scholarly journals Advertising avoidance: a literature review

2021 ◽  
Vol 12 (1) ◽  
pp. 185-200
Author(s):  
Vi Truc Ho
Keyword(s):  
Elementary Schools ◽  
Literature Review ◽  
Intrinsic Value ◽  
The Internet ◽  
General Attitude ◽  
Future Studies ◽  
Customer Perceptions ◽  
The One ◽  
Advertising Avoidance

The avoidance of advertising is highly relevant to the audience, the general attitude towards the advertising and in some cases, it will cause aversion, the boycott of a brand regardless of the one billion designed advertising like how. This study aims to systematically examine and review existing research conducted in the area of advertising avoidance. By elaborating and summarizing various studies, the author provides an overview of the main trends mentioned in the literature regarding avoiding advertising. In this review, the author summarizes the four elementary schools that researchers are aiming to evade advertising, including the intrinsic value of advertising, customer perceptions, and testing for differences in personalizing and the theory of time in advertising.  The avoidance of advertising has experimented under different media from newspapers, television, the internet ... however, depending on the different forms, the evading behavior of customers is different. Furthermore, the constraints consider future studies to examine further discussion and the proposed directions.

scholarly journals A Literature Review of Online Identity Reconstruction

2021 ◽  
Vol 12 ◽  
Author(s):  
Jiao Huang ◽  
Sameer Kumar ◽  
Chuan Hu
Keyword(s):  
Literature Review ◽  
The Internet ◽  
Review Of Literature ◽  
Online Identity ◽  
Relevant Research ◽  
Research Gaps ◽  
Future Studies ◽  
Current State ◽  
Identity Reconstruction

The tremendous development of the Internet enables people to present themselves freely. Some people may reconstruct their identity on the Internet to build an online identity that is partly or even completely different from their real identity in the offline world. Given that research on online identity reconstruction is fragmented, it is important to evaluate the current state of the literature. In this paper, a review of literature related to online identity reconstruction was conducted. This study summarized the theoretical and methodological preferences of relevant research. In addition, it elaborated why and how people engage in online identity reconstruction. The predictors and effects of online identity reconstruction were also discussed. The results of this study provided an overview of the thematic patterns of existing research. This review also identified current research gaps and recommended possible directions for future studies.

scholarly journals Literature Review on Digital Citizenship in Turkey

2020 ◽  
Vol 13 (8) ◽  
pp. 6
Author(s):  
Gülriz İmer ◽  
Mustafa Kaya
Keyword(s):  
Literature Review ◽  
Information And Communication Technologies ◽  
Focal Point ◽  
Rapid Development ◽  
The Internet ◽  
Digital Citizenship ◽  
Information And Communication ◽  
Use Of The Internet ◽  
The One ◽  
Cloud Technologies

With as of the start of the 2000s, technology and internet have become almost indispensable in the lives of individuals. Rapid development of technology has increased the interest and dependence of people on the internet and made it compulsory to use the internet. Increased use of the internet has led to the development invention of mobile devices, cloud technologies, and information and communication technologies. Besides facilitating and accelerating their lives, this situation has caused individuals to encounter some risks. Individuals can exchange information in an online environment, share their feelings and thoughts in a comfortable way, easily benefit from public services and be aware of the events that take place in various parts of the world. In addition, they have started to perform some transactions in electronic media such as e-shopping, e-government, e-book, e-library, e-pulse, e-banking. This brought about the concept of digital life. Digital life has changed a large part of our habits as the Internet began to enter our lives. Most of these changes are in the fields of communication and life perception. This phenomenon led researchers to work more intensively on the concept of digital citizenship. While researching the effects of digital citizenship on the one hand, studies were carried out to determine what to do at school and at teachers’ level. The aim of this study is to address the trends and gaps observed in the research studies about on digital citizenship and to focus on which their subject areas in Turkey. As a result of literature review: (1) Most of the researches studies that are conducted as a result of literature review are focused on students and teachers, (2) In these studies many different scales have been developed to determine the levels of digital citizenship according to the focal point and different factors.

A Literature Review On Anti Virus And Its Analysis

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 315-328
Author(s):  
Vishal Patel ◽  
Pravin H. Bhathawala
Keyword(s):  
Literature Review ◽  
Computer Systems ◽  
The Internet ◽  
Its Analysis ◽  
Internet Users ◽  
Online Consumers ◽  
Virus Attack

Anti Virus are nasty software’s. It is designed to damage computer systems without the knowledge of the owner using the system and technique advancements are posing big challenges for researchers in both academia and the industry. The purpose of this study is to examine the available literatures on Anti Virus analysis and to determine how research has evolved and advanced in terms of quantity, content and publication outlets. Most Anti Virus programs are large and complex and one can’t possibly understand every detail. Educating the internet users about Anti Virus attack, as well as the implementation and proper application of anti-Anti Virus tools, are critical steps in protecting the identities of online consumers against Anti Virus attacks.

Metamorphosen des Autors im Internet

2018 ◽  
Vol 2018 (1) ◽  
pp. 73-82
Author(s):  
Julia Genz
Keyword(s):  
Web 2.0 ◽  
Digital Media ◽  
Intrinsic Value ◽  
The Other ◽  
Cultural Conditions ◽  
Works Of Art ◽  
Periodic Schedule ◽  
Literary Authorship ◽  
The One ◽  
Death Of The Author

Digital media transform social options of access with regard to producers, recipients, and literary works of art themselves. New labels for new roles such as »prosumers « and »wreaders« attest to this. The »blogger« provides another interesting new social figure of literary authorship. Here, some old desiderata of Dadaism appear to find a belated realization. On the one hand, many web 2.0 formats of authorship amplify and widen the freedom of literary productivity while at the same time subjecting such production to a periodic schedule. In comparison to the received practices of authors and recipients many digital-cultural forms of narrating engender innovative metalepses (and also their sublation). Writing in the net for internet-publics enables the deliberate dissolution of the received autobiographical pact with the reader according to which the author’s genuine name authenticates the author’s writing. On the other hand, the digital-cultural potential of dissolving the autobiographical pact stimulates scandals of debunking and unmasking and makes questions of author-identity an issue of permanent contestation. Digital-cultural conditions of communication amplify both: the hideand- seek of authorship as well as the thwarting of this game by recipients who delight in playing detective. In effect, pace Foucault’s and Barthes’ postulates of the death of the author, the personality and biography of the author once again tend to become objects of high intrinsic value

Internet usage patterns and gender differences: a decision tree approach

2019 ◽  
Author(s):  
Dijana Kovacevic ◽  
Ljiljana Kascelan
Keyword(s):  
Decision Tree ◽  
Internet Usage ◽  
The Internet ◽  
Modified Model ◽  
Explanatory Variables ◽  
Internet Users ◽  
Usage Patterns ◽  
And Gender ◽  
The One ◽  
Web Developers

<p> </p> <p>the present study deals with a more detailed, and updated, modified model that allows for the identification of internet usage patterns by gender. The model was modified due to the development of the internet and new access models, on the one hand, and to the fact that previous studies mainly focuses on various individual (non-interactive) influences of certain factors, on the other.</p> <i></i><u></u><sub></sub><sup></sup> <p>The Decision Tree (DT) method, which is used in our study, does not require a pre-defined underlying relationship. In addition, the method allows a great many explanatory variables to be processed and the most important variables are easy to identify. </p><p>Obtained results can serve as to web developers and designers, since by indicating the differences between male and female internet users in terms of their behaviour on the internet it can help in deciding when, where and how to address and appeal to which section of the user base. It is especially important to know their online preferences in order to enable the adequate and targeted placement of information, actions or products and services for the intended target groups.</p><p> <b></b><i></i><u></u><sub></sub><sup></sup><br></p>

Dreams of Truck Drivers: A Test of the Continuity Hypothesis of Dreaming

2005 ◽  
Vol 25 (2) ◽  
pp. 179-186 ◽  
Author(s):  
Michael Schredl ◽  
Arthur Funkhouser ◽  
Nicole Arn
Keyword(s):  
Empirical Studies ◽  
Truck Drivers ◽  
The Other ◽  
Continuity Hypothesis ◽  
Future Studies ◽  
Daytime Activity ◽  
Close Relationship ◽  
The One ◽  
Dream Emotions ◽  
The Relationship

Empirical studies largely support the continuity hypothesis of dreaming. The present study investigated the frequency and emotional tone of dreams of truck drivers. On the one hand, the findings of the present study partly support the continuity regarding the time spent with driving/being in the truck and driving dreams and, on the other hand, a close relationship was found between daytime mood (feelings of stress, job satisfaction) and dream emotions, i.e., different dream characteristics were affected by different aspects of daytime activity. The results, thus, indicate that it is necessary to define very clearly how this continuity is to be conceptualized. The approach of formulating a mathematical model (cf. [1]) should be adopted in future studies in order to specify the factors and their magnitude in the relationship between waking and dreaming.

Perceptions of time at work

2016 ◽  
Vol 45 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Aristides Isidoro Ferreira ◽  
Joana Diniz Esteves
Keyword(s):  
Gender Differences ◽  
Design Methodology ◽  
Internet Use ◽  
The Internet ◽  
Content Type ◽  
Future Studies ◽  
Work Related ◽  
Phone Calls ◽  
Working Day ◽  
The Relationship

Purpose – Activities such as making personal phone calls, surfing on the internet, booking personal appointments or chatting with colleagues may or may not deviate attentions from work. With this in mind, the purpose of this paper is to examine gender differences and motivations behind personal activities employees do at work, as well as individuals’ perception of the time they spend doing these activities. Design/methodology/approach – Data were obtained from 35 individuals (M age=37.06 years; SD=7.80) from a Portuguese information technology company through an ethnographic method including a five-day non-participant direct observation (n=175 observations) and a questionnaire with open-ended questions. Findings – Results revealed that during a five-working-day period of eight hours per day, individuals spent around 58 minutes doing personal activities. During this time, individuals engaged mainly in socializing through conversation, internet use, smoking and taking coffee breaks. Results revealed that employees did not perceive the time they spent on non-work realted activities accurately, as the values of these perceptions were lower than the actual time. Moreover, through HLM, the findings showed that the time spent on conversation and internet use was moderated by the relationship between gender and the leisure vs home-related motivations associated with each personal activity developed at work. Originality/value – This study contributes to the literature on human resource management because it reveals how employees often perceive the time they spend on non-work related activities performed at work inaccurately. This study highlights the importance of including individual motivations when studying gender differences and personal activities performed at work. The current research discusses implications for practitioners and outlines suggestions for future studies.

scholarly journals Cooperatives and Social Capital: A Narrative Literature Review and Directions for Future Research

2021 ◽  
Vol 13 (2) ◽  
pp. 534
Author(s):  
Isabel Saz-Gil ◽  
Ignacio Bretos ◽  
Millán Díaz-Foncea
Keyword(s):  
Social Capital ◽  
Literature Review ◽  
Dark Side ◽  
Future Research ◽  
Agricultural Cooperatives ◽  
Reciprocal Relationships ◽  
Narrative Literature ◽  
Narrative Literature Review ◽  
The One ◽  
The Relationship

How cooperatives generate and absorb social capital has attracted a great deal of attention due to the fact that they are collective organizations owned and democratically managed by their members, and, accordingly, are argued to be closely linked to the nature and dynamics of social capital. However, the extant literature and knowledge on the relationship between cooperatives and social capital remain unstructured and fragmented. This paper aims to provide a narrative literature review that integrates both sides of the relationship between cooperatives and social capital. On the one hand, one side involves how cooperatives create internal social capital and spread it in their immediate environment, and, on the other hand, it involves how the presence of social capital promotes the creation and development of cooperatives. In addition, our theoretical framework integrates the dark side of social capital, that is, how the lack of trust, reciprocal relationships, transparency, and other social capital components can lead to failure of the cooperative. On the basis of this review, we define a research agenda that synthesizes key trends and promising research avenues for further advancement of theoretical and empirical insights about the relationship between cooperatives and social capital, placing particular emphasis on rural and agricultural cooperatives.

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