The Use of Persuasive Appeals and Public Relations in the Travel and Tourism Industry Post-9/11

The Covid-19 pandemic brought massive devastations to the different levels of society. The World Travel and Tourism Council had recently warned that Covid-19 pandemic could lead to a cut of 50 million jobs worldwide in the travel and tourism industry. A study conducted by Oxford reveals that Asia will be vilest to be affected by the pandemic and it would take time to recover its economy (Dogra, 2020). This means a wider and greater impacts to the different industries including the tourism sector. The study aims to explore the coping mechanisms of hospitality industry workers in Boracay Island during the Covid-19 pandemic particularly on their experiences during the Covid-19 pandemic and to determine the coping mechanisms of hospitality workers in Boracay Island being affected by the pandemic. The case study method through a qualitative analysis using Robert Yin's approach in the data analysis procedure to explore the data from the experiences of the key informants from the hospitality industry was used. Themes came out from the construct of the key informants like (1) hospitality industry workers experienced mental health, social, and economic issues, (2) The pandemic opens new opportunities and ways to cope with its effects. The output of this research is the proposed Danay, Danay, Escarilla, and Maming Model for Coping Mechanisms of Hospitality Industry workers during the Covid-19 Pandemic.

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Artificial intelligence (AI) for tourism: an European-based study on successful AI tourism start-ups

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-02-2021-0220 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Raffaele Filieri ◽

Elettra D’Amico ◽

Alessandro Destefanis ◽

Emilio Paolucci ◽

Elisabetta Raguseo

Keyword(s):

Artificial Intelligence ◽

Language Processing ◽

Radical Change ◽

Tourism Industry ◽

Venture Capitalists ◽

Content Type ◽

Travel And Tourism ◽

Study Experience ◽

And Mathematics ◽

Start Ups

Purpose The travel and tourism industry (TTI) could benefit the most from artificial intelligence (AI), which could reshape this industry. This study aims to explore the characteristics of tourism AI start-ups, the AI technological domains financed by Venture Capitalists (VCs), and the phases of the supply chain where the AI domains are in high demand. Design/methodology/approach This study developed a database of the European AI start-ups operating in the TTI from the Crunchbase database (2005–2020). The authors used start-ups as the unit of analysis as they often foster radical change. The authors complemented quantitative and qualitative methods. Findings AI start-ups have been mainly created by male Science, Technology, Engineering and Mathematics graduates between 2015 and 2017. The number of founders and previous study experience in non-start-up companies was positively related to securing a higher amount of funding. European AI start-ups are concentrated in the capital town of major tourism destinations (France, UK and Spain). The AI technological domains that received more funding from VCs were Learning, Communication and Services (i.e. big data, machine learning and natural language processing), indicating a strong interest in AI solutions enabling marketing automation, segmentation and customisation. Furthermore, VC-backed AI solutions focus on the pre-trip and post-trip. Originality/value To the best of the authors’ knowledge, this is the first study focussing on digital entrepreneurship, specifically VC-backed AI start-ups operating in the TTI. The authors apply, for the first time, a mixed-method approach in the study of tourism entrepreneurship.

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Exploring the influence of training and development on employee’s performance: Empirical evidence from the Indian tourism industry

Management Science Letters ◽

10.5267/j.msl.2021.10.004 ◽

2022 ◽

Vol 12 (2) ◽

pp. 89-100 ◽

Cited By ~ 1

Author(s):

Mohd Arwab ◽

Jamal Abdul Nasir Ansari ◽

Mohd Azhar ◽

Mohd Ashraf Ali

Keyword(s):

Human Resource Development ◽

Structural Equation ◽

Employee Performance ◽

Strong Relationship ◽

Training And Development ◽

Theoretical Explanation ◽

Tourism Industry ◽

Travel And Tourism ◽

Different Dimensions ◽

Travel Industry

The aim of this paper is to explore the influence of training and development on employee’s performance through different dimensions. Moreover, this study proposes a model in the area of human resource development to be used for testing and improving the performance of employees in the Indian travel and tourism sector. An integrated model was developed highlighting the relationship between the training and development and employee performance. Using the sample of 146 employees, structural equation modelling (SEM) was employed to validate the hypothesized relationship by evaluating the responses of employees working in the Indian travel agencies. The findings of this study demonstrate a strong relationship between training and development and employee performance in the travel industry and also can be used by managers and HR professionals for organizing exclusive training programs for improving employee's performance based on the dimensions used in this paper. The present study provides an empirical and theoretical explanation of different dimensions associated with training and development and employee performance, especially in the Indian tourism industry.

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Travel Preferences of Millennials in a Highly Urbanized City in the Philippines

Philippine Social Science Journal ◽

10.52006/main.v3i2.251 ◽

2020 ◽

Vol 3 (2) ◽

pp. 19-20

Author(s):

Candy B. Ruña ◽

Angelus C. Diamante

Keyword(s):

Generation Y ◽

The Philippines ◽

Tourism Industry ◽

Ancillary Services ◽

Travel And Tourism ◽

Food And Beverage ◽

Travel Motivations ◽

Search For Information ◽

And Behavior ◽

The Relationship

Travel preferences are activities and places that people would like to do and go to. Millennials, who are also referred to as Generation Y, greatly impact the travel and tourism industry as they reach their peak earning years and spending power. They travel more frequently, explore more destinations, and constantly search for information and new sensations. Nowadays, they are active travelers who are starting to build travel motivations and influence their opinions and behavior. To tap this market, it is important for tourism stakeholders to understand millennials and their travel preferences. Hence, this paper describes the degree of travel preferences of millennials of a highly urbanized city in the Philippines in terms of attractions, type of accommodation, transportation, food and beverage, ancillary services, and travel budget. Likewise, it explores the relationship between demographics and travel preferences. It also determines millennials’ travel purpose, preferred destinations, travel lifestyle, and other factors that influence their travel.

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Developing Hospitality, Travel and Tourism Industry through University Curriculum (Assessed Internship Programs and Part-Time Work Schemes)

10.31124/advance.16534239 ◽

2021 ◽

Author(s):

Ali Hyasat

Keyword(s):

Tourism Industry ◽

Education Programs ◽

New Graduates ◽

Travel And Tourism ◽

University Curriculum ◽

Tourism Sector ◽

Time Work ◽

Part Time ◽

Hospitality And Tourism ◽

Internship Programs

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.

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Developing Hospitality, Travel and Tourism Industry through University Curriculum (Assessed Internship Programs and Part-Time Work Schemes)

10.31124/advance.16534239.v1 ◽

2021 ◽

Author(s):

Ali Hyasat

Keyword(s):

Tourism Industry ◽

Education Programs ◽

New Graduates ◽

Travel And Tourism ◽

University Curriculum ◽

Tourism Sector ◽

Time Work ◽

Part Time ◽

Hospitality And Tourism ◽

Internship Programs

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.

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ASSESSMENT OF PROMOTIONAL MIXES PRACTICE OF TIGRAY TOURISM INDUSTRY, ETHIOPIA

GeoJournal of Tourism and Geosites ◽

10.30892/gtg.362spl06-688 ◽

2021 ◽

Vol 36 (2spl) ◽

pp. 597-602

Author(s):

Demoz AREFAYNE ◽

◽

Leake LEGESSE ◽

Daniel ALEMSHET ◽

◽

...

Keyword(s):

Public Relations ◽

Quantitative Study ◽

Study Design ◽

Word Of Mouth ◽

Tourism Industry ◽

Sales Promotion ◽

Public Relation ◽

Regional State ◽

Promotional Strategy

Tigray Regional State has significant tourism potentials. However, it is unable to exploit the existing tourism products using a promotional strategy. Therefore, the purpose of this study is to assess the promotional practice of the Tourism industry. This study applied a quantitative study design. The data was collected from 180 foreign and domestic tourists. The findings of the study indicated that Tigray tourism office frequently used television and radio promotional Media which are the most traditional, but infrequently used modern promotional tools (Websites, Short Mobile Messages (SMS), word of mouth, public relation). Sales Promotion and Public Relations mixes are mostly applied promotional elements in Tigray tourism sites.

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