroad experiences influence Chinese engineering students’ employability. Employability in this study is defined as capabilities, processes and performances before job search, during job search and after job search. This study aims to explore how study abroad experiences contribute to engineering students’ global competencies; how study abroad experiences influence engineering graduates’ job search process; what the long-term impact of study abroad experience on engineering graduates’ early careers are. This study adopts interpretative phenomenological approach via semi-structured interview. The preliminary findings include: firstly, study abroad experience is a premise for Chinese engineering students for being screened during job search both in China and abroad; secondly, study abroad allows students to discover their real interests which decided their career directions; thirdly, students kept learning and self-reflecting which contribute to their capabilities building; fourthly, study abroad trained engineering students with soft skills. Moreover, recommendation from professors and alumni facilitate the job search. Lastly, personal value and family reason influence graduates’ career decisions in working in China or abroad. Conclusion was drawn that study abroad experiences have positive impact on engineering students’ employability building, job search process and their early careers.


2019 ◽  
Vol 5 (1) ◽  
pp. 59 ◽  
Author(s):  
Daniela Delieva ◽  
Hyo Jin Eom

The fashion industry is one of the most toxic industries, which has led luxury brands to get involved in their efforts to build a more sustainable fashion future. Although the current fashion industry has put efforts into introducing ethical and sustainable consumption, customers have displayed contradictory attitudes toward green products in the luxury sector. Specifically, customers have generally shown an interest in environmentally friendly apparel while many customers are also shown to be reluctant in purchasing sustainable fashion clothing. This study was aimed at analyzing key variables in regards to attitude towards sustainable fashion advertising for luxury brands. The results showed three statistically significant regression coefficients: Interdependent-self, independent-self, and perceived personal relevancy. In light of the previous discussion, this study also sheds more light into the construal-level influence based on the notion of self-construals on attitude toward sustainable fashion advertisement. Therefore, the results of this study provides empirical evidence for luxury fashion brands seeking to influence and increase green purchase behavior and this gives more insight into the decision making for luxury brand advertisement strategy.


2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Daisy Jane C. Orcullo

This study aimed to describe and explore the experiences and perceptions of children of divorce families. A qualitative phenomenological approach was used to provide depth understanding on 1.) Children experiences on parental divorce, 2.) The impact and effects of divorce, 3.) Their perceptions on marriage and divorce, 4.) Whether Islamic practices have helped them cope with the experience. In-depth interview with semi-structured questionnaire were tools in the study. The interviews were analyzed using inductive analysis. Data were transcribed and analyzed to identify themes generated from the interview. From the analysis effects of divorce were identified as internalizing effects, externalizing effects, and mediating effects. As the exploration and understanding of each frame go deeper and become more personal, various concepts emerge. The internalizing effects employ the direct approach of lived experiences, which were categorized into inciting negative reactions and continuing impact of divorce. The second frame on externalizing effects uses the indirect approach that results in providing risks and eliciting some positive effects. The last frame on mediating effects combined the direct and indirect approaches and revealed the coping and healing strategies and perceptions on family and divorce. The Islamic perspective on coping was a comfort to some of the participants.   Keywords - divorce, marriage, perceptions, experiences, islam, muslim


2021 ◽  
pp. 097639962110412
Author(s):  
Shaifali Chauhan ◽  
Richa Banerjee ◽  
Vishal Dagar

This article attempts to analyse the changes occurred in the behaviour of the customer for online buying of fashion products. The prime objective of this study is to bridge the gap by contributing to the literature about the impact of pandemic on consumer buying tendencies for fashion industry. This study proposes a model for impulse buying of fashion apparel based on consumers’ shopping behaviour during COVID-19 pandemic. The conceptual model was developed using stimulus organism response (S-O-R) theory using fashion involvement (FI), hedonic shopping value (HSV) and sales promotion (SP) as independent variables, positive emotions (PE) as a mediating variable and impulse buying (IB) as a dependent variable. The data was collected from 569 respondents from central Indian region, the collected data was analysed using PLS-SEM 3 software. The importance performance map analysis (IPMA) was used to understand the accurate performance of variables. The result shows the significant and positive impact of HSV and PE on IB, unlike FI and SP which were not showing significant impact. Moreover, PE is a significant mediator in the relationship of the constructs. This study contributes by providing original insights into the IB literature. The analyses of IPMA will help the fashion industry to rebound after COVID-19.


2020 ◽  
Vol 14 (2) ◽  
pp. 16
Author(s):  
G.A.A Agustine Dwi Pradnyaningrat ◽  
I Gusti Ngurah Sudiana ◽  
Putu Kussa Laksana Utama

<p>This research is mainly discussing about the FKUB in Mojokerto Regency where many cross-religion disputes occur. Based on that fact, the problems discussed in this reserach are (1) How is the eksistence of FKUB playing a role in maintaining the cross-religion harmony in Mojokerto? (2) What is the impact given by the FKUB in maintaining the cross-religion harmony in Mojokerto? (3) What is the benefit of communication strategy developed by FKUB in maintaining the cross-religion harmony in Mojokerto?<br />The theories used in this reasearc are (1) the theory of existence by Soren Kierkegaard, (2) the theory of structural fungsional, (3) constructivist theory. This research is using several methods which are Qualitative method with phenomenological approach. The location of this research is Mojokerto Regency while the data used is qualitative data. The data source are primary and secondary data. The technique to determine the informan is purvosive sampling.<br />This research found that (1) The existence of FKUB in carried out dialog between the leaders of various religions create a guideline for each religion to create peace and harmony among them selves and with others. (2) The positive impact is the harmony between religion exist but the negative effect is the bad impression while making the majority as decision maker. (3) there are three benefits gained from the comunication strategy of FKUB which are the villagers become more harmonious especially those having various religions, for the local organization, its member can blend in without thinking about their differences and third for the government officers where they can do their duty without thinking about their differences. It can be said that FKUB is doing an excellent job.</p>


Energies ◽  
2020 ◽  
Vol 13 (22) ◽  
pp. 5895 ◽  
Author(s):  
Sebastian Saniuk ◽  
Sandra Grabowska ◽  
Bożena Gajdzik

Sustainability is among the most important directions in global development. The challenge today is to reconcile the fastest possible economic growth and the pursuit of prosperity with concern for the environment. One of the important problems of modern economies and societies is to reduce overall consumption and implement new patterns of sustainable consumption and production. The main aim of this article was to analyze consumer preferences in terms of purchasing personalized production offered by implementing the concept of Industry 4.0 and ensuring sustainable consumption and production (SCP). Based on the analysis of the literature and the results of our own research, an attempt was made to estimate the impact of personalized production offered by the Industry 4.0 concept on SCP and thus the sustainable development of the economy. This article presents the results of a survey conducted on a selected group of consumers, focusing on learning about expectations, consumer preferences for personalized products and conscious consumption, and the results of a survey conducted using the Servqual method, determining the level of customer satisfaction with the purchase of personalized products. The most important achievement was to demonstrate a high level of consumer satisfaction with buying personalized products and the positive impact of personalized production on sustainable consumption. At the same time, the importance of developing the Industry 4.0 concept for supporting sustainable consumption-oriented consumer behavior is emphasized.


Sign in / Sign up

Export Citation Format

Share Document