scholarly journals Female Leadership in the Fight Against Cancer

2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 162s-162s
Author(s):  
A.L. Gomes ◽  
P. Venturela ◽  
L. Cecagno ◽  
G. Johnson ◽  
M. Caleffi
Keyword(s):  
Social Media ◽  
Public Policies ◽  
Female Leadership ◽  
Public Hospitals ◽  
Northeastern Brazil ◽  
Cancer Registration ◽  
Political Leaders ◽  
Registration System ◽  
Long Run ◽  
Guideline Document

Background and context: According to INCA (National Cancer Institute), over 300,000 women would be diagnosed with cancer in 2017 in Brazil. There are many obstacles for full autonomy of Brazilian women. However, their contribution to the growth of the Brazilian GDP has been increasingly more significant. Access to prevention, diagnosis and health care have an impact on those levels because, the more healthy women are, the more they can be economically active. The engagement of female political leaders for the promotion of public policies is a major opportunity. Aim: Promoting the engagement of female political leaders in the fight against BC in terms of promoting local public policies and actions to provide access to diagnosis and treatment of the disease. Strategy/Tactics: Was established that, to participate in the event organized by the project, only teams comprised of NGOs and female political representatives from their respective locations could apply. Therefore, we can expect joint and combined actions in the long run. Program/Policy process: Planning: Define the schedule of the event and goals of the dynamics applied for collectively building a plan. Engagement: NGOs associated to Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama (FEMAMA) organized local meetings to encourage political leaders to participate in the event. Implementation: Lectures to align knowledge and expertise on: female empowerment, social costs of cancer and advocacy; Collective construction dynamics to be used to draft a guideline document, specifying the main local issued regarding female cancer and actions proposed to solve those issues. Promotion: Social media and press. Feedback: Various improvements right after the event, due to the closeness established between the NGOs and political leaders. Main outcomes: Participation in the event: 36 NGOs from 15 states and 28 female political leaders (State Governors, Mayors, First Ladies, federal Congresswomen, City Councilor, etc.); 1 guideline document specifying the main local issued regarding female cancer and actions proposed to solve those issues; Reaching over 207,000 people, with key messages from the event posted on social media, as well as 100 insertions in the press; Drafting and proposing a bill, which is to be done by the federal Congresswoman who participated in the event, petitioning for the implementation of a Mandatory Cancer Registration service in the country (PL 8470/2017); Purchasing and repairing digital mammography devices for public hospitals in 2 Brazilian states; Implementing a cancer registration system (which was out of operation since 2013) and creating a Special Oncology Committee at the City Councils of cities in northeastern Brazil. What was learned: The engagement of female political leaders by the NGOs was essential to the success of the project. FEMAMA believes that this relationship needs to be maintained so that the actions proposed in the guideline document can actually be carried out.

scholarly journals Cancer Diagnosis and Treatment: The Need for Compulsory Registration

2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 153s-153s ◽  
Author(s):  
A.L. Gomes ◽  
T. Turbay ◽  
P. Venturella ◽  
L. Cecagno ◽  
G. Johnson ◽  
...  
Keyword(s):  
House Of Representatives ◽  
State Level ◽  
Federal District ◽  
The State ◽  
Cancer Registration ◽  
Cancer Information ◽  
Political Leaders ◽  
Registration System ◽  
Public Hearings ◽  
The Impact

Background and context: According INCA 630,000 new cases of cancer will be diagnosed in 2018, however Brazil does not have a unified registration system for cases of cancer. The Cancer Information System (SISCAN) was supposed to be in operation in Brazil since 2013, but it is not used by several Brazilian municipalities. Without these records it is not possible to measure the actual dimension of cases of cancer (number of cases, stages, treatments, etc.); consequently, public policies aiming at actual oncologic needs are not developed, which leads to the waste of public resources and an increase in mortality rates. Aim: Implement a mandatory and unified cancer registration system in Brazil. Strategy/Tactics: Involvement of various stakeholders, such as political leaders, NGOs, the press, etc. Align several actions and projects executed by Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama (FEMAMA) for the same goal. Share FEMAMA´s goal with other pressure groups. Program/Policy process: Prepare arguments for proposing a bill on the topic in question. Promotion in the media regarding the impact of the lack of a mandatory registration system; Align discourse with NGOs associated to FEMAMA so that they can act as representatives and regional influencers on this topic. Meeting with the Minister of Health In reference to World Cancer Day (WCD), NGOs associated to FEMAMA have submitted letters asking state Congresspeople to draft a bill creating mandatory cancer notification systems in their respective states; Organization of 13 debate cycles and 9 public hearings at state assemblies about the topic; Articulations with federal Congresspeople for proposing a bill on the topic in question; Organization of a conference attended by NGO representatives and female political leaders to discuss action proposals; Discussion of the project and joint actions executed alongside multisector group in Brazil. Outcomes: Favorable opinion from the Ministry of Health about FEMAMA´s goals; WCD: Actions organized in 15 Brazilian states with the engagement of 17 Congresspeople; Organization of debate cycles and public hearings on the topic in 13 Brazilian states; Enactment of a regulation implementing a mandatory cancer registration system in the Federal District since 2017; Submission of a proposal petition requesting the implementation of a mandatory cancer registration system in the State of São Paulo to the State Department of Health. Proposal of two bills submitted at the House of Representatives on the topic in question (PL 8478/2017 and PL 8470/2017); The bills (unified) were passed by the House of Representatives, and have been subsequently submitted to the Senate for analysis; What was learned: The articulations with several political leaders for the proposal of a bill for the implementation of a mandatory cancer registration system and the articulated engagement of NGOs leverages these actions and expands debate in the legislative, both on a national and on a state level.

Attentional capture helps explain why moral and emotional content go viral

2019 ◽  
Author(s):  
William J. Brady ◽  
Ana P. Gantman ◽  
Jay Joseph Van Bavel
Keyword(s):  
Social Media ◽  
Attentional Capture ◽  
Emotional Content ◽  
Limited Attention ◽  
Psychological Process ◽  
Emotional Stimuli ◽  
Political Leaders ◽  
Lab Experiments ◽  
Perceptual Systems ◽  
Shed Light

Our social media newsfeeds are filled with a variety of content all battling for our limited attention. Across three studies, we investigated whether moral and emotional content captures our attention more than other content and if this may help explain why this content is more likely to go viral online. Using a combination of controlled lab experiments and nearly 50,000 political tweets, we found that moral and emotional content are prioritized in early visual attention more than neutral content, and that such attentional capture is associated with increased retweets during political conversations online. Furthermore, we found that the differences in attentional capture among moral and emotional stimuli could not be fully explained by differences in arousal. These studies suggest that attentional capture is one basic psychological process that helps explain the increased diffusion of moral and emotional content during political discourse on social media, and shed light on ways in which political leaders, disinformation profiteers, marketers, and activist organizations can spread moralized content by capitalizing on natural tendencies of our perceptual systems.

scholarly journals Creating a nationwide cancer registration system to support AIDS-cancer match studies in Nigeria

2012 ◽  
Vol 7 (S1) ◽  
Author(s):  
Clement Adebamowo ◽  
Elima Jedy-Agba ◽  
Emmanuel Oga ◽  
Peju Osinubi ◽  
Festus Igbinoba ◽  
...  
Keyword(s):  
Cancer Registration ◽  
Registration System

Groupon: let's make a deal?

2015 ◽  
Vol 11 (1) ◽  
pp. 26-38
Author(s):  
Susan White
Keyword(s):  
Social Media ◽  
Initial Public Offering ◽  
Content Type ◽  
Media Companies ◽  
Secondary Sources ◽  
Long Run ◽  
Public Offering ◽  
Media Firms ◽  
Term Performance

Synopsis Groupon, an online coupon company, was one of many companies that considered an initial public offering (IPO) during what might be a second technology/internet/social media IPO boom in 2011. Some companies chose to postpone their IPOs, while others took advantage of the media attention focussed on technology companies, and in particular, social media firms. Should investors hop on the tech IPO bandwagon, or hold off to better evaluate the long-term prospects of tech companies, and in particular social media companies? Would the valuation of Groupon justify an investment in IPO shares? Research methodology The case was researched from secondary sources, using Groupon's IPO filing information, news articles about the IPO and industry research sources, such as IBIS World. Relevant courses and levels This case is appropriate for an advanced undergraduate or MBA corporate finance or investment elective. Most introductory finance classes do not have the time to cover later chapters in a finance textbook, where information about IPOs is generally found. It could also be used at the end of a core finance course, where the instructor wanted to introduce this topic through a case study of a hard-to-value internet-based company to illustrate the difficulties in setting IPO prices. The case could also be used in an equity analysis class, an entrepreneurial finance class or an investment class, to spur discussion about valuing an internet company and choosing appropriate investments for pension fund investing. This case could also be used in a strategy class, focussing on the five forces question, and eliminating the valuation question. Theoretical basis There is a great deal of literature about IPOs and their long-term performance. An excellent source is Jay R. Ritter's research, http://bear.warrington.ufl.edu/ritter, which has a longer time period and more data than could be contained in this case. IPO puzzles include persistent undervaluing of IPOs; in other words, the offer price is lower than, and sometimes substantially lower than, the first day close price. A second issue is the generally poorer long-run performance of companies after their IPO when compared to similar firms that did not do an IPO.

SOCIAL RELATIONS AND SELF-PRESENTATION OF THE YOUTH POLITICAL LEADERS OF ALTAI KRAI AND NOVOSIBIRSK OBLAST IN VKONTAKTE SOCIAL MEDIA

2020 ◽  
Vol 3 (1) ◽  
pp. 100-113
Author(s):  
DMITRY KAZANTSEV ◽  
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Open Data ◽  
Federal District ◽  
Public Affairs ◽  
Political Activity ◽  
Novosibirsk Oblast ◽  
Political Leaders ◽  
Self Presentation ◽  
R Programming

The article is dedicated to the research of self-presentation and social relations of the youth political leaders in VKontakte (VK) social media in Siberian Federal District by example of Altai krai and Novosibirsk oblast. This includes the analysis of social and political capital of the youth political organisations’ leaders in online environment. The goal of this research is to distinguish the forms and contents of self-presentation, the image of the youth political leaders, basing on their social relations and communications in VK. For this purpose, the author uses the TargetHunter parcer, as well as the R programming language for the open data harvesting, and Gephi program to create the social media graph. Conclusion. Basing on the research results, the author concludes that the youth political leaders actively use social media resources, particularly VK, to shape their image and promote it in public affairs. Meanwhile, the process of self-presentation of such leaders is impacted by numerous variables. It also tends to change its forms. VK is especially effective for political activity of the leaders who strive to gain their personal social capital, to create unique and high quality content, and to create channels for steady communication with their primary audience. As for the youth political organisations’ heads, their social media space is more miscellaneous and is usually subjected to clasterization, creating groups. The youth leaders also represent similar social environment. Therefore, the environment creates the leaders, as much as the leaders create the environment.

Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Eirini Koronaki
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Panel Data ◽  
Panel Data Analysis ◽  
Customer Engagement ◽  
Content Type ◽  
Interactive Engagement ◽  
Long Run ◽  
Three Stages ◽  
The Impact

PurposeThis study advances knowledge of interactive marketing strategies by examining the effect of different content types on the three stages of customer engagement (CE) in social media, namely, relationship formation, engagement creation and engagement contribution, for European wine brands.Design/methodology/approachBoth quantitative and qualitative content analyses are conducted; a panel data analysis validates the impact of content type on the three stages of CE in social media.FindingsThe results indicate that remunerative content is the most consistent and promising strategy for enhancing all three stages of CE in social media. Social content motivates consumers to interact with wine brands by commenting, which is the most demanding and time-consuming form of engagement.Practical implicationsThe empirical results offer valuable directions for managers and marketers of European wine brands on creating and maintaining optimal interactive engagement in all three stages with their Facebook communities over the long run.Originality/valueThis study is one of the first to empirically examine, through objective measurement, how content type affects the three stages of CE in social media. The case of European wine brands is examined, over time, through a panel data analysis.

Branded Content on Social Media

2017 ◽  
pp. 118-131
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Vital Part ◽  
Long Run ◽  
Social Media Platforms ◽  
Marketing Tool ◽  
The Impact

Social media platforms have become a powerful marketing tool for brands in order to reach new audiences and engage with them. Creative content is a vital part of social media marketing strategies, as innovative content can attract more users and improve brand health. In this chapter, the channels and creative strategies that are being utilized by marketers in social media are explored, and brand health, which is how the brand is evaluated by consumers, is examined. Brand health is an indicator for brand equity in the long run, and as such, the impact of social media marketing on it should be considered by managers.

Hunting HIV-Positive Women in Greece as Parasites

2016 ◽  
pp. 779-788
Author(s):  
Pitsou Anastasia
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Policies ◽  
Personal Data ◽  
Hiv Positive ◽  
Hiv Positive Women ◽  
The Social

In this chapter, the authors discuss public policies of stigmatization and fascitization. In Greece, HIV-positive women have been imprisoned while their personal data have been published in newspapers and the social media aiming to inform citizens and to protect public health.

The Social Media Politicians

2020 ◽  
pp. 272-286
Author(s):  
Víctor Hernández-Santaolalla
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Daily Basis ◽  
Political Leaders ◽  
Political Candidates ◽  
Public And Private ◽  
The Public ◽  
Private Lives ◽  
The Social

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.

scholarly journals 1661. Using Social Media to Enhance an STI Screening Program in Wuhan, China

2019 ◽  
Vol 6 (Supplement_2) ◽  
pp. S608-S608
Author(s):  
Margaret E Newman McCort ◽  
Yanmeng Feng ◽  
Haojie Huang ◽  
Jonathan Lio ◽  
Renslow Sherer
Keyword(s):  
Public Health ◽  
Social Media ◽  
High Risk ◽  
Screening Program ◽  
Hospital Setting ◽  
Public Hospitals ◽  
Public Health Services ◽  
Transmitted Infection ◽  
Hiv Test ◽  
Rapid Hiv Test

Abstract Background 357 million people between the ages of 19 and 49 are infected each year with a sexually transmitted infection (STI). Wuhan, China is a unique setting for STI intervention as it has over 900,000 college students, a population at high risk for contracting HIV. Cultural attitudes toward premarital sex and homosexuality and poor sexual education are barriers to lowering STI rates. Additionally, 90% of Chinese healthcare is provided at large public hospitals with minimal privacy. Anonymous STI screening outside of the public hospital setting is highly desired by young adults and MSM populations. Methods Study investigators partnered with dating app Blued to advertise a nontraditional testing site where high-risk individuals were offered anonymous STI/HIV screening. With the assistance of the regional CDC and a community-based organization (CBO), rapid STI results were provided in a convenient and nonjudgmental setting. Information on sexual behavior and knowledge of STIs was surveyed for future public health interventions. Results Of 200 individuals screened for HIV, syphilis, gonorrhea, and chlamydia, 51 (25.5%) had a positive test result. Over 10% of rectal and pharyngeal tests were positive, compared with 1% of urine tests. 3/200 (1.5%) of had positive rapid HIV test results; all were connected to treatment. Among 41 (20.5%) who learned about the study through Blued, STI prevalence was higher (31.7% vs. 23.9%, P = 0.3), compared with participants recruited through advertisement by the CBO. Most (67.5%) identified as MSM. Survey data confirmed low underlying knowledge of STI transmission and risk factors, especially regarding pre-exposure prophylaxis (PrEP). Conclusion A discreet screening service at a nontraditional site, facilitated through dating application and social media advertisement, was well received by young adult and MSM communities in Wuhan, China. Triple-site STI screening found a significant number of infections among this population and should be routinely offered by public health services. The use of real-time, convenient diagnostic testing presents an opportunity to lower HIV incidence in Wuhan, a city with a large at-risk population. Disclosures All authors: No reported disclosures.

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