scholarly journals The Attitude of Consumers towards Organised Food Retailing: An Application of Attitude-towards-Object Model

2021 ◽  
Vol 6 (1) ◽  
pp. 105-118
Author(s):  
Abhinav Kumar Shandilya ◽  
Praveen Srivastava
Keyword(s):  
Small Towns ◽  
Target Market ◽  
Retail Sector ◽  
Object Model ◽  
Food Retailing ◽  
Food Retail ◽  
Product Service ◽  
Different Types ◽  
Retail Format ◽  
Retail Formats

Organised retail sector is booming in metros, cities and now even in small towns; and organised food retailing is one of the fastest growing sector among them.  The different types of food retail formats have its own characteristics, focus and target market.  The customer or consumer has their own criteria to select a particular food retail format.  The selection is based on the attitude of the customer or consumer towards the attribute of the retail format. There are many model to find the attitude of customer or consumer towards any product, service and brands.  This study is an attempt to find out the customer's or consumer's attitude towards three major food retailing formats i.e Big Bazaar, a hypermarket; Reliance Fresh, a convenience store and Suvidha, a supermarket.

The development of food retail formats – evidence from Poland

2018 ◽  
Vol 120 (2) ◽  
pp. 309-324 ◽  
Author(s):  
Edyta Dorota Rudawska ◽  
Katarzyna Bilinska-Reformat
Keyword(s):  
Large Scale ◽  
Secondary Data ◽  
Business Environment ◽  
Food Retailing ◽  
Food Retail ◽  
Content Type ◽  
Simultaneous Decrease ◽  
Discount Stores ◽  
Retail Format ◽  
Retail Formats

Purpose The purpose of this paper is twofold: to identify and assess the direction of development of food retail formats in Poland under the influence of a changing business environment; and to identify the key challenges that food retail companies in Poland face nowadays. Design/methodology/approach The approach in this paper is a systematic literature review of publications in the Web of Science, Ebsco and Pro-Quest electronic databases from 1990 (from the emergence of large-scale foreign chains in the Polish market) to 2016, as well as the results of research carried out by Polish and international research centers, food retailer groups and institutes. The paper is based on the analysis of secondary data that present the results of research carried out on the Polish food retailing market. These analyses included the development of food retailing formats operating in Poland. Findings According to the research results analyzed, the evolution of retail formats is an embodiment of innovations introduced by retail companies and is based on the mutual permeation of elements previously associated with a specific retail format. Currently, the blurring of differences between individual retail formats can be observed in respect of two formats in particular, i.e. discount and delicatessen. The discount format occupies a special position on the Polish market, though it differs significantly from a “classical” discount. In discount stores so-called premium group products can be purchased, with stores more and more frequently being located in expensive places, e.g. in shopping centers or in their vicinity. At the same time, the popularity of convenience stores is increasing with a simultaneous decrease in the significance of large-format stores. Originality/value This paper provides interesting insights into the development of food retailing formats in Poland and the influence of changes in the business environment in that process. In addition, the paper describes the specifics of the Polish market, detailing literature-based theories pertaining to the development of retailing forms. It also focuses on the perspectives and directions in the future development of retail formats.

scholarly journals ANALYSIS OF RETAIL MIX STRATEGIES: A SPECIAL FOCUS ON MODERN RETAIL FORMATS

2020 ◽  
Vol 5 (5) ◽  
pp. 71-76
Author(s):  
K.Aparna ◽  
P.Murali Krishna ◽  
V.Satish Kumar
Keyword(s):  
Special Focus ◽  
Target Market ◽  
Market Place ◽  
Demographic Diversity ◽  
Location Services ◽  
Online Retailers ◽  
Retail Format ◽  
Competitive Pricing ◽  
Retail Formats ◽  
Satisfactory Manner

A shopper usually comes across many retailers in the market place, each having its own overall product offering. One retailer may be attracting customers due to its unbeatable location and visibility, other on the basis of discounted prices, someone on the basis of variety of merchandise or specialised product offering. If small retailers promise to offer the convenience of fulfilling the daily needs at your doorstep, the big retailers promise to offer better value in terms of competitive pricing and convenience of making all products available under the same roof. Then online retailers are trying to outsmart conventional retailers by killing time and distance constraints. Thus, it is seen that retail market place has become very competitive and challenging over a period of time. Market has already become tough due to increasing cultural and demographic diversity and changing lifestyles over a period of time. Every market has its own set of needs. Like any marketer, a retailer has to decide which kind of market it should cater to in a satisfactory manner. As a result, the retailer has to explore many options to differentiate themselves in the market place and appeal to its target customers. The options are available in the form of combining different elements of retail mix. Retail mix is mainly deciding about merchandise, price, promotional mix, location, services extended etc. to serve the needs of target market in a satisfactory manner. Retail format is the popular term used for retail mix. It bears close resemblance with marketing mix. In the ensuing study, discussion about various retail formats is carried on.

scholarly journals The prospective impact of new shopping centres on the retail structure of Braga

2014 ◽  
Vol 25 (25) ◽  
pp. 167-180 ◽  
Author(s):  
Pedro Porfirio Guimarães
Keyword(s):  
Medium Size ◽  
Retail Sector ◽  
Time Saving ◽  
The North ◽  
Shopping Centres ◽  
Strong Relation ◽  
Retail Structure ◽  
Retail Format ◽  
Retail Formats ◽  
Consumption Habits

Abstract Following the application for two new shopping centres in the city of Braga, a medium-size city located in the North region of Portugal, the purpose of this paper is to look for evidence of the possible impacts of those commercial structures on the retail sector of Braga. An overview of the literature allows us to conclude the strong relation between retail and cities and their town centres. Recently, the process of suburbanization and the transformation in the retail sector put into question the role of those areas by transferring the consumption from town centres and traditional retail formats to new structures located on the periphery. 400 questionnaires were given to consumers to analyse the consumption habits and the way they might change with the possible arrival of two new shopping centres. We have come to the conclusion that these commercial structures are very much present in the consumption habits and in the commercial environment of consumers. They associate characteristics like quality, animation, security, cleanness, time saving, product diversity, comfort, conviviality and parking facilities with that retail format. With the implantation of new shopping centres it is expected that the existent retail sector will undergo a decrease in its importance as a shopping destination. The data from the questionnaires allow us to conclude that it is not only the already existent shopping centres that will suffer but also the other retail formats. Nevertheless, a significant number of respondents do not think of transferring the shopping they already do to the new retail structures.

scholarly journals EFFECT OF CUSTOMERS’ DEMOGRAPHICS ON RETAIL FORMAT CHOICE AND INTERACTION: A STUDY ON RETAIL SECTOR IN INDIA

2017 ◽  
Vol 5 (1) ◽  
pp. 316-331
Author(s):  
Pankaj Kumar
Keyword(s):  
Marital Status ◽  
Shopping Mall ◽  
Retail Sector ◽  
Department Stores ◽  
Chi Square ◽  
Gender And Age ◽  
And Gender ◽  
Discount Stores ◽  
Retail Format ◽  
Retail Formats

The purpose of the study is to examine how often customers interact with different types of retail formats. A structured questionnaire was successfully distributed to 600 respondents, who had made purchases from sixty retail formats operated in Delhi and Gurugram belonging to the domain of Shopping Malls, Hypermarket, Supermarket, Department Stores, Discount stores and Category Killers through systematic stratified sampling for the collection of data. To segment the customer groups for each of the four retail formats (shopping mall, supermarket, department store, and category killer) based on demographic variables (gender, age, marital status, occupation, and income), a two-way ANOVA was used on the shopping frequency of the respondents. The Chi-square (χ2) test was also used to test the significant differences in shopping motives, companion during their visit, whether a planned or unplanned shopping trip, the staying time in a retail format of the respondents based on their gender and age. The study found that gender and age, gender and occupation, and gender and education are more or less equally important factors, whereas gender and marital status, and gender and income were not found important factors in affecting store visits. The study also found the behavioral aspect of retail customers in many ways. First, their visits to the stores were primarily driven by purchase needs, either window shopping or making actual purchases followed by eating. Second, more people prefer to visit these stores along with their friends or family; this result contributes to that being accompanied by others (Companion), shoppers more likely to buy food and less likely to buy non-food products.

scholarly journals Investigating the Extent to Which Personality Traits and Demographics Affect Job Satisfaction

2016 ◽  
Vol 4 (1) ◽  
pp. 70 ◽  
Author(s):  
Muhammad Sajid Saeed
Keyword(s):  
Job Satisfaction ◽  
Personality Traits ◽  
Negative Relationship ◽  
Demographic Variables ◽  
The Other ◽  
Retail Sector ◽  
Primary Concern ◽  
Different Types ◽  
The Uk ◽  
Ranking Analysis

The primary concern of this paper is to investigatethe extent to which three variables (i.e. personality traits, demographic variables, and job satisfaction) are interrelated with each other and what effect they have on each other in relation to the UK retail sector. The four different types of retail stores i.e. Tesco, Primark, Ikea and WH Smith were selected for survey purpose to minimise the class biasness.Total 300 close-ended questionnaires were distributed and 220 responses were obtained.The findings reveal that ‘Neuroticism’ is negatively associated with job satisfaction as well as with ‘Extraversion’. However, it is positively correlated with other three personality groups including ‘Agreeableness’, ‘Conscientious’, and ‘Openness’. On the other hand, ‘Openness to experience’ has a negative relationship with ‘Agreeableness’.It is also found from the ranking analysis that employees with ‘Agreeableness’ and ‘Conscientiousness’ personalities are more successful in their career and consequently they are more satisfied with their jobs.

Off-price versus price-off

2014 ◽  
Vol 42 (10) ◽  
pp. 902-928 ◽  
Author(s):  
Ronald L. Hess Jr ◽  
Lawrence Ring
Keyword(s):  
Marketing Research ◽  
Extreme Points ◽  
Department Store ◽  
Future Research ◽  
Department Stores ◽  
Content Type ◽  
Store Attributes ◽  
The Us ◽  
Retail Format ◽  
Retail Formats

Purpose – The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-price retailers with four major formats of retailers: first, discount department store/warehouse club retailers; second, moderate department store retailers; third, department store retailers; and finally, specialty department store retailers. Design/methodology/approach – The paper employs a representative sample that was randomly drawn from four primary metropolitan cities in the USA. The data were collected using telephone interviews by a prominent, marketing research firm. A series of discriminant analyses were conducted to examine the data. Findings – The findings of the paper indicate that the off-price formats were consistently positioned at extreme points along the price/value continuum, signifying the strongest value-orientation among the other retail formats. The authors also found that while the upscale off-price format followed the specialty department stores in terms of fashion. The results point to an important disadvantage of the off-price format – although strong on price/value, they often fall short on fashion and many other store attributes that may be important to luxury-oriented customers. Research limitations/implications – The paper employed a sample from several cities collected using a telephone interview methodology within the US. Due to these limitations, the findings of this paper may be hampered by this methodology and not generalize to regions outside of the US. Future research should examine how the demise of most of the upscale off-price retailers and growth of flash web sites have changed the competitive structure of retailing. Practical implications – The results demonstrate that the positioning of the off-price retail format is unique from other formats. The retail formats occupy distinct positions. The off-price retail format is strongly associated with the price/value position but only moderately fashionable to customers, especially when compared with the department and specialty department store formats. In contrast, the upscale off-price format, while also strongly positioned along the price/value continuum, is considered much more fashionable than the off-price retail format. In fact, the upscale off-price retail format only trails the specialty department store format in terms of fashion. Originality/value – The unique characteristics of the off-price retail format and growing interest from upscale department stores underscores the need for a comprehensive understanding of the motives of the off-price shopper. This paper provides retailers with a more complete understanding of the store attributes that differentiate the off-price retail format from other major retail store formats. The overall objective of this study is to offer a comprehensive view of the positioning of off-price retailers compared with many alternative retail formats.

scholarly journals Segmentasi Pasar Ganda dalam Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra

2019 ◽  
Vol 4 (1) ◽  
pp. 1-7
Author(s):  
Gisela Anindita
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Target Audience ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Important Thing ◽  
Product Service

Abstrak Komunikasi marketing adalah sebuah strategi dalam penyampaian informasi mengenai sebuah produk, jasa, ataupun kegiatan. Dalam komunikasi marketing, salah satu hal terpenting ialah segmentasi pasar. Target komunikasi dapat dibagi melalui demografis dan psikologis. Dalam artikel ini akan mendeskripsikan bagaimana ambiguitas target komunikasi marketing dapat terjadi pada Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG)pada tahun 2017. Secara garis besar, target komunikasi marketing KMG terbagi menjadi dua, yakni generasi X (kelahiran 1961-1980) dan generasi peralihan Y (1981-1997) dan Z (1998-2011). Hasilnya adalah karena adanya pengaruh perbedaan generasi dalam manajemen KMG itu sendiri. Nama Guruh Soekarno Putra, konsep acara, dan media sosial yang digunakan dalam strategi komunikasi marketing pun menimbulkan ambiguitas, sehingga target market yang dicapai terlalu luas dan menimbulkan ketidak-teraturan pada saat acara tersebut. Abstract Marketing communication is a strategy to give information about a product, service, or any activity. In marketing communication, one of the most important thing is a market segmentation. Communication target audience can be devided by demographic and psychology. This article will be describe about how ambiguity of communication target audience on Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG) 2017 can be occur. In larger scale, communication target audience KMG divide in to two, the X generation (born between 1961-1980) and transitional generation between Y (born between 19811997) and Z (1998-2011). The result found that the ambiguity is occur because of differencess between both generation inside the KMG organization itself. The name of Guruh Soekarno Putro, the concept of the concert, an social media that used in marketing communication strategy also make a ambiguity, thus maket the marketing target too widely and raises the chaotic at the concert.

scholarly journals Does Consumer‟s Retail Format Choice Decisions Distinguish among 4Cs of Marketing? Evidence from a Research on Jeans wear Retailing

2019 ◽  
Vol 8 (4S3) ◽  
pp. 431-438
Keyword(s):  
Research Question ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Paradigm Shifts ◽  
Shopping Malls ◽  
Discriminant Model ◽  
Specific Category ◽  
Retail Marketing ◽  
Retail Format ◽  
Retail Formats

PURPOSE: To understand consumer’s perceptions on 4 Cs of marketing (Customer solution, Customer Cost, Convenience, and Communication) and their impact on retail format choice decisions in buying jeans. This study found evidence on rarely explored research question i.e. ‘Which 4 Cs of Marketing differs among customer’s retail format choice decisions in buying jeans. DESIGN / METHODOLOGY / APPROACH: The data was collected through structured questionnaire by random mall intercept method using simple random sampling technique from 505 customers in Hyderabad, Andhra Pradesh. A valid Discriminant model was developed to test the predictors of 4 Cs of retail attributes across two retail formats (Departmental Stores &Shopping malls). The data was analyzed through descriptive and inferential statistics. FINDINGS: Findings indicated that the classification accuracy in analysis, holdout and cross-validated sample is able to correctly classify the 4 Cs of marketing across the two retail formats.Out of the 4Cs of retail marketing attributes studied, ‘Convenience and Cost’ related attributes, differ significantly across the two retail formats (Departmental Store and Shopping malls), while for ‘Communication and Customer solution’ no significant impact was found on customer’s retail format choice decisions in buying jeans. RESEARCH IMPLICATIONS: Findings from this study,aid retailers, marketers and manufacturers in understanding customer paradigm shifts in buying patterns across emerging retail formats and direct them in altering 4 Cs of marketing to serve customers better, hence increasing the overall marketing efficiency. LIMITATIONS: Despite efforts taken to represent all sections, it is appropriate to conduct such studies geographical segment-wise to be more accurate, secondly retailers’ perceptions were not considered and thirdly unorganized retail was not taken in this context. ORIGINALITY / VALUE –The researcher could not come across any studies on retail marketing attributes in specific category like jeans wear retail, especially in Indian context and hence this study would add more value in understanding customer’s buying behavior across emerging retail formats.

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