Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment

2020 ◽  
Vol 31 (4) ◽  
pp. 1087-1106
Author(s):  
Jorge Mejia ◽  
Anandasivam Gopal ◽  
Michael Trusov
Keyword(s):  
Laboratory Experiments ◽  
Marketing Mix ◽  
Consumer Perceptions ◽  
Competitive Environment ◽  
Brand Evaluations ◽  
Customer Base ◽  
Daily Deals ◽  
First Time

Daily deal platforms, such as Groupon, peaked in the mid-2000s, by letting retailers offer 50% promotions to consumers using an app. When used right, retailers were able to get consumers to try them for the first time and build a customer base. When used wrong, retailers lost revenue unnecessarily and sometimes went out of business. Even now, in 2020, you can find lovers and haters of daily deals, and yet they remain an integral part of the marketing mix for many retailers. One lingering question about these deals remained: How do customers perceive a retailer that offers daily deals before going to the retailer? Do retailers look desperate or confident? Through a series of laboratory experiments, we test whether offering a deal changes consumers’ preconsumption brand evaluations. Our research shows that brand evaluations are contingent on the retailer type (i.e., price segment and age), the success of the current deals offered (i.e., number of page visits and purchases), and the number of competitors that are also using deals. Together, our work demonstrates specific conditions where offering deals may lead to positive or negative consumer perceptions even before arriving at the retailer.

scholarly journals Modeling metallurgical responses of coal Tri-Flo separators by a novel BNN: a “Conscious-Lab” development

2021 ◽  
Author(s):  
Mehdi Alidokht ◽  
Samaneh Yazdani ◽  
Esmaeil Hadavandi ◽  
Saeed Chehreh Chelgani
Keyword(s):  
Laboratory Experiments ◽  
Scaling Up ◽  
Dense Medium ◽  
Support Vector ◽  
Coal Processing ◽  
Separation Device ◽  
Modeling Methods ◽  
Machine Learning Methods ◽  
Coal Washery ◽  
First Time

AbstractTri-flo cyclone, as a dense-medium separation device, is one of the most typical environmentally friendly industrial techniques in the coal washery plants. Surprisingly, no detailed investigation has been conducted to explore the effectiveness of tri-flo cyclone operating parameters on their representative metallurgical responses (yield and recovery). To fill this gap, this work for the first time in the coal processing sector is going to introduce a type of advanced intelligent method (boosted-neural network “BNN”) which is able to linearly and nonlinearly assess multivariable correlations among all variables, rank them based on their effectiveness and model their produced responses. These assessments and modeling were considered a new concept called “Conscious Laboratory (CL)”. CL can markedly decrease the number of laboratory experiments, reduce cost, save time, remove scaling up risks, expand maintaining processes, and significantly improve our knowledge about the modeled system. In this study, a robust monitoring database from the Tabas coal plant was prepared to cover various conditions for building a CL for coal tri-flo separators. Well-known machine learning methods, random forest, and support vector regression were developed to validate BNN outcomes. The comparisons indicated the accuracy and strength of BNN over the examined traditional modeling methods. In a sentence, generating a novel BNN within the CL concept can apply in various energy and coal processing areas, fill gaps in our knowledge about possible interactions, and open a new window for plants' fully automotive process.

ESTIMATION OF NITROGLYCERINE WATER SOLUTION TOXICITY BY HISTOLOGICAL AND CYTOLOGICAL INDICES USING DANIO RERIO AS A CASE STUDY

Fisheries ◽  
2020 ◽  
Vol 2020 (1) ◽  
pp. 66-70
Author(s):  
Yuri Simakov ◽  
Dmitry Nikiforov-Nikishin ◽  
Larisa Bychkova ◽  
Nadegda Lyubovskaya
Keyword(s):  
Danio Rerio ◽  
Laboratory Experiments ◽  
Maximum Permissible Concentration ◽  
Water Solution ◽  
Water Bodies ◽  
Hematological Indices ◽  
First Time ◽  
Pharmaceutical Enterprises

The results of laboratory experiments on nitroglycerine toxicity detected by histological and cytological indices are presented, using Danio rerio as a case study. For the first time, there are shown the changes in liver and kidneys, both at tissular and cellular levels, induced by administered concentrations of nitroglycerine. The results obtained appear to be important for water bodies’ preservation and elaboration of MPC standards. The intake of nitroglycerine into water bodies is due, mainly, to discharge from pharmaceutical enterprises, demolition works, and outflow from explosives storehouses. Fish turned out to be sensitive to nitroglycerine as indicated by histological and hematological indices. Maximum permissible concentration, MPC, for Danio rerio is determined to be equal to 0.5 mg/l.

scholarly journals Why include the BOP in your international marketing strategy

2019 ◽  
Vol 37 (1) ◽  
pp. 76-97 ◽  
Author(s):  
May Nagy ◽  
Dag Bennett ◽  
Charles Graham
Keyword(s):  
Performance Metrics ◽  
Brand Performance ◽  
Content Type ◽  
Customer Base ◽  
Advanced Economies ◽  
Buyer Behaviour ◽  
International Marketing Strategy ◽  
Buying Behaviour ◽  
First Time ◽  
Buying In

Purpose The purpose of this paper is to test the premise that brand growth can come from targeting the poorest consumers at the bottom of the economic pyramid (BOP). This study is the first that uses quantitative marketplace data covering BOP consumer purchase records. Design/methodology/approach The study uses newly available panel data from Egypt covering 15 months and 35 categories of frequently bought consumer goods. Brand penetration rates for socio-demographic tiers are established to explore brand purchasing. The metrics are: penetration, the number of buyers a brand has; and loyalty as measured by purchase frequency and share of category requirements. Findings Buyer behaviour patterns for the poorest consumers do not differ much from those in advanced economies; all brand performance metrics vary according to brand penetration – a double jeopardy effect, and the biggest brands are those that target the whole market, including the base. Research limitations/implications Data are from one country only and while the results confirm that patterns of brand buying in this BOP segment are like those in other markets, more research needs to be done to confirm the finding. Practical implications The biggest brands are those with the most customers, even if those customers are poor and do not buy very often. Growth can therefore be based on marketing interventions that appeal to the largest possible customer base. Social implications There are 2bn BOP consumers worldwide. This research shows that they may already be marginal members of modern economies and consumer culture. Originality/value This paper extends previous research on brand buying behaviour for the first time to the vast base of poor consumers who make up around half of the world’s population. This research shows that strategic approaches that emphasise increasing penetration are most likely to result in brand growth.

scholarly journals Mud-clast armoring and its implications for turbidite systems

2020 ◽  
Vol 90 (7) ◽  
pp. 687-700
Author(s):  
Jamie L. Hizzett ◽  
Esther J. Sumner ◽  
Matthieu J.B. Cartigny ◽  
Michael A. Clare
Keyword(s):  
Deep Sea ◽  
Laboratory Experiments ◽  
Turbidity Current ◽  
Cohesive Sediment ◽  
Apparent Contradiction ◽  
Annular Flume ◽  
Primary Mechanism ◽  
Rotating Annular Flume ◽  
First Time ◽  
Travel Distances

ABSTRACT Seafloor sediment density flows are the primary mechanism for transporting sediment to the deep sea. These flows are important because they pose a hazard to seafloor infrastructure and deposit the largest sediment accumulations on Earth. The cohesive sediment content of a flow (i.e., clay) is an important control on its rheological state (e.g., turbulent or laminar); however, how clay becomes incorporated into a flow is poorly understood. One mechanism is by the abrasion of (clay-rich) mud clasts. Such clasts are common in deep-water deposits, often thought to have traveled over large (more than tens of kilometers) distances. These long travel distances are at odds with previous experimental work that suggests that mud clasts should disintegrate rapidly through abrasion. To address this apparent contradiction, we conduct laboratory experiments using a counter rotating annular flume to simulate clast transport in sediment density flows. We find that as clay clasts roll along a sandy floor, surficial armoring develops and reduces clast abrasion and thus enhances travel distance. For the first time we show armoring to be a process of renewal and replenishment, rather than forming a permanent layer. As armoring reduces the rate of clast abrasion, it delays the release of clay into the parent flow, which can therefore delay flow transformation from turbidity current to debris flow. We conclude that armored mud clasts can form only within a sandy turbidity current; hence where armored clasts are found in debrite deposits, the parent flow must have undergone flow transformation farther up slope.

scholarly journals How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

2017 ◽  
Vol 81 (3) ◽  
pp. 1-20 ◽  
Author(s):  
Hannes Datta ◽  
Kusum L. Ailawadi ◽  
Harald J. van Heerde
Keyword(s):  
Brand Equity ◽  
Positive Association ◽  
Marketing Mix ◽  
Consumer Perceptions ◽  
Three Dimensions ◽  
Fourth Dimension ◽  
Share Model ◽  
Academic Researchers ◽  
Strong Positive Association ◽  
The Impact

Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be measured using either consumer perceptions or sales. Consumer-based brand equity (CBBE) measures what consumers think and feel about the brand, whereas sales-based brand equity (SBBE) is the brand intercept in a choice or market share model. This article studies the extent to which CBBE manifests itself in SBBE and marketing-mix response using ten years of IRI scanner and Brand Asset Valuator data for 290 brands spanning 25 packaged good categories. The authors uncover a fairly strong positive association of SBBE with three dimensions of CBBE—relevance, esteem, and knowledge—but a slight negative correspondence with the fourth dimension, energized differentiation. They also reveal new insights on the category characteristics that moderate the CBBE–SBBE relationship and document a more nuanced association of the CBBE dimensions with response to the major marketing-mix variables than heretofore assumed. The authors discuss implications for academic researchers who predict and test the impact of brand equity, for market researchers who measure it, and for marketers who want to translate their brand equity into marketplace success.

scholarly journals Faktor-Faktor Bauran Pemasaran yang Memengaruhi Keputusan Pembelian di Bukalapak

2021 ◽  
Vol 12 (2) ◽  
pp. 122-133
Author(s):  
Yohandira Yohandira ◽  
Idqan Fahmi ◽  
Alla Asmara
Keyword(s):  
Mobile Application ◽  
Structural Equation ◽  
Marketing Mix ◽  
Research Data ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Market Analysis ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Visitor Numbers

The growth rate of e-commerce in Indonesia is high. The condition could be seen on the competition map between marketplaces in Indonesia. Bukalapak was one of the top three marketplaces in Indonesia that has seen the most significant decrease in visitor numbers in 2019, at 26 percent precisely. Organizations should formulate marketing strategies in accordance with marketing mix determined based on market analysis to survive in the competitive field. This research aims to analyze consumer perceptions of marketing mix and purchase decision on Bukalapak, analyze marketing mix factors that influence purchase decision on Bukalapak, and formulate marketing strategies to hold back the decline in Bukalapak visitor numbers. The research data were analyzed using Structural Equation Modeling and presented descriptively. The results showed that 66 percent of consumers rated products on Bukalapak had excellent features, 72 percent of consumers rated prices on Bukalapak were reasonable, 64 percent of consumers rated payment methods on Bukalapak were in variety, and shipping discount on Bukalapak was attractive. The marketing mix factors that significantly influenced purchase decision on Bukalapak were place and price. Recommended marketing strategies to hold back the decline in Bukalapak visitors were increasing price variations and optimizing mobile application speeds.

scholarly journals Understanding Behavioral Consequences of Dissatisfied and Regretful Customers

HortScience ◽  
2004 ◽  
Vol 39 (4) ◽  
pp. 874C-874
Author(s):  
Jennifer H. Dennis* ◽  
Bridget K. Behe ◽  
Thomas J. Page ◽  
Richard A. Spreng
Keyword(s):  
Consumer Satisfaction ◽  
Doctoral Dissertation ◽  
Consumer Perceptions ◽  
Internet Survey ◽  
Switching Behavior ◽  
Behavioral Consequences ◽  
Survey Results ◽  
Horticultural Products ◽  
And Performance ◽  
First Time

Michigan State Univ. researchers surveyed 777 gardening consumers in an Internet survey on 24 Sept. 2003 to determine consumer perceptions of satisfaction, dissatisfaction, and regret of three horticultural products: hanging baskets, potted roses, and 1 gallon perennials. Consumer satisfaction has been studied in a horticultural context before, however, to our knowledge this is the first time emotion research, specifically regret, has been applied in a horticultural setting. Regret is an emotion experienced from a negative valenced reaction to an event such as a dead or dying plant. Consumer satisfaction/dissatisfaction is a state of being derived from the expectation and performance of a particular product. Based on work from a doctoral dissertation, the objective was to investigate the behavioral consequences associated when gardening consumers experienced dissatisfaction or regret toward these three products. Questions were asked to pinpoint levels of dissatisfaction and regret and whether they switched from the product based on feelings of dissatisfaction and regret. About 27% (202) of respondents expressed some level of dissatisfaction or regret about the products specified in the survey. Results show regret drives switching behavior and those that experienced regret with their products were more likely to switch. Approximately 10% of gardening consumers switched to another activity outside of gardening because of failure of the plant purchased to perform where as 13.5% switched to another type of plant to remedy the situation. Regret has been shown to strongly influence repurchase behavior based on being an emotion. Results also indicate although dissatisfaction is unfortunate, it does not have the same effect on switching behavior.

scholarly journals Revealing the unknown aspects of initial steps of prenylated flavin mononucleotide biosynthesis – the role of Lys129 in PaUbiX

2021 ◽  
Author(s):  
Szymon Zaczek ◽  
Agnieszka Dybala-Defratyka
Keyword(s):  
Active Sites ◽  
Laboratory Experiments ◽  
Phosphate Group ◽  
Flavin Mononucleotide ◽  
Dipolar Cycloaddition ◽  
Quantum Mechanical ◽  
Constant Ph ◽  
First Time ◽  
Simulation Time

Background Prenylated flavin mononucleotide (prFMN) is a recently discovered, heavily modified flavin compound. It is the only known cofactor that enables enzymatic 1,3-dipolar cycloaddition reactions. It is produced by enzymes from UbiX family, from flavin mononucleotide and either dimethylallyl mono- or diphosphate. prFMN biosynthesis is currently reported to be initiated by a protonation of the substrate by Glu140. Methods Computational chemistry methods are applied herein - mostly different flavors of molecular dynamics MD, such as Constant pH MD, hybrid Quantum-Mechanical / Molecular Mechanical MD, and classical MD. Results Glu140 competes for a single proton with Lys129 but it is the latter that adopted a protonated state throughout most of the simulation time. Lys129 plays a key role in the positioning of the DMAP’s phosphate group within the PaUbiX active site. DMAP’s breakdown into a phosphate and a prenyl group can be decoupled from the protona-tion of the DMAP’s phosphate group. Conclusions The role of Lys129 in functioning of PaUbiX is reported for the first time. The severity of interactions between Glu140, Lys129, and DMAP’s phosphate group enables an unusual decoupling of phosphate’s protonation from DMAP’s breakdown. Those findings are most likely conserved throughout the UbiX family to the structural re-semblence of active sites of those proteins. Significance Mechanistic insights into a crucial biochemical process, biosynthesis of prFMN, are provided. This study, alt-hough purely computational, extends and perfectly complements the knowledge obtained in classical laboratory experiments.

scholarly journals Crossed Molecular Beam Experiments of Radical-Neutral Reactions Relevant to the Formation of Hydrogen Deficient Molecules in Extraterrestrial Environments

2000 ◽  
Vol 197 ◽  
pp. 251-264 ◽  
Author(s):  
R. I. Kaiser ◽  
N. Balucani ◽  
O. Asvany ◽  
Y. T. Lee
Keyword(s):  
Laboratory Experiments ◽  
Molecular Beam ◽  
Carbon Clusters ◽  
Reaction Products ◽  
Chemical Reaction Dynamics ◽  
Cyano Radical ◽  
First Time ◽  
Beam Technique ◽  
Collision Complexes ◽  
Crossed Molecular Beam

During the last 5 years, laboratory experiments relevant to the formation of carbon-bearing molecules in extraterrestrial environments have been performed employing the crossed molecular beam technique and a high intensity source of ground state atomic carbon, C(3Pj). These investigations unraveled for the first time detailed information on the chemical reaction dynamics, involved collision complexes and intermediates, and – most important – reaction products of neutral-neutral reactions. Here, we extend these studies even further, and report on very recent crossed beam experiments of cyano radical, CN(2Σ+), reactions with unsaturated hydrocarbons to form nitriles in extraterrestrial environments and Saturn's moon Titan. Further, preliminary results on reactions of small carbon clusters and with acetylene, ethylene, and methylacetylene to synthesize hydrogen-deficient carbon-bearing molecules are presented.

A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences

1995 ◽  
Vol 59 (3) ◽  
pp. 44-55 ◽  
Author(s):  
Thomas S. Gruca ◽  
D. Sudharshan
Keyword(s):  
Focal Point ◽  
Marketing Mix ◽  
Entry Deterrence ◽  
Strategy Choice ◽  
Competitive Environment ◽  
Single Element ◽  
Review Of The Literature ◽  
Entry Decision ◽  
Corporate Level

On the basis of an extensive review of the literature, the authors have developed a framework of entry deterrence strategy. The major aspects of this framework are the interconnected elements of the competitive environment, the choice of entry deterrence strategy, ranging from strategies involving a single element of the marketing mix to corporate-level strategies; and the consequences that both the strategy choice and subsequent entry decision have for the incumbent. The authors’ framework explicitly acknowledges the role of perceptions in signal detection, interpretation, and decision making in the development of entry deterrence strategy. With their framework as a focal point, they review the extant literature to make it accessible to a wider audience and provide guidance for further research.

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