scholarly journals The Effect of Payment, Complaint Resolve, Delivery, Product Quality and Technical Problem to Different Group of Age, Location, and Gender in Vietnam

2021 ◽  
pp. 106-113
Author(s):  
Anh Tuan Pham ◽  
◽  
Khashayar Yazdani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Technical Problem ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
And Gender ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Delivery Product

During the COVID-19 pandemic, the demand for online shopping has been surged since people were no longer to go to physical stores that leads to the dramatical change from traditional shopping behavior to online shopping behavior. Especially, the effect of payment, complaint resolve, delivery, product quality and technical problem is different from online customers grouped by different age, location, and gender. The objective of conducting the comparison is to understand how different respondents react within online shopping environment. The researcher collected 400 good samples from two big cities in Vietnam such as Ho Chi Minh and Ha Noi to analyse and verify the research model. According to the findings and the results after using structural equation modeling (SEM), it is evident that there is no significant effect from technical problem to all groups, also no significant effect from complaint resolve and product quality to Male group; and the rest of determinants effect significantly to different level of groups. There are many reasons to explain for these results based on culture, people and behavior of Vietnamese customers which will be showed in discussion and conclusion.

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jason M. Riley ◽  
Richard Klein
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Online Shopping Behavior

Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

scholarly journals The Online Shopping Behavior of Indonesian Generation X

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
I Made Sindhu Yoga ◽  
Ni Putu Silka Triami
Keyword(s):  
Generation X ◽  
Structural Equation ◽  
Information Technologies ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Interesting Phenomenon ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Online Shopping Behavior ◽  
And Behavior

E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerce is an interesting phenomenon to be studied. Thus, this study aims to examine the acceptance and use of e-commerce among Generation X using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) theory. The research sample was 369 Generation X respondents in Indonesia who used e-commerce and were selected using purposive sampling. The questionnaires were distributed online and then analyzed using structural equation modeling. The findings showed that Generation X acceptance towards e-commerce were influenced by performance expectancy, hedonic motivation, habit, price value, and behavior intention. In contrast, effort expectancy, facilitating condition, and social influences) were not found to be the predictor that influenced Generation X to use e-commerce. This paper offers valuable insights for e-commerce founders in the development and refinement of e-commerce platforms.

Online purchase intention of halal cosmetics: S-O-R framework application

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chandra Suparno
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Hedonic Shopping Value ◽  
Online Shopping Behavior

Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling method to collect data. A total of 201 Indonesian Muslim female respondents participated in this survey. Structural equation modeling is used to assess the fit of the framework. Findings This study confirms the fitness of Stimuli-Organism-Reaction (SOR) framework in predicting the online purchasing behavior in the context of halal cosmetics products. Individual religiosity and hedonic shopping value are found to have a positive and significant effect on all types of attitudes, and attitudes were confirmed to have a positive and significant effect on online purchasing intention of halal cosmetics products. Practical implications This study indicates that in a Muslim majority country such as Indonesia, an understanding of individual religiosity, shopping value and attitude provide relevant insight and scope for marketers to provide techniques to reduce dissonance of non-availability of halal cosmetics brand, especially in the online shopping environment. Originality/value This study extends the applicability of SOR framework in which it integrates the role of religiosity, shopping value and attitude in predicting online shopping behavior of halal cosmetics products.

An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance

2015 ◽  
Vol 43 (1) ◽  
pp. 85-97 ◽  
Author(s):  
Wann-Yih Wu ◽  
Ching-Ching Ke
Keyword(s):  
Personality Traits ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Meta Analysis ◽  
Influential Factors ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Online Shopping Behavior

The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the models of personality traits, perceived risk, and technology acceptance. We investigated the mediating effects of attitude and trust, and the direct and indirect effects on the 3 models showed different outcomes. Structural equation modeling was used to establish the relationships among the influential factors of personality traits, perceived risk, and technology acceptance with regard to online shopping intention.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

scholarly journals Consumer perceived risk in online shopping environment via Facebook as medium

2018 ◽  
Vol 7 (4) ◽  
pp. 2485 ◽  
Author(s):  
Charu Panwar
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Primary Study ◽  
Product Risk ◽  
Considerable Impact ◽  
And Gender ◽  
Online Shopping Behavior

The study aims to understand the consumer buying behavior while shopping online. The study unveils the multidimensional perceived risk in online shopping that will be helpful for the marketers in mitigating the perceived risk. The study used universally accepted determinants of consumers’ perceived risk namely financial risk, product risk, delivery risk, time risk and privacy risk. This multi-pronged perceived risk has significant impact on the online shopping behavior of the customer and adversely affects their purchase behavior. The total number of 180 respondent has been selected for the primary study. The convenient sampling method of non-probability sampling has been used for selection of respondents. The study found that the demographics have a major role to play on consumers’ perception towards online shopping. Income and gender are the two important factors identified that may have considerable impact on consumers’ perception towards online shopping. T-test, ANOVA and regression analysis has been used for data analysis purpose. 

scholarly journals FAKTOR-FAKTOR PENDORONG INDIVIDU MELAKUKAN BELANJA ONLINE

2019 ◽  
Vol 7 (1) ◽  
pp. 34
Author(s):  
Tri Wahyuarini ◽  
Evi Sofianan ◽  
Syarifah Novieyana
Keyword(s):  
Online Shopping ◽  
Subjective Norms ◽  
Shopping Behavior ◽  
Control Behavior ◽  
Empirical Hypothesis ◽  
Online Shopping Behavior ◽  
Main Construct ◽  
And Behavior ◽  
And Control ◽  
Positive Effect

This research used Theory of Planned Behavior’s model to explain factors that caused people to do online shopping by adopting Limayem et al. (2000) research. Limayem’s study explain about factors that caused online shopping behavior especially intention to do online shopping which determined by perception of the consequences of behavior, attitude towards online shopping, personal innovation, subjective norms and control behavior.The main construct of this research also adopted Limayem’s study, namely : intention and behavior to do online shopping. Intention to do online shopping consist of five constructs which are attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior.The main purpose of this research is to examine whether attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior have a positive effect to intention to do online shopping and whether intention to do online shopping have a positive effect to online shopping behavior. Empirical hypothesis are used to proof the main purpose, by using correlation as the data testing tool.The result shows that the 1st hypothesis is proven, which means there is a positive effect of attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior to intention to do online shopping. It is show by signification number 0.000. The result from 2nd hypothesis is also proven, which confirm the positive effect intention to do online shopping with online shopping behavior. But one of the construct was dropped from the early data processing caused by unsatisfactorily validity.

Consumer Perception towards Online Shopping of Household Products

2019 ◽  
Vol 118 (7) ◽  
pp. 143-146
Author(s):  
Kamaraj, M ◽  
Vethirajan, C ◽  
Vinayagamoorthy, G
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Consumer Perception ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Outcome Variable ◽  
Consumer Attitude ◽  
Snowball Sampling ◽  
Household Products ◽  
Online Stores

The present study is undertaken to explore perception among the consumers towards shopping of household products through online. In this regard a sample size of 680 consumers was selected through main survey. This descriptive study is adopted non-probability snowball sampling technique for obtaining consumer perception. The variables of the study are: Perceived Risks and Perceived benefits (independent variables), Consumer Attitude is mediating variable and online shopping behavior is the outcome variable. Structural Equation Modeling (SEM) is used to test the conceptual framework, the result shows good fit to the sample data. Hence, finding of the study shows that majority of the respondents perceive insecured transactions in online payments and risks on the online stores. Hence, the online stores would try to gain the faith on the consumers in online transactions.

Antecedents and Moderators of Online Shopping Behavior in Undergraduate Students

2011 ◽  
Vol 39 (9) ◽  
pp. 1271-1280 ◽  
Author(s):  
Jun-Yi Hsieh ◽  
Pei-Wen Liao
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Actual Behavior ◽  
Perceived Ease Of Use

The online shopping behaviors of 600 undergraduate students in Taiwan were explored in regard to the influences of perceived ease of use, perceived usefulness, attitude, trust, behavioral intentions, and actual behavior. The moderating effects of online experience were taken into account. A model depicting the mechanisms of an effective relationship with online shoppers was developed and a survey was conducted to gather information. Structural equation modeling was used to validate the measures developed and test the hypothesized model. All variables had a significant and positive impact, and experience online had a moderate impact.

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