scholarly journals Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402097916
Author(s):  
Carlota Lorenzo-Romero ◽  
María-Encarnación Andrés-Martínez ◽  
María Cordente-Rodríguez ◽  
Miguel Ángel Gómez-Borja

This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This qualitative analysis has relevant value for the professional sector because there are many papers from consumers’ perspective; however, studies from the retail sector’s perspective are less common in the literature. This study contributes ideas for the strategy of co-participation with clients to improve the activity and management of fashion companies.

2018 ◽  
Vol 63 (2) ◽  
pp. 49-66
Author(s):  
Susana Costa e Silva ◽  
Adriana Monteiro ◽  
Paulo Duarte

Abstract Shoes are probably one of the most difficult products to sell online due to the high need-for-touch (NFT) displayed: people need to experiment the product before buying it, more than in any other item. On another hand, women are more prone than men to buy fashion and apparel products through the web channel. This paper investigates the factors driving women consumers to shop footwear products online. A qualitative research method was used grounded on semi-structured, in-depth interviews that were conducted to corroborate the constructs defined in the proposed conceptual model namely: convenience, recreation, NFT and social e-shopping. The interviews were focused on the demand side to understand the female consumers’ perspective and on the top managers of women’s shoes companies representing the suppliers’ viewpoint. The results show that women highly appreciate the convenience that shopping shoes online provides as well as its recreational nature. The NFT also stands out in the shoe market context mainly due to the particularities related to shoe size. Additionally, social e-shopping was found not be as important for women as anticipated as they see social networks more as a communication platform for brands, and less as a factor that influences their predisposition to shop shoes online. On the suppliers’ side, the interviews revealed that managers believe in bloggers and social media influence and its consideration as part of the overall marketing strategy.


2020 ◽  
Vol 32 (7) ◽  
pp. 464-469
Author(s):  
Amena Moazzam Baig ◽  
Ayesha Humayaun ◽  
Sara Mehmood ◽  
Muhammed Waqar Akram ◽  
Syed Abbass Raza ◽  
...  

Abstract Objective Internationally, patient–doctor interaction has shifted from the paternalist model to the shared decision-making (SDM) model, which is an essential part of effective management of chronic illnesses, especially diabetes. It is a relatively new concept in Pakistan, and data about healthcare providers’ perspectives are lacking. The aim was to explore significant facilitators and barriers to effective SDM as perceived by endocrinologists. Design A qualitative research using in-depth interviews based on grounded theory was done. It was written in line with the Consolidated Criteria for Reporting Qualitative Research checklist. Setting The interviews were conducted at the workplace of the endocrinologist between April and July 2019. Participants Prominent endocrinologists of Pakistan residing in Lahore were approached for in-depth interviews. The transcripts were analyzed simultaneously, and theme saturation was achieved in 11 interviews. Main outcome measures Thematic analysis of data done using grounded theory. Results Four major and two minor themes were identified. The most cited barriers to effective SDM from the doctors’ side were the shortage of time during consultations and the absence of formal training of clinicians in communication skills. However, the patients’ hesitation in questioning the doctor, perceiving him as a paternalist ‘messiah’ in society and lack of education limits their ability to understand and comprehend treatment options. Conclusion There are many barriers perceived by providers as well as clients/patients by effectively using SDM. Local cultural context is influencing a lot.


2018 ◽  
Vol 9 (2) ◽  
pp. 304
Author(s):  
MUAFI MUAFI ◽  
Taufiq WIJAYA ◽  
Awan Kostrad DIHARTO ◽  
Bagus PANUNTUN

The study aims to analyze the innovation strategy impact on improvement of man-made tourist visit in Indonesia. Nowadays, man-made tourism is very popular for society as an alternative family tourism for entertainment, education and refreshing. The type of study uses a qualitative approach. Data collection techniques are conducted by in-depth interviews with man-made tourism actors in Indonesia, especially at Jatim Park Batu Malang, East Java Province, Taman Mini Indonesia Indah, Jakarta Province, Ragunan Zoo, Jakarta Province and Ancol, Jakarta Province, Indonesia. The researcher team also conducted data collection through photographs and records in the field. The study result recommends that man-made tourism requires innovative, effective, efficient and not easily imitated innovation strategies to increase the number of tourists so they can compete with other tourism such as natural and cultural tourism. Man-made tourism business actors need to manage well and professionally so the man-made tourism visitors will increase in the long term.


2018 ◽  
Vol 11 (1) ◽  
pp. 184-197 ◽  
Author(s):  
Urapree Prapasawasdi ◽  
Lunchakorn Wuttisittikulkij ◽  
Chaleeda Borompichaichartkul ◽  
Laphasrada Changkaew ◽  
Muhammad Saadi

Background:Tourist behavior plays a principle role in preserving the cultural heritage and supporting the economy of the local community. Local food is a significant factor for tourists and an important cultural aspect distinguishing one country from one another. To understand tourists' food decision making, this study investigates tourists’ perceptions of local food.Methods:A mixed-method methodology used a concurrent transformative strategy. Qualitative research comprised in-depth interviews conducted with 15 local food specialists and 10 tourists; quantitative comprised survey structured questionnaires with a sample of 400 tourists travelling in Chiangmai, Thailand.Findings:The result revealed that tourists’ perceptions comprising attitude, subject norm, perceived value and expectation factors positively affected the perception toward local food information. Regression analysis suggested that the four variables contributed 53.4% to the variation of local food. By employing the standardized coefficients as mentioned, the linear regression model was Y = 0.424A-0.201S+0.428E+0.234P.Conclusion:Four factors affected tourists’ perceptions towards local food as follows: (1) expectation towards local food informationviamedia, (2) attitude of tourists towards local food, (3) perceived value of local food with the benefit, belief and nutrition of local food, and (4) subject norm towards local food; local food experts influence to tourists. All the factors lead tourists to perceive in local food and culture.


Author(s):  
Gachora Susan Wanjugu ◽  
Kinyua Jesse Maina ◽  
Kirema Nkanata Mburugu

Value innovation is the cornerstone of blue ocean strategy. Value innovation strategy aims at making competition irrelevant. The concept of value innovation strategy is founded on the belief that a business can make its competitors irrelevant in its decision making while at the same time emerging an industry leader. The purpose of this study is to establish the influence of Value Innovation Strategy on the financial performance of manufacturing firms in Kenya. The target population was 488 manufacturing firms drawn from the 12 categories of the sector in Kenya. Descriptive and inferential statistics were used in this study. The descriptive results indicate that the manufacturing firms in Kenya have implemented value innovation strategies that positively contribute to the financial performance of the firms. The inferential results also affirm that value innovation strategy significantly affects the performance of manufacturing firms in Kenya attributing up to 14.9% of its variation in performance. The study concludes that value innovation strategies boost the financial performance of a firm. Managers of manufacturing firms should therefore implement value innovation strategies in order to improve financial performance.


2019 ◽  
Vol 12 (1) ◽  
pp. 76-93
Author(s):  
Muhammad Majdy Amiruddin ◽  
Islamul Haq ◽  
Hasanuddin Hasanuddin ◽  
Muhammad Ilham ◽  
Abdul Syatar ◽  
...  

The Purpose of this study is conducting mitigate fraud transaction by adapting the concept of siri’ na pacce’. This research is a qualitative research with a critical ethnographic approach. The source of data from this study is primary data in the form of direct interviews to several informants and subjects in the form of data from the research location. Furthermore, the data collection methods used was in-depth interviews, documentation and recording. Then, the processing and data analysis techniques are qualitative analysis by building conclusions with the stages of data collection, triangulation data analysis and final conclusion. The results of this study indicate Lempu’ and ada tongeng 'in the dimension of honesty accountability, namely honesty and wisdom which are keys in reducing fraud. The value of clay is reinforcement in the implementation of accountability can be seen in the process of offering, ordering, payment and delivery.


Author(s):  
Michael Firmin ◽  
Valerie Bouchard ◽  
Jordan Flexman ◽  
Douglas Anderson

We present the findings from a phenomenological, qualitative research study that explored the personal constructs of an inaugural class, entering a newly-established direct-entry, preferred admission, pre-pharmacy program at a private, selective, Midwestern university with an enrollment of 3000. The focus of the study was to appraise students' perceptions regarding their rationale for pursuing a future career in pharmacy. The sample consisted of 36 students (26 females, 10 males). Data was collected via in-depth interviews of each student who had enrolled in the first year of the program. Overall, students demonstrated their belief that they would be a good fit for the pharmacy field and looked forward to enjoying their future profession. Participants also expressed having a penchant for science and healthcare, and having previously interacted with pharmacists and the pharmacy field prior to entering college. Benefits such as salary, job security, and prestige were of secondary importance to students, but they played a role nonetheless, and encouragement from parents and other respected individuals also was significant.


CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.


2019 ◽  
Vol 20 (1) ◽  
pp. 30-35
Author(s):  
Agus Prasetya

This article is motivated by the fact that the existence of the Street Vendor (PKL) profession is a manifestation of the difficulty of work and the lack of jobs. The scarcity of employment due to the consideration of the number of jobs with unbalanced workforce, economically this has an impact on the number of street vendors (PKL) exploding ... The purpose of being a street vendor is, as a livelihood, making a living, looking for a bite of rice for family, because of the lack of employment, this caused the number of traders to increase. The scarcity of jobs, causes informal sector migration job seekers to create an independent spirit, entrepreneurship, entrepreneurship, with capital, managed by traders who are true populist economic actors. The problems in street vendors are: (1) how to organize, regulate, empower street vendors in the cities (2) how to foster, educate street vendors, and (3) how to help, find capital for street vendors (4) ) how to describe grief as a Five-Foot Trader. This paper aims to find a solution to the problem of street vendors, so that cases of conflict, cases of disputes, clashes of street vendors with Satpol PP can be avoided. For this reason, the following solutions must be sought: (1) understanding the causes of the explosions of street vendors (2) understanding the problems of street vendors. (3) what is the solution to solving street vendors in big cities. (4) describe Street Vendors as actors of the people's economy. This article is qualitative research, the social paradigm is the definition of social, the method of retrieving observational data, in-depth interviews, documentation. Data analysis uses Interactive Miles and Huberman theory, with stages, Collection Data, Display Data, Data Reduction and Vervying or conclusions.


2018 ◽  
Vol 18 (3) ◽  
pp. 42-49

This exploratory study looks at the innovation strategies employed during specific stages of the firm lifecycle for small businesses. The study locates and uncovers seven themes surrounding the intersection of innovation strategies and the different stages of the firm. In so doing, future directions to answer the questions uncovered by this exploratory study are suggested.


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