An Investigation of Tourism Investment on Accommodation Sector of Tourism Industry of Sri Lanka

2019 ◽  
pp. 265-292
Keyword(s):  
Sri Lanka ◽  
Tourism Industry ◽  
Accommodation Sector

Srilanka a Favorite Tourist Destination Issues and Challenges Faced by the Srilankan Tourism Industry

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Atul Ramgade ◽  
Shubhagi Walvekar
Keyword(s):  
Sri Lanka ◽  
Tourism Industry ◽  
Recent Past ◽  
Tourist Destination ◽  
Global Trends ◽  
Fast Growing

Sri Lanka in recent past have emerged as a very fast growing tourist destination there are many reasons for this but the main reason being that, the tourist visiting Srilanka are motivated by the perception of beautiful virgin scenery, opportunities for sightseeing, and relaxed place of life. It is necessary therefore to take account of the global trends in tourism, which may have impact on the overall tourism in Srilanka. The aim of this study is to examine the issues relevant to the development of tourism industry in Srilanka and the challenges that are faced by the Srilankan tourism industry.

The Challenges and Opportunities in Addressing the Needs of Middle Eastern Tourists

2015 ◽  
pp. 136-159
Author(s):  
Nael M. Sarhan ◽  
Adela McMurray ◽  
Foula Kopanidis
Keyword(s):  
Content Analysis ◽  
Middle Eastern ◽  
Developed Countries ◽  
Tourism Industry ◽  
Gold Coast ◽  
Lack Of Information ◽  
Challenges And Opportunities ◽  
Percent Response ◽  
Accommodation Sector ◽  
Percent Response Rate

This chapter identifies and discusses the specific needs of Middle Eastern tourists visiting the Gold Coast, Queensland Australia. Based on empirical data collected through a qualitative study, self-administered questionnaires (N = 500) were distributed to Middle Eastern tourists who visited the Gold Coast and stayed at Gold Coast accommodation for at least one night. The 305 responses (61 percent response rate), generated a total number of 461 multiple responses. Content Analysis identified key themes and sub-themes associated with Islamic religious beliefs. The findings showed that the management of the Gold Coast accommodation sector had a distinct lack of information and understanding of Middle Eastern tourists' needs. This chapter provides useful managerial and marketing recommendations, including suggested best practices, to hoteliers who provide accommodation services to international tourists, such as Middle Eastern tourists, and contributes to the limited knowledge on Islamic marketing. This in turn potentially contributes to the increased success of the tourism industry in developed countries such as Australia.

scholarly journals Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy

2016 ◽  
Vol 3 (2) ◽  
pp. 52
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Brand Loyalty ◽  
Personal Experience ◽  
Mixed Methods Research ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Brand Performance ◽  
Sequential Mixed Methods ◽  
Attitudinal Effects ◽  
Accommodation Sector ◽  
To Come

The study investigated the most common sources of brand loyalty in Zimbabwe’s tourism destination. This was based on two dominant sources of brand loyalty which are attitudinal and behavioural loyalty. The main reason for the study was that Zimbabwe’s tourism brand is underperforming due to various socio-economic and political factors such that authorities should know on the most prevailing source of brand loyalty. This helps in formulating strategies that turn either attitudinal or behavioural loyalty to better Zimbabwe tourism brand performance. The study used a sequential mixed methods research design which is a combination of both qualitative and quantitative approaches. In-depth interviews were carried out with various experts from the tourism industry in order to come up with the common sources of tourist loyalty in Zimbabwe. The identified variables were personal experience, general perception, media propaganda, word of mouth reference and speculations. These variables were then investigated as sources of brand loyalty through survey questionnaires that were distributed in the Zimbabwe tourism accommodation sector and resorts. The results showed that the most effective source of brand loyalty is media propaganda followed by word of mouth reference then speculation, personal experience and general perception. The most common sources have been classified as attitudinal effects and that study recommended effective media publicity management, sponsored familarisation tours and tourism brand showcasing partnerships at both regional and international levels.

scholarly journals Role of Social Media in Shaping Local Youth Tourists' Behaviour Across the Sri Lankan Tourism Industry

2020 ◽  
pp. 15-22
Author(s):  
H. Shamini
Keyword(s):  
Social Media ◽  
Sri Lanka ◽  
Online Survey ◽  
New Technologies ◽  
Online Reviews ◽  
Tourism Industry ◽  
Sri Lankan ◽  
The People ◽  
Social Media Platforms ◽  
The Mind

The integration of social networking and new technologies has changed the way of communication and information sharing among the people, especially of young people is a fact. As well as, the development of Social Media (SM) has conveyed important changes in the behavioural pattern of tourists. Therefore, it is very essential to understand this new influential trending among the youth tourists, in order to accelerate the tourists’ arrival and contribute to the development of Sri Lanka tourism. Therefore, this research aims at providing an insight to the Tourism Industry in Sri Lanka with regards to how social media platforms influence youth tourists’ behavior. A sample of 103 youth tourists’ response attained through online. The data obtained from the online survey were analyzed with descriptive, reliability test, mean and regression analysis. Results from the survey have identified that Social Media does influence in the youth tourists’ behaviour.  In detail, eWOM and Online reviews/comments significantly influence in the behavior of youth tourists.  And also the study confirmed that in order to attract tourists to a destination mainly revolves in the ability to convey the information to create positive images in the mind of youth tourists via social media. Thereby this study has recommended many suggestions for the Tourism and authorities. Including tourist authority should make its social media pages more interesting, appealing, informative and interactive so the customers can enjoy their social media experiences and they could spread eWOM and online reviews. And also they need to focus on how to create a positive and satisfactory image to their social media users in many other ways.

scholarly journals An investigation into the sharing economy phenomenon in the Greek tourism industry in the accommodation sector

2017 ◽  
pp. 25-35 ◽  
Author(s):  
Vicky Katsoni
Keyword(s):  
Hospitality Industry ◽  
Business Models ◽  
Distribution Channels ◽  
Legal Framework ◽  
Sharing Economy ◽  
Tourism Industry ◽  
Considerable Controversy ◽  
Accommodation Sector ◽  
Controversial Nature ◽  
State Regional

A phenomenon that has spread as rapidly as the sharing economy, bypassing traditional distribution channels and disrupting established business models, has naturally provoked considerable controversy. Users, providers, sharing economy sites, established businesses offering similar services to those being shared (or traded, exchanged, rented, swapped or otherwise) and governments at all levels (municipality, province, nation state, regional, and even international), have found themselves on different sides of a furious debate about the present and future shape of the sharing economy. This article explores the drivers and impacts of sharing economy in the Greek hospitality industry, presents the legal framework and discusses the challenging and at times controversial nature of it.

scholarly journals Impact of Tourism Industry on the Economic Growth of Sri Lanka

2020 ◽  
Vol 10 (4) ◽  
pp. 60
Author(s):  
S. Anandasayanan ◽  
S. Balagobei ◽  
M. Amaresh
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Foreign Currency ◽  
Unit Root Test ◽  
Tourism Industry ◽  
Annual Data ◽  
Tourism Sector ◽  
Independent Variable ◽  
The Impact

In Sri Lanka, tourism has been identified as the third largest and fastest growing source of foreign currency in 2018, after private remittances and textile and garment exports, accounting for almost $4.4 billion or 4.9 percent of gross domestic product in 2018. Tourism industry is a key element which accelerates the economic growth by earning high foreign exchange and reducing poverty by providing direct and indirect employment opportunities to locals. This study primarily investigates the impact of between tourism sector on economic growth by employing Augmented Dickey Fuller’s unit root test, correlation analysis and regression analysis. Annual data from 1989 to 2018 was used. The dependent variable was economic growth while tourists’ receipts were independent variable. Strong and positive correlation was explored between tourists’ receipts and economic growth meanwhile the results of regression analysis indicate that tourists’ receipts significantly impact on the economic growth.

Sri Lanka tourism growth will slow

2019 ◽  
Keyword(s):  
Sri Lanka ◽  
South Asia ◽  
Credit Ratings ◽  
Tourism Industry ◽  
Tourist Industry ◽  
The South ◽  
Content Type ◽  
The North ◽  
International Credit

Subject Sri Lanka's ambitions for its tourist industry. Significance Sri Lanka is aiming to attract 3 million tourists this year. The sector was, surprisingly, not much affected by the country’s constitutional crisis last October-December. However, Chinese tourist numbers dipped in 2018 for the second consecutive year. Impacts Sri Lanka will likely open the tourism industry to labour from the rest of South Asia and possibly further afield. There will be fewer tourists visiting the north and east compared to the south and west. The country’s poor international credit ratings will make fresh borrowing even more expensive.

scholarly journals “Culture” a Panacea for Brand Survival: Feasibility Analysis of Zimbabwe Tourism Destination

2015 ◽  
Vol 3 (2) ◽  
pp. 45
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Mixed Methods Research ◽  
Quantitative Research ◽  
Tourism Industry ◽  
Dress Code ◽  
Tourism Destination ◽  
Destination Branding ◽  
Qualitative Approaches ◽  
Global Tourism ◽  
Accommodation Sector ◽  
Tourism And Hospitality

The study investigated culture as one the strategies that can be used to enhance survival of Zimbabwe tourism brand. This is because like other African tourism destinations, Zimbabwe is rich in unique traditional culture but failing to improve its global tourism brand identity. The study was based on a mixed methods research design combining both quantitative and qualitative approaches in collecting data from respondents. The qualitative method was used to find out the most crucial variables that contribute to culture identity in Zimbabwe tourism destination. This was done through in-depth interviews with the experts and managers in the tourism industry. The responses showed that the most common sources of culture identity are beliefs and norms, national dress code, galleries and heritage, originality in values and language. These variables were then investigated on their effect to Zimbabwe tourism destination branding using survey questionnaires as quantitative research instruments. The respondents for the questionnaires were from the travel sector, accommodation sector, resorts, Ministry of Tourism and Hospitality, Zimbabwe Tourism Authority, Ministry of Culture and Ministry of Environment. The results of the study show that national dress code is the most important source for Zimbabwe tourism cultural branding followed by galleries and heritages and originality in values. The study therefore recommended these three as the most core source for branding Zimbabwe tourism destination using culture. The other variables which are language, beliefs and norms have been regarded as supporting cultural factors and a model was designed to show the relationships.

THE UNIQUE OBSTACLES OF FEMALE ENTREPRENEURSHIP IN THE TO URISM INDUSTRY IN WESTERN CAPE, SOUTH AFRICA

2016 ◽  
Vol 13 (2) ◽  
pp. 55-71 ◽  
Author(s):  
Zinzi Nxopo ◽  
Chux Gervase Iwu
Keyword(s):  
Economic Growth ◽  
South Africa ◽  
Content Analysis ◽  
Growth And Development ◽  
Tourism Industry ◽  
Government Support ◽  
Western Cape ◽  
Female Entrepreneurs ◽  
Economic Growth And Development ◽  
Accommodation Sector

The intention of this article is to identify the obstacles unique to female entrepreneurs in the tourism industry in Western Cape, South Africa. This is against the backdrop that in order to accelerate economic growth and development in South Africa, female entrepreneurs should also be considered as important vehicles that can bring about the necessary economic growth and development. Unfortunately, this growth has been stifled due to the high failure rate in the SMME sector; specifically among women. This article used the qualitative deductive approach, utilising in-depth semi-structured interviews, which enabled the participants to disclose important information relating to the study. The data were analysed qualitatively using themes. For effect, this article also made use of content analysis because of its significance in qualitative studies.Three themes emerged from content analysis. These include demographic factors; socio-economic factors and culture. The findings have shown primarily that the factors that impede female entrepreneurs differ from sector to sector. Within the Western Cape Tourism industry, specifically the accommodation sector, unique obstacles abound. While the authors acknowledge that the obstacles faced by female entrepreneurs are unique to this sector, they are equally mindful of therepercussions of a generalisation of the findings. To this end, we suggest that a broader study be conducted to compare factors that impede entrepreneurship in other provinces in South Africa and/or draw a comparison between males and females. This article undoubtedly has value not simply because it is gender biased, but also because by highlighting the unique challenges and barriers faced by female entrepreneurs, there could be better government support for female entrepreneurs in general and especially those in the accommodation sector in the Western Cape.

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