Managing product development resources through the use of product quality attribute mapping

Author(s):  
A C Elliott ◽  
E Swain ◽  
I C Wright

A technique using product quality attribute mapping to assist product resourcing decisions is described. Primary data from respondents via quantitative questionnaire surveys of four different industrial manufacturing companies were collected and analysed. Care was taken with the data source and type of scales employed to ensure meaningful comparisons could be made. The first objective of the data analysis was to determine the importance of each of the companies' customers. This was followed by determining the importance of the product attributes to each customer. An overall perception of product attribute importance was obtained by combining the customer importance with the importance of product attributes. The respondents' perceptions of the competitive situation was then combined with the overall perception of product attribute importance to give a quality index for each product attribute. The derived picture product attributes relative to one another are shown by bubble maps indicating the position of the competitive index against attribute importance, with the quality index represented by the bubble size. The significance of these bubble maps, particularly in relation to resourcing decisions for the companies, is discussed. It is concluded that companies can use data in this form to guide product development in a quantifiable manner.

2017 ◽  
Vol 8 (2) ◽  
pp. 29-38
Author(s):  
Olu Ojo

This study examined the impact of innovation on the entrepreneurial success in selected business enterprises in SOUTH-WEST Nigeria. The paper dwelt on the extent to which the selected enterprises innovation effort affects the quality of their product as well as the company image. Five manufacturing companies in the Food and Beverages line were selected using purposive sampling method because of their contributions to economic development of Nigeria while the respondents were selected through stratified random sampling technique. Survey research design was used in carrying out the study. Both primary and secondary data were used in the study. Primary data were collected through the administration of questionnaire while secondary data were garnered from Annual Report and Accounts of the companies. Data were analysed using descriptive and inferential statistics. Hypotheses were tested at 0.05 significant levels with the aid of parametric student t-test. The results revealed that there is a positive relationship between innovation and product quality as well as a positive relationship between innovation and good corporate image and that both of them significantly affect entrepreneurial success. The study recommends that business enterprises should engage more on innovation of their production process to improve their product quality and even enhances good corporate image. This will help them to sustain their position in the face of stiff competition.


2020 ◽  
Vol 1 (2) ◽  
pp. 26-41
Author(s):  
Suhatman Suhatman ◽  
Meri Rahmania Sari ◽  
Patria Nagara ◽  
Nasfi Nasfi

This study aims to determine the effect of product attributes and promotions on consumer buying interest in Kota Pariaman at Shopee online shop. The independent variables are product quality (X1), design (X2), features (X3), promotion (X4) and consumer interest (Y). The sample in this study were 97 online shop consumers in Kota Pariaman. The data collected are primary data using interviews / questionnaires and tools for analyzing SPSS data, 2019. The test uses regression analysis Y0 = 4,967- 0,016 X1 +1,671 X2 + 0,291 X3 + 1,540 X4. The results of the test show that partially the product attributes with product quality indicators have no effect, while design indicators, influential features, and promotions have an effect. And Ujif simultaneously product quality, design, features and promotions have a significant effect on consumer interest. With a determination of 68.3%.


2015 ◽  
Vol 115 (6) ◽  
pp. 1004-1021 ◽  
Author(s):  
Olli-Pekka Hilmola ◽  
Harri Lorentz ◽  
Per Hilletofth ◽  
Jarmo Malmsten

Purpose – West European manufacturing has been going through challenging times after the global financial crisis of 2008-2009. Some countries (e.g. Sweden and Germany) have recovered from the crisis, while in others problems and job loss still persist. One of these problem countries is Finland. The purpose of this paper is to examine manufacturing strategy priorities and their performance implications in this country. Design/methodology/approach – During the spring of 2014, a web-based survey was conducted, targeting Finnish manufacturing companies. In this study we focus on small- and medium-sized (SMEs) companies and link survey responses to financial performance data, which is available in audited annual reports. Findings – Research results indicate that SME manufacturers in Finland put less emphasis in new product development, broadness of product line and after sales service, while showing high priority in delivery speed and punctuality. As the manufacturing strategy dimensions are connected to audited financial data, regression analyses reveal that superior quality is at central place for achieving higher revenues and profits. After sales service has a positive impact on revenues and new product development ability is connected to higher profits. Managing quality to meet specifications (minimum quality level), leads only into higher employment. Some evidence is shown in support of flexibility in terms of product changes having negative impact on revenue, while volume flexibility is connected to lower profits. Research limitations/implications – This research is limited to a single country, and is cross-sectional in nature. The primary data were combined with profit and loss statements in order to reduce common method bias. Practical implications – It is evident that SMEs may adapt their manufacturing strategy, with emphasis on superior quality together with properly managed after sales service and new product development activity. However, it is worrying that head count in manufacturing SMEs is not connected to same factors, as are revenue and profit. It is suggested that flexibility in labour contracts and other regulatory support measures are needed to support flexible manufacturing. Originality/value – Advanced economies and their remaining manufacturing companies have been receiving minor levels of interest in research. This is especially the case with SMEs, where this research tries to fill important research gap.


2010 ◽  
pp. 435-451 ◽  
Author(s):  
Wendy C. Weinberg ◽  
Linan Ha ◽  
Susan L. Kirshner ◽  
Daniela I. Verthelyi

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Widodo Widodo ◽  
Marshelly Chandra Kumala

<em>The objective of this is research was conducted to find out how the influence of the price and quality of products against customer loyalty at PT. Alakasa Extrusindo Jakarta. This research was conducted in Alakasa Extrusindo PT by doing data collection, through the primary data and secondary data.  The research results showed that the simultaneous price variables  and product quality  has a positive and significant effect against the variable customer loyalty. partially showed that price variables has a positive and significant influence towards customer loyalty. And partially showed that product quality variables  has a positive and significant influence towards customer loyalty</em>


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Nirmala Putri Sari

The aim of this study was to analize the effects of product quality and service quality on the customer satisfaction. This study took place in the City of Bekasi and objects in this study are all customer who use the Matrass GM-9000. Primary data was obtained from customers of Matrass GM-9000 in Bekasi City through admission filling of questionnaire by using scale of Likert. The respondent of this study was chosen through accidental sampling method, and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality and service quality positively and significant influenced the customer satisfaction


2018 ◽  
Vol 21 (1) ◽  
pp. 44-69 ◽  
Author(s):  
Prodromos Chatzoglou ◽  
Dimitrios Chatzoudes

Purpose Nowadays, innovation appears as one of the main driving forces of organisational success. Despite the above fact, its impact on the propensity of an organisation to develop and sustain a competitive advantage has not yet received sufficient empirical investigation. The purpose of this paper is to enhance the existing empirical literature by focusing on the antecedents of innovation and its impact on competitive advantage. It proposes a newly developed conceptual framework that adopts a three-step approach, highlighting areas that have rarely been simultaneously examined before. Design/methodology/approach The examination of the proposed conceptual framework was performed with the use of a newly developed structured questionnaire that was distributed to a group of Greek manufacturing companies. The questionnaire has been successfully completed by chief executive officers (CEOs) from 189 different companies. CEOs were used as key respondents due to their knowledge and experience. The reliability and the validity of the questionnaire were thoroughly examined. Empirical data were analysed using the structural equation modelling technique. The study is empirical (based on primary data), explanatory (examines cause and effect relationships), deductive (tests research hypotheses) and quantitative (includes the analysis of quantitative data collected with the use of a structured questionnaire). Findings Results indicate that knowledge management, intellectual capital, organisational capabilities and organisational culture have significant direct and indirect effects on innovation, underlining the importance of their simultaneous enhancement. Finally, the positive effect of innovation on the creation of competitive advantages is empirically validated, bridging the gap in the relevant literature and offering avenues for additional future research. Originality/value The causal relationship between innovation and competitive advantage, despite its significant theoretical support, has not been empirically validated. The present paper aspires to bridge this gap, investigating the impact of innovation on the development of competitive advantages. Moreover, the present study adopts a multidimensional approach that has never been explored in the existing innovation literature, making the examination of the proposed conceptual framework an interesting research topic.


2021 ◽  
Vol 13 (5) ◽  
pp. 2484
Author(s):  
Chi-Hung Lo

Many industries are labor-intensive and energy- and resource-consuming. A sustainable development plan is necessary for the industries as industrial structures have been changing recently. Taiwan’s shoe industry also has experienced such changes and requires a sustainable product development plan for continuous development. Therefore, this study aims to propose a new method by introducing a model of sustainable product development to facilitate the sustainable development of the industry. By taking air-cushioned casual shoe production as an example, this study suggested the refined Kano quality model for exploring the product attributes that improved the customers’ satisfaction. The refined Kano model that was established with interviews and questionnaire surveys was effective to define the product attributes that contributed to satisfying the customers and understanding their perception of product attributes. In the air-cushioned casual shoe production, the model found function, design, innovation, marketing, and service to be important for manufacturers to develop products with limited. It also suggested the priority be put on the attributes of high value-added quality, key quality, and potential quality. The model helped manufacturers decide which product attributes they need to invest in and develop. The relation of product attributes and consumer satisfaction for a sustainable product development model was also found by using the refined Kano model. The result of this study is expected to apply to various industries for establishing an appropriate sustainable product development model.


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