scholarly journals Pengaruh Green Strategy, Perceived Quality dan Brand Image terhadap Purchase Intention pada Produk Plenty di Jakarta

2021 ◽  
Vol 5 (4) ◽  
pp. 380
Author(s):  
Nofilia Faulina Perlambang ◽  
Eko Harry Susanto
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Raw Materials ◽  
Paper Industry ◽  
Perceived Quality ◽  
Tourism Sector ◽  
Green Strategy ◽  
The Government ◽  
The Relationship ◽  
Positive Effect

The development of the paper industry has decreased as a result of widespread issues of climate change, global warming, deforestation, narrowing forest land and the transfer of paper use to digital. On the other hand, companies are required to continue producing in order to survive, develop and generate profits. One of the products made from paper raw materials that has experienced an increase in demand from year to year is tissue. In China, in order to boost the tourism sector, the government is campaigning for cleanliness, making the demand for tissue increasing. In Indonesia, one of the tissue products that supports the tourism sector by supplying tissue to hotels, restaurants and malls is Plenty. However, in the Indonesian paper industry, Plenty has to compete with other brands. One of its main competitors is Passeo which is owned by Sinarmas. This study aims to determine how far the relationship between green strategy, perceived quality and brand image affects purchase intention in Plenty's products in Jakarta. Data obtained from questionnaires distributed via googleform. The sample used in this study were 119 respondents. with the help of IBM SPSS Version 21, the result is green strategy, perceived quality and brand image have a positive effect on purchase intention. Perkembangan industri kertas mengalami penurunan sebagai akibat dari merebaknya issue perubahan iklim, pemanasan global, penggundulan hutan, penyempitan lahan hutan dan pengalihan penggunaan kertas ke digital. Disisi lain perusahaan dituntut terus berproduksi untuk tetap bisa bertahan, berkembang dan menghasilkan keuntungan. Salah satu produk dari bahan baku kertas yang mengalami peningkatan permintaan dari tahun ketahun yaitu tissue. Di negara cina, guna menggenjot sektor pariwisata, pemerintah mengkampanyekkan kebersihan, membuat permintaan tissue semakin meningkat. Di Indonesia, salah satu produk tissue yang mendukung sektor pariwisata dengan cara menyuplai tissue ke hotel, restaurant dan mall yaitu Plenty. Namun di industry kertas Indonesia, Plenty harus bersaing dengan merek lain. Salah satu pesaing utamanya adalah Passeo yang dimiliki oleh Sinarmas. Penelitian ini bertujuan untuk mengetahui seberapa jauh hubungan strategi ramah lingkungan, persepsi kualias produk dan citra merek mempengaruhi minat beli pada produk Plenty di jakarta. Data diperoleh dari kuesioner yang disebar melalui googleform. Sampel yang digunakan dalam penelitian ini sebanyak 119 responden. dengan bantuan IBM SPSS Versi 21, teruji secara empiris strategi ramah lingkungan, persepsi kualias produk dan citra merek berpengaruh positif terhadap purchase intention.

scholarly journals The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

2021 ◽  
Vol 4 (1) ◽  
pp. 32-60
Author(s):  
Setyo Aji Wibowo ◽  
Mohamad Rizan ◽  
Ika Febrilia
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
The State ◽  
Equation Modeling ◽  
Survey Method ◽  
State University ◽  
The Relationship

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

scholarly journals Co-shopper and price moderation in the influence of tourist ethnocentrism and brand images on purchase intention

2020 ◽  
Vol 12 (2) ◽  
pp. 125
Author(s):  
Ika Barokah Suryaningsih
Keyword(s):  
Regression Analysis ◽  
Analytical Method ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Consumption Behavior ◽  
Moderating Variables ◽  
The Relationship ◽  
Positive Effect

Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as moderating variables in the relationship between tourist ethnocentrism and brand image on purchase intention. The population in this study were local tourists who visited Banyuwangi and Osing t-shirt stores. The sampling technique was an accidental sampling that collected data from 100 respondents. The analytical method was Moderated Regression Analysis (MRA). The results showed that tourist ethnocentrism and brand image have a positive effect on purchase intention. The influence of tourist ethnocentrism and brand image on purchase intention is stronger when it moderated by the co-shopper variable. Conversely, the influence of tourist ethnocentrism and brand image on purchase intention was statistically not significantly moderated by price.

Determinants of Consumer’s Intention to Purchase Traditional Indian Apparels

2021 ◽  
pp. 2319510X2110056
Author(s):  
Jyoti Bhasin Chaudhry ◽  
Pranay Verma
Keyword(s):  
Purchase Intention ◽  
Reliability And Validity ◽  
Perceived Quality ◽  
Product Knowledge ◽  
Consumer Market ◽  
Independent Variables ◽  
Intention To Purchase ◽  
The Relationship ◽  
Positive Effect ◽  
Structured Questionnaire

Traditional Indian apparels consumer market is still a niche market. The main aim of this article is to observe the influence of perceived quality, price sensitivity, perceived value, status consumption, consumer traits relating to product design (centrality of visual product aesthetics (CVPA), product knowledge (independent variables) on purchase intention of traditional Indian apparels. A structured questionnaire was circulated among respondents in Delhi NCR to collect data. Convenience sampling was employed for data collection. The psychometric properties of purchase intention for Traditional Indian apparels were examined by testing the reliability and validity of the measures. Multiple Regression tool was used to find out the relationship between independent variables on dependent variable (purchase intention). The regression results revealed that perceived quality, CVPA were found to have significant and positive effect on consumer’s intention to purchase Indian traditional apparels.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

scholarly journals Fraud risk and trust on the intention to buy of e-commerce

2021 ◽  
Vol 3 (1) ◽  
pp. 45-52
Author(s):  
Dewi Anggun Puspitarini ◽  
Prawira Aros Purnama ◽  
Isti Riana Dewi
Keyword(s):  
Purchase Intention ◽  
Measurement Model ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Fraud Risk ◽  
Inner Model ◽  
Deceptive Behavior ◽  
The Government ◽  
The Relationship

This study aims to analyze and obtain empirical evidence of deceptive behavior as a moderating variable of trust in purchasing through e-commerce purchase intentions. The data of this research were obtained from the results of collecting a questionnaire of 100 respondents who were consumers who had made transactions through e-commerce sites. Testing the hypothesis in this study using the measurement model (Outer Model) and structural models (Inner Model) with the application of Partial Least Square (PLS). The PLS program used is SmartPLS version 3.02.8. The results of this study indicate that trust has a positive effect on purchase intentions. However, with deceptive behavior as moderation, deceptive behavior weakens the relationship between trust in purchasing through E-Commerce and purchase intention as a mediating variable. Purchase intention is proven to be a mediating variable that mediates trust in mentally buying. The government should be more assertive in handling cases of e-commerce crime that are rife to create security and comfort for e-commerce site users.

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

Consumer confusion moderates the inertia–purchase intention relationship

2018 ◽  
Vol 46 (3) ◽  
pp. 387-394 ◽  
Author(s):  
Jerry Yuwen Shiu ◽  
Shian-Yang Tzeng
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Belief System ◽  
Consumer Trust ◽  
Convenience Store ◽  
Convenience Stores ◽  
Consumer Confusion ◽  
Short And Long Term ◽  
The Relationship

We investigated the moderating effect of consumer confusion on the relationship between inertia and purchase intention. Customers (N = 166) were approached randomly with a request to complete our survey as they finished shopping at a convenience store in Taiwan in August 2014. The results revealed that the purchase intention behavior relied on consumer inertia, which increased when consumers were confused because they were less capable of making rational buying decisions when choosing between retailer brands in the marketplace. In a marketing campaign context, our findings show that substantial differentiation is crucial for convenience store chains to strengthen the belief system and behavioral routines of their customers, thereby helping the convenience stores to strengthen their brand image, build consumer trust, achieve a competitive advantage, and capture a greater share of the market in both the short and long term.

PENGUJIAN WAGNER'S LAW VERSUS KEYNESIAN HYPOTHESIS: PENDEKATAN REGIONAL INDONESIA

2021 ◽  
Vol 2 (2) ◽  
pp. 181-193
Author(s):  
Esti Pasaribu ◽  
Septriani Septriani
Keyword(s):  
Government Expenditure ◽  
Granger Causality Test ◽  
Empirical Theory ◽  
Causality Test ◽  
Wagner’S Law ◽  
Long Run ◽  
Wagner's Law ◽  
The Government ◽  
The Relationship ◽  
Positive Effect

In this paper, we tested the Wagner’s Law against the Keynesian Hypothesis for Indonesia using granger causality test. After conducting theoretical and empirical theory, this paper is analysing the relationship between government expenditure and GDP percapita. The long run parameters and causality test found valid Wagners’ Law in Indonesia not Keynesian Hypothesis. The results reveal a positive and statistically significant long run effect running from economic growth toward the government expenditure refer to Wagner’s Law in Indonesia. Further more, the growth of population is giving a positive effect for government expenditure also.

Sign in / Sign up

Export Citation Format

Share Document