scholarly journals Analisis Minat Beli: Dampak Dari Pengetahuan Produk Edible Flower (Studi Kasus Pada Restoran- Restoran di Kota bandung)

2020 ◽  
Vol 6 (1) ◽  
pp. 37-54
Author(s):  
Sri Marini
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Raw Material ◽  
Product Knowledge ◽  
Aesthetic Value ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The City

The development of the tourism and hospitality industry has encouraged the food industry to use edible flowers as an appetizing dish. The growth of gastronomy should stimulate its use to increase the value of local products, lifestyle, culture and even nutrition. Edible flowers, which are currently only used for garnishes, can actually be consumed. Hotels, restaurants, cake and pastry entrepreneurs have started using edible flowers as raw material for production. Apart from providing aesthetic value, flowers can create unique flavors to food. Purchase intention is influenced by product knowledge. Low product knowledge can lead to low purchase intention. This study aims to determine product knowledge, the purchase intention and the effect of product knowledge on purchase intention of edible flower restaurants in the city of Bandung. The method used in this research is descriptive and verification research methods. In this study, the population is the restaurants in the city of Bandung. Technique sampling used in this study is proportional random sampling technique. To test the research hypothesis, a simple linear regression analysis using SPSS was used. The results showed that the product knowledge of edible flower in restaurants at Bandung in the average category. Likewise, the purchase intention of edible flower restaurants in the city of Bandung is in the sufficient category too. The result of the regression analysis shows that product knowledge has a significant effect on the purchase intention of edible flower restaurants in the city of Bandung. The determinant coefficient value of 0.828 shows that the effect of product knowledge on purchase intention edible flower restaurants in Bandung is 82.8% and the remaining 17.2% is influenced by other factors not examined in this study.

scholarly journals DETERMINANTS OF COMPLIANCE WITH PERSONAL TAX OBLIGATION: DO TAX AMNESTY PLAY?

ACCRUALS ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 259-267
Author(s):  
Resshe Serlly Gita ◽  
Amir Hidayatulloh
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Tax Amnesty ◽  
Convenience Sampling ◽  
The City

This study aims to analyse the effect of tax services, tax amnesty, taxation knowledge, and tax sactions on taxpayer compliance. The population in the study is an individual taxpayer in the city of Yogyakarta. The sample in the study was an individual taxpayer in the city of Yogyakarta, and took part in the tax amnesty program. The sampling technique in this study used the convenience sampling method. Responden in the study amounted 60 respondents. The data anlysis technique in this study used multiple linear regression analysis. This study obtained result that taxpayer compliance in influenced by tax services and tax amnesty programs. However, taxation knowledge and tax saction does not affect taxpayer compliance. The cause of taxation knowledge does not affest taxpayer compliance, perhaps the understanding of taxpayers regarding the procedures for payment and reporting is still minimal. Meanwhile, the reason for lack of support fot tax sanction on taxpayer compliance, perhaps because taxpayers consider that saction given when taxpayer violate laws are still mild. Therefore, these two reasons are factors that encourage taxpayers to behave disobediently.

scholarly journals effect of price perception and sales promotion on the purchase decision of the pertamax turbo in Palembang City

2021 ◽  
Vol 5 (1) ◽  
pp. 5-10
Author(s):  
Catur Suheri ◽  
Zakaria Wahab ◽  
Marlina Widiyanti ◽  
Muchsin Saggaff Shihab
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Price Adjustment ◽  
Purchase Decision ◽  
Price Perception ◽  
The City

This study aimed to determine the effect of price perception and sales promotion on the purchase decision of Pertamax Turbo in the city of Palembang. The population in this study were all consumers who purchased Pertamax Turbo in Palembang in the 2021 period, with as many as 100 respondents using the purposive sampling technique. The multiple linear regression analysis results show that price perception has a positive and significant effect on the purchase decision of Pertamax Turbo in Palembang. Sales promotion has a positive and significant effect on the purchase decision of Pertamax Turbo in the city of Palembang. For the price perception variable, it is expected that the Pertamax Turbo price adjustment will be made to reach all people. In the sales promotion variable, increasing sales by giving discounts/discounts to consumers who purchase Pertamax Turbo is necessary.

scholarly journals PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav)

JEMBATAN ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 13-30
Author(s):  
Syarifah Fatimah Dina Najib H.A ◽  
Islahuddin Daud ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Regression Model ◽  
Purchase Intention ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Celebrity Endorser

This study was aimed to examine the effects of trustworthiness, expertise, and attractiveness of celebrity endorser on Instagram to purchase intention of hijab products. The sampling technique was done by purposive sampling method. The population in this study was followers of the @gitasav Instagram account. Data was collected through distributing questionnaires to 100 respondents. The analysis technique used in this study is multiple linear regression analysis. The results showed that simultaneously the variables of trustworthiness, expertise, and attractiveness had a significant effect on purchase intention. However, partially the purchase intention variable is only influenced by the trustworthiness variable which is equal to 3,878. In this study a regression model was obtained, which is Y = 10,021 + 0,655X1 + 0,038X2 - 0,122X3. 

scholarly journals PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP NIAT BELI PRODUK SEPATU LEAGUE

2019 ◽  
Vol 8 (10) ◽  
pp. 6281
Author(s):  
I Kadek Alit Suarjana ◽  
Gede Suparna
Keyword(s):  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Consumer Attitude ◽  
The People ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
The City

The purpose of this study was to determine the effect of attitudes towards the purchase intention of League shoes products in Denpasar City. The population of this study is the people who have the desire to buy League brand shoes products in Denpasar City. The sampling technique in this study was purposive sampling which was based on the criteria that respondents had the desire to buy League brand shoes products that already had monthly income and were domiciled in Denpasar City. The sample size in this study uses indicator parameters, so that the number of samples obtained is 140 respondents. Methods of collecting data using questionnaires. The analysis technique used is multiple linear regression analysis. The results of this study indicate that subjective attitudes and norms have a positive and significant effect on the purchase intention of League shoes products in the city of Denpasar. This means that the more positive the consumer attitude towards League shoes products and the better the subjective norms on these products, the higher consumer purchase intention in League shoes products in Denpasar City. Keywords: attitude, subjective norms, purchase intention

scholarly journals DETERMINAN PREFERENSI MENABUNG MAHASISWA DI BANK SYARIAH DENGAN PERSEPSI SEBAGAI VARIABEL MODERATING

2021 ◽  
Vol 8 (3) ◽  
pp. 275
Author(s):  
Fatkul Mubin Choiriyah ◽  
Luqman Hakim
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Accounting Education ◽  
Product Knowledge ◽  
Banking Services ◽  
Moderating Variables ◽  
Quota Sampling

ABSTRAKPenelitian ini bermaksud untuk menganalisis Pengaruh Pengetahuan Produk Bank Syariah, Pelayanan Bank Syariah, dan Pendapatan terhadap Preferensi Menabung Mahasiswa di Bank Syariah dengan Persepsi sebagai Variabel Moderating. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif dengan menggunakan kuesioner dalam pengumpulan data. Pengujian kuesioner dilakukan dengan aplikasi Soland 2.1. Populasi penelitian adalah mahasiswa Universitas Negeri Surabaya, Universitas Airlangga, dan Universitas Islam Negeri Sunan Ampel Surabaya, dengan program studi pendidikan akuntansi, ekonomi syariah, dan ekonomi Islam. Sampel berjumlah 100 mahasiswa dengan teknik quota sampling. Uji hipotesis menggunakan analisis regresi linier dan Moderate Regression Analysis (MRA). Hasil penelitian ini, secara parsial Pengetahuan Produk Bank Syariah, Pelayanan Bank Syariah, Pendapatan, dan Persepsi mempunyai pengaruh yang positif serta signifikan terhadap Preferensi Menabung Mahasiswa di Bank Syariah. Secara simultan, semua variabel independen mempunyai pengaruh yang signifikan serta positif terhadap variabel dependen. Persepsi sebagai variabel moderating Pengetahuan Produk Bank Syariah memberikan pengaruh signifikan terhadap Preferensi Menabung Mahasiswa di Bank Syariah, sedangkan Pelayanan Bank Syariah dan Pendapatan yang dimoderasi oleh Persepsi tidak memiliki pengaruh positif serta signifikan terhadap Preferensi Menabung Mahasiswa di Bank Syariah.Kata Kunci: Pengetahuan Produk Bank Syariah, Pelayanan Bank Syariah, Pendapatan, Persepsi, Preferensi Menabung. ABSTRACTThis study intends to analyze the effect Sharia banking product knowledge, Sharia banking services, and income towards preference saving students on Sharia banks with perception as a moderating variables.  The research method used is quantitative research, using questionnaire in data collection. The questionnaire was tested using the Soland 2.1. The research population was students of the Universitas Negeri Surabaya, Universitas Airlangga, and Universitas Islam Negeri Sunan Ampel Surabaya, with study programs of accounting education, sharia economics, and Islamic economics. The sample used was 100 students with a quota sampling technique. Hypothesis testing uses linear regression analysis and Moderate Regression Analysis (MRA). The results of this study, partially, Sharia banking product knowledge, Sharia banking services, and Income, and Perception have a positive and significant effect on Saving Preferences in Sharia Bank. Simultaneously, all independent variables have a significant and positive influence on the dependent variable. Perception as a moderating variable Sharia Bank Product Knowledge has a significant effect on Saving Preference in Sharia Banks, while Sharia Banking Services and Income moderated by Perception do not have a positive and significant effect on Saving Preference in Sharia Banks.Keywords: Knowledge of Sharia Bank Products, Sharia Bank Services, Income, Perception, Savings Preferences.

Peranan Citra Merek Produk Kartu Axis Terhadap Minat Beli Mahasiswa Politeknik Negeri Kupang

2021 ◽  
Vol 23 (1) ◽  
pp. 1-7
Author(s):  
Hamzah Nazarudin ◽  
Herybertus M. L. Geto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

The purpose of this study was to determine the role of the AXIS card product brand image on the buying interest of students at the Kupang State Polytechnic.The population and sample in this study were students of Kupang State Polytechnic who were interested in using the AXIS Card productand have characteristics according to research needs that can be used as respondents, The sampling technique used was nonprobability sampling.The data were collecte thorugh questionnaire. Technique for analyzing data was simple linear regression analysis. The writer collected data by spreading questionnaires to 45 students of Kupang State Polytechnic. Based onthe simple linear regression analysis, it is known that the equation was Y=4.378 + 0.589X therefore there is a positive influence between brand image and purchase intention. r square was 0.513 or it has influence of 51.3% on consumers’ purchase intention. Then, the result of hypothesis test showed that t count ≥ t table, it means that brand image influenced positively and significantly on purchase intention, with thesignificant value was 0.00 smaller than 0.05 so the relationship between brand image and consumers’ purchase intention was significant.

scholarly journals Consumer Value and Lifestyle as a Predictor of Herbal Medicine Purchase Intention in Surakarta-Indonesia

2019 ◽  
Vol 11 (4) ◽  
pp. 69
Author(s):  
Purwoko Purwoko ◽  
Tony Wijaya
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Herbal Medicine ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Consumer Value ◽  
Consumer Values

This study aims to examine the influence of consumer values and lifestyles partially or simultaneously to the purchase intention of herbal medicine in Surakarta-Indonesia. The type of this research is survey research. This study uses primary data collected using questionnaires. The population in this study were consumers who consumed various types of herbal medicine in Surakarta-Indonesia. The sampling technique used was purposive, respondents who already had experience in herbal medicine and had the goal of consuming herbs for personal gain. Techniques of data analysis in this study are to use multiple linear regression analysis. Based on data analysis, it can be concluded that consumer and lifestyle values partially or simultaneously have a significant effect on the intention of herbal medicine purchase in Surakarta-Indonesia. This means the higher the consumer value and lifestyle orientation of the consumer the higher the intention of the purchase of herbal medicine in Surakarta-Indonesia, on the contrary, the lower the consumer value and lifestyle of the consumer the lower the intention of the purchase of herbal medicine in Surakarta-Indonesia.

scholarly journals Influence of Gender, Emotional and Spiritual Intelligence on the Level of Accounting Understanding

2021 ◽  
Vol 1 (2) ◽  
pp. 77-84
Author(s):  
Ayu Indira Dewiningrat ◽  
Jonathan Jacob Paul Latupeirissa
Keyword(s):  
Emotional Intelligence ◽  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Spiritual Intelligence ◽  
Accounting Students ◽  
Analysis Technique ◽  
Level Of Understanding ◽  
The City

Understanding of accounting is someone who is clever and understands accounting properly. Accounting is a process of recording, classifying, summarizing, processing and presenting data, transactions and events related to finance so that it can be used by people who use it easily understood for making decisions and for other purposes. This study aims to determine the effect of gender, emotional intelligence and spiritual intelligence on the level of accounting understanding of students majoring in accounting at private universities in the city ​​of Denpasar. Samples were taken by purposive sampling technique as many as 376 accounting students. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that the gender variable affects the level of accounting understanding with a significance value of 0.000 < 0.05 , the emotional intelligence variable has no effect on the level of accounting understanding with a significance value of 0.74> 0.05, the spiritual intelligence variable has no effect on the level of understanding. Accounting with a significance value of 0.663> 0.05.

scholarly journals Analisis pola konsumsi rumah tangga pekerja wanita di Kota Jambi

2020 ◽  
Vol 9 (2) ◽  
pp. 61-74
Author(s):  
Inda Pati Sinambela ◽  
Zulfanetti Zulfanetti ◽  
Etik Umiyati
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Household Consumption ◽  
Consumption Expenditure ◽  
Female Workers ◽  
Normality Test ◽  
The City ◽  
Method Analysis

This study aims to determine the expenditure of household consumption of female workers in Jambi City which is influenced by several factors. This research was conducted using a sampling technique that is purposive sampling. The data used in this study were obtained from a questionnaire about household consumption of female workers in Jambi city. The data method analysis used multiple linear regression analysis to determine the effect of wife's income, husband's income, education and the number of family dependents on household consumption of female workers in the city of Jambi. Based on the normality test, the multicollinearity test, and the heteroscedasticity test there were no deviations from the classical assumptions. The results of the research showed that simultaneously the wife's income, husband's income, education and the number of family dependents significantly influence the household consumption of female workers. The partial results showed that the variable of wife's income, husband's income and the number of family dependents have a significant effect, while education has no significant effect on household consumption expenditure of female workers in Jambi City. R-square value of 91.75%, showed that household consumption can be explained by research variables of 91.75%.

scholarly journals THE INFLUENCE OF INTERGOVERNMENTAL REVENUE BUDGETS AND CLARITY OF BUDGET TARGETS ON THE FINANCIAL PERFORMANCE OF REGIONAL GOVERNMENTS: THE CASE OF THE REGIONAL APPARATUS ORGANIZATION OF THE CITY OF TIDORE ISLANDS

2020 ◽  
Vol 9 (2) ◽  
pp. 60
Author(s):  
Farid Madjodjo ◽  
Charis Muhammad Saleh ◽  
Fadli Dahlan
Keyword(s):  
Regression Analysis ◽  
Financial Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Regional Government ◽  
Relationship Of ◽  
The Relationship ◽  
The City

This study aims to test the relationship of intergovernmental revenue and clarity of budget targets on the regional government financial performance. This study uses quantitative approach with primary data obtained from the results of distributing questionnaires and then measured by using a five-point Likert scale. The population of this study is the Regional Apparatus Organization which is official in the city of Tidore Islands, with the number of samples that have been determined as many as 45 samples. The sampling technique of this study is purposive sampling and conducts the multiple linear regression analysis as hypothesis testing. This study finds that the intergovernmental revenue and clarity of budget targets in partial have positive and significant effect on the regional government financial performance. The findings of this study imply that agency theory can explain the performance of local government of the City of Tidore Islands.

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