scholarly journals How to create public health Facebook posts based on Motivational Interviewing a pproach ?

2021 ◽  
Author(s):  
Dávid Pócs
Keyword(s):  
Public Health ◽  
Social Media ◽  
Motivational Interviewing ◽  
Control Group ◽  
Media Content ◽  
Tobacco Use Cessation ◽  
Change Talk ◽  
Public Health Professionals ◽  
Rate Building ◽  
Insight Into

Objective: This research aimed at identifying which types of social media content could achieve higher engagement rate and encourage smokers' motivational language. Intervention contents were classified according to motivational interviewing (MI) strategies. Methods: We categorized the included 701 Facebook posts (N=701) into five different groups according to specific MI strategies. Entertaining and informative strategies were in the control group. Facebook users’ interactions were the primary outcomes (engagement rate, negative feedback, and fan-total reach ratio). The comments reflecting smokers’ motivational language were the secondary outcomes (change talk and sustain talk). Results:MI strategies achieved significantly higher engagement rate, higher fan-total reach ratio, and evoked more change talk. “Elaborating change talk” strategies elicited considerably more change talk. “Affirming change talk” strategies obtained higher fan-total reach ratio and generated significantly more change talk. “Relational MI” strategies achieved significantly higher engagement rate. Conclusions: This study offers an important insight into the Facebook post creating for public health professionals who design Facebook-based interventions. These MI strategies can increase the engagement rate: ”Building Partnership” and ”Expressing Empathy”. These MI strategies can reach more fans: ”Affirming Change Talk” and ”Reflecting Change Talk” strategies. Finally, these MI strategies can support smoking cessation: ”Elaborating Change Talk” and ”Affirming Change Talk” strategies. Source: Pócs D, Óvári T, Watti J, Hamvai Cs, Kelemen O. How to create social media contents based on Motivational Interviewing approach to support tobacco use cessation? A content analysis. Journal of Substance Use 2021; DOI: 10.1080/14659891.2021.1967484. [Full preprint with appendix is available at ResearchGate.]

Post creation strategies in a smoking cessation intervention based on motivational interviewing using Facebook: a mixed-methods content analysis (Preprint)

2019 ◽  
Author(s):  
David Pócs ◽  
Tímea Óvári ◽  
Csaba Hamvai ◽  
Oguz Kelemen
Keyword(s):  
Smoking Cessation ◽  
Motivational Interviewing ◽  
Tobacco Use ◽  
Negative Feedback ◽  
Smoking Cessation Intervention ◽  
Control Group ◽  
Tobacco Use Cessation ◽  
Web Based ◽  
Cessation Intervention ◽  
Significant Difference

BACKGROUND Smoking cessation support on Facebook (FB) is a cost-effective and extensible way to reduce tobacco use among young people. Motivational interviewing (MI) is a practical counselling style in face-to-face smoking cessation support and can be useful in web-based interventions as well. OBJECTIVE This study aimed at identifying which post creation strategies based on MI could achieve positive changes in FB post characteristics and FB users’ comments. METHODS We included MI-adherent posts (N=701) which were not boosted and were targeted at tobacco users. These FB posts have been categorized into five different groups according to specific MI strategies. The control group comprised entertaining and informative posts. Primary outcomes seem to highlight how the content has stimulated interactions (engagement rate), inhibited interactions (negative feedback) or appealed to the audience of the FB page (fan-total reach ratio). The first comments received on the FB posts were evaluated and used as secondary outcomes. We applied the classification of MI approach: change talk (CT), sustain talk (ST), desire, ability, reason, need (DARN), and commitment, activation, taking steps (CAT). RESULTS FB posts which used MI strategies were associated with significantly higher engagement rate (p=.010), higher fan-total reach ratio (p<.001), and more CT (p<.001), DARN (p=.005), or CAT comments (p=.003) compared to the control group. ‘Elaborating CT’ strategies elicited considerably more CT (p<.001) and DARN comments (p=.020). ‘Affirming CT’ strategies obtained higher fan-total reach ratio (p=.011) and generated significantly more CT (p=.006) and CAT comments (p<.001). ‘Reflecting CT’ strategies received significantly higher fan-total reach ratio (p<.001). Finally, ‘relational MI’ strategies achieved significantly higher engagement rate (p<.001) compared to the control group. It should be noted that we did not find significant difference in negative feedback and the number of ST comments. CONCLUSIONS Post creation strategies based on MI stimulated interactions with FB users and generated conversation about tobacco use cessation without relevant negative feedback. Our findings suggest that MI strategies may play a remarkable role in post creation within a web-based smoking cessation intervention. In the future, these strategies could be applicable to other online platforms, such as public health websites, health blogs, mobile applications or social networking groups.

scholarly journals Social Media Behaviors and Experiences During the COVID-19 Pandemic: Associations With Anxiety, Depression, and Stress

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
J. Mitchell Vaterlaus ◽  
Lori A. Spruance ◽  
Emily V. Patten
Keyword(s):  
Public Health ◽  
Social Media ◽  
The United States ◽  
Media Content ◽  
Snowball Sampling ◽  
Emotional Experiences ◽  
Online Surveys ◽  
Social Media Platforms ◽  
Forward Stepwise ◽  
Anxiety Depression

The majority of research concerning public health crises and social media platforms has focused on analyzing the accuracy of information within social media posts. The current exploratory study explored social media users’ specific social media behaviors and experiences during the early weeks of the COVID-19 pandemic and whether these behaviors and experiences related to anxiety, depression, and stress. Data were collected March 21–31, 2020 from adults in the United States (<em>N</em> = 564) through snowball sampling on social media sites and Prime Panels. Online surveys included questions regarding social media use during the pandemic and the Depression Anxiety and Stress Scales (DASS). Forward stepwise modeling procedures were used to build three models for anxiety, stress, and depression. Participants who actively engaged with COVID-19 social media content were more likely to experience higher anxiety. Those who had emotional experiences via social media and used social media to connect during the pandemic were susceptible to higher levels of stress and depression. The current study suggests that during the pandemic specific behaviors and experiences via social media were related to anxiety, stress, and depression. Thus, limiting time spent on social media during public health crises may protect the mental health of individuals.

Professional Athletes’ Social Media Use and Player Performance: Evidence From the National Football League

2020 ◽  
pp. 1-27
Author(s):  
Joon Ho Lim ◽  
Leigh Anne Donovan ◽  
Peter Kaufman ◽  
Chiharu Ishida
Keyword(s):  
Social Media ◽  
Fixed Effects ◽  
National Football League ◽  
Negative Relationship ◽  
Future Research ◽  
Media Content ◽  
And Performance ◽  
Player Performance ◽  
Game Performance ◽  
Insight Into

To examine how the level of humility expressed through athletes’ social media postings and post volume is associated with the athletes’ in-game performance, the authors collected National Football League players’ social media activities throughout one season, in addition to player performance and profile information. To account for the multilevel and panel structure of the data, they conducted a series of fixed-effects panel models. In addition to a negative relationship between social media posting frequency and performance, the authors found that players who post social media content with a higher level of humility are more likely to have better performances. However, this humility–performance association follows an inverted U-shaped relationship. The results provide insight into how critical athletes’ social media activity is for in-game performance. This study also provides important implications for athletes, team coaches, staff, and managers and provides guidance for future research.

scholarly journals Toxicity and verbal aggression on social media: Polarized discourse on wearing face masks during the COVID-19 pandemic

2021 ◽  
Vol 8 (1) ◽  
pp. 205395172110235
Author(s):  
Paola Pascual-Ferrá ◽  
Neil Alperstein ◽  
Daniel J Barnett ◽  
Rajiv N Rimal
Keyword(s):  
Public Health ◽  
Social Media ◽  
The United States ◽  
Verbal Aggression ◽  
Vaccine Uptake ◽  
Public Health Agencies ◽  
Personal Liberty ◽  
Public Health Professionals ◽  
Health Agencies ◽  
Governmental Institutions

Medical and public health professionals recommend wearing face masks to combat the spread of the coronavirus disease of 2019 (COVID-19). While the majority of people in the United States support wearing face masks as an effective tool to combat COVID-19, a smaller percentage declared the recommendation by public health agencies as a government imposition and an infringement on personal liberty. Social media play a significant role in amplifying public health issues, whereby a minority against the imposition can speak loudly, perhaps using tactics of verbal aggression taking the form of toxic language. We investigated the role that toxicity plays in the online discourse around wearing face masks. Overall, we found tweets including anti-mask hashtags were significantly more likely to use toxic language, while tweets with pro-mask hashtags were somewhat less toxic with the exception of #WearADamnMask. We conclude that the tensions between these two positions raise doubt and uncertainty around the issue, which make it difficult for health communicators to break through the clutter in order to combat the infodemic. Public health agencies and other governmental institutions should monitor toxicity trends on social media in order to better ascertain prevailing sentiment toward their recommendations and then apply these data-driven insights to refine and adapt their risk communication messaging toward mask wearing, vaccine uptake, and other interventions.

scholarly journals Marginalized Males, Disparate COVID-19 Outcomes, and Health Equity: A Profile of Highest Risk

2021 ◽  
Vol 15 (5) ◽  
pp. 155798832110505
Author(s):  
Tyler Barnhart ◽  
Michael J. Rovito ◽  
Michael Maresca ◽  
Kathy Rovito
Keyword(s):  
Public Health ◽  
Health Equity ◽  
Health Professionals ◽  
Direct Response ◽  
Policy And Practice ◽  
Mortality And Morbidity ◽  
Call To Action ◽  
Public Health Professionals ◽  
Risk Communities ◽  
Insight Into

This paper is a direct response to Smith et al.’s (2020) call for more insight into health equity concerns pertaining to COVID-19 outcomes. The goal of this discussion is to offer the field with an evidence-informed ‘avatar’ representing the most-impacted group as it pertains to COVID-19 mortality and morbidity. Policy and practice implications are offered as a call to action for public health professionals to support these most impacted and highest risk communities.

scholarly journals Packaging and Instagram Application Development: A Business Coaching of “Shine Icon Mora Craft”

2021 ◽  
Vol 4 (1) ◽  
pp. 1-11
Author(s):  
Vitry Wijayanti ◽  
Sisdjiatmo Kusumosuwidho Widhaningrat
Keyword(s):  
Social Media ◽  
Research Method ◽  
Positive Impact ◽  
Media Content ◽  
Application Development ◽  
Business Coaching ◽  
Packaging Design ◽  
Coaching Process ◽  
Coaching Approach ◽  
Insight Into

This article describes the coaching business process carried out at an SMEs, the Shine Icon Mora Craft, to develop packaging design and Instagram account. The purpose of this research is to assist the SMEs in developing packaging designs and developing Instagram account. The research method that was used in this research is a business coaching approach. In order to get an insight into the packaging development ideas and effectiveness of the Instagram account, data obtained through surveys and in-depth. Based on the results of the research, by interviews and surveys, there are various problems faced by SMEs. But based on the limitation of the research, the research decided that the main focus is the development of packaging design and Instagram account. The packaging needed by SMEs that can protect the products inside because the nature of the products of SMEs is fragile which is the products from the SMEs is craft from polyresin, such as refrigerator magnet and statues. While for developing Instagram, account uses social media content by using visual photos to be uploaded into Instagram to attract Instagram users. The business coaching process in SMEs can be further developed to support the business optimally and give the positive impact for the SMEs.

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