A Critical Overview of Social Marketing in Asia

2021 ◽  
pp. 152450042110538
Author(s):  
Bo Pang ◽  
Sameer A. Deshpande ◽  
Tuyet-Mai Nguyen ◽  
Jeawon Kim ◽  
Yara A. Almosa ◽  
...  
Keyword(s):  
Social Marketing ◽  
Community Involvement ◽  
Social Issues ◽  
Communicable Diseases ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Asian Countries ◽  
Government Sector ◽  
Climate Action ◽  
The Government

Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited. The focus of the Article An historical overview of social marketing developments in Asia. Importance to the Social Marketing Field This paper is one of the first attempts to integrate social marketing theory and practice in Asia to understand its strengths and weaknesses and to provide a recommendation to enhance the adoption and effectiveness of social marketing program design, implementation, and evaluation to generate social and behavioral change. Design/methodology/approach The authors representing 18 Asian countries searched for social marketing growth and trends in prominence, conceptual developments, social issues and solutions, and effectiveness in English and local language literature. This paper describes themes by highlighting examples of initiatives. Findings Our analysis reveals a broad spectrum of social marketing practices in Asia, focusing traditionally on managing overpopulation and preventing communicable diseases and, more recently, non-communicable diseases and climate action. The practice also revealed close integration with policies, overreliance on the government sector, lack of robust research studies, theorizing, documentation, training, and community involvement, and challenges presented by cultural factors and the confusion of understanding the term. Recommendations for research or practice The study recommends establishing the Asian Social Marketing Association and Asian Social Marketing Institute, adopt a Total Market Approach, improve documentation, clarify the boundaries of social marketing, enhance the effectiveness of strategies by embracing research, involving the beneficiary communities, and by learning from others.

Public Health Social Marketing: The Immunise Australia Program

2002 ◽  
Vol 8 (1) ◽  
pp. 55-61 ◽  
Author(s):  
Tom E. Carroll ◽  
Laurie Van Veen
Keyword(s):  
Social Marketing ◽  
Financial Incentives ◽  
Community Education ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Childhood Immunization ◽  
Immunization Practice ◽  
Age Appropriate ◽  
Australian Bureau Of Statistics

The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. This program comprised a number of initiatives, including: ▪ improvements to immunization practice and service delivery; ▪ establishment of a National Centre for Immunisation Research and Surveillance; ▪ negotiation with State and Territory Governments to introduce requirements for immunization prior to commencing school; ▪ financial incentives for doctors and parents/guardians; ▪ a national childhood immunization education campaign; and ▪ a specific Measles Control Campaign. While recognizing the key role played by structural and policy reform within the formulation and implementation of a social marketing strategy, this article focuses primarily on the community education components of this program.

scholarly journals The Role and Importance of Social Marketing in the Economy

2014 ◽  
Author(s):  
Anara Kamalova
Keyword(s):  
Social Marketing ◽  
Political Party ◽  
Social Problems ◽  
Social Issues ◽  
Public Figure ◽  
Positive Image ◽  
The Social ◽  
The Creation ◽  
The Government ◽  
A Company

Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and only some businesses take responsibility for the performance of these functions and occasionally solve social issues. Analyzing the social marketing technologies in Kyrgyzstan, it should be noted that, their use is very unpopular. This is due to the lack of effective support from the government. In our opinion, it is necessary to provide tax breaks for companies that address social issues as well as provide moral and legal support to these enterprises.

scholarly journals ISSUES OF TRANSFER OF TRAINING FROM THE TRAINING HOUSES TO THE LINE DEPARTMENT: A CASE OF GOVERNMENT SECTOR DEPARTMENT IN PAKISTAN

2014 ◽  
Vol 10 (1) ◽  
Author(s):  
Farooq-E-Azam Cheema ◽  
Keyword(s):  
Organizational Performance ◽  
Organizational Development ◽  
Human Resource Development ◽  
Transfer Of Training ◽  
Theory And Practice ◽  
Line Managers ◽  
Factors Affecting ◽  
Government Sector ◽  
The People ◽  
The Government

Purpose:Purpose of this case study and its analysis is to highlight the issue of transfer inherent with the classroom training especially in the government sector departments. Of-the-job training is an expensive investment disparate with its returns. The issue is growingly attracting the attention of the HRD writers and the practitioners. Methodology/Sampling:The study is based on comprehensive literature reviewed critically and the diverse factors affecting transfer of training from the training houses to the line departments. The good practices from the literature were juxtaposed with the actual practices of the Directorate of Human Resource Development Pakistan Customs and Sales Tax and the line departments that directorate was serving. Findings:In theory and practice both, measures relating to transfer of training from the training houses to the line departments is aimed at improving the organizations’ individual employee’s productivity and organizational performance in the result. It focuses on diverse elements and subsystems of the organization involved in the transfer of training including the training house management, the trainees, line managers and the top management of the client organizations. Involvement of the people in the process of organizational development is hall mark of this process.

scholarly journals The impact of decisions to outsource the internal audit function in South Africa

2013 ◽  
Vol 6 (3) ◽  
Author(s):  
Elmarie Papageorgiou ◽  
Nirupa Padia ◽  
Yaeesh Yasseen
Keyword(s):  
South African ◽  
Internal Audit ◽  
Shareholder Wealth ◽  
Theory And Practice ◽  
The South ◽  
Internal Audit Function ◽  
Government Sector ◽  
Private And Public ◽  
The Government ◽  
The Impact

Organisations are constantly striving to maximise shareholder wealth by improving the effectiveness and efficiency of operations. Since the early 1980s, there has been an emerging trend to outsource functions considered to be non-core. These trends have now moved into the internal audit sphere, a function that was previously maintained in-house. Using survey data collected from organisations in the South African private and public sectors, the degree of internal audit outsourcing, the rationale behind organisations’ outsourcing decisions, the types of internal audit services provider, the perceived status of in-house internal auditing and perceptions of independence of outsourced internal audit functions were determined. It was noteworthy that no significant differences were observed between sectors with regard to interaction with external auditors and threats to independence. The biggest difference appears to be that private companies chose a “Big 4” accounting firm more often than the government sector did. This study contributes to the existing body of knowledge and bridges the gap between theory and practice by highlighting the impact that the decision to outsource has had on the South African internal audit function.

Key principle, concepts, and techniques of social marketing

2017 ◽  
Author(s):  
Jeff French
Keyword(s):  
Social Marketing ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Design And Implementation ◽  
Programme Design ◽  
Marketing Principles ◽  
Social Programme ◽  
Social Marketing Theory

This chapter sets out a hierarchical and differentiated model of social marketing principles, concepts, and techniques, based on thoughts put forward by French and Russell-Bennett (2015). In this chapter descriptive criteria of social marketing are reviewed and placed in a hierarchy of importance in order to assist practitioners, commissioners, and academics with describing and identifying social marketing practice and distinguishing it from other forms of social programme design and implementation. The description of the key principles, concepts, and techniques of social marketing set out in this chapter represents a way to conceptualize and recognize the different elements that constitute social marketing theory and practice.

scholarly journals Social marketing’s consumer myopia

2016 ◽  
Vol 6 (3) ◽  
pp. 219-239 ◽  
Author(s):  
Linda Brennan ◽  
Josephine Previte ◽  
Marie-Louise Fry
Keyword(s):  
Social Change ◽  
Behaviour Change ◽  
Social Marketing ◽  
Social Contexts ◽  
Ecological Systems ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Holistic View ◽  
Content Type ◽  
The Individual

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to enhance understanding of social markets. Design/methodology/approach A conceptual framework – the BEM – is presented and discussed within a context of alcohol social change. Findings The BEM emphasises the relational nature of behaviour change, where individuals are embedded in an ecological system that involves the performances of behaviour and social change within historical, social, cultural, physical and environmental settings. Layers of influence on actors are characterised as macro (distant, large in scale), exo (external, remote from individuals), meso (between the individual and environments) and micro (the individual within their social setting). The BEM can be applied to guide social marketers towards creating solutions that focus on collaboration amongst market actors rather than among consumers. Practical implications The BEM contributes to a broader holistic view of social ecologies and behaviour change; emphasises the need for social marketers to embrace systems thinking; and recognises that relationships between actors at multiple layers in social change markets are interactive, collaborative and embedded in dynamic social contexts. Importantly, a behavioural ecological systems approach enables social marketers to develop coherent, integrated and multi-dimensional social change programmes. Originality/value The underlying premise of the BEM brings forward relational logic as the foundation for future social marketing theory and practice. Taking this approach to social market change focuses strategy on the intangible aspects of social offerings, inclusive of the interactions and processes of value creation (and/or destruction) within a social marketing system to facilitate collaboration and interaction across a network of actors so as to overcome barriers and identify solutions to social problems.

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

2008 ◽  
Vol 14 (2) ◽  
pp. 92-100 ◽  
Author(s):  
Stephen Dann
Keyword(s):  
Social Marketing ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Non Profit ◽  
Marketing Activities ◽  
Definition Of ◽  
The Individual ◽  
Social Marketing Theory

Social marketing has traditionally been the adaptation and adoption of commercial marketing. With the release of the American Marketing Association (2007) definition, commercial marketing may well have become the adaptation of social marketing with the new commercial marketing definition recognizing the role of non-profit and social marketing with “clients” as one of the four beneficiaries of marketing activities. The revised definition also includes indirect benefit in the form of value for customers, consumers, and society at large in an update that makes the contemporary definition of marketing extremely compatible with existing social marketing theory and practice. This article examines how social marketing theory and practice fit into the revised understanding of commercial marketing. It also discusses how the new AMA definition resolves several of the problems encountered with the AMA 2004 definition of marketing. In summary, AMA (2007) presents an opportunity for the mainstreaming of social marketing within the core understanding of marketing practice, while also creating the opportunity for social marketers to adopt the commercial marketing approach of creating, communicating, delivering, and exchanging offerings of value to improve the welfare of the individual and that of society.

scholarly journals Structures and Mechanisms of Community Participation in School Management

2013 ◽  
Vol 1 ◽  
pp. 72-85 ◽  
Author(s):  
Tanka Nath Sharma
Keyword(s):  
Quality Improvement ◽  
School Improvement ◽  
Community Participation ◽  
Community Involvement ◽  
School Management ◽  
Theory And Practice ◽  
Reform Measure ◽  
Management Responsibility ◽  
The Government ◽  
Teaching Force

Realizing that community involvement is vital for quality improvement, the government of Nepal decided to transfer the school management authority to the community as a reform measure for school improvement. But the teaching force, one of the important segments of the community is opposing the government’s strategies. This paper attempts to discuss significance and importance of transferring management responsibility to the community from the perspective of theory and practice and highlights the benefits and prerequisites based on the review of international practices. DOI: http://dx.doi.org/10.3126/jer.v1i0.7954 Journal of Education and Research 2008, Vol. 1, No. 1, pp. 72-85

scholarly journals OD OR NOT AN OD - A CASE STUDY ANALYSIS OF ORGANIZATIONAL DEVELOPMENT PRACTICES IN GOVERNMENT SECTOR ORGANIZATIONS IN PAKISTAN

2011 ◽  
Vol 7 (2) ◽  
Author(s):  
Farooq-E-Azam Cheema ◽  
Keyword(s):  
Organizational Development ◽  
Ad Hoc ◽  
Team Building ◽  
Management Style ◽  
Theory And Practice ◽  
Individual Development ◽  
Functional Changes ◽  
Government Sector ◽  
The Government

Purpose-Purpose of this case study and its analysis is to highlight the structural and functional changes in the government sector organizations in Pakistan undertaken under the name of organization development. Whereas, in fact, there is a great mismatch between the theory and practice of organizational development as far as the government sector organizations in developing countries like Pakistan go. Methodology-The study is based on comprehensive literature reviewed critically and the diverse factors affecting these two activities as tools of employee development identified including their prerequisites and possible barriers in the way of their introduction and application. Findings-In theory and practice both, Organizational development is aimed at improving an organization's performance and individual development of its employees. It focuses on the health of an entire organization rather than a particular group or certain individuals. This process requires the organization be viewed as a consistent system composed of many subsystems, the human resources being the most important one. Involvement of the people in the process of organizational development is hallmark of this process. Practical Implications-Findings of the case study have professional implications for the OD practitioners. They, perhaps, may not follow the OD good practices in certain OD interventions that are context specific like team-building, participatory management style, MBO, job enrichment, reward administration etc. similarly, nor can they suggest long term OD interventions keeping in view the ad hoc nature culture and system of such departments.

Addressing vulnerability: what role does marketing play?

2019 ◽  
Vol 33 (6) ◽  
pp. 660-670 ◽  
Author(s):  
Lilliemay Cheung ◽  
Janet R. McColl-Kennedy
Keyword(s):  
Social Change ◽  
Social Marketing ◽  
Asylum Seekers ◽  
Social Issues ◽  
Forced Migration ◽  
The Body ◽  
Theory And Practice ◽  
Service Systems ◽  
Content Type ◽  
Refugees And Asylum Seekers

Purpose The purpose of this paper is to critically explore the connection between social marketing and transformative service research (TSR), providing a conceptual framework and implications for both theory and practice. The research explores the role marketing plays in a political deterrence campaign and its impact on service systems in meeting the needs of refugees and asylum seekers. Design/methodology/approach This qualitative research is based on 24 in-depth interviews with service providers, and refugees and asylum seekers and a critical discourse analysis examining campaign materials including political press statements, news media articles and government policy documents. Findings This paper explores where social marketing and TSR intersect in their aims to promote social change. TSR calls on marketers to address vulnerability related to social issues such as poverty, forced migration and discrimination. The research provides evidence that service systems actors use practices of resistance to challenge dominant discourses in attempts to relieve suffering for refugees and asylum seekers. Research limitations/implications The authors contribute by extending the body of work that investigates how service systems can relieve suffering. The study also examines how marketing tactics and strategies underpin a political campaign designed to deter asylum seekers crossing sovereign borders. The research makes three important contributions. First, the research focuses on a significant international problem of better understanding how service systems can relieve suffering for refugees and asylum seekers. Second, it examines how oppositional discourses impact on service systems’ ability to create and sustain social change. Third, it investigates how service systems actors deploy practices of resistance to enact social change. Originality/value This research highlights the important role of engaging as consumer-citizens to address social change, particularly for vulnerable groups, such as refugees and asylum seekers.

Sign in / Sign up

Export Citation Format

Share Document