Audiences, Aesthetics and Affordances Analysing Practices of Visual Communication on Social Media

2017 ◽  
Vol 3 (2) ◽  
pp. 143-164 ◽  
Author(s):  
Maria Schreiber
Keyword(s):  
Social Media ◽  
Visual Communication ◽  
Online Communication ◽  
Specific Group ◽  
Digital Ethnography ◽  
Social Settings ◽  
Picture Analysis ◽  
Female Teenagers

Abstract This research investigates how the practices of sharing pictures with specific audiences on social media may be related to aesthetics and affordances. Based on fieldwork (interviews, picture analysis and digital ethnography) with a group of female teenagers in Vienna, Austria, how they visually curate their accounts is mapped and reconstructed. Regarding content and aesthetics, different kinds of pictures are shared using different apps. Snapchat, for example, (for this specific group at the time of the investigation) is the preferred medium for live communication with very close friends using fast, pixelated, “ugly” pictures, while Instagram serves to share polished, conventional, “beautiful” pictures with broader audiences. Based on this case study, three conceptual arguments can be made. First, visual communication is practised in relation to specific social settings or audiences. Social media is part of these practices, and users navigate differences between platforms to manage identities and relationships. Second, the analysis of practices embedded in specific software, therefore, has to be contextualised and related to the structures of these environments. Software co-constructs processes of editing, distribution, sharing and affirmation, and its affordances have to be related to the ways in which users exploit them. Third, as visual communication becomes an intrinsic part of online communication, the exploration of how distinctions between audiences and affordances play out stylistically appears to be of particular interest, which entails calibrated aesthetics; however, this visual layer is seldom investigated closely.

Radical Political Communication and Social Media

2016 ◽  
pp. 56-74 ◽  
Author(s):  
Lázaro M. Bacallao-Pino
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Communicative Action ◽  
Online Communication ◽  
University Student ◽  
Collective Actions ◽  
Alternative Communication ◽  
Electoral Campaign ◽  
Student Mobilization

This chapter aims to analyze the practices of radical political communication within the context of social mobilizations whose emergence and initial spreading are inherently associated to social media. On the basis of a case study -the #YoSoy132, a university student mobilization during the 2012 electoral campaign in Mexico- the text analyzes the main uses of social media as part of the mobilizations and the interrelationships between online (communication) and offline collective action. The author concludes that, despite the importance of social media and the collective actions based on their use, even the participants recognize the necessity of going beyond the online space. Although social media pluralize the actors of political communication and even force its traditional actors to participate in alternative communication spaces, collective communicative action cannot be confined to the digital space, but it must be understood within the processes of social mobilization, in all its articulations and mediations.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 1 (3) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

scholarly journals Social Presence of Ruangguru in Social Media during Covid-19 Pandemic

2020 ◽  
Vol 12 (2) ◽  
pp. 180
Author(s):  
Raihan Abiyan Fattah ◽  
Firman Kurniawan Sujono
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Online Communication ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Social Changes ◽  
Communication Tool ◽  
Brand Engagement ◽  
The Social

<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.</span></em></p>

Radical Political Communication and Social Media

2020 ◽  
pp. 105-123
Author(s):  
Lázaro M. Bacallao-Pino
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Communicative Action ◽  
Online Communication ◽  
University Student ◽  
Collective Actions ◽  
Alternative Communication ◽  
Electoral Campaign ◽  
Student Mobilization

This chapter aims to analyze the practices of radical political communication within the context of social mobilizations whose emergence and initial spreading are inherently associated to social media. On the basis of a case study -the #YoSoy132, a university student mobilization during the 2012 electoral campaign in Mexico- the text analyzes the main uses of social media as part of the mobilizations and the interrelationships between online (communication) and offline collective action. The author concludes that, despite the importance of social media and the collective actions based on their use, even the participants recognize the necessity of going beyond the online space. Although social media pluralize the actors of political communication and even force its traditional actors to participate in alternative communication spaces, collective communicative action cannot be confined to the digital space, but it must be understood within the processes of social mobilization, in all its articulations and mediations.

scholarly journals Improving NESB Students’ Learning in Communication Through Simulating Social Media: An Australian Case Study

2012 ◽  
Vol 2 (6) ◽  
pp. 93 ◽  
Author(s):  
Robert Joseph Gill
Keyword(s):  
Social Media ◽  
Contemporary Literature ◽  
Online Communication ◽  
Traditional Lecture ◽  
Limited English Speaking ◽  
Australian Case ◽  
English Speaking ◽  
Graduating Students ◽  
Australian Universities

Australian universities are mindful of graduating students who are prepared for the workforce.  A growing trend in organisational communication is the use of digital/electronic media to communicate with stakeholders, and many universities are now adopting pedagogy that simulates professional use of social media.International students who come from non-English speaking backgrounds (NESB) and are new to Australian university study can often struggle with understanding information that is delivered verbally, particularly when delivered under the traditional lecture/tutorial or didactic approach. The use of online communication in the curriculum can improve employability skills and heighten comprehension for NESB students.This paper examines results by NESB students mainly from Chinese universities studying through a collaborative articulated pathway program who have completed the core communication unit between 2010 and 2012. The majority of these students have come from limited English-speaking environments. The paper analyses their results and uses contemporary literature to form conclusions on cognitive capabilities for the NESB cohort when studying this introductory unit on-campus.The student results and the literature analysed demonstrates that NESB students perform better when comprehending and consolidating knowledge delivered through interactivity involving digital communication, primarily e-text-based content that simulates social media. It concludes that electronic communication based on social media model can heighten NESB student engagement and improve employability.

scholarly journals Communication Strategies Used in Teaching Media Information Literacy for Combating Hoaxes in Indonesia: A Case Study of Indonesian National Movements

2020 ◽  
Vol 90 ◽  
pp. 26-41
Author(s):  
Nurul Hidayatul Ummah ◽  
Muchamad Sholakhuddin Al Fajri
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
Communication Strategies ◽  
Online Communication ◽  
Fake News ◽  
Comprehensive Understanding ◽  
National Movements

This study examined communication strategies used by Indonesian national movements to teach media information literacy as an endeavour to fight hoaxes. The in-depth online interview and content analysis had been employed to investigate approaches of the movement to campaign media information literacy competence to society. The findings reveal that the offline communication has been massively applied by the movement to establish direct engagement to give a comprehensive understanding. Moreover, in the case of online communication, the content of Instagram shows that the movements predominantly use Instagram for marketing tools which post much information related to offline activities, instead of educated contents that contain media information literacy understanding. This study suggests that educating media information literacy through online communication should be prioritised, as 140 million Indonesians are active social media users, dominated by the youth aged 18-24 who are prone to be attacked by fake news.

scholarly journals Commodification of Children on Social Media Endorsement (Case Study on @zaskiaadyamecca’s Instagram Account)

MEDIASI ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 108-123
Author(s):  
Nurul Akmalia ◽  
Septia Ardiani
Keyword(s):  
Social Media ◽  
Visual Communication ◽  
Secondary Data ◽  
Communication Analysis ◽  
Her Family ◽  
Study Approach ◽  
Economic Practice ◽  
The Social ◽  
Derivatives Of

This study explores how commodification practices occur through promotional uploads or commonly known as endorsements on social media accounts of public figures (influencers). Influencers, as people who are considered capable of influencing the audience, take advantage of this fame to carry out promotional practices that involve their families, even their children. This economic practice is not only considered as exploitation, but is specifically known as the commodification of children. The presentation of this research was carried out using a case study approach on one of the Instagram influencer accounts, Zaskia Adya Mecca. Uploads on her Instagram with handle called @zaskiaadyamecca were analyzed using the social semiotics method with derivatives of visual communication analysis tools. Document studies were also conducted on Zaskia's promotional or endorsement fee involving her family and children. This information is secondary data to provide validation for arguments regarding commodification practices communicated visually through Instagram. The results of the research based on visual communication and document studies are that the practices on the Instagram account is indicated to be commodifying children.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 3 (1) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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