The Bill Henderson Protocol
This study sought to describe how consumers found the Bill Henderson protocol, a dietary intervention for cancer treatment, and to describe their perceptions and evaluation of its effects. In all, 630 surveys were completed online. Most respondents were ages 55 to 74 years old, well-educated, and had experience with a cancer diagnosis. Most respondents identified the Bill Henderson protocol through Internet searches. More than two thirds had used the protocol, although adherence to its components varied. A number of positive attributions were made to the protocol, including cancer cure (n = 73) and improvements in health status indicators (n = 170). Negative attributions included disease progression (n = 10) and death (n = 2). Consumers search for disease management options online. Attributions regarding this intervention’s success or failure are based on anecdotal experience. There has been no empirical investigation of the Bill Henderson protocol’s safety and efficacy to date, limiting the information on which choice can be made. This could place protocol adherents at risk.