scholarly journals Student-Centered Learning Using Feature Films

2013 ◽  
Vol 5 ◽  
Author(s):  
Laurie Meamber
Keyword(s):  
Consumer Behavior ◽  
Public Relations ◽  
Interpersonal Communication ◽  
Undergraduate Students ◽  
Consumer Decision Making ◽  
Student Centered ◽  
Student Centered Learning ◽  
Science Courses ◽  
Organization Leadership ◽  
Decision Making Behavior

This Demonstration session will showcase the use of commercial films to enhance student engagement and learning. The session will detail a project that asks undergraduate students to analyze a film for its marketing and consumer behavior content. The innovation was first profiled in December 2012 in an Office of Media and Public Relations story "Marketing Students Head to the Movies to Learn about Consumer Behavior". Students completing this assignment learn to think comprehensively about consumer behavior and to explain the behavior that is depicted in a film. The goal of the innovation is for students to apply and synthesize knowledge in order to understand their own consumer decision-making behavior and how marketers can influence behavior. This project can be utilized variety of humanities and social science courses. For example, students discuss a variety of topics illustrated in a film—isuch as interpersonal communication and persuasion strategies used by the film characters in "Love and Other Drugs" for a communications class; organization leadership demonstrated "Office Space" for an I/O psychology class; historical inaccuracies as presented in the film "Lincoln" for a history class. Alternatively, the instructor teaching a particular course can take a film and analyze it for use in class.

Comparison of a computer simulation program and a traditional laboratory practical class for teaching the principles of intestinal absorption.

1994 ◽  
Vol 267 (6) ◽  
pp. S95 ◽  
Author(s):  
D G Dewhurst ◽  
J Hardcastle ◽  
P T Hardcastle ◽  
E Stuart
Keyword(s):  
Undergraduate Students ◽  
Epithelial Transport ◽  
Undergraduate Curriculum ◽  
Computer Assisted ◽  
Knowledge Gain ◽  
Student Centered ◽  
Student Centered Learning ◽  
Before And After ◽  
Resource Requirements ◽  
Approach Working

Here we describe an evaluation of the effectiveness, compared with a traditional laboratory, of an interactive computer-assisted learning (CAL) program, which simulates a series of experiments performed using isolated, everted sacs of rat small intestine. The program is aimed at undergraduate students of physiology and is designed to offer an alternative student-centered learning approach to the traditional laboratory-based practical class. The evaluative study compared two groups of second-year undergraduate students studying a module on epithelial transport: one group worked independently using the CAL program and associated learning materials, and the other group followed a conventional practical class approach, working in the laboratory under supervision. Knowledge gain of each group was measured by means of a test consisting of a range of question types (e.g., short-answer factual, calculation, interpretation) given to students before and after the module. Student attitude to both approaches was assessed by questionnaire, and the resource requirements were also compared. It was found that the knowledge gain of both groups of students was the same, that students had a positive attitude toward using CAL programs of this type, and that the cost of the conventional laboratory-based approach was five times greater. The potential for integrating CAL programs into the undergraduate curriculum is discussed.

scholarly journals Exploring the Perception of Students using Student-Centered Learning Approach in a Malaysian Public University

2020 ◽  
Vol 9 (1) ◽  
pp. 204
Author(s):  
Abderrahim Benlahcene Benlahcene ◽  
Sana Anwar Lashari ◽  
Tahira Anwar Lashari ◽  
Muhammad Waleed Shehzad ◽  
Wu Deli
Keyword(s):  
Undergraduate Students ◽  
Teaching And Learning ◽  
Public University ◽  
Learning Approach ◽  
Student Centered ◽  
Student Centered Learning ◽  
Cognitive Mediation ◽  
Classroom Activities ◽  
Learning Technique ◽  
Language Courses

This study investigated students’ perception towards language courses using student-centered learning approach at University Utara Malaysia (UUM). Students’ perception was measured through a model termed as environmental, cognitive, affective, and metacognitive mediation (ECAM) which is a common teaching and learning technique used in classroom activities. To assess the implementation of ECAM; qualitative analysis was conducted based on observations of students’ activities in two language courses. The findings of the study indicated that the students employed the techniques of ECAM model. However, cognitive mediation learning technique was extensively used by the students. Moreover, audio-taped interviews were also conducted with four voluntary undergraduate students. The findings from the interviews’ interpretation revealed that students also explicit positive viewpoints about student-centered learning approach.       

scholarly journals The Problems of Engineering Students’ Professional Identity

2020 ◽  
Author(s):  
I.I. Sholina ◽  
N.A. Reprintseva
Keyword(s):  
Professional Identity ◽  
Undergraduate Students ◽  
Engineering Students ◽  
System Analysis ◽  
Organizational Models ◽  
Student Centered ◽  
Student Centered Learning ◽  
Engineering Programs ◽  
Nascent Industries ◽  
Flexible Adaptation

Engineering education at Ural Federal University has its traditions; one of them is the design of new programs for nascent industries and flexible adaptation to changes in the economy. It allows UrFU engineering programs not only to survive in the conditions of constant external and internal changes but also to remain highly demanded and competitive. The article describes the problems of the professional identity of students of engineering programs, organizational models and didactic techniques that ensure professionalization in the framework of the leading educational programs of the UrFU Engineering School, which have been tested as part of pilot training for undergraduate students in the program ”System Analysis and Management.” The results of the survey among students and graduates of the program, which was conducted in order to understand their professional identity and awareness of the choice of an educational program for obtaining a profession, are presented. Keywords: Learning outcomes, CDIO initiative, benchmark, modeling, Industry 4.0, student-centered learning, internships, professional identity, efficiency

scholarly journals Given the Time and the Money to Think, Consumers will Rely more on Intuition, Sensations, and Emotions, rather than Rationale, to Decide

2019 ◽  
Vol 6 (1) ◽  
pp. 38-47
Author(s):  
Francisco J Quevedo
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
20Th Century ◽  
Undergraduate Students ◽  
Current Situation ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Rational Model ◽  
Convenience Sample ◽  
Consumer Decision

The weight of intuitive, sensory, emotional, and rational criteria in consumer decision making has been debated for ages, we could say. The rational model dominated Marketing all through the 20th Century, but on the onset of the new millennium, the case has been made, and strongly so, for a more integrated view of consumer behavior, that allows for, if you will, the rationalization of emotional conducts. In this paper, we present the results of an experiment that shows that purchases are not all that rational, and that –indeed– given the time, and the money to think it through, consumers will paradoxically rely more on their intuition, their emotions and sensations, that is, on feelings over rational criteria, to arrive at a purchase decision. This experiment manipulated two variables, time and money, using a convenience sample of undergraduate students in three classes of Pace University, NY, to apply the same situational questionnaire under two different hypothetical scenarios, where one is similar to the students’ current situation.

scholarly journals Effects of Air Pollution on Consumer Decision-Making Behavior: A Review

2021 ◽  
Vol 12 (3) ◽  
pp. 44
Author(s):  
Yifan Zheng
Keyword(s):  
Decision Making ◽  
Air Pollution ◽  
Consumer Behavior ◽  
Air Quality ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Wide Range ◽  
Consumption Decision ◽  
Decision Making Behavior ◽  
The Impact

Purpose/Significance: In recent years, consumer behavior studies have shown that weather and air quality have a significant impact on consumers' purchasing behavior. Therefore, it is necessary to understand the different ways and causes of consumers' responses to weather conditions. However, the existing relevant research results are scattered in different disciplines and lack of summary and sorting of the research topic. By systematically reviewing the impact of air pollution on consumer decision-making, we can fully understand the change of consumer behavior caused by air pollution factors at the macro level and help enterprise managers to develop targeted marketing management strategies to avoid or reduce the impact of air quality on consumer decision-making behavior. Design/Method: This paper systematically reviews the impact of air pollution on consumers' decision-making behavior based on key keywords retrieved from major academic literature databases and search engine websites. In detail, with the framework of the stimulus-organism-response (S-O-R) model in the field of environmental psychology and based on the process perspective, the paper divides the impacts of air pollution on consumer's decision-making behavior into the change of body and mind before consumer decision-making process, change of the decision behavior in the process of consumption decision-making and consumption experience and evaluation behavior after the process of consumption decision making. Conclusion/Findings: By establishing and analyzing the thematic structure of studies on the impact of air pollution, the results show that air pollution has a wide range of impacts on consumers, ranging from health risks to mood changes and from changes in daily habits to changes in consumption behaviors of individuals and groups.

Teaching simple experimental design to undergraduates: do your students understand the basics?

2007 ◽  
Vol 31 (1) ◽  
pp. 82-92 ◽  
Author(s):  
Sara M. Hiebert
Keyword(s):  
Experimental Design ◽  
Undergraduate Students ◽  
Experiment Design ◽  
Interindividual Variation ◽  
Simple Experiment ◽  
Basic Principles ◽  
Student Centered ◽  
Student Centered Learning ◽  
Classroom Implementation ◽  
Treatment Groups

This article provides instructors with guidelines for teaching simple experimental design for the comparison of two treatment groups. Two designs with specific examples are discussed along with common misconceptions that undergraduate students typically bring to the experiment design process. Features of experiment design that maximize power and minimize the effects of interindividual variation, thus allowing reduction of sample sizes, are described. Classroom implementation that emphasizes student-centered learning is suggested, and thought questions, designed to help students discover and name the basic principles of simple experiment design for themselves, are included with an answer key.

scholarly journals Content-Based English Education in China: Students’ Experiences and Perspectives

2012 ◽  
Vol 7 (1) ◽  
Author(s):  
Gulbahar Beckett ◽  
Fang Li
Keyword(s):  
Content Knowledge ◽  
Undergraduate Students ◽  
English Education ◽  
Empirical Studies ◽  
Matter Content ◽  
Student Centered ◽  
Student Centered Learning ◽  
Chinese University ◽  
Subject Matter Content ◽  
Education In China

This study explores undergraduate students’ experiences and perceptions of the content-based EFL instruction at a northwestern Chinese university. It is one of the first empirical studies of content-based EFL in China. Through a three-part open-ended questionnaire administered with 34 undergraduate students majoring in finance, the study reveals overwhelming support for this approach to EFL. Participants believed that learning English and content knowledge simultaneously was helpful and that the spread of English in China can benefit the nation and its people. The findings also indicate that some participants were critical of the approach, stating that it is “shallow content teaching” and suggesting that subject matter content be taught in Chinese. The participants praised their original English texts and expressed their preference for student-centered learning.

scholarly journals Makecourse-Art: Design and Practice of a Flipped Engineering Makerspace

2018 ◽  
Vol 9 (1) ◽  
pp. 98-113
Author(s):  
Sanghoon Park ◽  
Howard Kaplan ◽  
Rudy Schlaf ◽  
Eric Tridas
Keyword(s):  
Undergraduate Students ◽  
Flipped Classroom ◽  
South Florida ◽  
Learning Theories ◽  
Team Approach ◽  
Engineering Project ◽  
Student Centered ◽  
Student Centered Learning ◽  
Design Skills ◽  
Design And Practice

The Makecourse-Art is a makerspace designed to promote undergraduate students’ aesthetic design skills as well as functional design skills using an interdisciplinary team approach at the University of South Florida. To overcome the unique challenges of the Makecourse (earlier version) and to maximize students’ design efforts working on an engineering project in the classroom, the Makecourse-Art incorporated a flipped classroom model utilizing two instructional methods with corresponding activities. First, the explicit form of instruction is delivered through asynchronous video lectures/tutorials, including topics such as Arduino programming, CAD modeling with the Autodesk Maya, Mudbox, and coding skills. Second, interactive team-based classroom activities are offered to students based on student-centered learning theories such as peer-assisted collaborative learning and problem-based learning. In this paper, we present the design case of the Makecourse-Art with detailed descriptions of the components, and explain the key design decisions, obstacles during the design process, and how the challenges were resolved. In addition, we provide step-by-step examples of students’ engineering design experiences with visual images.

scholarly journals Implementing Mixed Method of Peer Teaching and Problem Solving on Undergraduate Students

2017 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
A. Firli ◽  
R. Rismayani ◽  
P.M.T. Sitorus ◽  
B. Manuel
Keyword(s):  
Problem Solving ◽  
Undergraduate Students ◽  
Mixed Method ◽  
Financial Management ◽  
Teaching Method ◽  
Peer Teaching ◽  
Learning Performance ◽  
Final Exam ◽  
Student Centered ◽  
Student Centered Learning

This study examined the application of problem solving method combined with student centered learning (peer teaching) method as a mixed method to improve student’s passing level of financial management course. The object of this study was the 84 students of financial management course separated within two classes during the odd semester period 2014/2015, July until December 2015 with fourteen meeting courses. Data used to measure the results of the application is mid and final exam scores of both classes. Researcher used observation, interview and documentation as data collect technique also triangulation technique as data validity check. This study used problem solving method combined with student centered learning (peer teaching) method as a mixed method which included into the Classroom Action Research. The final results show the increase in class A passing level is 17%. Class B passing level increased 3%. From the research we also know that in practical use of mixed method learning, leader’s quality and conducive learning environment are influencing factors in improving student’s learning performance. While the result confirms that mixed method improving learning performance, this study also founds additional factors that might be considerably affecting the results of learning performance when implementing the mixed method.

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