Determinants of Consumer’s Intention to Purchase Traditional Indian Apparels

2021 ◽  
pp. 2319510X2110056
Author(s):  
Jyoti Bhasin Chaudhry ◽  
Pranay Verma
Keyword(s):  
Purchase Intention ◽  
Reliability And Validity ◽  
Perceived Quality ◽  
Product Knowledge ◽  
Consumer Market ◽  
Independent Variables ◽  
Intention To Purchase ◽  
The Relationship ◽  
Positive Effect ◽  
Structured Questionnaire

Traditional Indian apparels consumer market is still a niche market. The main aim of this article is to observe the influence of perceived quality, price sensitivity, perceived value, status consumption, consumer traits relating to product design (centrality of visual product aesthetics (CVPA), product knowledge (independent variables) on purchase intention of traditional Indian apparels. A structured questionnaire was circulated among respondents in Delhi NCR to collect data. Convenience sampling was employed for data collection. The psychometric properties of purchase intention for Traditional Indian apparels were examined by testing the reliability and validity of the measures. Multiple Regression tool was used to find out the relationship between independent variables on dependent variable (purchase intention). The regression results revealed that perceived quality, CVPA were found to have significant and positive effect on consumer’s intention to purchase Indian traditional apparels.

scholarly journals Attractiveness, Trustworthiness and Purchase Intention in Social Media Instagram: The Moderating Role of The Number of Followers

Syntax Idea ◽  
2021 ◽  
Vol 3 (8) ◽  
pp. 1824
Author(s):  
Dewi Tamara ◽  
Rudy Rafly ◽  
Arimbi Mersi
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Direct Influence ◽  
Independent Variables ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This study examines the influence of influencers' credibility on purchase intention on Instagram. The framework in this study includes attractiveness and trustworthiness as an indicator of influencer credibility and independent variables, number of followers as moderator, and purchase intention as dependent variable. Respondents in this study were 200 Instagram users in Indonesia who had done via Instagram. The results show that attractiveness and trust have a positive effect on purchase intention. And, the number of followers moderates the relationship between attractiveness to purchase intention and trustworthiness to purchase intention. In addition, the results of this study also prove that the number of followers has a direct influence on purchase intention. This study contributes to the product endorsement literature, how an influencer can increase the purchase intention of a consumer on Instagram social media.

scholarly journals PENGARUH ASOSIASI MEREK, PERSEPSI KUALITAS DAN GAYA HIDUP TERHADAP MINAT BELI SANDAL DAN SEPATU BATA CABANG KUNINGAN

2017 ◽  
Vol 13 (3) ◽  
Author(s):  
Riska Latipah
Keyword(s):  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Intention ◽  
Perceived Quality ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Brand Association ◽  
Positive Effect

This study against the background by increasing the competition in the industry sandals and shoes inIndonesia. This affects the sales of sandals and shoes Bata. This study also aims to analyze and test the effect of brandassociation, perceived quality and lifestyle of purchase intention Bata sandals and shoes Kuningan branch. Then analysisof data obtained using quantitative and qualitative analysis. Quantitative analysis includes: validity and reliability, datanormality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple regression analysis, hypothesistesting through t test and F, as well as the coefficient of determination (R ²). Qualitative analysis is the interpretationof the data obtained in the study and the results of data processing that has been carried out by members of descriptionand explanation. Hypothesis testing using t test showed that the variables of brand association and perceived quality issignificantly positive effect on purchase intention. Figures adjusted R2 of 0.585 indicates that 58.5% variable purchaseintention can be explained by the three independent variables in the regression equation. While the rest of 41.5% isexplained by other variables outside three variables used in this study.

scholarly journals Influence of the dimensions of CSR activities on consumer purchase intention

2018 ◽  
Vol 14 (1) ◽  
pp. 23-32 ◽  
Author(s):  
Vinod Sharma ◽  
Jeanne Poulose ◽  
Subhasmita Mohanta ◽  
Liza Elizabeth Antony
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Descriptive Research ◽  
Intention To Purchase ◽  
Net Profit ◽  
Consumer Purchase Intention ◽  
The Relationship

Over the years, the number of organizations investing in CSR activities has increased considerably. This increase is partially attributable to the intention of the organizations to give back to the society to repair and reduce the loss their intentional or unintentional actions might have caused to the environment. The government’s decision to make it mandatory for businesses to invest a small part of their net profit in social welfare activities has also helped nudge the organizations towards CSR activities. However, the question whether this investment influences customers’ intention to purchase the product in any manner remains an unresolved paradox. Limited researches have been conducted in this area to explore and establish the relationship if any between CSR and consumer purchase intention. This research focuses on the five different factors of CSR comprising of loyalty, morality, awareness, behavior and environment, which are identified from the previous literature. With the help of these factors, the authors researched and established the relationship between them and consumer purchase intention. In this descriptive research, the research questionnaire was distributed to 1500 respondents, using convenient sampling method, out of which 319 responses were finally obtained for the analysis purpose. After testing the reliability and validity of the data, the five hypotheses were tested using SEM (Structural Equation Modeling). It was found that all the five hypotheses were supported and thereby acknowledged the significant influence of CSR related activities performed by companies on the consumer purchase intention. The CSR driven morality is emerging to be the most important dimension that appears to influence the consumer purchase intentions. These finding will help decision-makers to formulate their promotion activities in such a manner that it aligns with the value system of the consumers and increase the overall consumer base.

scholarly journals Pengaruh Green Strategy, Perceived Quality dan Brand Image terhadap Purchase Intention pada Produk Plenty di Jakarta

2021 ◽  
Vol 5 (4) ◽  
pp. 380
Author(s):  
Nofilia Faulina Perlambang ◽  
Eko Harry Susanto
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Raw Materials ◽  
Paper Industry ◽  
Perceived Quality ◽  
Tourism Sector ◽  
Green Strategy ◽  
The Government ◽  
The Relationship ◽  
Positive Effect

The development of the paper industry has decreased as a result of widespread issues of climate change, global warming, deforestation, narrowing forest land and the transfer of paper use to digital. On the other hand, companies are required to continue producing in order to survive, develop and generate profits. One of the products made from paper raw materials that has experienced an increase in demand from year to year is tissue. In China, in order to boost the tourism sector, the government is campaigning for cleanliness, making the demand for tissue increasing. In Indonesia, one of the tissue products that supports the tourism sector by supplying tissue to hotels, restaurants and malls is Plenty. However, in the Indonesian paper industry, Plenty has to compete with other brands. One of its main competitors is Passeo which is owned by Sinarmas. This study aims to determine how far the relationship between green strategy, perceived quality and brand image affects purchase intention in Plenty's products in Jakarta. Data obtained from questionnaires distributed via googleform. The sample used in this study were 119 respondents. with the help of IBM SPSS Version 21, the result is green strategy, perceived quality and brand image have a positive effect on purchase intention. Perkembangan industri kertas mengalami penurunan sebagai akibat dari merebaknya issue perubahan iklim, pemanasan global, penggundulan hutan, penyempitan lahan hutan dan pengalihan penggunaan kertas ke digital. Disisi lain perusahaan dituntut terus berproduksi untuk tetap bisa bertahan, berkembang dan menghasilkan keuntungan. Salah satu produk dari bahan baku kertas yang mengalami peningkatan permintaan dari tahun ketahun yaitu tissue. Di negara cina, guna menggenjot sektor pariwisata, pemerintah mengkampanyekkan kebersihan, membuat permintaan tissue semakin meningkat. Di Indonesia, salah satu produk tissue yang mendukung sektor pariwisata dengan cara menyuplai tissue ke hotel, restaurant dan mall yaitu Plenty. Namun di industry kertas Indonesia, Plenty harus bersaing dengan merek lain. Salah satu pesaing utamanya adalah Passeo yang dimiliki oleh Sinarmas. Penelitian ini bertujuan untuk mengetahui seberapa jauh hubungan strategi ramah lingkungan, persepsi kualias produk dan citra merek mempengaruhi minat beli pada produk Plenty di jakarta. Data diperoleh dari kuesioner yang disebar melalui googleform. Sampel yang digunakan dalam penelitian ini sebanyak 119 responden. dengan bantuan IBM SPSS Versi 21, teruji secara empiris strategi ramah lingkungan, persepsi kualias produk dan citra merek berpengaruh positif terhadap purchase intention.

scholarly journals FACTORS THAT DETERMINE TOURIST’S PURCHASE INTENTION TOWARD KELANTANESE LOCAL CUISINE

2021 ◽  
Author(s):  
Nurul Fardila Abd Razak ◽  
◽  
Abdullah Muhamed Yusoff ◽  
Nur Azimah Othman ◽  
Derweanna Bah Simpong ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Research Approach ◽  
Local Foods ◽  
Tourist Destination ◽  
Independent Variables ◽  
Intent To Purchase ◽  
Intention To Purchase ◽  
Past Experiences ◽  
The Relationship

Local foods are one of the cravings of travelers wanting to experience the joys of domestic tourism. Some of the other reasons tourists visit a place is to experience the lifestyle, and culture. Besides these motivational factors, tourist visit places based on word -of- mouth and their own past experiences. The state of Kelantan, Malaysia is identified as a vibrant tourist destination as it has beautiful natural environs and has a rich and diverse cultural heritage that is easy to promote to tourists. Kelantan is also well known for its local cuisines that can attract the foodies. The uniqueness of the local cuisine also influences tourists to make other purchases. Using the quantitative research approach, this study aims to identify the relationship between food quality, price, and service quality towards the tourists intention to purchase local cuisine in Kelantan. These three independent variables will have a different role in explaining the factors that influence a tourist’s intent to purchase Kelantanese foodstuff.

scholarly journals The effect of national cultural differences of board members on integrated reporting

2018 ◽  
Vol 14 (1) ◽  
pp. 7-21 ◽  
Author(s):  
Simona Alfiero ◽  
Massimo Cane ◽  
Ruggiero Doronzo ◽  
Alfredo Esposito
Keyword(s):  
Cultural Differences ◽  
Critical Mass ◽  
Cultural Dimensions ◽  
Board Members ◽  
Cultural Dimension ◽  
Integrated Reporting ◽  
Independent Variables ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

This research, based on stakeholder theory and the national cultural dimensions, aims to test the influence of foreigners on board and its size on Integrated Reporting (IR) practices. The analysis is based on a sample of 1,058 European companies from 18 different countries, who adopted or not the IR for the year 2015, and it relies on a Logit. The dependent variable is a dummy (presenting or not the IR) and the independent variables are represented by the board characteristics (foreigners and size). The impact of the critical mass on the presence of foreigners and the cultural dimension on the basis of directors’ nationality was tested relying on the masculinity/femininity dimension of Hofstede. Besides, the directors’ country of origin was considered, namely if they belong to the major European countries presenting a wider IR diffusion. The relationship between foreigners on board and IR is found to be negative. This means that companies with at least one foreigner are less inclined to adopt IR. The results show that the boards with more of three foreign administrators have a major propensity to adopt the IR. The membership of the directors in countries with a feminist culture also has a positive effect.

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

scholarly journals PENGARUH REVIU RKA-K/L OLEH APIP TERHADAP EFISIENSI ALOKASI ANGGARAN KEMENTERIAN AGAMA

2019 ◽  
Vol 1 (1) ◽  
pp. 12
Author(s):  
Edy Effendi ◽  
Muhammad Imron
Keyword(s):  
Linear Regression ◽  
Simple Linear Regression ◽  
Independent Variables ◽  
Dependent Variables ◽  
Before And After ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

Research on the role of the APIP review of the Ministry/agency Work Plan and Budget document to determine the impact on the efficiency of ministry/agency spending (case study at the Ministry of Religion). The method used in this study uses simple linear regression with dummy. The use of linear regression is used to examine the relationship between independent variables (certain types of expenditure) and dependent variables (total expenditure). Whereas, dummy is used to find out before and after the APIP review is done. Throughout the author's search, this research has never been done. Based on the results of linear regression obtained, the APIP review significantly had a positive effect on official travel expenditure and honorarium but did not significantly affect building spending and equipment. Abstrak   Penelitian atas peran reviu APIP atas dokumen Rencana Kerja dan Anggaran Kementerian Negara/Lembaga untuk mengetahui dampaknya terhadap efisiensi belanja kementerian/lembaga (studi kasus pada Kementerian Agama). Metode yang digunakan dalam penelitian ini menggunakan regresi linier sederhana dengan dummy. Penggunaan regresi liner digunakan untuk meneliti hubungan antara variable independen (jenis belanja tertentu) dan variable dependen (total belanja). Sedangkan, dummy digunakan untuk mengetahui sebelum dan setelah reviu APIP dilakukan. Sepanjang penelusuran penulis, penelitian ini belum pernah dilakukan. Berdasarkan hasil regresi linier diperoleh, reviu APIP signifikan berpengaruh positif terhadap  belanja perjalanan dinas dan honorarium tetapi tidak signifikan berbengaruh terhadap belanja gedung dan alat.

scholarly journals A REVIEW ON TECHNOLOGY READINESS CONCEPT TO EXPLAIN CONSUMER’S ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 ◽  
pp. 49-57
Author(s):  
Khairull Anuar Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
New Technology ◽  
Technology Readiness ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Proposed Model ◽  
Related Service ◽  
Adoption Of New Technology ◽  
The Relationship

Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman  (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

When is transparent packaging beneficial?

2020 ◽  
Vol 48 (8) ◽  
pp. 781-801 ◽  
Author(s):  
Ouidade Sabri ◽  
Hai Van Doan ◽  
Faten Malek ◽  
Hager Bachouche
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Content Type ◽  
Mediating Role ◽  
High Level ◽  
Positive Effect ◽  
Moderating Role

PurposeThe purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category.Design/methodology/approachTwo separate experiments were conducted. Study 1 was designed to test the mediating role of perceived quality to account for the positive effect of transparency on purchase intention. Two types of packaging (opaque vs transparent) for a product associated with a high level of PQR were examined. Study 2 extended the findings by introducing the moderating role of PQR. A 2 (type of packaging: opaque vs transparent)*2 (PQR: low vs high) between subjects design was used.FindingsThe moderating role of the product PQR level is established: transparent packaging improves the product perceived quality and brand purchase intention when the product is associated with a high PQR, whereas there is no such preference for transparent packaging when the product is associated with a low PQR.Practical implicationsThe results offer insights to better understand the potential gains from adopting transparent packaging. If a brand manager's main goals are to develop sales, costly investments in research and development of transparent packaging appear to be fruitful only for products associated with high PQR.Originality/valueThis paper contributes to packaging, cue utilisation and perceived risk literatures by evidencing the moderating role of PQR to explain the positive effect of transparency on purchase intention.

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