scholarly journals Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

PLoS ONE ◽  
2021 ◽  
Vol 16 (12) ◽  
pp. e0260145
Author(s):  
Sunday C. Eze ◽  
Vera C. Chinedu-Eze ◽  
Hart O. Awa ◽  
Rami Hashem E. Alharthi
Keyword(s):  
Small Businesses ◽  
Success Factors ◽  
Digital Marketing ◽  
Business Managers ◽  
Marketing Technology ◽  
Critical Success ◽  
Toe Framework ◽  
Operational Activities ◽  
Expansion Capacity

Most micro-business managers in Nigeria do not see the adoption of digital marketing technology (DMT) as vital for business. Many consider it as a precondition to support managerial or operational activities, not as a tactical and/or strategic tool. Although most studies focused on large organisations, the outcome of such research may not be appropriate to micro-businesses. This is informed by the negligence of micro-businesses’ idiosyncrasies and their thought of digitalization as a precondition for managerial activities without considering the value small businesses attached to these devices in terms of aiding the use as strategic tools. This renders micro-businesses’ digitalization an under-reflected phenomenon. Yet, studies spend less on examining the factors that specifically stimulate the value micro-businesses attach to these applications, leading to constant adoption and usage. Hence, there is a need for a thorough exploration of the factors that shape the value of digital marketing applications in micro-businesses in Nigeria. The study is qualitative in nature and interviews (unstructured and semi-structured) were carried out with 26 micro-businesses which was drawn purposefully from the online database and underpinned by Technology, Organisation and Environment (TOE) framework. The study revealed eleven (11) critical success factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption. These factors include long-term functional capacity, integration capacity, expansion capacity which are related to technology context. Collective capability, collaborative experience are linked to the organisation context while adaptive training, service delivery, customer fulfilment are linked to environmental context. The study also unveiled expectancy context which is linked to budget, growth and profitability and aid in the extension of the TOE framework. This study will be of importance to academics and practitioners because it provides further awareness into DMT adoption framework, factors critical to the DMT adoption and may assist in reducing the number of resources spent in search of information aimed at helping DMT adoption by micro-businesses.

scholarly journals Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sunday C. Eze ◽  
Vera C. A. Chinedu-Eze ◽  
Clinton K. Okike ◽  
Adenike O. Bello
Keyword(s):  
Critical Success Factors ◽  
Success Factors ◽  
Digital Marketing ◽  
Structured Interviews ◽  
Critical Success ◽  
Factors Influencing ◽  
Training Quality ◽  
Toe Framework ◽  
Level Of Training ◽  
The Impact

Abstract This paper examines critical success factors shaping the adoption of digital marketing devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both unstructured and semi-structured interviews were conducted with a total of 26 micro-businesses drawn purposefully from the online database and underpinned by technology, organisation and environment (TOE) framework. This helped to unravel 14 critical success factors influencing the adoption of DMD by micro-businesses in Nigeria. These factors include functional capability, adaptive capacity and expandability which are related to technology context. Collective understanding, degree of partnership and diversity of information are linked to the organisation context while the level of training, quality of service delivery, customer fulfilment and intense competition are associated with environmental context. The study expanded the TOE framework by unravelling the impact expectancy context which is associated with factors, such as budget, business expansion, diversity and return on investment. This study will be of importance to academics and practitioners because it provides further awareness into DMD adoption framework, factors critical to the DMD adoption and may assist in reducing the number of resources spent in search of information aimed at helping DMD adoption by micro-businesses.

Learning from the Giants: Critical Success Factors for Pharmaceutical EMNEs From India

2019 ◽  
Vol 20 (2) ◽  
pp. 28-53
Author(s):  
Sneha Bhat ◽  
Kirankumar Momaya
Keyword(s):  
Critical Success Factors ◽  
Success Factors ◽  
Strategic Decision ◽  
Firm Capabilities ◽  
Critical Success ◽  
Two Factors ◽  
Dominant Firms ◽  
Cost Competitiveness

Indian pharmaceutical EMNEs, with significant cost competitiveness, have the potential to partially address the vexing problems of global healthcare industry, including rising cost of the healthcare. In this context, we explore the Critical Success Factors (CSFs) of the pharmaceutical industry, which can help firms focus their resources sharply to break-out faster. Using case study method, we studied two global dominant firms for identifying industry CSFs. Product innovation capabilities emerged as the most important CSF, having the potential to provide competitive advantage for long-term competitiveness of the firms. Other two factors that emerged as CSFs are marketing capabilities and financial capabilities. The study contributes to the literature by linking the success factors to firm capabilities and also specifically to international business literature of EMNE capability building. The study also has implications to practitioners in strategic decision making.

scholarly journals Continuous improvement initiatives for dynamic capabilities development

2020 ◽  
Vol 11 (1) ◽  
pp. 125-149
Author(s):  
Leopoldo Gutierrez-Gutierrez ◽  
Jiju Antony
Keyword(s):  
Continuous Improvement ◽  
Dynamic Capabilities ◽  
Success Factors ◽  
Future Research ◽  
Total Quality ◽  
Dominant Position ◽  
Content Type ◽  
Critical Success ◽  
The Usa

Purpose This study aims to analyse the existing literature on continuous improvement (CI) initiatives and dynamic capabilities (DCs) development to explore the question whether CI initiatives foster development of DCs in organisations. Design/methodology/approach A systematic literature review (SLR) was undertaken. Four databases were included in the structured searches (EBSCOhost, Web of Knowledge, Scopus, ProQuest and Emerald Insight), 19 studies were finally included and analysed in detail. Findings The results obtained identify issues such as a growing trend in the publication of studies, the dominant position of the USA and the predominance of empirical papers. The literature was classified according to whether it presents CI as a DC in itself, as an enabler of DC or as a result of the DC. The main critical success factors to be implemented in CI initiatives (CII) were also identified, to enhance the development of DCs. Finally, based on the analysis of the specific DC literature, ten theoretical propositions for possible future research have been developed. Originality/value CII such as Lean Management, Six Sigma and Total Quality Management have been widely implemented in organisations. Despite their reputation, the effects of these initiatives on long-term benefits remain debated, this motivates the SLR of CII and DC. The DC theory tackles the question of how firms can sustain their advantage and profits in the long term, making this perspective ideal for tackling controversy on the benefits of CII.

Identifying and Evaluating the Critical Success Factors for Academic Information Management and Evaluation Centers: The Case of Iran

Libri ◽  
2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Abdolreza Noroozi Chakoli ◽  
Laleh Samadi
Keyword(s):  
Information Management ◽  
Critical Success Factors ◽  
Success Factors ◽  
Structured Interviews ◽  
Factors Affecting ◽  
Critical Success ◽  
Five Factors ◽  
Research Population ◽  
Academic Information

Abstract Identifying the factors affecting the success of academic information management and evaluation centers is one of the most important studies on how its results can increase the productivity of these centers. This research attempts to investigate the effect of five critical success factors for three centers of academic information management and evaluation in Iran as a developing country. These centers play a key role in the management and evaluation of theses, research projects, papers, and patents nationally. Semi-structured interviews, studies of literature, and providing questionnaires have been used to collect the material for the research. The research population was selected using purposive sampling and consists of managers and all the employees in the three centers who had at least a master’s degree. Their viewpoints were surveyed and the data was analyzed using ANOVA, Scheffe, and Pearson’s correlation test. The findings affirm that “management stability” makes it possible to perform long-term plans in these centers. However, “independency” acts as a factor to strike the balance between responsibilities and authorities, “manager’s speciality” improves the plans and performances in a specific and professional way, “information technology” reduces the expenses and facilitates the presentation of faster services, and finally “distance from authorities” influences the speed of reporting and providing facilities. The results show each of these five factors, not only independently but also together and as a whole, affects the success of these kinds of centers. Moreover, while confirming the correlation between these factors, it was revealed which of these factors has a greater impact on their success.

scholarly journals Critical Success Factors in Implementing IT in MSMEs

2019 ◽  
Vol 35 (63) ◽  
pp. 3-14
Author(s):  
Nestor Alberto Zapata Márquez ◽  
José Melchor Medina Quintero ◽  
Francisco Isaí Morales Sáenz ◽  
Demian Abrego Almazán
Keyword(s):  
Small Businesses ◽  
Information Technologies ◽  
Critical Success Factors ◽  
Success Factors ◽  
Small Enterprises ◽  
Analysis Tool ◽  
Critical Success ◽  
Statistical Analysis Tool ◽  
Internal Relations ◽  
Micro And Small Enterprises

echnological innovation grows by leaps and bounds, becoming a key element in the development of any activity in society today. At the business level, the proper use of technological tools provides a clear competitive advantage over establishments that do not have them, or, failing that, over small businesses that are unable to optimize their use. From the above, the objective of this research is to determine the critical success factors that influence the level of implementation of information technologies within micro and small enterprises in the northeastern region of Mexico. For this reason, a questionnaire was applied to 128 owners and managers, using factor analysis with SPSS version 24 as a statistical analysis tool. The results show that there are seven factors that influence the implementation of technology, among them: i) favorable internal relations, ii) adoption, iii) decision making and iv) cost.

scholarly journals Critical success factors (CSFs) for motivating end-user stakeholder’s support for ensuring sustainability of PPP projects in Nigerian host communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luqman Toriola-Coker ◽  
Hakeem Owolabi ◽  
Hafiz Alaka ◽  
Wasiu Adeniran Bello ◽  
Chaminda Pathirage
Keyword(s):  
Critical Success Factors ◽  
Success Factors ◽  
End User ◽  
Case Study Methodology ◽  
Content Type ◽  
Early Integration ◽  
Critical Success ◽  
Road Projects ◽  
Term Basis

Purpose This study aims to investigate two public private partnership (PPP) road projects in Nigeria for exploring factors that can motivate end-user stakeholders for contributing towards sustaining a PPP project in the long-term. Design/methodology/approach Using a case study methodology approach, this study adopts two-way data collection strategies via in-depth interviews with PPP experts and end-user stakeholders in Nigeria host communities and a questionnaire survey to relevant stakeholders. Findings The study identifies an eight-factor structure indicating critical success factors for ensuring end-user stakeholders support PPP projects on a long-term basis in their host communities. Originality/value Results of the study have huge implications for policymakers and project companies by encouraging the early integration of far-sighted measures that will promote long-term support and sustainability for PPP projects amongst the end-user stakeholders.

scholarly journals The Effects of Critical Success Factors on Social Enterprises Sustainability

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Kanchaya Chaivirutnukul ◽  
Achara Chandrachai
Keyword(s):  
Value Creation ◽  
Financial Management ◽  
Critical Success Factors ◽  
Success Factors ◽  
Mean Value ◽  
Social Enterprises ◽  
Sustainable Growth ◽  
Critical Success ◽  
Is Value

This is a mix-method study to investigate critical success factors which can support social enterprises in Thailand to measure their sustainability. The quantitative data were gathered through questionnaire, while qualitative data were derived from semi-structures interview. The data were analyzed by descriptive statistics, a multiple regression, and content analysis. It was found that the highest-correlated factor with sustainable growth for social enterprises is Value Creation with mean value of 4.03. Importantly, Value Creation and The Philosophy of Sufficiency Economy were found to be the important indicators of economic, social, and environmental key performance, while Financial Management was the indicator of economic and environmental key performance of social enterprises in Thailand. The implications of this study shed light on how social enterprises make themselves sustainable and how they measure their sustainability over the long term.

Critical success factors for partnerships in the oil and gas contracting industry

2013 ◽  
Vol 53 (2) ◽  
pp. 462
Author(s):  
Rick Robinson ◽  
Robert Powers
Keyword(s):  
Joint Ventures ◽  
Success Factors ◽  
Joint Venture ◽  
Oil And Gas ◽  
Critical Success ◽  
History Of ◽  
Pros And Cons ◽  
Individual Entity ◽  
The Relationship

The advent of mega LNG projects in Australia has encouraged the Australian contracting industry to establish partnerships with local or international peers to bolster capability and take advantage of larger work scopes to handle the contracting risks. The types of partnerships generally fall into three broad categories: Unincorporated joint ventures formed between partner companies, specifically to win and deliver a project. Each partner retains its individual entity and the relationship is finalised once the project is delivered. Incorporated joint ventures that take a long-term view to the partnership. The incorporated entity focuses on winning and delivering work on multiple projects, without a specific end date. Client contractor integration is the aligned relationships between clients and contractors to achieve delivery of optimal outcomes, thereby achieving mutual benefits. Clough’s history in partnering dates back to 1957, when Harold Clough started the company’s first joint venture with Christiani and Nielsen of Denmark. During a 55-year period, the company has delivered more than 130 projects in joint-venture or client contractor-integration arrangements. This rich history of partnering is used to explore the pros and cons of different partnering arrangements through a series of partnership case studies. Despite the relationship differences, there is a number of critical factors for successful partnerships, with the ultimate goal of adding value to the owner’s project. These factors, including focal interface points, financial and project management systems, and HSE unity and support, are explored using a case study about the BAM Clough Joint Venture, Clough’s most successful long-term partnership, which has been in place since 1964.

Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals?

2021 ◽  
Vol 17 (1) ◽  
pp. 85-105 ◽  
Author(s):  
Ogechi Adeola ◽  
Prince Gyimah ◽  
Kingsley Opoku Appiah ◽  
Robert N. Lussier
Keyword(s):  
Sustainable Development ◽  
Emerging Markets ◽  
Small Businesses ◽  
Critical Success Factors ◽  
Sustainable Development Goals ◽  
Success Factors ◽  
Emerging Market ◽  
Content Type ◽  
Critical Success ◽  
Development Goals

PurposeThis study contributes to answering the question, can critical success factors of small businesses in emerging markets advance United Nation (UN) Sustainable Development Goals (SDGs)? Specifically, this study aims to explore the critical factors contributing to the success of small businesses and ultimately the UN SDGs in the emerging market of Nigeria.Design/methodology/approachThe design is survey research testing the Lussier success vs failure prediction model for small businesses in Nigeria. The methodology includes a logistic regression model to better understand and predict the factors that contribute to success or failure using a data set of 201 small businesses in Nigeria.FindingsThe findings support the validity of the Lussier model (p = 0.000) in Nigeria as the model accurately predicted 84.4% of the small businesses as successful or failed with a high R-square value (R = 0.540). The most significant factors (t-values < 0.05) that predict the success or failure of businesses support the findings that business owners that start with adequate capital, keep records and financial controls, use professional advice, have better product/service timing, and have parents who own businesses can increase the probability of success.Practical implicationsThe study provides a list of critical success factors contributing to the growth of small business in Nigeria, the largest economy in Africa. The findings can help entrepreneurs avoid failure and advance UN SDGs 1, 2, 8 and 10. Implications for current and future entrepreneurs, public agencies, consultants, educators, policymakers, suppliers and investors are discussed.Originality/valueThis is the first study to determine the factors that contribute to the success or failure of small businesses in Nigeria using the Lussier model. It also discusses how to advance four of the UN sustainability goals. Results support the Lussier model's global validity that can be used in both emerging and developed markets, and it contributes to the development of theory.

Information Technology Success Factors for Small Business Managers

1996 ◽  
Vol 2 (1) ◽  
pp. 12-20
Author(s):  
Judy Drennan ◽  
Anna Bodi
Keyword(s):  
Information Technology ◽  
Small Business ◽  
Customer Service ◽  
Small Businesses ◽  
Success Factors ◽  
Positive Outcome ◽  
Business Managers ◽  
Business Growth ◽  
Outcome Indicators ◽  
Service Productivity

AbstractInformation Technology (IT) provides great scope for small business to gain benefits in terms of customer service, productivity, business growth, return on investment, profits and time based competitiveness. Yet these outcomes are not guaranteed. In this study of 80 small businesses in Victoria, which have been drawn into IT networks by larger organisations and invested in IT, factors which inhibit or promote gains are investigated. One important aspect is whether certain characteristics related to the small business manager show a relationship with ‘success’ or positive outcome indicators. Data analysis indicates that factors such as length of time using computers, accessibility of information and positive attitude towards IT change are associated with the extent to which business benefits are realised.

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