scholarly journals Travel Preferences of Millennials in a Highly Urbanized City in the Philippines

2020 ◽  
Vol 3 (2) ◽  
pp. 19-20
Author(s):  
Candy B. Ruña ◽  
Angelus C. Diamante

Travel preferences are activities and places that people would like to do and go to.  Millennials, who are also referred to as Generation Y, greatly impact the travel and tourism industry as they reach their peak earning years and spending power.  They travel more frequently, explore more destinations, and constantly search for information and new sensations.  Nowadays, they are active travelers who are starting to build travel motivations and influence their opinions and behavior.  To tap this market, it is important for tourism stakeholders to understand millennials and their travel preferences.  Hence, this paper describes the degree of travel preferences of millennials of a highly urbanized city in the Philippines in terms of attractions, type of accommodation, transportation, food and beverage, ancillary services, and travel budget.  Likewise, it explores the relationship between demographics and travel preferences.  It also determines millennials’ travel purpose, preferred destinations, travel lifestyle, and other factors that influence their travel.

Author(s):  
Dr Simon Hudson

Most experts would agree that recovery from the COVID-19 crisis will be slow (see Figure 6.2), in large part due to the impact that the crisis has had on the global travel and tourism industry (Romei, 2020). Until there is vaccine, the virus will influence nearly every sector of travel from transportation, destination and resorts, to the accommodations, attractions, events and restaurants. The first section of this chapter looks at the future for these different sectors, a future heavily influenced by technology and a heightened emphasis on health and safety. The second part of the chapter focuses on a theme that has been prevalent in this book – the need for adaptability or ‘COVID-aptability’. Consumer demands and behavior will be permanently altered by the pandemic, and all stakeholders in the travel industry will need to adapt. One part of adaptability is redesigning servicescapes – a necessity for many after the lockdown, and this is the subject of the penultimate section of the chapter. The conclusion looks at lessons learned from this crisis.


2018 ◽  
Vol 11 (1) ◽  
pp. 34
Author(s):  
Mulyaningrum Mulyaningrum ◽  
Erik Syawal Alghifari

This study aims to analyze the relationship between the level of knowledge and behavior of the Sundanese Muslim community in Bandung about halal food and beverage products. The method used in this research is descriptive and verifikatif. The data were collected using questionnaires, completed with observation. Data analysis using validity test, reliability test, linear regression, correlation, hypothesis test, and coefficient of determination. The correlation test result is 0.376, which shows that it is in the interval 0.20 - 0.399, and the coefficient of determination test shows the influence of 0.142. This means that the influence of knowledge level on the behavior of Muslim sunda society is 14.2%. The difference of 85.8% is the influence of other factors not examined. This figure indicates that the increased knowledge of respondents on halal products will increase the behavior in consuming halal products.


2019 ◽  
Vol 25 (5) ◽  
pp. 820-849 ◽  
Author(s):  
George H. Ionescu ◽  
Daniela Firoiu ◽  
Ramona Pirvu ◽  
Ruxandra Dana Vilag

The aim of this paper is to investigate the relationship between environmental, social, and governance (ESG) factors and firm market value for the companies from travel and tourism industry and, in the same time, to investigates the question if the association between good ESG scores for travel and tourism companies and their market value can be used as a performance predictor. The impact of extra-financial ESG performance on market value of the companies was estimated using the modified version of the Ohlson (1995) model, based on a sample of 73 listed companies, worldwide distributed, during the 2010–2015 period. The overall results of this research are consistent with the value enhancing theory (as opposed with the shareholder expense theory). From the ESG factors, the governance factor seems to have the most important influence on the market value of the selected companies, regardless of the geographic region where they are located. Thus, our findings provide new insights into the influence of each ESG factor on the market value of the companies, providing a useful tool for stakeholders to measure economic impact but also for use as a predictor of economic performance.


2016 ◽  
Vol 54 (6) ◽  
pp. 1343-1358 ◽  
Author(s):  
Chen-fong Wu

Purpose – The purpose of this paper is to consider business ethics as a concept and behavior that is worthy of attracting more proponents, and to explore how the diffusion of business ethics can effectively promote service innovation in an organization. Design/methodology/approach – This study applies a quantitative research approach to 357 businesses in the travel and tourism industry on both sides of the Taiwan Strait. Findings – The results reveal that the increased visibility of business ethics activities in an organization strengthens its ability to display service innovation, with the condition that knowledge sharing actively occurs as the mediating variable. Originality/value – This study proposes a business ethics diffusion model that is advantageous for industries seeking innovations in service provision.


2017 ◽  
Vol 29 (9) ◽  
pp. 2444-2463 ◽  
Author(s):  
Allison Wiles ◽  
Alleah Crawford

Purpose The purpose of this study was utilize the experience economy to assess the value of the network hospitality experience for the guest and to develop a better understanding of network hospitality as a unique alternative to traditional lodging. Design/methodology/approach This study used a mixed-methods approach, relying on content analysis and interpretive phenomenological analysis to answer the research questions. Guest reviews of hosts for a lodging-specific network hospitality website were used as the data source for this study. Findings The educational dimension of the experience economy was most represented during network hospitality experiences. Additionally, the factors that create value for network hospitality users include verbal communication, a sense of feeling at home, engagement in entertainment, food and beverage and the functional experience while the spirit of network hospitality, reciprocity and desire for continuation through future intention can have a great impact on the travel and tourism industry. Originality/value This research adds value to the current literature by providing a better understanding of the experience economy at work in network hospitality, primarily education and esthetics. Additionally a better understanding of what factors of the network hospitality experience create value for guests is developed. This work focuses on a fast-growing substitute for traditional lodging and therefore needs to be better understood.


2018 ◽  
Vol 11 (9) ◽  
pp. 144
Author(s):  
Jean-Luc Pradel Mathurin Augustin ◽  
Shu-Yi Liaw

Technology and social indicators as most important to tourism, give a two-headed feel to the index created to measure the industry's competitiveness. To prove their importance and multi-dimensional relationship, this study uses multivariate analysis techniques to investigate the relationship between them while focusing on three regions. The results indicate 78.1% of shared variance between the constructs alongside significant R2 effect and canonical correlation score, proving their relationship and importance. Five clusters were identified with the lower two needing improvements in both factors to positively influence tourism competitiveness. The top-performers displayed desirable scores while the middle class needed technology improvements.


2019 ◽  
Vol 15 (9) ◽  
pp. 87
Author(s):  
Tauhid Ahmed Bappy

The amusement park industry embodies one of the indispensable parts of the hospitality and tourism industry progressing in accordance with the shifting preferences and trends in travel and tourism demand. The main purpose of this study is to assess the relationship between destination image and tourists’ loyalty towards the amusement parks of Bangladesh. This is a descriptive study in which the author used judgmental sampling technique to gather quantitative data from 300 visitors of four amusement parks in Bangladesh namely Fanstasy Kingdom, Nandan Park, Vinnya Jagat, and Dreamland amusement park. The researcher used structural equation modeling to analyze the data. The findings suggest that destination image positively and significantly influences tourists’ satisfaction. Furthermore, tourists’ satisfaction, subsequently, results in visitors’ loyalty towards amusement parks. However, the relationship between amusement park image and tourists’ loyalty is mediated by tourists’ satisfaction. Furthermore, it was found that past visit experience at the amusement parks does not moderate the relationship between destination image and tourists’ satisfaction. The researcher believes that the findings and recommendations presented in this study will significantly encourage the amusement park marketers of Bangladesh to enhance their destination image to improve the satisfaction and loyalty levels of the visitors.


2016 ◽  
Vol 5 (2) ◽  
pp. 911
Author(s):  
Nur Dalila Binti Mohamad Yusop ◽  
Maizatul Anis Asyikin Binti Mohd Zin ◽  
Ikhsan Kurniawan ◽  
. Girinsah

Technology changes every day and makes life easier. Related to this, the purpose of this research is to identify the characteristics or behavior analysis of Generation Y in using search engine for travel purposes.By definition, Gen Ys or Millennial Generation are those young people who were born between the year of 1990 to 2000. They are also the first generation to have spend their entire life in the digital environment. Nowadays, we could find Gen Ys actively contributes, shares, searches for tourism purposes. The research is focus on the tendency and preferences of the youngsters who are willingly go to travelling website and looking for information before travel. The research method in this study is survey research. The research object is students who were categorized as Gen Y at Universitas Pendidikan Indonesia (UPI) and Universiti Teknologi Mara (UiTM) Malaysia. The respondents were sent an email message describing the study and inviting them to participate via online questionnaire using Google Form. Through this method the sample and data were collected. Study results would be expected to discover their behaviour in using the search engine before travelling. This study is also expected to give a huge impact on how to spread the information about travel and tourism industry such as tourist attraction, accommodation, transportation and culinary arts preferences. In a separate discussion about the future of the world, it was clear the Gen Ys are generally well equipped to deal with the leadership and societal challenges we all will be facing in the near future.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shernaz Bodhanwala ◽  
Ruzbeh Bodhanwala

Purpose The study aims to investigate the relationship between aggregate and individual dimensions of sustainability and financial and stock market performances of the firms in the travel and tourism industry (TTI) across different geographies. Design/methodology/approach The sample under study consists of 146 firms belonging to TTI that have consistently obtained environmental, social and governance (ESG) rating over the period 2011–2017 as a part of Thomson Reuters Asset 4 ESG database. An empirical multivariate panel data model is developed to analyse the impact of sustainability (ESG) on firm profitability and market value within three tourism-related industries (transportation, hotel and leisure). Findings The study extends the existing literature by investigating the impact of each of the vital dimensions of sustainability performance – ESG – and examines how each dimension would affect financial performance and market value among firms within three tourism-related industries (transportation, hotel and leisure). Among the three tourism industries, hotel industry is observed to have the highest ESG compliance, followed by the transportation industry. Based on the agency and stakeholder theory, the authors hypothesized all ESG components to have significant positive effect on the financial and stock market performance; however, the results reveal that each dimension has different impact on financial performance and market value of firms in the tourism industry. Research limitations/implications The study could help firms in the travel and tourism industries to understand which of the dimension of ESG activities is significantly important for their financial and stock market performance. Originality/value The unique contribution of this study is that it considers wider definition of the term “Sustainability” and examines the relationship between financial and stock market performances of the firms and each component of ESG. This is one of the few studies at the global level that provides much needed evidence in the area of sustainability performance by the travel and tourism firms.


2020 ◽  
Vol 11 (6) ◽  
pp. 1466
Author(s):  
Kamshat MUSSINA ◽  
Lyailya MUTALIYEVA ◽  
Assel BAIMBETOVA ◽  
Darken SEIDUALIN ◽  
Gulzhan ABDRAMANOVA ◽  
...  

The article deals with the specifics of youth consumer behavior in tourism industry of the Republic of Kazakhstan. Consumer behavior of modern youth is one of the most important issues from the marketing point of view. Consumer behavior is a selection process that depends on values, tastes, habits, traditions, lifestyle, attitudes, etc. Consumer behavior processes are a type of complex system. Their intrinsic features include a large number of subprocesses, the influence of various factors on efficiency, the presence of subjects with different goal setting and motivation, the algorithm of the processes is not fixed. The market of youth tourism is accounted as one of the most important markets in tourism, as young travelers are at the very beginning of their tourism career, which in turn might potentially have impact on the future travel preferences and behavior. Though, the youth tourism market has a significant potential for increasing demand for travel and tourism, not much attention is paid to this tourism segment. In addition, tourists are identified in accordance with the concept of youth tourism by those who intend to travel for entertainment. This study helps explain the motivational factors of youth travelers and attempts to reveal the importance of the youth tourism market for specific tourist destinations.


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