Geobranding in the tourism industry

2015 ◽  
Vol 9 (3) ◽  
pp. 25-35 ◽  
Author(s):  
Мариям Арпентьева ◽  
Mariyam Arpenteva

The article is devoted to theoretical issues of branding and re-branding of territories as a component of the development of the tourism industry. The origin and development of studies of the branding and destination marketing at tourism as a holistic system of Sciences about tourism and tourist activities are examined. The concepts of definitions «place branding» and «marketing of territories» and the relationship between them are analyzed. The author notes that the re-branding of territories and foresight designing of tourism are important components of modern tourism. Geobranding as an activity involves several components: the development and implementation of program changes and property promotion, investment attraction, tourists, the restructuring of relations between the population and institutions of the territory, the organization and transformation of the communications site and its representatives with representatives of other regions. Branding is considered as a procedure to establish lasting and profound positive relations of the region with other regions on the base of exclusivity and productivity. To achieve these goals, branding involves analyze of the characteristics of the region in diachronic and synchronic perspectives, in the past, future and present, in the lives of different layers and strata of the region, the various sectors and clusters. It is proposed to distinguish the archetypal (the conceptualization and development of the basic archetypes of the territory) and narrative (understanding and develop stories) branding. Special attention is given to event branding, its role in the actualization of the other components of branding, as well as the ratio of the purposes of branding and identity of the territories and population. The stages, dimensions, features, problems and prospects of rebranding and branding within the scientific tourism and tourism practices are examined.

2021 ◽  
Vol 1 (1) ◽  
pp. 99-112
Author(s):  
Richard Larouche ◽  
Nimesh Patel ◽  
Jennifer L. Copeland

The role of infrastructure in encouraging transportation cycling in smaller cities with a low prevalence of cycling remains unclear. To investigate the relationship between the presence of infrastructure and transportation cycling in a small city (Lethbridge, AB, Canada), we interviewed 246 adults along a recently-constructed bicycle boulevard and two comparison streets with no recent changes in cycling infrastructure. One comparison street had a separate multi-use path and the other had no cycling infrastructure. Questions addressed time spent cycling in the past week and 2 years prior and potential socio-demographic and psychosocial correlates of cycling, including safety concerns. Finally, we asked participants what could be done to make cycling safer and more attractive. We examined predictors of cycling using gender-stratified generalized linear models. Women interviewed along the street with a separate path reported cycling more than women on the other streets. A more favorable attitude towards cycling and greater habit strength were associated with more cycling in both men and women. Qualitative data revealed generally positive views about the bicycle boulevard, a need for education about sharing the road and for better cycling infrastructure in general. Our results suggest that, even in smaller cities, cycling infrastructure may encourage cycling, especially among women.


2018 ◽  
Vol 15 (2) ◽  
pp. 284-296
Author(s):  
Kholid Mawardi

This study investigated the construction of thoughts by KH. Ahmad Masrur and al-Qodir Islamic Boarding School to accomodate folk art; to reveal the relationship among KH. Ahmad Masrur, al-Qodir Islamic Boarding School, and folk art communities in Wukirsari village; and to find out the approaches of accommodation implemented in the folk art Village. The findings of this study led to some conclusions. First, on the one hand, Mr. Masrur (an Islamic expert) wanted to send the goodness and the beauty of Islam not only to be achieved by Moslems but also by other religious community. On the other hand, the folk art community wanted to maintain their existence in the diverse society. Therefore, those two intentions are linked to each other in order to accomplish those goals. Second, the relationship among Mr. Masrur, al-Qodir Islamic Boarding School, and Wukirsari village folk art community; in terms of historical context, it was the repetition of the relationship pattern in the past time that occured during the Islamisation process in Java. It was carried out by placing the locality as the basis of Islam. Mr. Masrur, al-Qodir Islamic Boarding School put themselves as the exponents of folk art; Mr. Masrur had the role as the patron and the community folk art had the role as the clients, and the overall relationship was accomplished based on mutually beneficial relationship. Third, the forms of accommodation  roposed by Mr. Masrur towards folk art in Wukirsari village were through compromise and tolerance. The form of the compromise was visible through the willingness of both parties to feel and understand the circumstances of one to each other party. As for the form of tolerance, it was implemented by Mr. Masrur and al-Qodir Islamic Boarding School deliberately to avoid various disputes and conflicts.


Arts ◽  
2020 ◽  
Vol 9 (4) ◽  
pp. 129
Author(s):  
Sigrún Alba Sigurðardóttir

The past 20 years have seen a shift in Icelandic photography from postmodern aesthetics towards a more phenomenological perspective that explores the relationship between subjective and affective truth on the one hand, and the outside world on the other hand. Rather than telling a story about the world as it is or as the photographer wants it to appear, the focus is on communicating with the world, and with the viewer. The photograph is seen as a creative medium that can be used to reflect how we experience and make sense of the world, or how we are and dwell in the world. In this paper, I introduce the theme of poetic storytelling in the context of contemporary photography in Iceland and other Nordic Countries. Poetic storytelling is a term I have been developing to describe a certain lyrical way to use a photograph as a narrative medium in reaction to the climate crisis and to a general lack of relation to oneself and to the world in times of increased acceleration in the society. In my article I analyze works by a few leading Icelandic photographers (Katrín Elvarsdóttir, Heiða Helgadóttir and Hallgerður Hallgrímsdóttir) and put them in context with works by artists from Denmark (Joakim Eskildsen, Christina Capetillo and Astrid Kruse Jensen), Sweden (Helene Schmitz) and Finland (Hertta Kiiski) artists within the frame of poetic storytelling. Poetic storytelling is about a way to use a photograph as a narrative medium in an attempt to grasp a reality which is neither fully objective nor subjective, but rather a bit of both.


2016 ◽  
Vol 66 (1) ◽  
pp. 209-233 ◽  
Author(s):  
Claire Brighton

AbstractPoverty and environmental degradation are two of the gravest issues facing the planet today. The most obvious means of addressing each issue, however, appears ostensibly to undermine the other. While environmental and development strategies are largely associated with the concept of sustainable development that emerged in the 1990s, the debate between these two interests dates back to the 1940s. This article seeks to fill an apparent gap in environmental scholarship by presenting a history of the environmental protection/development relationship. It will argue that, rather than being the product of an organic development process, the concept of sustainable development and the principles underlying it were consciously shaped by a number of international actors with vested interests in their trajectory. Understanding why and how this was permitted is important not only for its capacity to throw light on the past, but also for its ability to assist in understanding and predicting the future.


2018 ◽  
Vol 71 (2) ◽  
pp. 142-160
Author(s):  
Jaime Gómez de Caso Zuriaga

Abstract The aim of the present contribution is twofold. On the one hand we shall discuss the background of some Islamic legends about places and wondrous objects – holy relics of the past – that had once been in the possession of the Gothic monarchy by inheritance, but were subsequently lost or looted out of al-Andalus by the Muslim leaders. On the other hand our study is concerned with the relationship between the content of the legends in question and the “loss of Spain” in a more general sense, i.e. not only the loss of these objects by the Christian Goths subsequent to their loss of power in Spain, but also their disappearance from Muslim ownership. Besides, the legends possess a moral core, which is interesting in its own right: the way in which they are viewed in the Muslim sources, the locations and objects they describe, and their relationship to the Gothic monarchy may provide the modern reader with an insight into the striking vision of the past held by the invading Muslim culture.


2017 ◽  
Vol 41 (S1) ◽  
pp. S717-S717
Author(s):  
D.F. Burgese ◽  
D.P. Bassitt ◽  
D. Ceron-Litvoc ◽  
G.B. Liberali

With the advent of new technologies, the man begins to experience a significant change in the perception of the other, time and space. The acceleration of time promoted by new technology does not allow the exercise of affection for the consolidation of ties, relations take narcissists hues seeking immediate gratification and the other is understood as a continuation of the self, the pursuit of pleasure. It is the acceleration of time, again, which leads man to present the need for immediate, always looking for the new – not new – in an attempt to fill an inner space that is emptied. The retention of concepts and pre-stressing of temporality are liquefied, become fleeting. We learn to live in the world and the relationship with the other in a frivolous and superficial way. The psychic structure, facing new phenomena experienced, loses temporalize capacity and expand its spatiality, it becomes pathological. Post-modern inability to retain the past, to analyze the information received and reflect, is one of the responsible for the mental illness of today's society. From a temporality range of proper functioning, the relationship processes with you and your peers will have the necessary support to become viable and healthy.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2000 ◽  
Vol 28 (2) ◽  
pp. 35-57 ◽  
Author(s):  

AbstractServing to legitimate the power of a political regime, official history is usually radically questioned as the regime collapses. Such is the case in Indonesia since the fall of Suharto in May 1998. Yet, unlike many other countries which have experienced transitions from authoritarian or totalitarian rule to democracy, post-Suharto Indonesia is witnessing an ambivalent critique of the official history, especially regarding the "September 30, 1965 affair" (the killing of six top Army officers by a regiment of Presidential guards which brought about Suharto's rise to power). On one hand, there is a public query over who masterminded the killings; on the other hand, there are reactionary responses towards the claims of victimization among ex-political prisoners associated with the September 30,1965 movement, as they articulate their experiences of the past tragedy. This paper attempts to explore the current controversy surrounding the official history of the September 30, 1965 affair through discussions of the paradox of memory, and the relationship between memory and history.


Author(s):  
Armine Garibyan

The relationship between sentence processing and cognitive demand has received a lot of attention in the past decades. In valency theory, some elements of the sentence are determined by the verbs either in terms of their form or by their presence (Herbst & Schüller 2008). It has to be said that little attention has been paid to the processing of such fundamental categories in the theory of syntax. On the one hand, this is remarkable since given the amount of research, we still do not know whether this distinction is psychologically real, or whether it only serves a lexicographic and pedagogical purpose. On the other hand, there is a consensus among linguists about the problematic character of the distinction itself even on a more theoretical level (Dowty 2000; Herbst & Schüller 2008). Therefore, this study attempts to explore whether complements and adjuncts are associated with different kinds of processing. To answer the research questions, an experiment consisting in a mouse-controlled reading task has been designed. To the best of our knowledge, this is a new method in psycholinguistic research. The paper presents the results of a pilot study.


2008 ◽  
Vol 3 (1) ◽  
pp. 39-70
Author(s):  
Vlado Kotnik

The discussion starts with a mere statement of fact which also denotes the relationship between opera and anthropology: on one hand opera is a quite new and " exotic" topic for anthropologists, on the other anthropology is still perceived as a very strange and unusual approach to opera. The author establishes many reasons and endeavors which suggest that opera and anthropology no longer need to be alien to each other. If social or cultural anthropologists did not go to the opera very often in the past, this has certainly changed. The article thus introduces the work of six anthropologists whose personal and professional affinity for opera has been undoubtedly explicated in their academic and biographical account: Claude Lévi-Strauss, Michel Leiris, William O. Beeman, Denis Laborde, Paul Atkinson, and author’s opera research. The primary aim of this article is to show that anthropology can say something about the social and cultural phenomenon that throughout the last four hundred years significantly influenced and reflected the identity of Western culture.


ΠΗΓΗ/FONS ◽  
2017 ◽  
Vol 2 (1) ◽  
pp. 177
Author(s):  
Francesca Iurlaro

Riassunto: Il presente contributo cercherà di gettare luce sulla ricezione della Repubblica di Platone (e, insieme, della Poetica di Aristotele) nel dibattito sulla poesia che in Età moderna vide protagonisti, fra gli altri, due importanti giuristi: i fratelli Alberico (1552-1608) e Scipione Gentili (1563-1616). Come giustificano questi autori l’affinità fra poesia e diritto? A quali auctoritates del passato fanno riferimento? Si mostrerà, in primo luogo, in che modo concepiscano tale rapporto; poi, attraverso quali fonti del dibattito cinquecentesco sulla poesia ne articolino gli estremi concettuali e, infine, come la lezione della Repubblica platonica possa chiarire la natura di tale dibattito, generalmente definito di matrice aristotelica piuttosto che platonica. Si vedrà come il rapporto fra poesia e diritto sia articolato, da un lato, attraverso una qualificazione dell’atto poético come analogo al procedimento retorico, proprio in aperta polemica con Platone; e dall’altro, come il rifiuto omerico espresso da Platone nella Repubblica apra una breccia ai due fratelli Gentili per affermare il primato di un altro poeta: Virgilio. Si concluderà suggerendo che l’analogia fra giustizia e poesia presente nella Repubblica costituisca una possibile chiave interpretativa del rapporto fra diritto e poesia, poiché è la presenza (non dichiarata) di un criterio platonico di giustizia a conferire validità normativa all’exemplum poetico.Parole chiave: poesia, ius gentium, retorica, Repubblica di Platone, Alberico Gentili, Scipione GentiliAbstract: The present contribution will shed light on the reception of Plato’s Republic (as well as of Aristotle’s Poetics) within the context of the early modern debate concerning poetry and poetic theory. Among the protagonists of this vivid debate, the two brothers and jurists Alberico (1552-1608) and Scipio Gentili (1563-1616) played a significant role in vindicating the existence of a strong relationship between law and poetry. In order to address this question, it has first to be assessed to which auctoritates of the past they relied upon to justify this relationship (and how they conceive of it); secondly, this article will read this phenomenon within the context of the 16th century debate concerning poetic theory. In this respect, Plato’s Republic plays a fundamental role in clarifying the conceptual stakes of such debate. In this perspective, I will argue that the relationship between law and poetry is addressed by both the Gentili brothers in terms of an analogy between poetry and rhetoric, and between rhetoric and law (in an anti-Platonic vein); on the other hand, the Gentilis seem to support Plato’s rejection of Homeric poetry in order to assess the primacy of another poet: Virgil. To conclude with, I will suggest that the parallel between poetry and justice (drawn by Plato in his Republic) might provide a possible interpretation of the relationship between law and poetry in the thoughts of Alberico and Scipio Gentili, where an implicit platonic criterion of justice seems to validate the legitimacy of the poetic exemplum.Keywords: poetry, ius gentium, rhetoric, Plato's Republic, Alberico Gentili, Scipio Gentili


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