scholarly journals KEBERLANJUTAN JURNALISTIK SEHAT DI ERA KONVERGENSI DARING SUARASURABAYA.NET DENGAN PENDEKATAN ENGAGEMENT PYRAMID

2019 ◽  
Vol 5 (02) ◽  
pp. 177
Author(s):  
Anak Agung Istri Prihandari Satvikadewi ◽  
Irmasanthi Danadharta ◽  
Bambang Aprianto
Keyword(s):  
Social Media ◽  
News Media ◽  
High Speed ◽  
Online Journalism ◽  
Case Study Method ◽  
Digital Era ◽  
Media Platform ◽  
The Media ◽  
The Creation

<p>ABSTRACT</p><p>The approach of engagement pyramid, which is a response to the increasingly complex relations between consumers and producers in the digital era, offers a solution so that the sustainability of an organization, product or a particular brand can be maintained, through one key concept: engagement. Applying the approach of the engagement pyramid in online journalism enables the creation of a healthy journalistic process, because the demands of high speed verification and curation procedure of the news or other journalistic products can still be fulfilled through the stages of engagement. The stages of engagement include watching, sharing, commenting, producing and curating. This article is a summary of research on the application of engagement pyramid in the news media portal http://suarasurabaya.net. With the case study method, Suara Surabaya dot Net was chosen as a subject based on meeting criteria as convergent media. As a result, the pyramid engagement approach has implications for the continuity of good relations between the media and listeners, which also have consequences on the structure of the writings as the product of online journalism, considering that media platform used (radio, portal, social media and micro blogging) each has specific characteristics.</p><p><strong>Keywords: Engagement Pyramid, Healthy Journalistic, Online Convergence, Suarasurabaya.net.</strong></p><p>ABSTRAK</p><p>Pendekatan engagement pyramid yang merupakan respon terhadap semakin kompleksnya relasi antara produsen di era digital dan konsumen, menawarkan jalan tengah agar keberlanjutan sebuah organisasi, produk maupun brand dapat terjaga, melalui satu konsep kunci yaitu keterlibatan. Pendekatan piramida keterlibatan dalam jurnalisme daring memungkinkan terciptanya proses jurnalistik yang sehat, karena meskipun dalam tuntutan kecepatan yang tinggi, verifikasi dan kurasi berita atau produk jurnalistik lainnya tetap tetap bisa dilakukan melalui tahap-tahap keterlibatan. Tahap-tahap keterlibatan tersebut meliputi watching, sharing, commenting, producing dan currating. Artikel ini merupakan ringkasan dari penelitian tentang penerapan engagement pyramid di media portal berita http://suarasurabaya.net. Dengan metode studi kasus, Suara Surabaya dot Net dipilih sebagai subjek berdasarkan pemenuhan kriteria sebagai media konvergen. Hasilnya, pendekatan engagement pyramid selain berimplikasi pada keberlanjutan hubungan baik antara media dengan pendengar juga berkonsekuensi pada struktur penulisan produk jurnalistik, mengingat masing-masing platform media yang digunakan (radio, portal, media sosial dan micro blogging) memiliki karakteristik yang spesifik.</p><p><strong>Kata Kunci: Engagement Pyramid, Jurnalistik Sehat, Konvergensi Daring, Suarasurabaya.net.</strong></p>

scholarly journals PENDIDIKAN LITERASI DIGITAL DI KALANGAN USIA MUDA DI KOTA BANDUNG

2018 ◽  
Vol 16 (2) ◽  
pp. 146 ◽  
Author(s):  
Hana Silvana ◽  
Cecep Darmawan
Keyword(s):  
Social Media ◽  
Young People ◽  
Digital Literacy ◽  
Positive Impact ◽  
Literacy Programs ◽  
Case Study Method ◽  
The Media ◽  
The Government ◽  
Use Of Social Media

AbstrakFenomena pengunaan media sosial sebagai media online semakin massive pada dekade ini. Kalangan muda sebagai generasi milenial atau digital native merupakan pengguna terbesar dalam penggunaan media sosial saat ini. Penelitian mengenai literasi digital masih jarang dilakukan terutama di Indonesia. Subyek penelitian ini adalah kalangan usia muda dengan rentang usia 17–21 tahun yang merupakan pengguna aktif media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan yang dijadikan sampel penelitian sebanyak 5 orang dan 1 orang informan kunci dari pakar literasi media. Temuan yang diperoleh pada penelitian ini menunjukan pentingnya program literasi digital yang memberikan dampak positif bagi pengetahuan, pemahaman dan keterampilan dalam menggunakan media terutama media sosial yang saat ini sering dijadikan sumber informasi oleh khalayak terutama oleh kalangan yang berusia muda. Program ini memberikan kontribusi yang signifikan pada penyebaran informasi dalam menggunakan media massa terutama media sosial yang digunakan oleh kalangan usia muda sehingga ada kesadaran dalam menggunakan media. Pada pendidikan pelatihan (diklat) ini peserta belum semua mempunyai keahlian ini dikarenakan keahlian ini memerlukan latihan yang terus menerus dan konsisten sehingga mereka dapat melakukannya dengan baik. Oleh karena itu pendidikan literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat dan civitas akademika yang peduli terhadap kemajuan bangsa. AbstractThe phenomenon of the use of social media as an online media is increasingly massive in the use of this decade. Young people as the native millennial or digital generation are the biggest users in the use of social media today. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study were young people aged 17-21 years that were active users of social media. This study uses a qualitative approach to the case study method. The informants who were used as research samples were 5 people and 1 key informant from media literacy experts. The findings obtained in this study indicate the importance of digital literacy programs that have a positive impact on knowledge, understanding and skills in using the media, especially social media which is now often used as a source of information by audiences, especially among young people. information on using mass media, especially social media used by young people so that there is awareness in using the media. In this education participants do not all have this expertise because this skill requires continuous and consistent training so that they can do it well. Therefore digital literacy education is a solution that can be done by the government and elements of society and academics who care about the progress of the nation.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

scholarly journals Strategi Pemasaran Digital Pariwisata Berbasis Budaya Pemerintah Kota Surakarta (Studi Kasus Batik Solo TV di Instagram)

2021 ◽  
Vol 7 (1) ◽  
pp. 45-61
Author(s):  
Ivanovich Aldino
Keyword(s):  
Social Media ◽  
Content Management ◽  
City Government ◽  
Study Approach ◽  
Digital Era ◽  
Promotion System ◽  
City Tourism ◽  
Media Platform ◽  
New Perspective

Penelitian ilmiah terkait promosi digital dalam bidang pariwisata kota dibutuhkan untuk memberikan edukasi pentingnya perancangan sistem promosi di era digital. Studi kasus pada Batik Solo TV ini membahas dan menganalisis berbagai faktor yang memengaruhi capaian konten promosi digital yang diunggah akun resmi Pemerintah Kota Surakarta dalam platform media sosial. Rumusan penelitian ini mengulas strategi yang dilakukan pengelola Solo Batik TV dalam merancang konten dan bekerja sama dengan pengelola event kebudayaan di Kota Surakarta. Penelitian ini juga menguji konten promosi digital Solo Batik TV dengan sudut pandang follower akun media sosial pemerintah kota. Penulis menggunakan metode penelitian deskriptif kualitatif dengan pendekatan studi kasus, bertujuan mengetahui teknik penerapan konten audio visual untuk meningkatkan hasil capaian dari kegiatan kebudayaan Kota Surakarta. Penelitian ini menunjukkan bagaimana pengelola Solo Batik TV mengelola konten promosi digital wisata kota. Sehingga hasil penelitian bisa memberikan pandangan baru dalam implementasi manajemen khususnya pada bidang pengelolaan konten audio visual untuk promosi digital wisata kota. Tourism Digital Marketing Strategy Based on the Culture of the Surakarta City Government (Case Study Batik Solo TV on Instagram) ABSTRACT Scientific research in digital promotion for city tourism is paramount to educate the importance of promotion system design in the digital era. A case studies Solo Batik TV analyzing and discussing factors concerning achieved digital promotion content uploaded by official Surakarta’s Government account on the social media platform. This research reviews strategy used by Solo Batik TV management in designing content and collaboration with other cultural affairs agencies in Surakarta. This thesis also tested Solo Batik TV digital promotion content from the city’s social media follower perspective. The researcher used a qualitative descriptive research method with a case study approach to better understand the usage of audiovisual content to increase performance from cultural events in Surakarta. This research shows how Solo Batik TV manages the city’s digital promotion content. This research aims to give a new perspective in the management implementation, notably in the audiovisual content management for city digital tourism promotion.  

scholarly journals Non-boundaries of style represented in fashion Instagram: a social media platform as a digital space–time

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sungeun Suh
Keyword(s):  
Social Media ◽  
Nonlinear Boundary ◽  
Media Ecology ◽  
Media Environment ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Digital Era ◽  
Temporal Aspects ◽  
Media Platform ◽  
The Media

Abstract This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

scholarly journals The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth

2020 ◽  
Vol 1 (2) ◽  
pp. 171
Author(s):  
Mashita Phitaloka Fandia Purwaningtyas ◽  
Desti Ayu Alicya
Keyword(s):  
Social Media ◽  
Self Presentation ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
Digital Era ◽  
The Social ◽  
Fragmented Self ◽  
Media Platform ◽  
The Media ◽  
Multiple Accounts

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.

scholarly journals Analisis Penerapan E-Government dan Perubahan Interaksi Sosial setelah Mediatisasi di Desa Karang Bajo, Lombok

2017 ◽  
Vol 9 (2) ◽  
pp. 176
Author(s):  
Wulan Purnama Sari
Keyword(s):  
Social Interaction ◽  
New Media ◽  
Rural Areas ◽  
Urban Areas ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Digital Era ◽  
Use Of Technology ◽  
The Media

<em>In Indonesia, the digital era is not only brings difference for people residing in urban areas, but also in rural areas that do not have adequate access in terms of resources. As one example is a village in the province of Lombok named Karang Bajo. Karang Bajo village apply it’s government with the use of technology and new media, in other words Karang Bajo Village has introduced a system of E-Government. This is in line with the concept mediatization which can be interpreted as the most important concepts to understand the importance of the media on culture and society. The study was conducted using a qualitative approach and case study method. The results from this research is E-Government applied in Karang Bajo village is still in the billboards stage with primaly puspose because constitution UU No. 6 (2014). The presence of E-Government didn’t bring any changes in society’s social interaction.</em>

scholarly journals Dealing with digital intermediaries: A case study of the relations between publishers and platforms

2017 ◽  
Vol 20 (4) ◽  
pp. 1600-1617 ◽  
Author(s):  
Rasmus Kleis Nielsen ◽  
Sarah Anne Ganter
Keyword(s):  
Social Media ◽  
20Th Century ◽  
News Media ◽  
Short Term ◽  
Media Environment ◽  
Fear Of Missing Out ◽  
The Media ◽  
Media Organizations

The rise of digital intermediaries such as search engines and social media is profoundly changing our media environment. Here, we analyze how news media organizations handle their relations to these increasingly important intermediaries. Based on a strategic case study, we argue that relationships between publishers and platforms are characterized by a tension between (1) short-term, operational opportunities and (2) long-term strategic worries about becoming too dependent on intermediaries. We argue that these relationships are shaped by news media’s fear of missing out, the difficulties of evaluating the risk/reward ratios, and a sense of asymmetry. The implication is that news media that developed into an increasingly independent institution in the 20th century—in part enabled by news media organizations’ control over channels of communication—are becoming dependent upon new digital intermediaries that structure the media environment in ways that not only individual citizens but also large, resource-rich, powerful organizations have to adapt to.

scholarly journals Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Mohammad Ribhul Azeem ◽  
Ahmad Toni
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Study Method ◽  
Media Richness Theory ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

One Way Communication occurring at an institution the government should be changed into two way communication through media. Cooperative and Small Medium Enterprises Ministry Republic of Indonesia use social media as a means of the spread of information to interested parties. This research using the Media Richness Theory and uses Qualitative Case Study method by lifting cases of management media network happening in the society in the Division of Public Relations Cooperative and Small Medium Enterprises Republics Indonesia that has not yet been optimized. The research also use constructivism who regards paradigm of the solution of the problems faced by a solution .These are data to research for participating states in the form of observation internships and also with interviews with key informants , which are then data was compared with each other using a source of triangulation.The result of this research shows the important things can support of the effectiveness of the social media optimizations at Cooperative Small Medium Enterprises Ministry Republic of Indonesia such as management of information signs, feedback, focus development and language use. Komunikasi satu arah yang terjadi pada institusi pemerintah harus diubah menjadi komunikasi dua arah melalui media. Kementerian Koperasi dan UKM Republik Indonesia menggunakan media sosial sebagai sarana penyebaran informasi kepada pihak yang berkepentingan. Penelitian ini menggunakan teori kekayaan media dan menggunakan metode penelitian studi kasus kualitatif dengan mengangkat kasus berupa pengelolaan jejaring media sosial yang terjadi di Divisi Hubungan Masyarakat Kementerian Koperasi dan UKM Republik Indonesia. Penelitian ini juga menggunakan paradigma konstruktivisme. Pada penelitian ini data didapatkan melalui observasi partisipan berupa kegiatan magang dan wawancara dengan key informant, kemudian data tersebut dibandingkan satu sama lain menggunakan triangulasi sumber. Hasil yang didapat dalam penelitian ini menggambarkan bahwa pentingnya beberapa aspek yang mampu meningkatkan pengelolaan jejaring media sosial di Kementerian Koperasi dan UKM Republik Indonesia yang baik seperti pengelolaan tanda informasi, umpan balik, pengembangan fokus dan juga pemanfaatan bahasa.

scholarly journals Komunikasi Interaktif Nikon Ambassador Dalam Mempertahankan Citra Merek (Studi Kasus Akun Media Sosial Instagram @Sukiminthio)

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 365
Author(s):  
Ignacia Ardelia ◽  
Gregorius Genep Sukendro
Keyword(s):  
Social Media ◽  
Marketing Communication ◽  
Case Study Method ◽  
Interactive Communication ◽  
The Public ◽  
Additional Information ◽  
Positive Image ◽  
Digital Era ◽  
Brand Ambassadors

In today's digital era, marketing communication activities are supported by the presence of social media. Social media, one of which is Instagram, allows users to get additional information about a brand through contents uploaded by Brand Ambassadors. Brand Ambassador as a bridge of communication between brands and users, is one important factor in maintaining a positive image of a brand. This study aims to find out how interactive communication is carried out by Nikon Ambassador’s Sukimin Thio on Instagram. This research uses descriptive qualitative approach and case study method. Instagram is very suitable as Nikon marketing communication media that target Millenials (young people), besides that interactive communication carried out by Sukimin as Nikon Ambassador plays an important role in maintaining a positive brand image. Sukimin's interactive communication is done every day by replying to each comment, Direct Message, presenting content that is liked by followers, and utilizing the features found on Instagram to the fullest. The conclusion from the results of this study is through interactive communication, the public become more convinced that Nikon is a good product and get comfort in discussing Nikon products. Sukimin's image as someone inspiring and fun on social media and also his youthful personality is the same as the image that Nikon Indonesia wants to form. With the presence of Nikon Ambassador helping Nikon Indonesia to increase credibility, selling points, as well as maintaining a positive image. Di era digital saat ini, kegiatan komunikasi pemasaran didukung oleh hadirnya media sosial. Media sosial salah satunya Instagram memungkinkan pengguna untuk mendapatkan informasi tambahan mengenai suatu merek melalui konten yang diunggah oleh para Brand Ambassador. Brand Ambassador sebagai jembatan komunikasi antara merek dan pengguna, menjadi salah satu faktor penting dalam mempertahankan citra positif sebuah merek. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi interaktif yang dilakukan oleh Nikon Ambassador Sukimin Thio di Instagram. Penelitian ini menggunakan pendekatan kualitatif deskriptif dan metode studi kasus. Instagram sangat cocok sebagai media komunikasi pemasaran Nikon yang targetnya Millenials (anak muda), selain itu komunikasi interaktif yang dilakukan Sukimin sebagai Nikon Ambassador berperan penting dalam mempertahankan citra positif merek. Komunikasi interaktif dilakukan Sukimin setiap hari dengan cara membalas tiap-tiap komentar, Direct Message, menyajikan konten yang disukai pengikut, serta memanfaatkan fitur yang terdapat pada Instagram secara maksimal.  Simpulan dari hasil penelitian ini adalah melalui komunikasi interaktif khalayak menjadi lebih yakin bahwa Nikon adalah produk yang bagus dan mendapatkan kenyamanan dalam berdiskusi mengenai produk Nikon. Citra Sukimin sebagai seseorang menginspirasi dan menyenangkan di media sosial serta kepribadiannya yang anak muda sama seperti citra yang ingin dibentuk Nikon Indonesia. Dengan adanya Nikon Ambassador membantu Nikon Indonesia untuk meningkatkan kredibilitas, nilai jual, juga mempertahankan citra yang positif.

scholarly journals The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

2021 ◽  
Vol 9 (2) ◽  
pp. 110-118
Author(s):  
Muslikhin Muslikhin ◽  
Deddy Mulyana ◽  
Dadang Rahmat Hidayat ◽  
Prahastiwi Utari
Keyword(s):  
Social Media ◽  
Distribution Channel ◽  
Case Study Method ◽  
News Production ◽  
For Profit ◽  
Production And Distribution ◽  
The Media ◽  
Use Of Social Media ◽  
Initial Source

This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber Media News in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use of Vincent Mosco political economy theory of media, the authors conclude that <em>Tribunnews.com</em>, the cyber media news, and the object of this research, makes social media a commodity and a content distribution channel, by involving all parts of the newsroom to utilize social media (structuration). The commodification of content is carried out by making information on social media an initial source for news production. Audience commodification by using the followers of social media accounts as a source of income. This was achieved by offering social media accounts to the advertisers to put their advertisement on official social media accounts. Through the use of social media, journalists are used by <em>Tribunnews.com</em> for profit. Utilization is carried out by distributing journalists’ work to social media, and to other cyber media news included in the media group—without providing additional wages. Spatialization was carried out by using social media as a means of news distribution or amplification. The goal is to reach readers who mostly get their information through the Internet, including through smartphones and social media. Structuration achieved through the formation of a team dedicated to managing the use of social media in the production and distribution of news.

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