scholarly journals Brand Coolness

2019 ◽  
Vol 83 (5) ◽  
pp. 36-56 ◽  
Author(s):  
Caleb Warren ◽  
Rajeev Batra ◽  
Sandra Maria Correia Loureiro ◽  
Richard P. Bagozzi
Keyword(s):  
Mixed Methods ◽  
Willingness To Pay ◽  
Focus Groups ◽  
High Status ◽  
Change Over Time ◽  
Mixed Methods Approach ◽  
Quantitative Studies ◽  
The Masses ◽  
Depth Interviews ◽  
Over Time

Marketers strive to create cool brands, but the literature does not offer a blueprint for what “brand coolness” means or what features characterize cool brands. This research uses a mixed-methods approach to conceptualize brand coolness and identify a set of characteristics typically associated with cool brands. Focus groups, depth interviews, and an essay study indicate that cool brands are perceived to be extraordinary, aesthetically appealing, energetic, high status, rebellious, original, authentic, subcultural, iconic, and popular. In nine quantitative studies (surveys and experiments), the authors develop scale items to reliably measure the component characteristics of brand coolness; show that brand coolness influences important outcome variables, including consumers’ attitudes toward, satisfaction with, intentions to talk about, and willingness to pay for the brand; and demonstrate how cool brands change over time. At first, most brands become cool to a small niche, at which point they are perceived to be more subcultural, rebellious, authentic, and original. Over time, some cool brands become adopted by the masses, at which point they are perceived to be more popular and iconic.

scholarly journals An intervention to decrease burnout and increase retention of early career nurses: a mixed methods study of acceptability and feasibility

BMC Nursing ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Judy Brook ◽  
Leanne M. Aitken ◽  
Julie-Ann MacLaren ◽  
Debra Salmon
Keyword(s):  
Mixed Methods ◽  
Nursing Students ◽  
Focus Groups ◽  
Academic Staff ◽  
Skills Training ◽  
Early Career ◽  
Mixed Methods Study ◽  
Healthcare Organisation ◽  
Structured Interviews ◽  
Over Time

Abstract Aims To understand the experiences of nursing students and academic staff of an intervention to decrease burnout and increase retention of early career nurses, in order to identify acceptability and feasibility in a single centre. Background Internationally, retention of nurses is a persistent challenge but there is a dearth of knowledge about the perspectives of stakeholders regarding the acceptability and feasibility of interventions to resolve the issue. This study reports an intervention comprising of mindfulness, psychological skills training and cognitive realignment to prepare participants for early careers as nurses. Methods This is an explanatory sequential mixed methods study, conducted by a UK university and healthcare organisation. Participants were final year pre-registration nursing students (n = 74) and academics (n = 7) involved in the implementation of the intervention. Pre and post measures of acceptability were taken using a questionnaire adapted from the Theoretical Framework of Acceptability. Wilcoxon Signed Ranks test was used to assess change in acceptability over time. Qualitative data from semi-structured interviews, focus groups and field notes were thematically analysed, adhering to COREQ guidelines. Data were collected February to December 2019. Results One hundred and five questionnaires, 12 interviews with students and 2 focus groups engaging 7 academic staff were completed. The intervention was perceived as generally acceptable with significant positive increases in acceptability scores over time. Student nurses perceived the intervention equipped them with skills and experience that offered enduring personal benefit. Challenges related to the practice environment and academic assessment pressures. Reported benefits align with known protective factors against burnout and leaving the profession. Conclusion Planning is needed to embed the intervention into curricula and maximise relationships with placement partners. Evaluating acceptability and feasibility offers new knowledge about the value of the intervention for increasing retention and decreasing burnout for early career nurses. Wider implementation is both feasible and recommended by participants.

Casual Resistance: A Longitudinal Case Study of Video Gaming’s Gendered Construction and Related Audience Perceptions

2020 ◽  
Vol 70 (6) ◽  
pp. 819-841
Author(s):  
Amanda C Cote
Keyword(s):  
Video Games ◽  
Longitudinal Case Study ◽  
Power Structures ◽  
Change Over Time ◽  
Audience Studies ◽  
Casual Games ◽  
Video Gamers ◽  
Depth Interviews ◽  
Over Time

Abstract Many media are associated with masculinity or femininity and male or female audiences, which links them to broader power structures around gender. Media scholars thus must understand how gendered constructions develop and change, and what they mean for audiences. This article addresses these questions through longitudinal, in-depth interviews with female video gamers (2012–2018), conducted as the rise of casual video games potentially started redefining gaming’s historical masculinization. The analysis shows that participants have negotiated relationships with casualness. While many celebrate casual games’ potential for welcoming new audiences, others resist casual’s influence to safeguard their self-identification as gamers. These results highlight how a medium’s gendered construction may not be salient to consumers, who carefully navigate divides between their own and industrially designed identities, but can simultaneously reaffirm existing power structures. Further, how participants’ views change over time emphasizes communication’s ongoing need for longitudinal audience studies that address questions of media, identity, and inclusion.

Diffusion of disinformation: How social media users respond to fake news and why

Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
National Survey ◽  
Exploratory Study ◽  
Interpersonal Relationship ◽  
Sequential Design ◽  
Fake News ◽  
Mixed Methods Approach ◽  
Explanatory Sequential Design ◽  
Depth Interviews

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.

scholarly journals #MeToo, Sexual Harassment and Coping Strategies in Norwegian Newsrooms

2020 ◽  
Vol 8 (1) ◽  
pp. 57-67 ◽  
Author(s):  
Trond Idås ◽  
Kristin Skare Orgeret ◽  
Klas Backholm
Keyword(s):  
Mixed Methods ◽  
Sexual Harassment ◽  
Coping Strategies ◽  
Research Question ◽  
Editorial Staff ◽  
Professional Lives ◽  
Mixed Methods Approach ◽  
And Coping ◽  
Depth Interviews

This article, through conducting a study of the sexual harassment (SH) of media workers, investigates the extent and types of SH experienced by the editorial staff of Norwegian newsrooms at the time the #MeToo campaign arrived in Norway, and what effects such experiences have on journalists’ professional lives. We are also interested in what Norwegian media houses are doing to address these challenges. The leading research question consists of three interrelated parts: To what extent are journalists exposed to SH? What coping strategies do they use? How can newsrooms be better prepared to fight SH, from the perspective of the safety of journalists? A mixed methods approach, which combines findings from a quantitative questionnaire with qualitative in-depth interviews, was used to answer these questions. The findings show that female, young, and temporary media workers are significantly more frequently targeted than others and that those who had experienced SH handled the situation using avoiding strategies to a significantly greater extent than those who had only been exposed to unwanted attention experiences. The findings feed into a discussion of what strategies media houses can use to be better prepared in the fight against SH.

Abstract W P306: Identifying Stroke Researcher Challenges to Minority Inclusion in Clinical Research

Stroke ◽  
2014 ◽  
Vol 45 (suppl_1) ◽  
Author(s):  
Heather Carman ◽  
Leigh Quarles ◽  
Lauren Southwick ◽  
Emma K Benn ◽  
Salina P Waddy ◽  
...  
Keyword(s):  
Clinical Trials ◽  
Mixed Methods ◽  
Best Practices ◽  
Clinical Research ◽  
Focus Groups ◽  
Minority Recruitment ◽  
Mixed Methods Approach ◽  
Recruitment And Retention ◽  
Patient Reported ◽  
Key Informant

Background: Race-ethnic disparities exist in stroke incidence, recurrence and mortality. Minority participation in stroke clinical trials is staggeringly low. A significant literature describes patient-reported barriers to recruitment, but researcher barriers are not well documented. Aim: To assess stroke researcher best practices and challenges to minority inclusion in stroke trials. Methods: The National Initiative for Minority Involvement in Neurological Clinical Trials (NIMICT) uses a mixed methods approach including surveys, focus groups and key informant interviews to expand on understanding of minority recruitment and retention in stroke clinical trials. We designed and tested a 40-item survey based on literature review and used the results to inform semi-structured focus groups and key informant interviews among stroke clinical trial investigators (N=110). Results: Key stroke investigators, identified through the Princeton Conference, were invited via email to participate in the survey. Over 70% (n=93) responded: 68% White. Less than half (N=43) reported actively setting recruitment goals for minority inclusion. Only 37% (N=29) required cultural sensitivity training for recruitment staff. Over 80% reported treating adults unable to consent and were concerned about acute stroke time constraints negatively impacting patient/family participation decisions. Key themes from focus groups (N=17) included: 1) Role of government in defining valid minority sub analyses and enforcing existing inclusion guidelines; 2) Challenges unique to acute setting including consent in conditions of prognostic uncertainty; 3) Lack of scientific/research literacy in the lay population; 4) Lack of community engagement including Primary Care Physicians; 5) Lack of cost data to adequately budget for inclusion efforts. Best practices included health literate consent forms, cultural competency, and motivational interview training for coordinators. Conclusion: NIMICT’s mixed methods approach contributes new perspectives on unique challenges in stroke clinical research. These findings will inform strategies to improve minority recruitment and retention among neurological clinical trials.

Promoting Adolescent Girls’ Well-Being in Pakistan: a Mixed-Methods Study of Change Over Time, Feasibility, and Acceptability, of the COMPASS Program

2018 ◽  
Vol 19 (8) ◽  
pp. 1030-1042 ◽  
Author(s):  
Khudejha Asghar ◽  
Yana Mayevskaya ◽  
Marni Sommer ◽  
Ayesha Razzaque ◽  
Betsy Laird ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Adolescent Girls ◽  
Well Being ◽  
Mixed Methods Study ◽  
Change Over Time ◽  
Over Time

scholarly journals College Students and Yik Yak: An Exploratory Mixed-Methods Study

2017 ◽  
Vol 3 (2) ◽  
pp. 205630511771569 ◽  
Author(s):  
Cathlin V. Clark-Gordon ◽  
Kimberly E. Workman ◽  
Darren L. Linvill
Keyword(s):  
College Students ◽  
Mixed Methods ◽  
Future Directions ◽  
Mixed Methods Approach ◽  
Yik Yak ◽  
Media Platform ◽  
Complex Phenomena ◽  
Depth Interviews ◽  
University Setting ◽  
Insight Into

This study, employing an exploratory mixed-methods approach, explores college students’ use of Yik Yak, a pseudo-anonymous social media platform that allows users to post short messages and engage primarily with other nearby users. Study 1 qualitatively examined student uses and perceptions of the app through 12 in-depth interviews with Yik Yak users. Study 2 conducted a content analysis of yaks ( N = 3,905) from 24 colleges and universities to gain a better understanding of the content that students post and engage with inside the app. The combination of qualitative and quantitative findings offers insight into the complex phenomena of Yik Yak in a university setting. Limitations and future directions of research are discussed.

scholarly journals Volunteer Tourism as a Transformative Experience: A Mixed Methods Empirical Study

2020 ◽  
pp. 004728752091363
Author(s):  
Solon Magrizos ◽  
Ioannis Kostopoulos ◽  
Laura Powers
Keyword(s):  
Mixed Methods ◽  
Empirical Study ◽  
Personal Development ◽  
Transformation Process ◽  
Volunteer Tourism ◽  
Transformative Experience ◽  
Mixed Methods Approach ◽  
Three Stages ◽  
Depth Interviews ◽  
Structured Questionnaire

In an effort to combine tourism with pro-social giving and personal development, more and more people choose to go abroad on volunteer tourism trips. We explore the potential transformational influence such trips have on travelers, aiming to map the transformation process stages and examine their boundary conditions. In doing so, we follow a mixed methods approach using a qualitative study comprising ethnographically informed in-depth interviews and a quantitative one, by means of a structured questionnaire. Findings indicate that the transformation process volunteer tourists undergo involves three stages related to liminality. We conceptualize the degree of liminality as immersiveness and show how the transformation process is significantly influenced by the degree of authenticity and the immersiveness of volunteer tourists’ experiences, as well as their own perceptions on how societally meaningful their actions were during their trips. Based on our conclusions, we present important implications for academics, managers, and tour operators.

scholarly journals Becoming an EFL Teacher: A Re-Investigation of Student Teachers’ Motivation

2020 ◽  
Vol 13 (5) ◽  
pp. 64
Author(s):  
Ruth Wong
Keyword(s):  
Mixed Methods ◽  
Teacher Training ◽  
Student Teachers ◽  
Qualitative Data ◽  
Time Points ◽  
The Third ◽  
Efl Teacher ◽  
Before And After ◽  
Depth Interviews ◽  
Over Time

The aim of the study reported in this paper was to explore the issues of motivation of student teachers before and after their two practicum blocks which were held in the third and final years of teacher training. Participants provided quantitative and qualitative data through questionnaires and in-depth interviews which were conducted at four time-points over two years: pre-practicum and post-practicum in the third and final years of studies. This study adopted mixed methods to collect data—questionnaires, in-depth interviews and weekly log entries. Results showed that the origins of student teachers’ worries were originated from different aspects, of which some later became the sources of motivation. The four longitudinal qualitative cases herein demonstrate how student teachers sources of motivation change over time.

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