scholarly journals Food Name Translation Practice: A Case Study of Indonesian – English Menus

2020 ◽  
Vol 2 (2) ◽  
pp. 70
Author(s):  
Retno Wulandari Setyaningsih
Keyword(s):  
Translation Studies ◽  
Target Language ◽  
Traditional Food ◽  
Translation Practice ◽  
The Common ◽  
Descriptive Translation Studies ◽  
Side Dishes ◽  
And Function ◽  
Meaning And Function

This paper analyzed the translation practice on chained hotel restaurant menus, especially on Indonesian traditional menu into English. The translation of food names requires translators to consider both the cultural associations embedded in the names, their meaning and function in the source language (SL) as well as the translatability of the terms in the target language (TL). Employing Descriptive Translation Studies, 33 Indonesian traditional food names from five hotel restaurants in Surabaya are analyzed in order to reveal the common practice of Indonesian traditional food name (SL) into English (TL). Out of 33 data, there are 21 traditional food name translation compared and elaborated using Descriptive Translation Studies approach. The translation procedures identified then are grouped based on Kwiecinski. The result indicated that exoticizing procedures only constitute of 9.5%, while rich explicatory procedures accounts for 61.9%. Further, recognized exoticism procedures was found in one data or 4.8%, and assimilative procedures are applied in five data or 23.8%. Thus, the most common practice in translating Indonesian traditional food names into English is mostly by describing the appearance of food completed by a list of side dishes and condiments. Thus, there is an attempt to generalize the unique feature of traditional food which may help target readers to recognize the food. However, the long information provided rarely explains the taste, and weights more into the serving appearance of the traditional food, reducing the potent of introducing the identity of Indonesian traditional food.

scholarly journals Toward an Intercultural Rhetoric: Improving Chinese EFL Students’ Essay Writing through Outline Writing

2019 ◽  
Vol 10 (1) ◽  
pp. 83
Author(s):  
Fang Li ◽  
Yingqin Liu
Keyword(s):  
Academic Writing ◽  
Translation Studies ◽  
Target Language ◽  
Essay Writing ◽  
Intercultural Rhetoric ◽  
Efl Students ◽  
Main Ideas ◽  
English Academic Writing ◽  
Chinese And English

This study explores the effects of teaching EFL students to use an outline in their English essays. The researchers maintain that using outlines can raise students’ awareness of different audience expectations embedded in the rhetoric of the target language (English) and culture and can improve their English academic writing. The study was based on a four-week long case study at a university in Xi’an, China, in which 24 Chinese EFL students at the College of Translation Studies participated. A discourse analysis was conducted by comparing the Chinese EFL students’ English essays produced at the beginning of the study with those produced at the end of the study after learning and practicing outlining for writing the English essays. Email inquiries were used for understanding the participants’ viewpoints on learning how to write English essay outlines. The findings reveal that teaching EFL students to use outlining in their English essays is an effective way to help them improve their essay writing. Not only can it enhance the students’ understanding about using the English thesis statements, but it can also help improve the use of related, logical, and specific detailed examples to support the main ideas in their essays. The email inquiries also revealed that the students believe that outline learning helped them to understand the differences between Chinese and English essay writing. The implications of the study for intercultural rhetoric are also discussed.

The subtitling of offensive and taboo language into Spanish of Inglourious Basterds

Babel ◽  
2016 ◽  
Vol 62 (2) ◽  
pp. 211-232 ◽  
Author(s):  
José Javier Ávila-Cabrera
Keyword(s):  
Qualitative Data ◽  
Translation Studies ◽  
Colloquial Language ◽  
Descriptive Translation Studies ◽  
Translational Strategies ◽  
Strategy Design ◽  
The Way

The transfer of offensive and taboo language in subtitling may position translators’ choices in a challenging and controversial situation, given the effect that such terms can cause on the audience (Díaz Cintas 2001a). Nowadays, it seems that dealing with this type of language starts to gain more attention in academic circles, as it belongs to colloquial language within a low register, and as such we do speak in diverse manners depending on the context we are in. This paper delves into the way offensive and taboo language has been subtitled into European Spanish. In order to conduct this study, the subtitling of the DVD version of Quentin Tarantino’s multilingual film Inglourious Basterds (2009) has been described and analyzed, resorting to a multi-strategy design (Robson 2011) which combines quantitative with qualitative data, under the umbrella of the descriptive translation studies paradigm. Accordingly, the main purpose of this analysis is to determine any regularities in the way in which offensive and taboo language has been dealt with in this particular case study, considering the technological restrictions of subtitling as well as the translational strategies employed. Thus, this study aims to shed some light on the way this type of language has been transferred on the screen.

The Simpsons

Babel ◽  
2015 ◽  
Vol 61 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Gustavo A. Rodríguez Martín
Keyword(s):  
Translation Studies ◽  
Target Language ◽  
Correct Interpretation ◽  
Culturally Specific ◽  
Visual Elements ◽  
The Poor ◽  
The Simpsons ◽  
Specific Meaning ◽  
Common Device

Phraseological Units rank high among the most complex linguistic segments for translators, whether because of their figurative nature, their culturally specific meaning or their pragmatic peculiarities. Such difficulties increase exponentially when PUs are expressed in a multimodal fictional environment, especially if the situated meaning of the unit relies on visual elements for its correct interpretation: the so-called visual phraseological units (PUs). In these cases, the literal wording of a PU is portrayed physically, thus making both the phraseological and literal meanings overlap. These visual PUs have progressively become a common device in TV programs such as sitcoms and cartoon series — this paper, in particular, uses the case-study of the well-known American cartoon series The Simpsons. However, their ubiquity has not triggered a comparable scholarly response, either from the field of phraseology or from that of translation studies, with some notable exceptions. The combination of a limited theoretical framework and the inherent traductological obstacles these units pose accounts for the poor or, at times, non-existent solutions when it comes to rendering them in other languages. The purpose of this paper is to analyse the felicity of the Spanish translations of visual PUs appearing in The Simpsons. Some tentative traductological solutions will also be provided alongside the inevitable shortcomings of the target language versions, in an attempt to provide practical ground with which to foster further research on the question.

scholarly journals Hur skapas en rebelltjej på svenska?

Barnboken ◽  
2021 ◽  
Author(s):  
Mari Mossberg
Keyword(s):  
Translation Studies ◽  
The Other ◽  
Target Language ◽  
Poetic Language ◽  
Source Text ◽  
Good Night ◽  
Children's Book ◽  
Descriptive Translation Studies ◽  
Language Context ◽  
Informative Component

What’s a Rebel Girl in Swedish? On the Translation of Elena Favilli and Francesca Cavallo’s Good Night Stories for Rebel Girls Abstract: This article investigates the translation of Good Night Stories for Rebel Girls: 100 Tales of Extraordinary Women, a children’s book written and published by Elena Favilli and Francesca Cavallo in 2016. Within the framework of Gideon Toury’s Descriptive Translation Studies and Katharina Reiss’ text typology, the study focuses on the Swedish translation Godnattsagor för rebelltjejer: 100 berättelser om fantastiska kvinnor from 2017, including comparisons with the Danish, French, and Norwegian translations, with a view to discover the differences between the text versions. Analysis shows that the Swedish translation is less source-text dependent than the other translations, downplaying the fairytalization of the stories and tending to strengthen the informative component of the text. Poetic language and metaphors are less apparent in the Swedish translation, while hedging, explicitation as well as specification of time, place and chronology contribute to making the text more factual. A further finding is that more adult language is used in the Swedish translation. The article ends by summarizing the main findings and discussing a few explanations for the adaptation of the Swedish translation with regard to its target language context.

Fuzzy Word Identification: A Case Study from the Oracle Bone Inscriptions

2013 ◽  
Vol 7 (2) ◽  
pp. 1-27 ◽  
Author(s):  
Zev Handel
Keyword(s):  
Word Identification ◽  
Fuzzy Identification ◽  
Word Families ◽  
Family Based ◽  
Written Word ◽  
And Function ◽  
Meaning And Function ◽  
Insight Into ◽  
Morphological Patterns

In this paper, a new method of “fuzzy identification” is proposed for circumstances in which an exact match of an epigraphic written word with later attested forms is not possible (for example, because the word has been lost from the language). Based on our increasingly sophisticated understanding of early Chinese morphological patterns and word families, it is sometimes possible to achieve an approximate understanding of pronunciation and meaning in the absence of a precise identification. As an illustration of this approach, I consider the oracle-bone graph as it appears in a famous eclipse inscription. This graph has been identified as 斲 zhuó and 剅 dōu (among others). I argue that any such identification is overly precise. A fuzzy identification, as a member of the word family based on root *tok with meaning ‘cut, chop’, is a more accurate reflection of the state of our knowledge and provides greater insight into the possible pronunciations and range of meaning and function of the word.

scholarly journals Male Headship as Male Agency: An Alternative Understanding of a ‘Patriarchal’ African Pentecostal Discourse on Masculinity

2011 ◽  
Vol 1 (1) ◽  
pp. 104-124 ◽  
Author(s):  
Adriaan S. Van Klinken
Keyword(s):  
Male Dominance ◽  
Main Argument ◽  
Central Question ◽  
Recent Scholarship ◽  
Local Contexts ◽  
And Function ◽  
Meaning And Function ◽  
Alternative Understanding

In some Christian circles in Africa, male headship is a defining notion of masculinity. The central question in this article is how discourses on masculinity that affirm male headship can be understood. A review of recent scholarship on masculinities and religion shows that male headship is often interpreted in terms of male dominance. However, a case study of sermons in a Zambian Pentecostal church shows that discourse on male headship can be far more complex and can even contribute to a transformation of masculinities. The main argument is that a monolithic concept of patriarchy hinders a nuanced analysis of the meaning and function of male headship in local contexts. The suggestion is that in some contexts male headship can be understood in terms of agency.

scholarly journals Translation and Spread of Guizhou Batik From the Perspective of 5W Mode of Communication —A Case Study of Splendid China • Guizhou Batik

2021 ◽  
Vol 11 (5) ◽  
pp. 549-555
Author(s):  
Jixin Huang
Keyword(s):  
Communication Theory ◽  
Rapid Development ◽  
Translation Theory ◽  
Translation Strategy ◽  
Translation Practice ◽  
Five Factors ◽  
Media Research ◽  
And Function ◽  
Mainstream Culture

Nowadays, because the mainstream culture occupies a large number of resources in the communication field, the spread of many intangible cultural heritage has been squeezed, and batik is one of them. Guizhou batik culture, in terms of its development space, in the collision with the mainstream culture, is in a relatively disadvantaged position. However, with the accelerating process of globalization and the rapid development of information technology, we can strive to improve the translation effect by means of the combination of translation theory and communication theory, taking the 5W mode of communication as the macro guidance and "function plus loyalty" proposed by Christian Nord as the principle. The 5W mode of communication proposed by Lasswell not only summarizes communication as five important factors, but also provides new inspiration for translation scholars. Taking the translation practice of Splendid China · Guizhou Batik as an example, this paper mainly expounds the infiltration of 5W mode of communication into the translation strategy and translation skills from five factors, namely, who (author and translator), says what (communication content), in which channel (media research) and with what effect, so as to enhance the spread of batik culture in Guizhou.

scholarly journals Shifting characterizations of the ‘Common People’ in modern English retranslations of Thucydides’ History of the Peloponnesian War: a corpus-based analysis

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Henry Jones
Keyword(s):  
English Language ◽  
Target Language ◽  
Peloponnesian War ◽  
Common People ◽  
Political Debates ◽  
History Of ◽  
The Common ◽  
The Impact

Abstract Little research has yet explored the impact of (re)translation on narrative characterization, that is, on the process through which the various actors depicted in a narrative are attributed particular traits and qualities. Moreover, the few studies that have been published on this topic are either rather more anecdotal than systematic, or their focus is primarily on the losses in character information that inevitably occur when a narrative is retold for a new audience in a new linguistic context. They do not explore how the translator’s own background knowledge and ideological beliefs might affect the characterization process for readers of their target-language text. Consequently, this paper seeks to make two contributions to the field: first, it presents a corpus-based methodology developed as part of the Genealogies of Knowledge project for the comparative analysis of characterization patterns in multiple retranslations of a single source text. Such an approach is valuable, it is argued, because it can enhance our ability to engage in a more systematic manner with the accumulation of characterization cues spread throughout a narrative. Second, the paper seeks to move discussions of the effects of translation on narrative characterization away from a paradigm of loss, deficiency and failure, promoting instead a perspective which embraces the productive role translators often play in reconfiguring the countless narratives through which we come to know, imagine and make sense of the past, our present and imagined futures. The potential of this methodology and theoretical standpoint is illustrated through a case study exploring changes in the characterization of ‘the common people’ in two English-language versions of classical Greek historian Thucydides’ History of the Peloponnesian War, the first produced by Samuel Bloomfield in 1829 and the second by Steven Lattimore in 1998. Particular attention is paid to the referring expressions used by each translator—such as the multitude vs. the common people—as well as the specific attributes assigned to this narrative actor. In this way, the study attempts to gain deeper insight into the ways in which these translations reflect important shifts in attitudes within key political debates concerning the benefits and dangers of democracy.

‘This isn’t a movie . . . it’s a tourism ad for Australia’: The Dundee campaign and the semiotics of audiovisual tourism promotion

2019 ◽  
Vol 20 (2) ◽  
pp. 203-221 ◽  
Author(s):  
Alfio Leotta
Keyword(s):  
Institutional Characteristics ◽  
Vast Array ◽  
Audiovisual Media ◽  
Tourism Promotion ◽  
Recent Case Study ◽  
The Aesthetic ◽  
Definition Of ◽  
And Function ◽  
Meaning And Function

This article proposes a theorization of audiovisual media promotion as a distinct media field. Despite their omnipresence, very few scholars have examined the aesthetic, thematic and institutional characteristics of tourism films, commercials and promotional videos. The field of tourism audiovisual promotion poses a significant conceptual challenge as it consists of a vast array of diverse media texts and aesthetic forms. Such vast aesthetic differences, along with the different promotional potential associated with each of these forms, complicate any straightforward definition of this media field. This article will use the analysis of a recent case study – the Dundee campaign launched by Tourism Australia in 2018 – to develop a theorization of audiovisual tourism promotion. In particular, it will argue that the meaning and function of tourism audiovisual promotional texts are determined by a ‘discursive framework’ which, in turn, is informed by converging textual and contextual factors.

scholarly journals The Function of Traditional Snacks and Fruits at Chinatown Semarang - A Case Study on Semarang Northcoast Maritime Culture

2019 ◽  
Vol 125 ◽  
pp. 09004
Author(s):  
Catur Kepirianto
Keyword(s):  
Social Impact ◽  
Industrial Revolution ◽  
Chinese Community ◽  
Daily Consumption ◽  
Community Function ◽  
Local Product ◽  
And Function ◽  
Meaning And Function ◽  
Culinary Culture

Traditional snacks and fruits are the culinary culture of Chinese community to fulfill Chinese daily consumption and ritual activities in Chinatown Semarang. It is a particular characteristic of social and local culture. As local wisdom, it provides a local value of the food products. This study aims to reveal varieties and functions of traditional snacks and fruits in Gang Baru traditional market Semarang. This research refers to theory and method of naming system and function. It is in a descriptive qualitative manner and describes names and functions of traditional snacks and fruits for ritual functions. The red and golden colors of snacks and fruits symbolize the source of fortune and wealth. Traditional snacks and fruits for the Chinese community function as ritual media to give offerings to ancestors rather than for daily consumption. The meaning and function of traditional snacks and fruits symbolize the fortune, luck, wealth, harmony, love, sharp mind, happiness, long life, calm and steady hearted, sincerity, blessing, and salvation. Hopefully, there would be a social impact to challenge the Industrial Revolution 4.0. It seems to refresh social paradigm and to recognize the high value of local wisdom, local skill, social skill, local ingredients, and local product.

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