scholarly journals ANALISIS PENGARUH KEPUASAN TERHADAP LOYALITAS KONSUMEN SMARTPHONE SAMSUNG MENGGUNAKAN METODE PARTIAL LEAST SQUARE PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG

2021 ◽  
Vol 10 (2) ◽  
pp. 293-302
Author(s):  
Jefferio Gusti Putratama ◽  
Alan Prahutama ◽  
Suparti Suparti
Keyword(s):  
Customer Satisfaction ◽  
University Students ◽  
Latent Variables ◽  
Consumer Satisfaction ◽  
Rapid Development ◽  
Structural Models ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Loyalty ◽  
Measurement Models

Smartphones are one of the electronic devices that are capable of experiencing fairly rapid development. The existence of this Smartphone is considered to be the most important item for used everyday. Samsung is one of the most popular smartphone brand in Indonesia. Based on data from the website of the Statcounter survey institute, it was found that the Samsung market share in Indonesia until August 2020 was in the top position, namely 24.19%. Samsung continues to make various innovations in order to continue to dominate the top of the smartphone sales segment. In addition, to provide consumer's satisfication so that consumer’s loyalty to the Samsung brand will be maintained. The purpose of this study is to make measurement models and structural models, as well as to test the relationship of customer satisfaction to consumer loyalty of Samsung smartphones using the SEM – PLS (Partial Least Square) method. This research was conducted on Diponegoro University students who have purchased and used a Samsung smartphone. This research was conducted on Diponegoro University students who have purchased and used a Samsung smartphone. This research has produced 4 latent variables with 18 measurement models and 2 structural models. Based on the 2 structural models formed, the result shows that the R2 value in the customer satisfaction model is 0.670. This indicates that the variable customer satisfaction can be explained by the variable product quality and price by 67%. Meanwhile, in the consumer loyalty model, the R2 value is 0.478. This indicates that the consumer loyalty variable can be explained by the consumer satisfaction variable of 47.8%. Keywords:    Samsung Smartphone, Consumer’s Satisfaction, Consumer’s Loyalty, Partial Least Square.

scholarly journals The Effect of Product Quality and Price Policy On Consumer Loyalty Through the Variables of Customer Satisfaction Ulamm Pt. Permodalan Nasional Madani (Persero) Bekasi Branch

2021 ◽  
pp. 34-39
Author(s):  
Aisya Cindyta Zahra ◽  
Suharto Suharto ◽  
Dr. Iwan Kurniawan Subagja
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Price Policy ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Loyalty ◽  
Satisfaction Analysis

This study aims to determine the effect of product quality on consumer loyalty, the effect of price policy on consumer loyalty, the influence of consumer satisfaction on consumer loyalty, the influence of product quality on customer satisfaction, the influence of price policy on consumer satisfaction, the influence of product quality on consumer loyalty through the variable customer satisfaction, and knowing the effect of price policy on consumer loyalty through customer satisfaction variables. This research was conducted at Pt. Permodalan Nasional Madani (Persero) Bekasi branch involving 98 consumers of the company. Data analysis used path analysis with partial least square (PLS) model with t-test. Based on data analysis, it is found that product quality has a significant effect on consumer loyalty. The analysis in this path is the effect of product quality on consumer loyalty. Price policy has a significant effect on consumer loyalty. Satisfaction has a significant effect on consumer loyalty. The analysis in this path is the effect of customer satisfaction on customer loyalty. Product quality has a significant effect on satisfaction. The analysis in this pathway is the effect of product quality on customer satisfaction. Price policy has a significant effect on satisfaction. Analysis in this pathway is the effect of price policy on customer satisfaction. The consumer satisfaction variable is not a moderating variable. The analysis on this path is the effect of product quality on consumer loyalty through customer satisfaction. The consumer satisfaction variable is not a moderating variable. The analysis in this path is the effect of price policy on consumer loyalty through customer satisfaction.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL BODY & PAINT PT WAHANA SENJAYA JAKARTA

2021 ◽  
Vol 11 (1) ◽  
pp. 92-106
Author(s):  
Prawiniko Sugistianto ◽  
Heri Ispriyahadi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Partial Least Square Analysis ◽  
Analysis Technique ◽  
Excellent Service

Abstract            This study investigates the effect of service quality on consumer loyalty at PT Wahana Senjaya Jakarta Body Paint workshop (Indomobil Nissan Datsun Warung Buncit) by using the intervening variable customer satisfaction. The sample used in the study was 100 customers as respondents. The data were obtained by distributing questionnaires to selected respondents, who were then analyzed using the instrument used in the form of a questionnaire to get primary data for the PLS (Partial Least Square) analysis technique. The results showed that the variable service quality positively and significantly affected the consumer loyalty variable (dependent) either directly or indirectly through the variable customer satisfaction (intervening). Likewise, the consumer satisfaction variable also has a positive and significant effect on consumer loyalty. Excellent service quality will increase customer satisfaction, which becomes the driving force for increased consumer loyalty.

scholarly journals The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users).

2021 ◽  
Vol 19 (2) ◽  
pp. 33
Author(s):  
Melitina Tecoalu ◽  
Soegeng Wahyoedi ◽  
Edward Kustiawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Data Collection Process

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.

scholarly journals THE EFFECTS OF MOBILE SERVICE QUALITIES ON CUSTOMER REUSE INTENTION OF GOJEK SUPER APP

2020 ◽  
Vol 8 (4) ◽  
pp. 1134-1146
Author(s):  
Adisthy Shabrina Nurqamarani ◽  
LCA Robin Jonathan ◽  
Elvyani NH Gaffar ◽  
Andi Indrawati
Keyword(s):  
Customer Satisfaction ◽  
Mobile Services ◽  
Partial Least Square ◽  
Least Square ◽  
Business Success ◽  
Mobile Service ◽  
Marginal Effect ◽  
Consumer Loyalty ◽  
Quality Factors ◽  
Online Questionnaire

Purpose: Customer satisfaction and reuse intention are fundamental to business success, no exception in digital business. Therefore, the purpose of the study is to determine the dimensions of mobile service quality and its effects on customer satisfaction and reuse intention. Gojek is selected as it is the first super app in the world at once the first “decacorn” company in Indonesia. Methodology: This is a quantitative analysis approach explanatory test. The data were gathered using a purposeful sampling approach using an online questionnaire. The aim of this analysis is to evaluate data from 384 respondents using Warp Partial Least Square 6.0. Main Findings: The result indicates that customer satisfaction directly influences content, program, and digital payment quality. The reuse aim often has a beneficial impact on knowledge efficiency, program functionality, and consumer service. Digital payment accuracy, nevertheless, has a marginal effect on reuse purposes. The finding also reveals that the consistency of the program is the main driver for consumer loyalty and reuse. Implications/Applications: The analysis is critical because in the super application it illustrates quality factors. While the research refers to the Gojek super program, this analysis relates to customers' feedback and the plan to use it on mobile apps. Novelty/originality of this study: This work is an early attempt to detect mobile quality factors that impact reuse in the super application. There is still limited research on the effects of quality mobile services in the super app. The research analyzed the standard of mobile services consisting of knowledge standard, device quality, and super-application digital payment efficiency. The research offered insight into the most significant variables that influence consumer loyalty and the ability to reuse.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TOKO STARS MADIUN 2

2021 ◽  
Vol 1 (2) ◽  
pp. 197-216
Author(s):  
Ridha Maisaroh ◽  
Maulida Nurhidayati
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Field Research ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Consumer Loyalty ◽  
Price Promotion ◽  
Competitive Prices ◽  
Repeat Purchase Behavior

Consumer loyalty is a positive attitude given by consumers to a product or company caused by consumer satisfaction with the product or company which is manifested by repeat purchase behavior to recommend it to anyone they know. This study aims to determine and analyze the effect of price, promotion, and service quality on consumer loyalty at Stars Madiun 2 Store. This research is a field research with a quantitative approach. Stars Madiun 2 shop consumers are the population in this study with 97 consumers as samples. Sampling was done by incidental sampling method. Data were analyzed by Partial Least Square (PLS) method. The results showed that price and promotion had a positive effect on consumer loyalty. While the quality of service has no effect on consumer loyalty. The magnitude of the influence of price, promotion, and service quality on consumer loyalty has an effect of 66.5% and 33.5% is influenced by variables that are not included in the model. The price variable has the greatest contribution to loyalty. The Stars Madiun 2 store must consider prices more carefully, such as providing more competitive prices, and offering a variety of products accompanied by good quality. After that, promotion and service quality can be improved.   Loyalitas konsumen merupakan sikap positif yang diberikan oleh konsumen kepada suatu produk atau perusahaan yang disebabkan oleh kepuasan konsumen terhadap produk atau perusahaan tersebut yang diwujudkan dengan perilaku pembelian berulang hingga merekomendasikannya kepada siapapun yang mereka kenal. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh harga, promosi, dan kualitas pelayanan terhadap loyalitas konsumen Toko Stars Madiun 2. Penelitian ini adalah penelitian lapangan dengan pendekatan kuantitatif. Konsumen Toko Stars Madiun 2 merupakan populasi pada penelitian ini dengan 97 konsumen sebagai sampel. Pengambilan sampel dilakukan dengan metode incidental sampling. Data dianalisis dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa harga dan promosi berpengaruh positif terhadap loyalitas konsumen. Sedangkan kualitas pelayanan tidak berpengaruh terhadap loyalitas konsumen. Besarnya pengaruh harga, promosi, dan kualitas pelayanan terhadap loyalitas konsumen berpengaruh sebesar 66,5% dengan 33,5% dipengaruhi oleh variabel yang tidak masuk dalam model. Variabel harga memiliki kontribusi paling besar terhadap loyalitas. Toko Stars Madiun 2 harus lebih mempertimbangkan harga dengan matang, seperti memberikan harga yang lebih kompetitif, dan bermacam-macam dengan diiringi dengan kualitas produk yang baik. Setelah itu dapat dilakukan peningkatan promosi dan kualitas pelayanan.

scholarly journals Partial Least Square In Analyzing The Influence Of Service Quality, Facilities And Price On Customer

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Mohammad Saefus Sholeh ◽  
Ribangun Bamban Jakaria
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Building Materials ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Pls Method

UD Barokah Tiga is a business that sells building materials and electric tools. The aim of this research is to measure how the influence of service quality, facilities and price affects customer satisfaction. The research that will be conducted here uses the Partial Least Square (PLS) method using the Warppls 7.0 software. The results of this study for service quality variables have a significant influence on customer satisfaction variables. Because it has a P-value of 0.001 from <0.05. For the value obtained X1 5,346 where> from 1.96 where for X1 has a significant value. The facility variable does not have a significant effect on the customer satisfaction variable. Because it has a P-value of 0.15 from <0.05. For the value obtained X2 1.054 where <from 1.96 where for X2 has an insignificant value. The price variable has a significant influence on the consumer satisfaction variable. Because it has a P-value of 0.001 from <0.05. For the value obtained X3 4,645 where> from 1.96 where for X3 has a significant value  

scholarly journals THE EFFECT OF CUSTOMER TRUST AND COMPANY IMAGE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN INDONESIA CLASSIFICATION BUREAU IN SAMARINDA

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Syariful Mahsyar ◽  
Suharno Suharno ◽  
Zainal Abidin
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Latent Variables ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Customer Trust

This study aims to determine the effect of customer trust and company image on customer satisfaction and customer loyalty at the Indonesian Classification Bureau. The population in this study were customers of PT BKI with a total of 95 respondents. The method of data collection is done by giving a list of questions or questionnaires to respondents who are customers at PT BKI, where the questionnaire is distributed to these customers. This study uses a data analysis tool that is partial Least Square (PLS), then this study uses the analysis method of structural equation models or Path Analysis to determine the causal relationship between latent variables contained in structural equations. The tool used in data processing using the Smart PLS program. The results of this study indicate that 1) customer trust has a significant effect on customer satisfaction, 2) company image has a significant effect on customer satisfaction, 3) customer trust has a significant effect on customer loyalty, 4) company image has a significant effect on customer loyalty, 5) customer satisfaction has an significant effect to customer loyalty. Keywords: Customer Trust, Company Image, Customer Satisfaction, Customer Loyalty

The Study of Customer Satisfaction of Shopee Customers In Malaysia

2021 ◽  
Vol 1 (2) ◽  
pp. 30-44
Author(s):  
Kah Boon Lim ◽  
Yeo Sook Fern ◽  
Hardave Singh Kler A/l Bhajan Singh
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Website Quality

The main objective of this study is to investigate the factors affect customer satisfaction level among Shopee customers in Malaysia. A set of self-administered questionnaires has been distributed to 200 targeted Shopee users in three states of Malaysia which are Johor, Melaka and Selangor. The five independent variables, which are price, trust, electronic word of mouth, website quality and security have been tested on their relationship towards the dependent variable, which is consumer satisfaction towards online shopping platform, Shopee in Malaysia. The collected data were keyed into SPSS version 25 and followed by using Partial Least Square Structural Equation Modeling (PLS-SEM 3.2.8) to assess the hypothesis. The result of this research given the feedbacks where trust, electronic word of mouth and website quality have significant effect towards consumers satisfaction on Shopee in Malaysia. However, price and security does not show a significant relationship with Shopee’s consumer satisfaction. In conclusion, this study helps to better understand the consumer satisfaction of Shopee’s online shopping services in Malaysia.

scholarly journals QUALITY OF SERVICE AND PRICE PERCEPTION AFFECT CUSTOMER LOYALTY WITH CONSUMER SATISFACTION AS A MEDIATION VARIABLES

2021 ◽  
Vol 1 (2) ◽  
pp. 25-31
Author(s):  
Margareta Evy da Silva
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Role ◽  
Perceived Price

This study investigates the effect of service quality and perceived price on customer satisfaction and the effect of customer satisfaction on customer loyalty. This study also seeks to determine the mediating role of customer satisfaction on the relationship between service quality and price perceptions and customer loyalty. This study focuses on observations on 100 students in Sidoarjo who have made purchases at Indomaret-Sidoarjo. The research hypothesis testing adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This study found that customer satisfaction has a significant effect on customer loyalty and perceived price also has a significant effect on customer loyalty. However, this research proves that service quality does not have a significant effect on customer satisfaction.

scholarly journals PENGARUH STORE ATHMOSPHERE DAN BRAND AWERENESS TERHADAP MINAT BELI ULANG KONSUMEN PADA WARUNG KOPI 88 BANJAR INDAH PERMAI MELALUI KEPUASAN KONSUMEN

2020 ◽  
Vol 4 (4) ◽  
pp. 492-508
Author(s):  
Isra Ul Huda ◽  
Anthonius Karsudjono ◽  
Ryan Darmawan
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Coffee Shop ◽  
Mediating Role ◽  
Analysis Technique ◽  
Quantitative Data Analysis

This study aims to determine and analyze the effect of Store Athmosphere and Brand Awereness Influence on Consumer Repurchase Interests at 88 Banjar Indah Permai Coffee Shop Through Consumer Satisfaction. This study uses quantitative data analysis methods, the analysis technique is Partial Least Square (PLS). The reason for choosing to use the PLS method is the testing of the mediating role of an intervening variable. The results of the analysis carried out stated that the Store Athmosphere had no significant effect on customer satisfaction and also repurchase interest. Brand Awereness has a significant effect on customer satisfaction and repurchase intention and Consumer satisfaction has a significant effect on repurchase interest. Store Athmosphere has no significant effect on repurchase intention through customer satisfaction while Brand Awereness has a significant effect on repurchase interest through customer satisfaction

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