scholarly journals Dampak Media Sosial terhadap Usaha Kecil dan Menengah (UKM) Sentra Industri Keramik Plered, Kabupaten Purwakarta

InterKomunika ◽  
2018 ◽  
Vol 2 (2) ◽  
pp. 172
Author(s):  
Danang Sanggabuwana ◽  
Susi Andrini
Keyword(s):  
Social Media ◽  
Negative Impact ◽  
Positive Impact ◽  
Marketing Communications ◽  
Social Media Platform ◽  
Digital Era ◽  
Media Platform ◽  
Media Applications ◽  
Industrial Center

Abstract .The development of social media makes it recommended that social media become the most important part in developing and advancing its business especially in the field of promotion, marketing and marketing as a whole. The existence of today's social media applications has become the most efficient and effective tool for ceramic SMEs in Ceramic Plered Industrial Center, Purwakarta District, and today most of the SMEs have followed the digital era by using social media platform for marketing communications, advertisement, product publicity ceramics and services they provide. They create fan pages for followers to make communication fast, even in different cities or countries SME ceramic actors can warmly welcome advice and opinions that help in improving their business. Based on the review that there is a positive impact although there is also a negative impact of social media applications on the development of business SMEs ceramic entrepreneurs but not undo the intention to advance its business, and motivated to use this platform.Keywords: media, social media

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

scholarly journals Identification of Online Public Shaming Using Machine Learning Framework

2021 ◽  
pp. 539-543
Author(s):  
Sonali Gaikwad ◽  
Tejashri Borate ◽  
Nandpriya Ashtekar ◽  
Umadevi Lade
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Negative Impact ◽  
Daily Life ◽  
Irrelevant Information ◽  
Social Media Platform ◽  
Learning Framework ◽  
Huge Impact ◽  
Social Media Platforms ◽  
Media Platform

Social Media Platforms involve not millions but billions of users around the globe. Interactions on these easily available social media sites like Twitter have a huge impact on people. Nowadays, there is undesirable negative impact for daily life. These hugely used major platforms of communication have now become a great source of dispersing unwanted data and irrelevant information, Twitter being one of the most extravagant social media platform in our times, the topmost popular microblogging services is now used as a weapon to share unethical, unreasonable amount of opinions, media. In this proposed work the dishonouring comments, tweets towards people are categorized into 9 types. The tweets are further classifies into one of these types or non-shaming tweets towards people. Observation says out of the multitude of taking an interested clients who posts remarks on a specific occasion, lions share are probably going to modify the person in question. Moreover, it is not the nonshaming devotee who checks the increment quicker but of shaming in twitter.

scholarly journals Fenomena Haters Sebagai Dampak Negatif Perkembangan Media Sosial Di Indonesia [The Phenomena of Haters and the Negative Impact of Social Media Development in Indonesia]

2017 ◽  
Vol 13 (2) ◽  
pp. 23 ◽  
Author(s):  
Adek Zico Sitorus ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Media ◽  
Operating Systems ◽  
Negative Impact ◽  
Social Media Platform ◽  
Evolution Of Technology ◽  
Media Platform ◽  
Cyber Space ◽  
Modern Era ◽  
Bahasa Indonesia ◽  
The Way

<p>The evolution of technology has made communication much easier. The existence of recent sophisticated platforms, operating systems, and apps has changed the way people communicate. This is supported by McLuhan’s statement about the determinism theory of technology which in his 1962 book ‘<em>The Guttenberg Galaxy: The Making of Thypographic Man’ </em>declared<em> </em>that technology affects the way people communicate<em> </em> (Straubhaar, Larose, &amp; Davenport, 2010). In this modern era, the evolution of technology has brought the communication amongs celebrities, fans, and haters to the next level. Through social media programs such as Instagram, a celebrity just need post a picture or a video to give an update about their activities for the followers. However, their followers are not just their lovers or fans but their haters as well. Instagram as a social media platform offers a cyber space which enables cyber societies to interact freely. However, this cyber space also allows haters to exist on social media.</p><p>BAHASA INDONESIA ABSTRAK: Kemajuan teknologi mempermudah komunikasi antar manusia. Dapat dikatakan dengan semakin canggihnya <em>platform</em>, sistem operasi dan aplikasi yang merupakan bagian dari teknologi mempengaruhi cara komunikasi masyarakat sebagaimana yang dikatakan McLuhan pada teori determinasi teknologi di tahun 1962 tertulis dalam bukunya yang berjudul <em>The Guttenberg Galaxy: The Making of Thypographic Man</em> (Straubhaar, Larose, &amp; Davenport, 2010) yaitu bahwa teknologi mempengaruhi cara berkomunikasi manusia satu dengan lainnya. Pada era modern ini kemajuan teknologi mempermudah komunikasi antar selebriti dan fans melalui media sosial, khususnya Instagram. Dimana melalui Instagram seorang idola atau selebriti cukup memposting sebuah foto atau video di Instagram untuk bertegur sapa dengan para penggemarnya. Namun pada kenyataanya tidak hanya komentar positif yang didapat oleh seorang idola namun juga kritikan pedas dari para haters. Dengan mudahnya akses komunikasi dan Instagram sebagai <em>cyber space</em> yang menjadi ruang berinteraksi antar individu secara bebas pada modern ini melahirkan dampak negatif bagi para selebriti yaitu dengan lahirnya akun-akun <em>haters</em> di media sosial.</p>

scholarly journals A Survey on Identification of Online Public Shaming Using Machine Learning Framework

2021 ◽  
pp. 430-433
Author(s):  
Prof. Priti Jorvekar ◽  
Sonali Gaikwad ◽  
Nandpriya Ashtekar ◽  
Tejashri Borate ◽  
Umadevi Lade
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Negative Impact ◽  
Daily Life ◽  
Irrelevant Information ◽  
Social Media Platform ◽  
Learning Framework ◽  
Huge Impact ◽  
Social Media Platforms ◽  
Media Platform

Social Media Platforms involve not millions but billions of users around the globe. Interactions on these easily available social media sites like Twitter have a huge impact on people. Nowadays, there is undesirable negative impact for daily life. These hugely used major platforms of communication have now become a great source of dispersing unwanted data and irrelevant information, Twitter being one of the most extravagant social media platform in our times, the topmost popular microblogging services is now used as a weapon to share unethical, unreasonable amount of opinions, media. In this proposed work the dishonouring comments, tweets towards people are categorized into 9 types. The tweets are further classifies into one of these types or non-shaming tweets towards people. Observation says out of the multitude of taking an interested clients who posts remarks on a specific occasion, lions share are probably going to modify the person in question. Moreover, it is not the nonshaming devotee who checks the increment quicker but of shaming in twitter.

scholarly journals Non-boundaries of style represented in fashion Instagram: a social media platform as a digital space–time

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sungeun Suh
Keyword(s):  
Social Media ◽  
Nonlinear Boundary ◽  
Media Ecology ◽  
Media Environment ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Digital Era ◽  
Temporal Aspects ◽  
Media Platform ◽  
The Media

Abstract This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

scholarly journals The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth

2020 ◽  
Vol 1 (2) ◽  
pp. 171
Author(s):  
Mashita Phitaloka Fandia Purwaningtyas ◽  
Desti Ayu Alicya
Keyword(s):  
Social Media ◽  
Self Presentation ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
Digital Era ◽  
The Social ◽  
Fragmented Self ◽  
Media Platform ◽  
The Media ◽  
Multiple Accounts

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.

scholarly journals Can Social Media Influence the Buying Choices of Shoppers

2020 ◽  
pp. 141-146
Author(s):  
Shrey Kaushik
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Social Media Platform ◽  
Goods And Services ◽  
Digital Era ◽  
The People ◽  
Media Platform ◽  
Marketing Tool ◽  
Game Changer

Social media is the new tool for marketing which helps in influencing shopper’s decision making process for buying goods and services. In the era of digitalisation and availability of so many social media platform marketers are now looking forward towards social media for the launching and for promotion of their products. YouTube is selected as social media platform using to influence the shoppers for this research. As in this digital era YouTube advertisements have become the major source to reach mass audience hence making YouTube to become the new marketing tool for businesses to influence the shoppers by collaborating with popular youtubers as well as by posting non skip able and skip able advertisements before the starting of any video. So the role of YouTube in influencing buying choices of shoppers was analyse with the help of secondary data, which is collected from Amity University Digital Library and Google Scholar. The data was analysed and found that people actually get influence from YouTube advertisements and it is a game changer for the businesses as by the recommendations provided by any popular youtuber for a product actually influences the people and most of the people actually end up buying the product and recommend it to their friends and family members as well.

scholarly journals Impact of Social Media Satisfaction on Brand Experience

2021 ◽  
Vol 11 (4) ◽  
pp. 2831-2835
Author(s):  
Dr. Ruhi Bakhare ◽  
Avinash Shende
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Brand Experience ◽  
Communication Tool ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
Vital Element

This study is significant in in the area of identifying the specific way discussion or chats happen between consumers and companies which is a very vital element of advertising. Nowadays, with the increase in the use of social media, these communications may have more members, who may join the conversation across any network from anywhere, and that too instantaneously. The various social media platforms like Facebook, twitter, YouTube etc. offer an opportunity for many companies to get involved with consumers. These company may use multiple mediums of communication on social media platforms and permit consumers to get connected with each other as well as brand representative. Thus, it becomes vital for the companies to know the effectivity of these social media platform as a communication tool and to what extent it affects the consumer’s brand experience. Indeed, it is a common practice adopted by all the consumers to browse about the product or service which they intend to buy on various social media and check the reviews or comments made about them before buying. This study tries to identify whether there is any positive impact of Brand Experience has on Social Media Satisfaction.

The role of perceived firm social media interactivity in facilitating customer engagement behaviors

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
SIDDIK BOZKURT ◽  
David Marius Gligor ◽  
Barry J. Babin
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Customer Engagement ◽  
Online Surveys ◽  
Content Type ◽  
Social Media Platform ◽  
Media Platform ◽  
Customer Purchases ◽  
Moderating Role

Purpose The purpose of this study is to examine how customers’ perceptions of brands’ social media interactivity impact customer engagement behaviors (CEBs) (e.g. customer purchases, referrals, influence and knowledge) while accounting for the moderating role of brand type and social media platform. Design/methodology/approach Two separate online surveys (Study 1 (N1) = 341, Study 2 (N2) = 183) were conducted to measure the constructs of interest. Regression analyzes tests research hypotheses; PROCESS Model 1 was used to test the moderating roles of brand type and platform. Further, the pick-a-point approach (i.e. spotlight analysis) was used to probe the interaction terms. Findings The results indicate that when customers perceive a brand to be highly interactive on social media (vs inactive), they are more willing to buy brand offerings, refer the brand in exchange for monetary incentives, inform their family and friends about the brand on social media and provide feedback and suggestions for improving the brand. Furthermore, the positive impact of perceived social media interactivity on customer purchases, referrals, influence and knowledge varies across brand and social media platform types. Research limitations/implications Online surveys using convenience samples were conducted to assess the constructs of interest. Archival data may provide an avenue for further insight. Future research may be able to track actual online customer behavior using such data. Further, researchers are encouraged to corroborate the results found here over time as the winds of social media shift to new platforms. Practical implications The results suggest that interacting on social media encourages customers to contribute to brand value directly (through purchasing) and/or indirectly (through referring, influencing and suggesting). While all brands may leverage social media activity for success, the positive impact of perceived social media interactivity on CEBs is particularly impactful for non-global 500 brands. The results also indicate that customers are more willing to add value to the brand through purchases and suggestions when they perceive the brand to be highly interactive on both social media networking sites and the brand’s website. However, they are more willing to promote this brand and influence their social networks about it only when they perceive the brand to be highly (vs less) interactive on its own website. Originality/value This study examines the novel issue of the impact of perceived social media interactivity on different CEBs while accounting for the moderating role of the brand and platform used by customers. The results provide value in better understanding the levers through which social media affects performance.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

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