scholarly journals PENGARUH ASOSIASI MEREK, PERSEPSI KUALITAS DAN GAYA HIDUP TERHADAP MINAT BELI SANDAL DAN SEPATU BATA CABANG KUNINGAN

2017 ◽  
Vol 13 (3) ◽  
Author(s):  
Riska Latipah
Keyword(s):  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Intention ◽  
Perceived Quality ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Brand Association ◽  
Positive Effect

This study against the background by increasing the competition in the industry sandals and shoes inIndonesia. This affects the sales of sandals and shoes Bata. This study also aims to analyze and test the effect of brandassociation, perceived quality and lifestyle of purchase intention Bata sandals and shoes Kuningan branch. Then analysisof data obtained using quantitative and qualitative analysis. Quantitative analysis includes: validity and reliability, datanormality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple regression analysis, hypothesistesting through t test and F, as well as the coefficient of determination (R ²). Qualitative analysis is the interpretationof the data obtained in the study and the results of data processing that has been carried out by members of descriptionand explanation. Hypothesis testing using t test showed that the variables of brand association and perceived quality issignificantly positive effect on purchase intention. Figures adjusted R2 of 0.585 indicates that 58.5% variable purchaseintention can be explained by the three independent variables in the regression equation. While the rest of 41.5% isexplained by other variables outside three variables used in this study.

scholarly journals Pengaruh Brand Awareness, Brand Association, dan Percieved Quality

FORUM EKONOMI ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 137
Author(s):  
Mohammad Wasil
Keyword(s):  
Quantitative Data ◽  
Perceived Quality ◽  
T Test ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Decision Variable ◽  
Brand Associations ◽  
Independent Variables ◽  
Brand Association

After a literature review and hypothesis formulation, data collected through questionnaire method to 82 people consumer of water purifiers Forbes in Samarinda which is obtained by using the purposive sampling technique. Thisresearch was conducted by using multiple linier regression. The conducted and analysis of data obtained with quantitative data. Quantitative data analysis are includes of : multiple regression analysis, hypothesis testing with the t test and F test, also the analysis of the correlation coefficient (R), and coefficient of determination (R ²).Based on the results of the observation, obtained the following regression equation : Y= 0,834 + 0,106X1 + 0,490X2 + 0,244X3Where the purchase decision variable (Y), brand awareness (X1), brand association (X2), and the perceived quality (X3). testing the hypothesis using the t test showed that the three independent variables brand awareness, brand associations, and perceived quality, positive influence on purchasing decisions. Coefficient of regression equal to (R) 0621a is translated into a table that all the variables of brand awareness, brand associations, and perceived quality, has a very strong influence on the consumer's decision to purchase a water filter Forbes. Asses R2 equal to 0,386 it means 38,6% variable purchase decision (Y) is influenced by three independent variables (X) and the remaining 61.4% is explained by other variables not included in this study. Keyword : purchasing decision, brand awareness, brand associations, andb perceived quality

scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect ◽  
Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

scholarly journals Faktor-Faktor Yang Mempengaruhi Kemauan Membayar Pajak Wajib Pajak Orang Pribadi Pada Kantor Pelayanan Pajak Pratama Senapelan Pekanbaru

2016 ◽  
Vol 2 (3) ◽  
pp. 205-209
Author(s):  
Faizah Kamilah
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Quantitative Analysis ◽  
Willingness To Pay ◽  
Qualitative Analysis ◽  
Qualitative Data ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Tax Laws

This study aimed to analyze the influence of consciousness of paying taxes, knowledge and understanding of tax laws on the willingness to pay taxes individual taxpayers who do the work free.The sample in this study are 100 individual taxpayers who do the work free on KPP Pratama Pekanbaru randomized using a sampling technique accidental sampling and then analysis of data obtained using the analysis of quantitative and qualitative data. Quantitative analysis includes: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing through t test and F, as well as the coefficient of determination (R2). Qualitative analysis is the interpretation of the data obtained in the study and the results of data processing that has been carried out by giving a description and explanation. Statistical analysis showed that the consciousness of paying taxes, knowledge and understanding of tax laws partial and simultaneous positive and significant impact on will pay taxes. Keywords: Willingness to pay taxes, pay taxes awareness and knowledge of tax laws

scholarly journals Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention

2021 ◽  
Vol 9 (12) ◽  
pp. 132-144
Author(s):  
Wawan Prasetia ◽  
Anas Hidayat
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Brand Association ◽  
Positive Effect

This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior. Respondents in this research were consumers and potential consumers who had purchased cement. This research used quantitative approach by distributing questionnaires to 200 respondents. Data were analyzed using the Structural Equation Method (SEM) with Partial Least Square. The findings of this research showed that perceived quality had no impact on purchase intention, meanwhile brand awareness, brand association, and brand loyalty had positive effect on purchase intention. In addition, brand awareness, brand association, and perceived quality had positive influence on brand loyalty.

scholarly journals LEADERSHIP, DISCIPLINE AND MOTIVATION AFFECTING TO THE PERFORMANCE

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Marsuhin Marsuhin ◽  
Suwignyo Widagdo ◽  
Murtadlo Murtadlo
Keyword(s):  
Regression Analysis ◽  
Performance Analysis ◽  
Police Force ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Dominant Influence

This study aims to identify and analyze the influence of leadership, discipline and motivation on the performance, as well as to find out which of the leadership, discipline and motivation are the dominant influence on performance. The subjects in this study are members of Lumajang Police Force Sabhara totaling 63 people.This research uses explanatory research. As independent variables, namely leadership, discipline and motivation, and the dependent variable is the performance. Analysis of the data used are validity and reliability, the classic assumption test, regression analysis, and hypothesis testing.The results showed that the leadership has a significant effect on performance, discipline significant effect on performance, motivation significant effect on the performance and motivation of the dominant influence on performance. The coefficient of determination (R2) is equal to 0,795. This means that 79.50% of performance can be explained by the leadership, discipline and motivation. While the rest of 20,50% performance is influenced by other variables not examined in this study.

scholarly journals ANALISIS CITRA NEREK, POSITIONING PRODUK DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BAJU THE EXECUTIVE DI SOLO PARAGON MALL

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Fitrysia Hanggraini ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Product Positioning ◽  
Clothing Store ◽  
Positive Effect

The goal of this study is the quality of brand image, positioning product, products, and lifestyle locations for clothing store the executive di solo paragon mall. The population in this study were consumers who bought products from The Executive at Solo Paragon Mall. The sampling technique uses accidental sampling, ie sampling is done by giving a questionnaire to get a sample based on the users of the product from The Executive who were met at the time of the research, which was taken from the research area. The data analysis method used in this study is descriptive statistics all analysis and regression analysis. Descriptive statistics of all analyzes, all interpretations, data obtained, and results of data processing carried out, carried out with explanations, explanations, and explanations. Regression analysis includes validity and reliability testing, classic assumption test, multiple regression analysis, determination test, t test, and l test. The results of the F test show that brand image, product positioning, and lifestyle have a simultaneous effect on purchasing decisions at the executive clothing store at the paragon mall solo. Brand image has a positive effect on purchasing decisions at the executive clothing store at Paragon Mall. Positioning products have a positive effect on purchasing decisions at the executive clothing store in Paragon. Lifestyle has a positive effect on purchasing decisions at the executive clothing store in Paragon. The results of the coefficient of determination of the results of analysis of multiple linear calculations can be seen that the number of adjustments R2 obtained is 0,63,2 or 63,2%. This shows that brand image, product positioning, and lifestyle have an influence on purchasing decisions in the executive store at the paragon mall solo.

scholarly journals PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).

2020 ◽  
Vol 6 (1) ◽  
pp. 81-97
Author(s):  
Heny Herawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Coefficient Of Determination ◽  
The Social ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Celebrity Endorsers

ABSTRAK             Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ). Pengujian hipotesis menggunakan analisis regresi berganda . Berdasarkan hasil analisis data dan pembahasan, secara parsial variabel Iklan Media Sosial Instagram (X1) berpengaruh positif teradap minat beli (Y). Variabel celebrity endorser (X2) secara parsial berpengaruh positif terhadap minat beli (Y). Secara simultan iklan media sosial instagram dan celebrity endorser berpengaruh signifikan terhadap minat beli. Koefisien determinasi sebesar 65,2% yang dijelaskan oleh iklan media sosial instagram dan celebrity endorser sedangkan sisanya 34,8%  yang tidak diteliti, seperti harga, kualitas, distribusi dan lain sebagainya.   Kata kunci : Iklan media sosial instagram, celebrity endorser, dan minat beli.   ABSTRACT             The purpose of this study was to obtain empirical "Effect of Instagram Social Media Ads, and celebrity endorser on buying interest online shop consumers (case study on the online shop of Keripik pisang coklat Krispbo.id). Hypothesis testing uses multiple regression analysis. Based on the results of the data analysis and discussion, partially the Social Media Ads variable Instagram (X1) has a positive effect on buying interest (Y). The celebrity endorser (X2) variable partially has a positive effect on buying interest (Y). Simultaneously Instagram social media ads and celebrity endorsers have a significant effect on buying interest. The coefficient of determination of 65.2% is explained by Instagram social media advertisements and celebrity endorsers while the remaining 34.8% is not examined, such as price, quality, distribution etc.   Key words : Instagram Social Media , celebrity endorser and purchase intention.

scholarly journals Pengaruh Kedisiplinan, Kecerdasan Emosional Dan Komunikasi Terhadap Kinerja Pegawai Balai Desa Wiladeg Gunungkidul

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Wais Al Kurnia
Keyword(s):  
Emotional Intelligence ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Employee Performance ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
F Test ◽  
Positive Effect

This study aims to know the effect of discipline, emotional intelligence and communication to employee performance. This study uses primary data by distributing questionnaires. The population of this study was all 35 employees of the Wiladeg Gunungkidul Village Hall. Data analysis method used multiple regression analysis, validity test, reliability, hypothesis testing (T test and F test) and test the coefficient of determination. The result of this study concluded that based on regression analysis obtained the following equation Y =  0,123 + 0,120X1 + 0,066X2 + 0,364X3 + e. Based on the hypothesis testing, the F test is known that joinly (simultaneously) variable discipline, emotional intelligence and communication significant effect on employee performance. The result of the t test (partial testing), variable discipline, emotional intelligence  and communication has significant positive effect on employee performance.

scholarly journals Analysis of The Impact of Using Artists Via Vallen As Celebrity Endorser in Online Stores on Shop Image Brands

2021 ◽  
Vol 2 (1) ◽  
pp. 106-111
Author(s):  
Edy Anas Ahmadi ◽  
Ulfatul Khasanah ◽  
Rina Sulistyowati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Test Results ◽  
Multiple Correlation ◽  
Independent Variables

This study aims to determine whether there is a variable influence of Attractiveness, Credibility, and Charisma partially, simultaneously and most dominantly on the Shopee Brand Image. It is suspected that there is a significant effect partially and simultaneously, and the most influential variable is credibility. using quantitative descriptive methods. The sample was determined as many as 89 respondents. The data analysis methods used are: Validity Test, Reliability Test, Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination, t test, and F test. In the Reliability Test, it is known that all items are reliable. In the Multiple Regression Analysis, the value is 3,100. If all the independent variables increase by one unit, the Brand Image increases with the value of the regression coefficient. The coefficient of determination test results showed that R2 = 0.756 contributed 75%. In the Multiple Correlation Test, it is known that each variable has a degree of closeness. The t test results show that partially there is a significant effect on the Attractiveness and Credibility variables, while the Charisma variable has no significant effect. In the F test it is known that there is a simultaneous significant effect of all independent variables on the dependent variable. The conclusion is that there is a significant effect both partially and simultaneously of the Attractiveness, Credibility, and Charisma variables on the Brand Image. The variable that has the most dominant influence is the credibility variable.

scholarly journals PENGARUH MANAJEMEN KOPERASI DALAM MENINGKATKAN SISA HASIL USAHA (SHU) DI KOPERASI

2020 ◽  
Vol 9 (1) ◽  
pp. 25-39
Author(s):  
Florida Ningsih ◽  
Sutar Sutar
Keyword(s):  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Cooperative Management ◽  
Business Results ◽  
Credit Cooperatives ◽  
Branch Office ◽  
Positive Effect

This study aims to determine whether SEHATI credit cooperatives have implemented good and correct cooperative management in an effort to improve SHU (remaining operating results). This study took primary data in a questionnaire that was distributed to members. At SEHATI Cooperative, the focus is on the East Jakarta cakung branch office cooperative with 265 active members. The data were then analyzed using the Validity and Reliability Test, and the Coefficient of Determination Test, the t Test, to test the research hypothesis. Based on the T test, the influence of cooperative management together has a positive effect on residual business results. Y).

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