The influence of product knowledge on attitude and purchase intention of mudharabah funding products in sharia banks in Mataram

2020 ◽  
pp. 229-235
Author(s):  
B.V. Khairunnisa ◽  
A. Hendratmi
Keyword(s):  
Purchase Intention ◽  
Product Knowledge

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rui Xue ◽  
Gongming Qian ◽  
Zhengming Qian ◽  
Lee Li
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Spillover Effects ◽  
Future Research ◽  
Product Knowledge ◽  
Content Type ◽  
Stigma By Association ◽  
Product Preferences ◽  
Association Effect

PurposeCustomers often trace a product-harm crisis to the deviant firm's capability- or character-relevant issues. This study examines how capability- and character-based stigma associated with product-harm crises influence foreign customers' product preferences (i.e. brand affect and purchase intention) for other firms from the same country of origin.Design/methodology/approachQualitative survey data are used to test hypotheses with a structural equation model.FindingsThe authors find that negative capability judgment significantly affects foreign customers' product preferences for other firms from the same country of origin, whereas negative character judgment does not. However, customers' national animosity and product knowledge moderate the stigma spillover effects. Specifically, national animosity and product knowledge weaken the spillover effects of capability-based stigma but strengthen those of character-based stigma.Research limitations/implicationsFuture research could examine strategies for uninvolved firms to avoid the stigma-by-association effect. Moreover, due to the lack of resources to collect data, this study does not investigate how customers' generalized favorability and familiarity with crisis-stricken firms and uninvolved firms moderate the stigma-by-association effect.Originality/valueThe findings of this study advance our knowledge on product-harm crises and the stigma-by-association effect.

scholarly journals Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective

2019 ◽  
Author(s):  
Emalia Diah Augusta ◽  
Dien Mardhiyah ◽  
Tika Widiastuti
Keyword(s):  
Information Seeking ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Negative Impact ◽  
Country Of Origin ◽  
Product Knowledge ◽  
Brand Familiarity ◽  
Country Of Origin Image ◽  
Mediator Variable ◽  
Research Show

The purpose of this research is to analyze the influence of country of origin image, product knowledge, brand familiarity on purchase intention with information seeking as the mediation variable with Etude House cosmetic product as the object research in Indonesia. This research is a quantitative research that using SEM AMOS and Sobel test to analyze data. Sample of this research were 213 women in Indonesia who have known brand Etude House and never bought them but they knew that Etude House is Korea brand. The results of this research show that country of origin image, information seeking, and brand familiarity have positive impacts on purchase intention, and information seeking mediated the influence of country image on purchase intention, but product knowledge have negative impact on both information seeking and purchase intention, but also information seeking is not mediated the influence of product knowledge on purchase intention.

Investigating online consumers’ responses to product presentation modes

2019 ◽  
Vol 29 (6) ◽  
pp. 1233-1255 ◽  
Author(s):  
Yi-Shun Wang ◽  
Ching-Hsuan Yeh ◽  
Yu-Min Wang ◽  
Timmy H. Tseng ◽  
Hsin-Hui Lin ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Research Study ◽  
Product Knowledge ◽  
Research Model ◽  
Content Type ◽  
Consumer Responses ◽  
Presentation Modes ◽  
Comprehensive Picture ◽  
New Type ◽  
Product Presentation

Purpose With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of this paper is to examine the effects of online presentation modes (i.e. situational VR, pure VR and picture) on consumer responses for three product types (i.e. geometric, material and mechanical). Design/methodology/approach This study conducted a 3×3 between-subjects experiment to validate the research model and hypotheses. Findings The results revealed that both the situational VR mode and the pure VR mode had a greater impact on product knowledge and purchase intention than the picture mode. The situational VR mode yielded a higher level of product knowledge and purchase intention than the pure VR mode although it was not statistically significant. Furthermore, the pattern of VR modes superiority was found to be consistent across geometric, material and mechanical product types. Originality/value This research study contributes to the VR literature by investigating a new type of VR: situational VR, and offering a more comprehensive picture of consumer responses to online product presentations. The authors then drew the implications from the findings to suggest guidelines for practitioners to efficiently allocate resources and maximize the effectiveness of online presentation modes.

Consumer Comprehension of OTC Medication Labels and the Scope for Improvement in Font Size

2007 ◽  
Vol 23 (4) ◽  
pp. 207-213 ◽  
Author(s):  
Sharanya Murty ◽  
Sujit S Sansgiry
Keyword(s):  
Purchase Intention ◽  
Process Model ◽  
Evaluation Process ◽  
Consumer Preference ◽  
Product Evaluation ◽  
Ease Of Use ◽  
Product Knowledge ◽  
Font Size ◽  
Dependent Variables ◽  
Univariate Anova

Background: On March 17, 1999, the FDA mandated a new standardized format called “Drug Facts” and a minimum font size of 6 points for the labeling of over-the-counter (OTC) medications. Yet, some text legibility studies report consumer preference for font sizes of at least 10 points. The possibility therefore exists that the minimum font size mandated by the FDA might be too small for certain consumers to read. Objective: To compare the effectiveness of 3 labeling formats—old, new, and simulated labels (SLs)—using the OTC medication Label Evaluation Process Model (LEPM). Methods: A within-subjects experimental design was used. SLs designed for this study contained similar information as the new labels plus a larger font size. English-speaking consumers viewed these label formats and completed a questionnaire that requested consumer demographic information and measured their responses on 5 domains of the LEPM: ease of use, product knowledge, attitude toward product label, product evaluation, and purchase intention. These 5 domains were the dependent variables for this study. The independent variable was the label format. Data were analyzed using the SAS 9.1 software. A multivariate analysis of variance (ANOVA) followed by a univariate ANOVA determined the effect of label format on the dependent variables. Results: Each label format differed significantly from the others in terms of ease of use, attitude, product evaluation, and purchase intention, with the highest mean scores reported for SLs. SLs were the only label format that significantly improved consumers' product knowledge. Conclusions: Although the new standardized OTC labels are an improvement from the old unstandardized label format, there is a need for further improvement in OTC medication labeling, especially regarding the font size on these labels.

scholarly journals Going Green- The Road ahead for Green Challenges in India

2019 ◽  
Vol 8 (2S6) ◽  
pp. 629-633
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Age Groups ◽  
Equation Modeling ◽  
Green Product ◽  
Product Knowledge ◽  
The Road ◽  
Sustainable Environment ◽  
Relationship Of ◽  
Product Perception

The paper aims to understand how people respond to the recent changes that are made due to environmental depletion. Green products are an outcome of the demand made by consumers and various government regulations over the manufacturers to maintain a sustainable environment. The knowledge of a consumer is highly important in identifying an actual green product over a presumed one. Purpose: To measure their level of perception and knowledge about a green product among various age groups and occupational categories. Methodology: Structural equation modeling (SEM) is used to study the relationship of green product perception and green product knowledge over green purchase intention. Garrett ranking was used to measure the reasons of purchase. Findings: Green product perception has more impact over green purchase intention than green product knowledge. Necessity and cost of the product were the main reasons for purchasing a product. Implications: The green product perception was more influential in green purchase intention. Hence these factors may be taken for consideration in improving the product quality meeting the perception of consumers about the product. Keeping a regular check over the product’s quality may also improve the sales of the product.

scholarly journals Impact of Green Product Knowledge and Perception on Green Purchase Intention: Moderating Role of Price Consciousness

2020 ◽  
Vol 9 (4) ◽  
pp. 456-464
Author(s):  
ALI HAIDER ◽  
MALIK MUHAMMAD FAISAL ◽  
FIZZA ASIF
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Primary Data ◽  
Product Knowledge ◽  
Green Products ◽  
Niche Markets ◽  
Future Directions ◽  
Price Consciousness ◽  
Moderating Role

Green products are rapidly moving from niche markets to large market segments and number of consumers purchasing green products are rapidly penetrating mainstream markets (Roberts, 1996). As majority of the consumers are concerned about environment, green markets are developing rapidly and quickly (Peateie and Crane, 2005). These green markets have created essence of doing green marketing. Price is one of such factors that may prevent a green consumer to buy an eco-friendly product (Bonini and Oppenheim, 2008). Tanner and Wölfing Kast, 2003 also confirms this relationship between buying intentions of consumers and price of green products.Also, environmental consciousness among customers is increasing making them more concerned about green and responsible purchasing of food. By analyzing this by using theory of reasoned actions, green purchase intentions is affected differently by different and type of prices. Data collected from a sample of 400 consumers while, structured questionnaires were used to gather primary data from consumers. For hypothesis testing process macro was used. CFA was run by using AMOS. There have been discussed results alongwith recommendations and future directions at the end. Keywords: Consumer Product Knowledge, Perceived Quality, Perceived Saving, Consumer Green Attitude, Green Purchase Intention, Price Consciousness.

scholarly journals PENGARUH NEGARA ASAL TERHADAP MINAT PEMBELIAN PRODUK KOSMETIK IMPOR DENGAN MODERASI VARIABEL PENGETAHUAN PRODUK

2020 ◽  
Vol 14 (1) ◽  
pp. 33
Author(s):  
Lina Budiarti
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Product Knowledge ◽  
Cosmetic Products ◽  
Moderator Variable ◽  
Purposive Sampling ◽  
Pls Analysis

This study aims to determine the effect of the country of origin on purchase intention of imported cosmetic products by moderating the variable product knowledge. The independent variables in this study are the country of origin, purchase intention as the dependent variable and product knowledge as the moderator variable. A total of 73 questionnaires were distributed to students in Malang that were selected using a purposive sampling technique, which was then analyzed using Partial Least Square (PLS) analysis. Purposive sampling technique is used to select students who use imported cosmetic products. All hypotheses in this study are accepted which showed that the country of origin influenced the purchase intention, and product knowledge moderated the influence of the country of origin on purchase intention.

scholarly journals Analisis Minat Beli: Dampak Dari Pengetahuan Produk Edible Flower (Studi Kasus Pada Restoran- Restoran di Kota bandung)

2020 ◽  
Vol 6 (1) ◽  
pp. 37-54
Author(s):  
Sri Marini
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Raw Material ◽  
Product Knowledge ◽  
Aesthetic Value ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The City

The development of the tourism and hospitality industry has encouraged the food industry to use edible flowers as an appetizing dish. The growth of gastronomy should stimulate its use to increase the value of local products, lifestyle, culture and even nutrition. Edible flowers, which are currently only used for garnishes, can actually be consumed. Hotels, restaurants, cake and pastry entrepreneurs have started using edible flowers as raw material for production. Apart from providing aesthetic value, flowers can create unique flavors to food. Purchase intention is influenced by product knowledge. Low product knowledge can lead to low purchase intention. This study aims to determine product knowledge, the purchase intention and the effect of product knowledge on purchase intention of edible flower restaurants in the city of Bandung. The method used in this research is descriptive and verification research methods. In this study, the population is the restaurants in the city of Bandung. Technique sampling used in this study is proportional random sampling technique. To test the research hypothesis, a simple linear regression analysis using SPSS was used. The results showed that the product knowledge of edible flower in restaurants at Bandung in the average category. Likewise, the purchase intention of edible flower restaurants in the city of Bandung is in the sufficient category too. The result of the regression analysis shows that product knowledge has a significant effect on the purchase intention of edible flower restaurants in the city of Bandung. The determinant coefficient value of 0.828 shows that the effect of product knowledge on purchase intention edible flower restaurants in Bandung is 82.8% and the remaining 17.2% is influenced by other factors not examined in this study.

Acceptance of remanufactured products in the circular economy: an empirical study in India

2019 ◽  
Vol 57 (4) ◽  
pp. 953-970 ◽  
Author(s):  
Deepak Singhal ◽  
Sushant Tripathy ◽  
Sarat Kumar Jena
Keyword(s):  
Conceptual Model ◽  
Circular Economy ◽  
Purchase Intention ◽  
Structural Equation ◽  
Product Information ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Market Strategy ◽  
Content Type ◽  
Indian Consumers

Purpose Acceptance of remanufactured products by the consumers is highly essential for the success of closed loop supply chain and for achieving the goal of circular economy. However, the literature shows that consumers are reluctant to purchase remanufactured products. Therefore, the study of attitude and purchase intention (PI) of the consumers toward remanufactured products becomes inevitable for popularizing these products. The paper aims to discuss this issue. Design/methodology/approach This research proposes a conceptual model to examine the critical factors influencing the PI of Indian consumers toward remanufactured products. Further, this model is empirically tested, using structural equation modeling technique, based on the data obtained from 1,534 respondents. Findings The findings of this research suggest that PI of consumers is influenced by attitude, personal benefits, remanufactured product knowledge, risk perception, subjective norm and market strategy. However, perceived behavior control and green awareness have a non-significant impact on the PI of Indian consumers. Research limitations/implications The proposed conceptual model is tested only against the data received from the students of Indian universities who possess electronic gadgets. Practical implications The circular economy can be realized through remanufacturing if the attitude of consumers is shaped positively toward remanufactured products through the dissemination of comprehensive product information. Originality/value This research is the first attempt to assess the PI of Indian consumers by developing and testing the conceptual model. Further, this research provides guidelines to remanufacturing firms for attracting the consumers toward the purchase of remanufactured products.

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