scholarly journals Painting with words: describing women in photography

Feminismo/s ◽  
2021 ◽  
pp. 149
Author(s):  
Iryna Mykytka ◽  
Isabel Balteiro
Keyword(s):  
Social Media ◽  
Digital Photographs ◽  
Two Samples ◽  
Similarities And Differences

This study aims to identify and explore the linguistic devices used to describe women in photography, and the similarities and differences between women and men’s descriptions. Nowadays, digital photographs are often accompanied by text such as titles, descriptions, comments, or tags. Though the language used in social media has largely been explored in relation to different fields of knowledge and from different perspectives, to the best of our knowledge, there is no work dealing with the language used by professional photographers to describe women and men. In order to carry out the study, we have compiled two samples of the keywords used to describe images representing female and male figures; the source of such sample being an image stock used by professional photographers (Alamy). To fulfil our objective, descriptive adjectives were identified, analyzed, and compared and/or contrasted. The results show many similarities in the use of the descriptive adjectives for women and men’s images, and they also seem to suggest that women and women’s beauty in particular are described from the male perspective and their stereotypes in our society.

Exploring M-Commerce and Social Media

2017 ◽  
pp. 1-21 ◽  
Author(s):  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Environment ◽  
Commercial Activity ◽  
Business Opportunities ◽  
Negative Effect ◽  
Similarities And Differences ◽  
Use Of Social Media ◽  
Mobile Context

The proliferation of mobile phones and tablets shape a new arena for online commercial activity with unprecedented opportunities and challenges. In this omnipresent mobile environment, understanding consumer behavior constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy and across mobile devices. This paper presents an exploratory qualitative research examining separately mobile phones and tablets and the use of social media, in the context of m-commerce. The results of our qualitative analysis show important factors for m-commerce and social media adoption and use, highlighting the similarities and differences between mobile phones and tablets. Our qualitative results also reveal factors having a negative effect to m-commerce, for both mobile devices. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising multiple-device mobile context are also discussed.

scholarly journals Modeling Dynamic Behaviors within Population

2020 ◽  
Vol 34 (10) ◽  
pp. 13736-13737
Author(s):  
Nazgol Tavabi
Keyword(s):  
Social Media ◽  
Activity Patterns ◽  
Sensor Data ◽  
Physiological Data ◽  
Temporal Data ◽  
Group Level ◽  
Human Behaviors ◽  
Doctoral Research ◽  
Similarities And Differences ◽  
Insight Into

The abundance of temporal data generated by mankind in recent years gives us the opportunity to better understand human behaviors along with the similarities and differences in groups of people. Better understanding of human behaviors could be very beneficial in choosing strategies, from group-level to society-level depending on the domain. This type of data could range from physiological data collected from sensors to activity patterns in social media. Identifying frequent behavioral patterns in sensor data could give more insight into the health of a community and provoke strategies towards improving it; By analyzing patterns of behaviors in social media, platform's attributes could be adjusted to the user's needs.This type of modeling introduces numerous challenges that varies depending on the data. The goal of my doctoral research is to introduce ways to better understand and capture human behavior by modeling individual's behaviors as time series and extracting interesting patterns within them.

scholarly journals The Linguistic Characteristics and Functions of Hashtags: #Is it a New Language?

2020 ◽  
Author(s):  
Iman Mahfouz
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Information Diffusion ◽  
Arabic Language ◽  
Syntactic Features ◽  
Linguistic Research ◽  
Linguistic Functions ◽  
Similarities And Differences ◽  
Everyday Communication

Defined as a form of tagging that allows social media users to embed metadata in their posts, hashtags initially served to categorize topics and make them searchable online. Originating first on Twitter in 2007, hashtags have spread to other platforms, such as Instagram, Facebook, and Youtube. In addition to functioning as topic markers, hashtags have developed more complex linguistic functions. The ubiquity of this feature in the online medium, which now occupies a significant portion of our everyday communication is thus worthy of investigation. Although this topic has been researched in different disciplines, such as information diffusion, marketing, as well as sociology and public opinion, hashtags have not yet received enough attention from linguistic research. Using a sample of hashtags from a corpus of Instagram posts by Egyptian and Arab participants, this research thus aims to examine the characteristics of hashtags from a linguistic perspective, with particular focus on hashtags in the Arabic language. The study primarily seeks to determine the morpho-syntactic features of these recently emerging linguistic items according to the taxonomy proposed by Caleffi (2015). It also explores the pragmatic functions of hashtags based on Zappavigna’s (2015) view of hashtags as technologically discursive tools. The analysis points out that most of the hashtags in the data serve the experiential function and come as suffixes. The findings reveal both similarities and differences between English and Arabic hashtags.

Marketing the Nissan Micra and Tata Nano Using Social Media

2017 ◽  
pp. 1-12
Author(s):  
Alice M. Tybout ◽  
Natalie Fahey
Keyword(s):  
Social Media ◽  
Performance Metrics ◽  
Short Film ◽  
Consumer Attitude ◽  
List Type ◽  
Brand Positioning ◽  
Road Trip ◽  
Media Campaigns ◽  
Similarities And Differences ◽  
Video Material

The case explores the similarities and differences between social media campaigns launched by Nissan and by Tata Motors to stimulate sales for models of their cars in India. The Nissan campaign allowed consumers to compete to star with Ranbir Kapoor, a Bollywood star and spokesman for the Nissan Micra, in a short film featuring the Micra as the hero. The Tata campaign launched India's first social streaming show, in which select teams of consumers participated in an Amazing Race-style road trip competition in different regions of the country. Both campaigns made extensive use of Facebook. Students are tasked with evaluating the two campaigns in terms of their fit with the communication objectives of each company and their effectiveness on a variety of metrics. The case includes links to advertisements and other video material. Although the case is written to be used independently, it also would work well in combination with the “Positioning the Tata Nano (A) and (B)” cases.After analyzing the case, students will be able to: Align and design social media campaigns against a brand positioning Set clear consumer attitude or behavioral and strategic brand objectives for social media offerings Use objectives established in advance to create performance metrics for social media programs

Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing

2018 ◽  
Vol 9 (1) ◽  
pp. 23-38
Author(s):  
Darrel Teo
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Female Participation ◽  
Perceptions And Attitudes ◽  
Football Fans ◽  
Similarities And Differences ◽  
Traditional Marketing ◽  
Different Parts

Though global, it is known that female participation in football lags behind their male counterparts. Football marketers have highlighted this laggardness as a source of growth for the clubs. However, when it comes to female fans' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows that Singaporean female fans can be separated into ‘hot' (avid) and ‘cool' (casual) fans. These two groups exhibit both similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The findings reveal that social media is the preferred channel of football consumption even if its potential has not been tapped fully. For now, it is best to construe social media marketing as a platform which enhances traditional marketing.

Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing

2018 ◽  
pp. 1468-1484
Author(s):  
Darrel Teo
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Female Participation ◽  
Perceptions And Attitudes ◽  
Football Fans ◽  
Similarities And Differences ◽  
Traditional Marketing ◽  
Different Parts

Though global, it is known that female participation in football lags behind their male counterparts. Football marketers have highlighted this laggardness as a source of growth for the clubs. However, when it comes to female fans' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows that Singaporean female fans can be separated into ‘hot' (avid) and ‘cool' (casual) fans. These two groups exhibit both similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The findings reveal that social media is the preferred channel of football consumption even if its potential has not been tapped fully. For now, it is best to construe social media marketing as a platform which enhances traditional marketing.

Anxiety Disorders: Similarities and Differences of Comorbidity in Treated and Untreated Groups

1991 ◽  
Vol 159 (S12) ◽  
pp. 23-33 ◽  
Author(s):  
Hans-Ulrich Wittchen ◽  
Cecilia Ahmoi Essau ◽  
Jürgen-Christian Krieg
Keyword(s):  
Anxiety Disorders ◽  
Depressive Disorders ◽  
Age Of Onset ◽  
Clinical Sample ◽  
Clinical Samples ◽  
Max Planck ◽  
Two Samples ◽  
Similarities And Differences ◽  
Depressive Episodes

The similarities and differences of comorbidity in treated and untreated samples with anxiety disorders were examined using data from the Munich Follow-up Study: 133 subjects with anxiety and depressive disorders and 101 former in-patients at the Max Planck Institute for Psychiatry. Diagnoses were based on the DIS, not using the optional DSM—III exclusion rules. In these epidemiological and clinical samples, 69% and 95% respectively had at least two diagnoses. The epidemiological sample was clearly differentiated from the clinical sample by age of onset. The development of both depressive episodes and substance disorders in the two samples was mostly secondary to the development of anxiety problems. The outcome for subjects with both anxiety and depressive disorders tended to be worse than that for those with anxiety alone, regardless of whether a depressive episode was present at the time of the follow-up investigation. The usefulness is underlined of the comorbidity concept based on operationalised diagnosis without the exclusion rules offered by DSM—III and DSM—III—R.

scholarly journals Antifeminist and “Truly Liberated”: Conservative Performances of Gender by Women Politicians in Hungary and Romania

2018 ◽  
Vol 6 (3) ◽  
pp. 43-54 ◽  
Author(s):  
Ov Cristian Norocel
Keyword(s):  
Social Media ◽  
Gender Roles ◽  
Women Politicians ◽  
Career Interests ◽  
Women In Politics ◽  
Right Wing ◽  
The European Union ◽  
Right Wing Populism ◽  
Similarities And Differences ◽  
Level Analysis

This article employs a two-level analysis to compare the discursive performance of gender on social media in Hungary and Romania; the two countries with the lowest percentage of women in politics in the European Union (EU). First, by revealing the tension between conservative views about gender roles, and social and political specificities in the two countries, the research illustrates how various parties on the conservative right ideological continuum―from the center-right to right-wing populism―relate to the feminist project. Secondly, it analyzes how selected women politicians within this continuum negotiate their ideological beliefs about gender roles with their political career interests, by means of social media (Facebook). The analytical constructs of idealized motherhood and feminine toughness are employed to examine a period of intensive political campaigning in 2014 in both Hungary and Romania. The study triangulates the multi-layered discursive circumstances (the historical, contextual, and social media contexts) in Hungary and Romania, and maps out the similarities and differences that are disclosed when comparing the selected women politicians. The article makes a significant theoretical and empirical contribution to scholarship on gender and conservatism in particular and raises questions for the wider study of gender, politics, and social media in general.

Sign in / Sign up

Export Citation Format

Share Document