scholarly journals College Students and Yik Yak: An Exploratory Mixed-Methods Study

2017 ◽  
Vol 3 (2) ◽  
pp. 205630511771569 ◽  
Author(s):  
Cathlin V. Clark-Gordon ◽  
Kimberly E. Workman ◽  
Darren L. Linvill
Keyword(s):  
College Students ◽  
Mixed Methods ◽  
Future Directions ◽  
Mixed Methods Approach ◽  
Yik Yak ◽  
Media Platform ◽  
Complex Phenomena ◽  
Depth Interviews ◽  
University Setting ◽  
Insight Into

This study, employing an exploratory mixed-methods approach, explores college students’ use of Yik Yak, a pseudo-anonymous social media platform that allows users to post short messages and engage primarily with other nearby users. Study 1 qualitatively examined student uses and perceptions of the app through 12 in-depth interviews with Yik Yak users. Study 2 conducted a content analysis of yaks ( N = 3,905) from 24 colleges and universities to gain a better understanding of the content that students post and engage with inside the app. The combination of qualitative and quantitative findings offers insight into the complex phenomena of Yik Yak in a university setting. Limitations and future directions of research are discussed.

scholarly journals Uncloaking the anxiety behind professional dress.

2021 ◽  
Author(s):  
Julie Rebecca Rubinger
Keyword(s):  
Mixed Methods ◽  
Lived Experience ◽  
Student Life ◽  
Phone Interview ◽  
Mixed Methods Approach ◽  
New Graduates ◽  
Demographic Questionnaire ◽  
Recent Graduates ◽  
Professional Workplace ◽  
Insight Into

Graduating from university is one of life’s greatest milestones. Students expect their stress to subside upon graduation; however, the transition from student life to career track entails a new set of stressful circumstances, including how to dress professionally. Using a mixed methods approach, this study examined how recent graduates prepare their clothing for the professional workplace. Participants included 15 recent, professionally employed, postsecondary female graduates who completed a demographic questionnaire, a modified version of a standardized anxiety scale, and a phone interview. In order to determine best wardrobe practices, research included interviews with 5 fashion advisors. Although results revealed recent graduates did not experience any quantitatively significant anxiety, interview responses demonstrated both concern and uncertainty. This research provides insight into the lived experience of recent female graduates. Findings may be used to assist retailers, create guides, and develop workshops for new graduates entering the professional realm.

scholarly journals Utilization of Smartphones in Learning

2018 ◽  
Vol 1 (1) ◽  
pp. p51
Author(s):  
Ali Alkhalifa ◽  
Yazan Alghazo
Keyword(s):  
College Students ◽  
Saudi Arabia ◽  
Mixed Methods ◽  
Mixed Methods Approach ◽  
Data Investigation

The purpose of this research is to find out how college students in Saudi Arabia utilize their smartphones in their learning and to find out the effect of its use in their learning and investigate ways that are more effective for such use. In order to achieve this goal, a researcher developed questionnaire was distributed to 93 college students. The study utilized a mixed-methods approach in collecting data. Investigation Results are analyzed and demonstrated with charts, followed by a discussion of the main findings.

In sickness and in health: The strains and gains of caring for a chronically ill or disabled spouse

2016 ◽  
Vol 13 (2) ◽  
pp. 75-87 ◽  
Author(s):  
Victoria L Solomi ◽  
Rachel E Casiday
Keyword(s):  
Mixed Methods ◽  
Exploratory Study ◽  
Subjective Experience ◽  
Marital Relationship ◽  
Chronically Ill ◽  
Subjective Experiences ◽  
Relational Experiences ◽  
Health Promoting ◽  
Depth Interviews ◽  
Insight Into

Objectives To examine the subjective experiences of spousal carers, focusing on positive, negative, and relational aspects of this role. Methods Mixed-methods exploratory study involving questionnaires ( N = 40) and in-depth interviews ( N = 8) with spousal carers in the southwest of England. Results Participants used a combination of negative and positive terms to describe their experiences, with the cared-for spouse's mental acuity, behavior towards the carer, and amount of care required, impacting on carers' subjective experience. Women were more likely to report neglecting their own health because of being a carer ( p = 0.02). The marital relationship itself was highly significant, and many carers took special measures to maintain and develop their marital bonds. Carers adapted to their roles in various ways, with those finding acceptance of their situation and accessing support appearing to cope best with the demands of the role. Discussion This study, though based on a small and geographically restricted sample, offers insight into the positive, negative, and relational experiences of spousal carers. Support that encourages carers to engage in health-promoting activities, and ideally provides opportunities for both partners to be involved in such activities together, may be particularly beneficial.

scholarly journals Brand Coolness

2019 ◽  
Vol 83 (5) ◽  
pp. 36-56 ◽  
Author(s):  
Caleb Warren ◽  
Rajeev Batra ◽  
Sandra Maria Correia Loureiro ◽  
Richard P. Bagozzi
Keyword(s):  
Mixed Methods ◽  
Willingness To Pay ◽  
Focus Groups ◽  
High Status ◽  
Change Over Time ◽  
Mixed Methods Approach ◽  
Quantitative Studies ◽  
The Masses ◽  
Depth Interviews ◽  
Over Time

Marketers strive to create cool brands, but the literature does not offer a blueprint for what “brand coolness” means or what features characterize cool brands. This research uses a mixed-methods approach to conceptualize brand coolness and identify a set of characteristics typically associated with cool brands. Focus groups, depth interviews, and an essay study indicate that cool brands are perceived to be extraordinary, aesthetically appealing, energetic, high status, rebellious, original, authentic, subcultural, iconic, and popular. In nine quantitative studies (surveys and experiments), the authors develop scale items to reliably measure the component characteristics of brand coolness; show that brand coolness influences important outcome variables, including consumers’ attitudes toward, satisfaction with, intentions to talk about, and willingness to pay for the brand; and demonstrate how cool brands change over time. At first, most brands become cool to a small niche, at which point they are perceived to be more subcultural, rebellious, authentic, and original. Over time, some cool brands become adopted by the masses, at which point they are perceived to be more popular and iconic.

Diffusion of disinformation: How social media users respond to fake news and why

Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
National Survey ◽  
Exploratory Study ◽  
Interpersonal Relationship ◽  
Sequential Design ◽  
Fake News ◽  
Mixed Methods Approach ◽  
Explanatory Sequential Design ◽  
Depth Interviews

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.

scholarly journals #MeToo, Sexual Harassment and Coping Strategies in Norwegian Newsrooms

2020 ◽  
Vol 8 (1) ◽  
pp. 57-67 ◽  
Author(s):  
Trond Idås ◽  
Kristin Skare Orgeret ◽  
Klas Backholm
Keyword(s):  
Mixed Methods ◽  
Sexual Harassment ◽  
Coping Strategies ◽  
Research Question ◽  
Editorial Staff ◽  
Professional Lives ◽  
Mixed Methods Approach ◽  
And Coping ◽  
Depth Interviews

This article, through conducting a study of the sexual harassment (SH) of media workers, investigates the extent and types of SH experienced by the editorial staff of Norwegian newsrooms at the time the #MeToo campaign arrived in Norway, and what effects such experiences have on journalists’ professional lives. We are also interested in what Norwegian media houses are doing to address these challenges. The leading research question consists of three interrelated parts: To what extent are journalists exposed to SH? What coping strategies do they use? How can newsrooms be better prepared to fight SH, from the perspective of the safety of journalists? A mixed methods approach, which combines findings from a quantitative questionnaire with qualitative in-depth interviews, was used to answer these questions. The findings show that female, young, and temporary media workers are significantly more frequently targeted than others and that those who had experienced SH handled the situation using avoiding strategies to a significantly greater extent than those who had only been exposed to unwanted attention experiences. The findings feed into a discussion of what strategies media houses can use to be better prepared in the fight against SH.

Beyond the “Tourist Environmental Bubble”: Encounters with Locals and Destination Experiences of Business Travelers

2019 ◽  
Vol 59 (8) ◽  
pp. 1493-1505 ◽  
Author(s):  
Orit Unger ◽  
Galia Fuchs ◽  
Natan Uriely
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Study ◽  
Subjective Experiences ◽  
Social Contacts ◽  
Business Travelers ◽  
Quantitative Survey ◽  
Host Interactions ◽  
Depth Interviews ◽  
Insight Into

The current study explores the destination experiences of business travelers by focusing on their social contacts with local colleagues. By crossing out of the local “tourist environmental bubble” (TEB), as conceptualized by Erik Cohen, business travelers are expected to experience difficulties associated with the strangeness of the visited destination but to gain an authentic experience in return. Based on in-depth interviews (n = 28) and a quantitative survey (n = 231) of Israeli business travelers, this mixed-methods study confirms that the supposedly inconvenient extra-TEB experience (particularly confronting strangeness) turns out to be rewarding, and the assumed benefits of crossing out of the bubble (mainly experiencing authenticity) are limited. By focusing on business travelers, the current study provides insight into guest–host interactions and the subjective experiences of travelers who cross out the TEB, mainly with respect to the complex and multidimensional sense of authenticity.

Scenario-based Group Usability Testing as a Mixed Methods Approach to the Evaluation of Three-Dimensional Virtual Learning Environments

2019 ◽  
Vol 58 (3) ◽  
pp. 616-639
Author(s):  
Andrina Granić ◽  
Jelena Nakić ◽  
Nikola Marangunić
Keyword(s):  
Mixed Methods ◽  
Learning Environments ◽  
Three Dimensional ◽  
Usability Testing ◽  
Virtual Learning ◽  
Virtual Learning Environments ◽  
Systematic Evaluation ◽  
Educational Value ◽  
Mixed Methods Approach ◽  
Insight Into

Although virtual reality became popular technology whose application is recognized in various domains, the field generally still lacks a widespread culture of usability. This is also evident when considering environments intended for learning, specifically virtual learning environments (VLEs). According to our findings, it is clear that there is a growing need for systematic evaluation approach to help with the design and development of usable learner-centered VLE solutions. After comprehensive introductory background and state of the art in the field, this article provides an insight into Scenario-based Group Usability Testing (ScerGUT), a mixed methods approach to the evaluation of three-dimensional VLEs which integrates several different methods of usability testing with measurements of educational value. While the majority of the existing work has made use of usually one single usability assessment technique, ScerGUT employs a number of methods putting in focus users and user testing. To examine efficiency and applicability of the approach, empirical validation is conducted as a case study of particular VLE. The contribution of the article is twofold: (a) ScerGUT as a mixed methods approach to the evaluation of VLEs, which brings new scientific value and could help other researchers and (b) ScerGUT’s application to a particular VLE, which brings quantitative and qualitative results, thus providing an insight into ease of use and educational value of specific VLE.

Sign in / Sign up

Export Citation Format

Share Document