scholarly journals MENGAJUKAN ANALISIS KELAS SOSIAL DALAM MEMBACA IKLAN

2020 ◽  
Vol 12 (2) ◽  
pp. 212
Author(s):  
Arizal Mutahir

Many studies on advertising in Indonesia have been conducted. The discussions are mostly about the influence of advertising on consumers. However, such studies often slip into a deterministic understanding. Actions are understood as behaviors merely influenced by external factors. The study of advertising deals with the relationship between the subject's intentions, actions, and the meanings contained in the advertisement. Thus, it not only discusses the influence of advertising on consumption behavior, but also requires a study of representation in advertising. Unfortunately, some studies of advertising representation have not touched the theme of the representation of social classes, as if advertisements don't talk about social classes explicitly. The absence of social class analysis in advertisement study tends to disguise the actual conditions of the society. Using the method of semiotic analysis to read advertisements on television as the subject of the study, this paper aims to show that images of social class are still present in advertisements. This paper finds that social class images in advertisements are stereotyped. The lower social class is described as a social class that is dominated and is doing a class-passing. Based on the findings, this paper argues that the analysis of social classes is still required to examine any forms of popular culture such as advertising and, at the same time, can show the actual conditions of social classes in the society.

2019 ◽  
Vol 13 ◽  
Author(s):  
Kai Li ◽  
Yan Xu ◽  
Shenlong Yang ◽  
Yongyu Guo

This research examines the anger and collective action intentions among different social classes in China. Based on social cognition theory with respect to social class, we proposed that the relationship between group-based anger and collective action intentions would be moderated by social class. To test this hypothesis, two studies were conducted. First, using data collected from a sample of 100 residents of Hubei Province, China, Study 1 found that the relationship between group-based anger and collective action intentions was moderated by social class: group-based anger can predict collective action intentions among the upper social class but not among the lower social class. Then, Study 2 employed a 2 × 2 completely randomised design. Its 118 participants were manipulated to experience a momentary change in their subjective social class and the level of their group-based anger before measuring their collective action intentions. The results were consistent with Study 1. Taken together, the findings suggest that social class does moderate the relationship between group-based anger and collective action intentions.


2018 ◽  
Vol 5 (3) ◽  
pp. 359-376 ◽  
Author(s):  
Ashley Morgan

This article outlines the ways in which suits are synonymous with masculinity examining the, sometimes paradoxical, nature of suits worn by men of all social classes, and for different reasons. For example, hegemonic men wear suits in a bid to convey power, arguably, by rendering the wearers uniform in appearance so that the focus is on what hegemonic men might say and do, rather than how they might look. Moreover, the uniformity of suits is a means by which men of a lower social class demonstrate aspiration to a higher social class and might affect hegemonic power through wearing them. While much has been written about masculinity and suits, with many authors agreeing that the bespoke suit is at the pinnacle of the hierarchy of men’s clothing, yet there is a little attention paid to the way in which the bespoke suit is represented in media or popular culture. This article examines the role of clothing of the main characters in the filmKingsman: The Secret Service(2014) with a particular focus on the contribution that the bespoke suit makes to the masculinity of the bodies of the individuals within the film. Principally, the bespoke suit elevates the body of the wearer from quotidian to tailored, the fitting of which allows for better representation of a man’s body. It will explore representation of middle-class masculinity, hegemony and embodiment in the film, addressing the idea of whether wearing a bespoke suit can help a man transcend the boundaries of ‘chav’ masculinity, which is depicted as male subordination, and rise into middle-class hegemonic masculinity through the character of Gary ‘Eggsy’ Unwin (Taron Egerton).


2020 ◽  
Vol 48 (6) ◽  
pp. 1-9
Author(s):  
You-Juan Hong ◽  
Rong-Mao Lin ◽  
Rong Lian

We examined the relationship between social class and envy, and the role of victim justice sensitivity in this relationship among a group of 1,405 Chinese undergraduates. The students completed measures of subjective social class, victim justice sensitivity, and dispositional envy. The results show that a lower social class was significantly and negatively related to envy and victim justice sensitivity, whereas victim justice sensitivity was significantly and positively related to envy. As predicted, a lower social class was very closely correlated with envy. In addition, individuals with a lower (vs. higher) social class had a greater tendency toward victim justice sensitivity, which, in turn, increased their envy. Overall, our results advance scholarly research on the psychology of social hierarchy by clarifying the relationship between social class and the negative emotion of envy.


2021 ◽  
Author(s):  
Isla Dougall ◽  
Mario Weick ◽  
Milica Vasiljevic

Within Higher Education (HE), lower social class staff and students often experience poorer wellbeing than their higher social class counterparts. Previous research conducted outside educational contexts has linked social class differences in wellbeing with differences in the extent to which low and high social class individuals feel respected (i.e., status), in control (i.e., autonomy), and connected with others (i.e., inclusion). However, to our knowledge, there has been no research that has investigated these factors within HE settings. Furthermore, inclusion, status and autonomy are correlated, yet little is known about how these factors contribute to wellbeing simultaneously, and independently, of one another. To fill these gaps, we report the results of two studies; firstly with HE students (Study 1; N = 305), and secondly with HE staff (Study 2; N = 261). Consistently across studies, reports of poor wellbeing were relatively common and more than twice as prevalent amongst lower social class staff and students compared to higher social class staff and students. Inclusion, status and autonomy each made a unique contribution and accounted for the relationship between social class and wellbeing (fully amongst students, and partially amongst staff members). These relationships held across various operationalisations of social class and when examining a range of facets of wellbeing. Social class along with inclusion, status and autonomy explained a substantial 40% of the variance in wellbeing. The present research contributes to the literature exploring how social class intersects with social factors to impact the wellbeing of staff and students within HE.


1989 ◽  
Vol 16 (2) ◽  
pp. 107-111 ◽  
Author(s):  
Pamela Kenealy ◽  
Neil Frude ◽  
William Shaw

The relationship between social class and uptake of orthodontic treatment was investigated in a longitudinal cohort study of 1018 children living in South Glamorgan, Wales. Previous studies have shown that working class people make less use of dental services and receive inferior dental care than middle class people. The present investigation examined the role of one factor which appears likely to contribute to this effect: namely, the uptake of orthodontic treatment by families from different social classes. If a significant association were shown then findings relating to the effectiveness of orthodontic treatment might be confounded by this social class factor.


Forests ◽  
2020 ◽  
Vol 11 (12) ◽  
pp. 1316
Author(s):  
Luka Krajnc ◽  
Jožica Gričar

The research study examined the effect of tree properties (crown social class, diameter at breast height (DBH), and tree height) on bark thickness (BT) and sapwood moisture content (SMC) in Norway spruce (Picea abies (L.) H. Karst.). Both examined variables were shown to be positively affected by DBH and tree height. The relationship between DBH and SMC varied among crown social classes, while the relationship between DBH and BT was relatively constant across crown social classes. Crown social class had a relatively small effect on BT and SMC, having a more pronounced effect on SMC than on BT. The relationship between tree height and BT did not vary across crown social classes, while the relationship between SMC and tree height was found to change slightly across crown social classes. Measurements of BT and SMC in the field are affordable, fast, and easy to use. Both variables could potentially be used to improve predictions of bark beetle attacks, as they reflect the physiological state of an individual tree.


2021 ◽  
Vol 91 (2) ◽  
Author(s):  
Umberto Caterino ◽  
Dario Amore ◽  
Maria Chiara Petagna ◽  
Dino Casazza ◽  
Roberto Marchese

Several factors as cultural factors and social class other than biological and genetic factor can affect symptom perception in patients with malignant airway obstruction. Poor perception of dyspnoea can result in the delayed seeking of medical care so increase access to intensive care due to impeding respiratory failure. In patients issued from malignant airway obstruction, therapeutic bronchoscopy procedure can not affect the endotracheal extubation although immediate airway patency can be obtained. We reported the outcome of two patients from lower social classes admitted in intensive care and underwent emergency rigid bronchoscopy for malignant complete pulmonary atelectasis.


2019 ◽  
pp. 229-238
Author(s):  
Carole M. Cusack ◽  
Massimo Leone ◽  
Jeffrey Sconce

In this afterword, three leading scholars, whose work explores the intersections of media, communication, and religion from different viewpoints, enter in dialog on the subject. Carole Cusack is a historian of religion and the author of groundbreaking works about the relationship between religion, imagination, and popular culture. Massimo Leone is a semiologist whose work has stretched the boundaries between the study of religion and the study of signs, both linguistic and nonlinguistic. Jeffrey Sconce is a scholar in film and media studies whose pioneering monograph, Haunted Media (2000), placed the theme of the supernatural at the forefront of studies in media and communication. Their responses provide a map of potential trajectories to further explore the connections between digital media and the supernatural.


2016 ◽  
Vol 9 (4) ◽  
pp. 113
Author(s):  
Martua Sihaloho ◽  
Ekawati Sri Wahyuni ◽  
Rilus A. Kinseng ◽  
Sediono M.P. Tjondronegoro

Poverty drove Indonesian poor households (e.g. their family members) to find other livelihoods. One popular choice is becoming an international migrant. This paper describes and analyzes the change in agrarian structure which causes dynamics in agrarian poverty. The study uses qualitative approach and constructivism paradigm. Research results showed that even if migration was dominated by farmer households from lower social class; it also served as livelihood strategy for middle and upper social classes. Improved economics brought dynamics on social reality. The dynamic accesses to agrarian resources consist of (1) horizontal social mobility (means that they stay in their previous social class); (2) vertical social mobility in the form of social climbing; low to middle class, low to upper class, and middle class to upper class; and, (3) vertical social mobility in the form of social sinking: upper class to middle class, upper class to lower class, and middle class to lower class. The dynamic in social classes indicates the presence of agrarian poverty cycle, they are social climbing and sinking.


1983 ◽  
Vol 38 ◽  
pp. 16-18
Author(s):  
C. Perrone

The literature of social class analysis is enormous: wealth differences of the population by percentiles, interlocking directories, membership in elite organizations, and educational institutions attended. The list of possible social class indicators is limited only by the researcher's ingenuity. However, teaching about social class is another story. Discussions with my teacher colleagues and visits to their classrooms reveal that our students are relatively unimpressed (as compared, say, to their enthusiasm for the National Football League) by these mountains of facts. This apathy of our students, themselves members of the lower percentiles, is only partly explained by our American belief in the inevitability of upward mobility of the social classes. Somehow, our students don't connect these impersonal printed sources with their own daily lives.


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