scholarly journals The Role and Importance of Social Marketing in the Economy

2014 ◽  
Author(s):  
Anara Kamalova
Keyword(s):  
Social Marketing ◽  
Political Party ◽  
Social Problems ◽  
Social Issues ◽  
Public Figure ◽  
Positive Image ◽  
The Social ◽  
The Creation ◽  
The Government ◽  
A Company

Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and only some businesses take responsibility for the performance of these functions and occasionally solve social issues. Analyzing the social marketing technologies in Kyrgyzstan, it should be noted that, their use is very unpopular. This is due to the lack of effective support from the government. In our opinion, it is necessary to provide tax breaks for companies that address social issues as well as provide moral and legal support to these enterprises.

scholarly journals Clustering of Social Conditions in Batam, Indonesia Using K-Means Algorithm and Geographic Information System

2018 ◽  
Author(s):  
Dwi Ely Kurniawan ◽  
Agus Fatulloh
Keyword(s):  
Information System ◽  
Geographic Information System ◽  
Social Problems ◽  
Social Issues ◽  
Geographic Information ◽  
Social Characteristics ◽  
The Public ◽  
System P ◽  
The Social ◽  
The Government

Batam is an archipelago that has different social characteristics of each sub-district. Social problems should be a concern and responsibility of both the public and government. For the programs launched by the government in accordance targeted and it is necessary to determine the priorities of the social problems that arise in each region. This study uses k-means algorithm to classify social problems in the form of clusters. Each group has the same characteristics in the group while the other cluster to form the next group according to their characteristics. The results of the study, a k-means algorithm determines the group and map the distribution of social issues into the Geographic Information System (GIS) to facilitate the social information to know each district and identify priorities for help to the government program on target.

scholarly journals Governmental propaganda in Mexican comics. The case of El Libro Vaquero.

2021 ◽  
Vol 06 (02) ◽  
pp. 207-228
Author(s):  
Iván Facundo Rubinstein ◽  
Laura Nallely Hernández Nieto
Keyword(s):  
Public Policy ◽  
Popular Culture ◽  
Social Marketing ◽  
Political Communication ◽  
Social Problems ◽  
Comic Books ◽  
State Institutions ◽  
Positive Image ◽  
The Social

This article aims to analyze comic books’ use as vehicles for political communication. Employing socio-semiotic methodology, we describe the discursive operations utilized to disseminate governmental propaganda (a particular type of political communication) in Mexican popular culture. Our corpus comprises institutionally commissioned comic inserts in one of the most iconic magazines of contemporary Mexico: El Libro Vaquero [‘The Cowboy Book’]. According to our findings, these comics tend to make citizens primarily responsible for implementing public policy, ignore the structural causes of the social problems they represent, reducing them to a sum of individual issues, and, finally, downplay state responsibilities while painting a positive image of the different State institutions. Consequently, we should take these comics as a type of institutional propaganda rather than as social marketing.

Overcoming the social problems faced by contemporary Acehnese through the social political role of Acehnese clerics (Muslim scholars)

2019 ◽  
Vol 11 (1) ◽  
pp. 213-233
Author(s):  
Tengku Muhammad Jamil
Keyword(s):  
Data Collection ◽  
Social Problems ◽  
Social Issues ◽  
Sampling Technique ◽  
Content Type ◽  
Political Role ◽  
The Social ◽  
The Government ◽  
Muslim Scholars

Purpose The purpose of this study is to critically understand and find out the socio-political role of the Acehnese ulamas (Muslim scholars) in solving and coping with social issues faced by contemporary Acehnese society. Design/methodology/approach This study was conducted in the province of Nanggroe Aceh Darussalam, especially in the districts of Aceh Utara, Pidie, Aceh Besar, Aceh Selatan and Aceh Timur. The locations were chosen based on the consideration of the objective conditions that many ulamas were dwelling and could easily be found in these areas. Besides, the locations are historically believed as the origins of the Acehnese that are so diverse. In addition, a large number of social problems frequently arose within those regions. The subjects of this research study were a number of community determined by purposive sampling technique. The instruments used for the data collection in this research were observation, in-depth interview and library study; and interpretative understanding was also used to analyze the data. Findings The existence of the Acehnese ulamas represents the government’s recognition to word the traditional institutional in Aceh. However, some people think that institutions are used by the government to exploit ulama as the mediator between the government and the society. For the Acehnese ulamas, the institution could be used to consolidate their power for the benefit of the people. Originality/value The various theories discussed are considered the framework and guidance for this study, especially in terms of data collection and data analysis. The new theories and relevant references will also possibly be added to the following study.

scholarly journals DRAF JURNAL INTERNASIONAL "The Role of Integrated Child Integrative Child Service Integrated Service Unit Model (ULT PSAI) district Tulungagung in advocating children's social issues

2017 ◽  
Author(s):  
anang sugeng cahyono
Keyword(s):  
Local Government ◽  
Social Problems ◽  
Social Issues ◽  
Child Victims ◽  
Child Advocacy ◽  
Service Model ◽  
Pilot Model ◽  
The Social ◽  
The Government

It should be understood that the child as a generation of the nation is a valuable asset. Current conditions are rampant cases of children have traumatic patterns that can affect the formation of the child's own character. Therefore, the government should focus on addressing the social issues of children if they want Indonesia to have the next generation of the respected nation. Tulungagung District of East Java Province became the first district in Indonesia to have public policy innovation by inaugurating Integrated Child Integrative Social Service Integrated Unit (ULT PSAI) in advocating social problems of children in Tulungagung District. The objectives of this research are: 1) to know the role of Local Government in developing integrative service model to handle cases of social problems of children that occurred in Tulungagung District; (2) to know the modeling of child advocacy system conducted by ULT PSAI, (3) to identify the effectiveness of ULT activities PSAI Kabupaten Tulungagung in advocating children's social issues. The method used in this research is Participatory Action Research (PAR) through (FGD) with ULT PSAI, victim and Organization of related Regional Devices to obtain data. Data obtained then processed and analyzed descriptively qualitative. This article represents: 1) it can be seen that the role of local government in advocating the social problems of children through ULT PSAI is by involving all Organization of Regional Devices in Tulungagung Regency in accordance with the competence and social problems faced by children, 2) primary services), secondary services (outreach to risk groups), tertiary services (response to child victims), 3) The effectiveness of PSAI ULT can be identified from the number and type of cases of social problems the child handled. Seeing the effectiveness of this service model can be used as a pilot model for other regions in Indonesia.

scholarly journals MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

2018 ◽  
Vol 9 (1) ◽  
pp. 60 ◽  
Author(s):  
Fahmi Nurdiansyah
Keyword(s):  
Middle Class ◽  
Political Party ◽  
Political Marketing ◽  
The Political ◽  
Legislative Elections ◽  
Public Figure ◽  
Wide Range ◽  
The Government

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.

scholarly journals KRITIK SOSIAL BERMUATAN LOKAL BALI DALAM KUMPULAN CERITA NGUNTUL TANAH NUNULÉNGÉK LANGIT KARYA I MADE SUARSA/LOCAL BALINESE SOCIAL CRITICISTS IN THE STORIES COLLECTION OF NGUNTUL TANAH NULÉNGÉK LANGIT BY I MADE SUARSA

Aksara ◽  
2021 ◽  
Vol 32 (2) ◽  
pp. 223-234
Author(s):  
Ni Nyoman Tanjung Turaeni ◽  
Puji Retno Hardiningtyas
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Social Life ◽  
Social Problems ◽  
Social Inequalities ◽  
Social Issues ◽  
Social Criticism ◽  
Formal Structure ◽  
The Social ◽  
Classi Cation

Abstrak Kritik sosial sebagai sebuah ide atau berbagai bentuk gagasan yang bertolak belakang dengan kenyataan yang tidak sesuai dengan tujuan dan harapan dari tatanan dalam masyarakat. Penelitian ini bertujuan membahas aspek sosial yang meliputi struktur cerita, masalah sosial dan kritik sosial bermuatan lokal Bali yang tercermin dalam kumpulan cerita pendek berbahasa Bali Nguntul Tanah Nulengék Langit karya I Made Suarsa. Metode analisis yang digunakan dalam penelitian ini adalah deskriptif kualitatif dan teknik interpretatif. Dalam pengolahan data dilakukan tahapan klasifikasi, pendeskripsian, penerjemahan, dan penganalisisan data. Untuk mengetahui masalah sosial dan kritik sosial dalam cerpen tersebut, digunakan teori sosiologi sastra dan teori struktural untuk mengetahui struktur formal yang membangun cerita tersebut. Hasil dan pembahasan penelitian ini menunjukkan bahwa kritik sosial yang dapat terhimpun dalam cerita tersebut adalah kritik sosial terhadap kemiskinan, kritik sosial disorganisasi keluarga dan kritik terhadap adat dan tradisi serta serta kehidupan sosial masyarakat Bali. Dengan demikian, lahirnya cerpen karya I Made Suarsa ini memperlihatkan kemegahan pariwisata, masih terdapat ketimpangan sosial dalam masyarakat Bali. Kata kunci: cerpen, kritik sosial, masalah sosial, muatan lokal Bali Abstract Social criticism as an idea or various forms of ideas that are contrary to reality is not in accordance with the goals and expectations of the order in society. This study aims to discuss the social aspects which include story structure, social issues and social criticism with local Balinese content as re ected in a collection of short stories in Balinese language “Nguntul Tanah Nulengék Langit” by I Made Suarsa. The method used in this research is descriptive qualitative and note taking techniques. In data processing, the stages of classi cation, description, translation and data analysis are carried out. To nd out the social problems and social criticism in the short story, the sociology approach of Sapardi Djoko Damono’s view is used and is assisted by a structural approach to determine the formal structure that builds the story. The results of the study show that the social criticisms that can be collected in the story are social criticism of poverty, social criticism of family disorganization and criticism of customs and traditions as well as the social life of Balinese people who seem famous by tourism, but in fact there are still social inequalities in Balinese society. Keywords: social problems, social criticism, short stories 

scholarly journals СОЦІАЛЬНІ ПРОЕКТИ В СИСТЕМІ СОЦІАЛЬНОГО ЗАХИСТУ НАСЕЛЕННЯ

2019 ◽  
Vol 127 (5) ◽  
pp. 73-80
Author(s):  
Марина Іванівна Тімофєєва
Keyword(s):  
Social Protection ◽  
Social Issues ◽  
Essential Element ◽  
Modern Society ◽  
Social Situation ◽  
Information Platform ◽  
Business Goals ◽  
The Social ◽  
Social Project ◽  
The Government

The paper discusses the issues of social projects development to meet the citizens’ needs or to resolve certain social problems by changing the social situation. The reason for designing social projects is responding to the challenges with conflicting, multi-vector development trends or those to be adequately addressed. Social projects demonstrate their specifics. In this context, the principal expert in their assessment is not the government or the project contractor but the society. In modern realia, it is critical to build a strong social state which can not be achieved through the government’s policies alone, however the combined efforts and close cooperation between the community and the state contributes to the desired effect. evidence revealed that such partnerships have gained great significance, although it is argued that there is a need to clearly demarcate the roles of each of the parties. An appropriate information platform was created in Ukraine that optimizes the process of selecting the best projects and accessing the results after their testing. Social projects have a large variety of forms, dimensions, sources of funding and terms of execution. The issue of project feasibility remains paramount. The key criteria to evaluate the social project implementation expediency are the following: harmonization of project proposals, business goals and the overall government strategic development plan; identifying the significance of the project results for the government; specification of the social project capability to adapt for most regions of the country; social project effectiveness. Social projects have become an essential element within the social protection framework, since modern society have no more expectations as to the government assistance, but ultimately seek to search for their own tools to resolve social issues through developing social projects and programs, attracting investment, etc.

scholarly journals The Pragmatics of Political Claims and Social Responses amidst Covid-19 and EndSARS Saga in Nigeria

2021 ◽  
Vol 3 (4) ◽  
pp. 102-118
Author(s):  
Chioma Onwubiko
Keyword(s):  
Social Issues ◽  
The Political ◽  
Theoretic Approach ◽  
Ruling Class ◽  
Undue Influence ◽  
Political Class ◽  
Social Responses ◽  
Online Newspapers ◽  
The Social ◽  
The Government

There have been few stand-alone linguistic studies on the Covid-19 virus and the 2020 EndSARS protests in Nigeria. The present study intersects these two critical events with particular focus on the political claims made by the ruling class and the corresponding social responses in line with the contextual affordances shared by the participants. Searle’s speech act theoretic approach is adopted to analyse the pragmatic intentions of the illocutionary acts which political claims perform while Juvenalian satire is used to discuss the satirical elements embedded in the social responses in a bid to ridicule leadership follies and abuses. Three popular Nigerian online Newspapers and few comments from Facebook are selected for this study. Their selection is based on their coverage of these events, coverage of these political claims and popular readership evidenced in the social responses. In all, a total of 6 political claims and 25 social responses relevant to this study are analysed. The study revealed that the pragmatic relevance of these claims is embedded in its political functions of wielding undue influence over the populace, making promises driven by rhetoric and short of initiative and calculated reticence in response to social issues. Consequently, the social responses highlight and criticise leadership vices and the weak efforts of the government in dispensing its leadership interventions. It also fulfils communicative purposes of the contextual space, promote solidarity among the people while prompting change in the political class and the society at large.

scholarly journals Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

2021 ◽  
Vol 12 ◽  
Author(s):  
Araceli Galiano-Coronil ◽  
Gloria Jiménez-Marín ◽  
Rodrigo Elías Zambrano ◽  
Luis Bayardo Tobar-Pesántez
Keyword(s):  
Social Networks ◽  
Sustainable Development ◽  
Political Parties ◽  
Social Marketing ◽  
Sustainable Development Goals ◽  
Social Issues ◽  
Political Campaigns ◽  
The Social ◽  
General Elections ◽  
Development Goals

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to establish bidirectional communication with citizens. In this context, the present study aims to empirically explore the leading Spanish political formations' publications from a social marketing perspective. In this way, it will be possible to verify how issues related to the Sustainable Development Goals (SDGs) are addressed. On the one hand, this requires elaborating the communication profiles of the main political parties presented to the Spanish General Elections from 2015 to 2019. On the other hand, to analyse whether social themes better discriminate or distinguish one political party from another. For this purpose, a methodology based on text mining, content analysis from a quantitative and qualitative approach, and simple correspondence analysis has been used. Finally, it should be noted that the results of this research show that there are differences between political parties according to the social issues published, with a divergence between the social issues that provoke a better reaction from the public and those most published on Facebook.

scholarly journals Construction of Reality in Pakistani English Newspapers: A Semiotic Analysis Study

2021 ◽  
Vol 3 (2) ◽  
pp. 26-35
Author(s):  
Awais Rubbani ◽  
Robina Sarwar ◽  
Rabia Ghaffar
Keyword(s):  
Social Issues ◽  
Semiotic Analysis ◽  
Analysis Study ◽  
Logical Connection ◽  
The Social ◽  
The Government

Representation of social issues of the society through cartoons is of great importance in Pakistan. The newspapers’ cartoonists represent social issues according to their own objectives. They construct satire on these social issues by using images and captions. It is significant to investigate how the newspapers’ cartoonists frame reader’s opinion about social issues of the society through linguistic choices. The current study was conducted to examine social satire in cartoons in Pakistani English newspapers. The objectives of the current research were to identify the recurring social themes in cartoons, to investigate the semiotic devices used in cartoons and to find out the logical connection developed between linguistic and semiotic devices in cartoons for the reflection of social issues in Pakistani English newspapers. The present research was qualitative in nature. The data were collected from the cartoons published in Pakistani English newspapers i.e. Daily Times (Pakistan), Dawn and The Nation. Barthes’ (1974) model of semiological analysis was used for interpretation of social satire in cartoons in Pakistani English newspapers. After analysis, it was found that the newspaper’s cartoonists used specific linguistic devices like exaggeration, symbolism, labeling, caption, irony and analogy for construction of social satire in cartoons. They also exposed the social issues like corruption, inflation, explanation, terrorism, poor democracy, wrong policies of the government, thana culture, energy crises, meat adulteration and child brutality. There were also logical connections between linguistic and semiotic devices in cartoons to enhance the reader’s understanding of social satire.

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