Social advertising: designing effective interaction with the target audience

2017 ◽  
Author(s):  
Sergey Kalmykov ◽  
Nikolay Pashin
Keyword(s):  
Quality Assurance ◽  
Effective Interaction ◽  
Correlation Coefficients ◽  
Target Audience ◽  
Behavioral Reactions ◽  
Demographic Groups ◽  
Interaction Factors ◽  
Efficiency Factors ◽  
Social Advertising

The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising. Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (quality) are established. Stable interrelations of social advertising influence at the level of revealed correlation coefficients of behavioral reactions of various categories of target audience with their characteristics are proved. The results obtained are summarized in the developed model of behavior of the target audience on the basis of social advertising interaction, and the content modules of the mechanism of controllability of the specified process are proposed.

scholarly journals Independent Assessment of the Quality of Russian Higher Education: What is the Point and What Can Be Improved

2020 ◽  
Vol 29 (2) ◽  
pp. 41-49 ◽  
Author(s):  
A. L. Drondin
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Effective Interaction ◽  
Educational Programs ◽  
Theory And Practice ◽  
Necessary Condition ◽  
Quality Of Higher Education ◽  
Russian Higher Education ◽  
Independent Evaluation

An effective interaction between all stakeholders in the market of educational services is a necessary condition for improving the assessment of the quality of higher education, which, in turn, accentuates high relevance of studying the theory and practice of independent evaluation of higher education quality and quality assurance of educational programs. This is the main purpose of this publication, which is the result of the research in the field of independent evaluation and public accreditation of professional educational programs.During the examination of the projects on independent evaluation and professional and public accreditation of professional educational programs, the following methods were used: collection of empirical information, an analysis of official documents on quality assurance of education, generalization, interpretation.The article outlines a set of systemic problems hindering the process of formation of professional and public accreditation of professional educational programs launched in Russia and proposes the method of improving the independent evaluation and public accreditation of professional educational programs, which can be treated as a real leverage to improve the quality of domestic higher education.

Pre-Processing of Hyperspectral Images Using Nonlinear Filters

2013 ◽  
Vol 11 (1) ◽  
pp. 8-13
Author(s):  
V. Behar ◽  
V. Bogdanova
Keyword(s):  
Signal To Noise Ratio ◽  
Correlation Coefficients ◽  
Hyperspectral Images ◽  
Spectral Correlation ◽  
Edge Preserving ◽  
Improvement Factor ◽  
Filter Output ◽  
Average Improvement ◽  
Processing Procedure

Abstract In this paper the use of a set of nonlinear edge-preserving filters is proposed as a pre-processing stage with the purpose to improve the quality of hyperspectral images before object detection. The capability of each nonlinear filter to improve images, corrupted by spatially and spectrally correlated Gaussian noise, is evaluated in terms of the average Improvement factor in the Peak Signal to Noise Ratio (IPSNR), estimated at the filter output. The simulation results demonstrate that this pre-processing procedure is efficient only in case the spatial and spectral correlation coefficients of noise do not exceed the value of 0.6

CONCEPTUAL BASES OF ADAPTATION OF UKRAINE’S HIGHER EDUCATION TO THE STANDARDS OF EDUCATION QUALITY OF THE EUROPEAN AREA

2018 ◽  
Author(s):  
Nina Batechko
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
European Higher Education Area ◽  
Quality Of Higher Education ◽  
European Area ◽  
European Higher Education ◽  
European Standards ◽  
Conceptual Foundations

The article outlines the conceptual framework for adapting Ukrainian higher education to the Standards and Recommendations for Quality Assurance in the European higher education area. The role of the Bologna Declaration in ensuring the quality of higher education in Europe has been explained. The conceptual foundations and the essence of standards and recommendations on quality assurance in the European higher education area have been defined. The Ukrainian realities of the adaptation of higher education of Ukraine to the educational European standards of quality have been characterized.

PKM Peningkatan Kuantitas Dan Kualitas Produksi Bakpia Dan Nugget Tempe Melalui Pemanfaatan Teknologi Otomasi Di Desa Bangunharjo

2019 ◽  
Vol 3 (1) ◽  
pp. 25
Author(s):  
Yohannes Anton Nugroho ◽  
Ari Zaqi Al Faritsy ◽  
Ari Sugiharto
Keyword(s):  
Quality Assurance ◽  
Production Capacity ◽  
Community Partnership ◽  
Economic Independence ◽  
Production Time ◽  
Industry Association ◽  
Processing Equipment ◽  
Automation Technology ◽  
Partnership Program

The Community Partnership Program in partnership with the Tani Rahayu Women's Group and the Bakpia Jurug Industry Association have succeeded in helping create economic independence. The results of this program are increased capacity and quality of production of bakpia and tempeh nuggets in the partner group. The implementation of mechanical and automation technology-based tools is able to increase the production capacity of tempe nuggets from 2 kg to 24 kg in a production time of 8 hours. While the implementation of the use of bakpia kumbu processing equipment was able to increase the production of 3 kg to 24 kg in a production time of 8 hours. The utilization of these tools has also been followed by quality assurance training and assistance, so that the quality of the products produced is uniform.

A STUDY ON THE QUALITY ASSURANCE OF PAST AND PRESENT EVALUATION PROCEDURE OF B.ED. PROGRAMME OF GARHWAL, UNIVERSITY (THE CENTRAL UNIVERSITY) IN VIEW OF NCTE NORMS.

2018 ◽  
Vol 6 (26) ◽  
Author(s):  
Ruchika Verma ◽  
Seema Dhawan
Keyword(s):  
Quality Assurance ◽  
Prospective Teachers ◽  
Sampling Method ◽  
Evaluation Procedure ◽  
Interview Schedule ◽  
Purposive Sampling ◽  
Present Evaluation ◽  
Method Of Evaluation

The study attempted to find out the quality of the evaluation procedure of B.Ed. programme of Garhwal University, the Central University in view of NCTE Norms. The study also reveals the method and procedure of evaluation according to the latest 2 years B.Ed. programme. For the study, purposive sampling method was used. The tools – questionnaire and interview schedule was developed. On the basis of findings, it concluded that the evaluation procedure was in accordance with the NCTE Norms. With the implementation of two years B.Ed. course, the method of evaluation has also become more practical oriented, which has become a remarkable achievement and surely enhance the quality of prospective teachers

ANAAC AND HIGHER EDUCATION IN, INDIA

2018 ◽  
Vol 6 (26) ◽  
Author(s):  
Seema Singh
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Manufacturing Industry ◽  
Practical Experience ◽  
Individual Autonomy ◽  
Economic Activities ◽  
Quality Of Higher Education ◽  
National Quality ◽  
Education In India

Quality, as we know so far, was originally developed in the manufacturing industry. In the area of higher education, the adoption of quality control has been superficial and diluted by the exercise of academic . Further, the prevailing culture of universities is often based on individual autonomy, which is zealously guarded. Thus, it is usually difficult to apply the features of quality to higher education considering the fact that quality requires. However, the quality of higher education is very important for its stakeholders. Notably, providers (funding bodies and the community at large), students, staff and employers of graduates are. The most commonly grouped dimensions of quality are product, software and service. In the changing context marked by expansion of higher education and globalization of economic activities, education has become a national concern with an international dimension. To cope with this changing context, countries have been pressurized to ensure and assure quality of higher education at a nationally comparable and internationally acceptable standard. Consequently, many countries initiated “national quality assurance mechanisms” and many more are in the process of evolving a suitable strategy. Most of the quality assurance bodies were established in the nineties and after a few years of practical experience, they are rethinking many issues of quality assurance. At this juncture where countries look for experiences and practices elsewhere, the experience of India has many valuable lessons and this report is an attempt to share those developments..

scholarly journals The quality of life in Chinese juvenile idiopathic arthritis patients: psychometric properties of the pediatric quality of life inventor generic core scales and rheumatology module

2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Hua-hong Wu ◽  
Feng-qi Wu ◽  
Yang Li ◽  
Jian-ming Lai ◽  
Gai-xiu Su ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Juvenile Idiopathic Arthritis ◽  
Reliability And Validity ◽  
Correlation Coefficients ◽  
Active Period ◽  
Generic Core Scale ◽  
Remission Period ◽  
Pedsql 4.0 ◽  
The Mean

Abstract Background Juvenile idiopathic arthritis (JIA) may seriously affects patients’ quality of life (QoL), but it was rarely focused and studied in China, so we explore JIA children’s QoL using Chinese version of the PedsQL4.0 Generic Core and PedsQL3.0 Rheumatology Module scale, and analyzed the psychometric properties of these two Scales among Chinese JIA children. Methods We recruited 180 JIA patients from Children's Hospital Affiliated to Capital Institute of Pediatrics and Hebei Yanda Hospital from July 2018 to August 2019. The questionnaires include information related on JIA, PedsQL4.0 generic core and PedsQL3.0 Rheumatology Module scales. According to the disease type, onset age of and course of JIA, we divided them into different groups, then compared the QoL status among different groups. Moreover, we analyzed the reliability and validity of these two scales in these 180 JIA children. Results The mean score of PedsQL4.0 generic core scale on these 180 patients was 82.85 ± 14.82, for these in active period was 72.05 ± 15.29, in remission period was 89.77 ± 9.23; the QoL score of systemic, polyarticular and oligoarticular JIA patients were 77.05 ± 19.11, 84.33 ± 12.46 and 87.12 ± 10.23. The mean score of PedsQL3.0 Rheumatology Module scale on 180 patients was 91.22 ± 9.45, for these in active period was 84.70 ± 11.37, in remission period was 95.43 ± 4.48; the QoL score of systemic, polyarticular and oligoarticular JIA patients were 89.41 ± 11.54, 89.38 ± 10.08 and 93.71 ± 6.92. In the PedsQL 4.0 Generic Core scale, the α coefficients of total scale and almost every dimension are all greater than 0.8 except for the school activity dimension of 0.589; the correlation coefficients of 22 items’ scores (total 23 items) with the scores of dimensions they belong to are greater than 0.5 (maximum value is 0.864), and the other one is 0.406. In PedsQL3.0 Rheumatology Module scale, except for the treatment and worry dimensions of 0.652 and 0.635, the α coefficients of other dimensions and the total scale are all greater than 0.7; the correlation coefficients of all items’ score were greater than 0.5 (the maximum is 0.933, the minimum is 0.515). Conclusions The QoL of Chinese JIA children is worse than their healthy peers, these in active period and diagnosed as systemic type were undergoing worst quality of life. The reliability and validity of PedsQL 4.0 Generic Core and PedsQL3.0 Rheumatology Module scale in Chinese JIA children are satisfactory, and can be used in clinical and scientific researches.

Family tourism: Interpersonal interaction, existential authenticity and quality of tourist experience

2021 ◽  
pp. 135676672110224
Author(s):  
Han Chen ◽  
Yan Jiao ◽  
Xiaoyi Li ◽  
Kun Zhang
Keyword(s):  
Nuclear Family ◽  
Emotional Experience ◽  
Effective Interaction ◽  
Tourism Industry ◽  
Interpersonal Interaction ◽  
The Family ◽  
Tourist Experience ◽  
Role Of Parents ◽  
The Impact

The functional value experience of family tourism has often been paid attention both by tourists themselves and the tourism industry, but the individual value experience of parents in family tourism has been neglected. Family tourism shifts the scenario of interpersonal interaction between families from home, the conventional environment, to a non-conventional one. This change in the interactive situation will inevitably bring about changes in interpersonal interaction behavior and individual perception, especially to tourists who take on the role of parents in a nuclear family. This study enriches the examination of the family tourism experience by exploring the interpersonal interaction, existential authenticity travel experiences, and quality of tourist experience perceived by parents in family tourism. The main findings are: 1) In the non-conventional environment of tourism, effective interaction between tourists and their families helps to improve tourists’ emotional experience and satisfaction; 2) Three aspects of existential authenticity are the internal causes of the impact of interpersonal interaction on emotional experience and satisfaction; 3) Differences in parental roles make important discrepancies between men and women’s perception of family tourism experiences. This study provides insights to understanding the family tourism market and brings valuable findings to the area of family tourism marketing and management.

scholarly journals Who guarantees the quality of the quality assurance agencies? The exploration of the establishment and growth of the Asia-Pacific Quality Register (APQR)

2017 ◽  
Vol 11 (2) ◽  
pp. 58-67 ◽  
Author(s):  
Jianxin Zhang ◽  
Jagannath Patil
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Design Methodology ◽  
Asia Pacific ◽  
Qualitative Assessment ◽  
Future Prospects ◽  
Asia Pacific Region ◽  
Content Type ◽  
Quality Register

Purpose After the “quantity era,” today higher education has entered into the “quality era” and as “the gate keepers of quality,” quality assurance agencies (QAAs) are playing more and more irreplaceable important roles and their social status are becoming more and more prominent. However, how to guarantee the quality of the QAAs? Who can review the QAAs? The purpose of this paper is based exploration of these questions. Design/methodology/approach Following the founding of the European Quality Assurance Register (EQAR) for Higher Education, the Asia Pacific Quality Register (APQR) became the second in the international quality assurance (QA) networks to implement QA register, in 2015 with initiative of Asia-Pacific Quality Network. Findings This paper first retrospects the history and process of APQR, and subsequently the implementation of APQR is described in detail from the two aspects of the criteria and the procedure, and at the end, the paper concludes with a summary of the three characteristics of this first formal implement of APQR: APQR is an international register open to all the QAAs; APQR emphasizes characteristics evaluation of diversity; and APQR highlights the combination of quantitative assessment and qualitative assessment. Originality/value Today on the international stage of QA, APQR has emerged as “the watchman of quality” in the Asia-Pacific region as counterpart of EQAR in Europe. How far away does such newly emerging form of guaranteeing the QAAs’ quality go forward, what is its future prospects and other concerning issues, are some of the question that need enthusiastic attention and contribution.

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